A logo is a customer’s first contact with a business’s brand. It is also their first opportunity to form an impression.
Co-working spaces across the globe have been cropping up to help the ambitious entrepreneurs. They have defined their own brand while offering others the space to do so.
Keep reading to discover how co-working space logos communicate their brand.
Elements of a Great Logo
Before you start drafting up your logo think about your brand’s mission. What are you trying to accomplish? Write down 7 words come to mind when you think about your mission and brand. These will inform the choices you make in color and style of your logo.
Clarity
A logo is a symbol of your company. Take the information you wrote down before and incorporate it into your design.
If your business feels more serious, using lots of dynamic colors and fonts may not be for you. These elements may fit more with a business that wants to convey a fun vibe.
The elements of the logo provide insight into the company. Be sure that all aspects of the logo blend together. For instance, if you are going for something serious, don’t blend a serious symbol with comic sans.
Simplicity
The best way to visually promote a concept is with simplicity. You can have complete clarity of vision by keeping your logo simple. You want your target audience to immediately recognize your brand.
A logo that is too cluttered is more confusing than inspiring. Use a few elements that are fundamental to what you want to convey.
Make It Memorable
A logo that is clear and simple is memorable. A logo will often on get a glances worth of attention. You want someone to be able to recognize it based off a glance. A cluttered, confusing logo will be quickly dismissed.
Understanding the psychological effects of colors can help you create a lasting impression.
Unique and Timeless
Search your industry to see what your competitors are doing for logos. You don’t want to make a logo that looks like theirs. While it may seem great to do something similar, you will ruin your chances of standing out among the crowd.
Companies update their logos from time to time to modernize it. When creating a logo, choose elements outside of something trendy. Trendy designs will look great for today, but you’re in for a re-design when the trend dies.
Versatile
Think about the placement of your logo. If you’ll be printing it on t-shirts, fanny packs and pens, you’ll need something versatile. A cluttered design will be harder to read on different mediums.
Whether you are designing for packaging or business cards, keep clarity of vision in mind.
Co-Working Space Logos for Inspiration
Here are a few logos from around the world:
Campus
A campus is a number of spaces owned by Google for entrepreneurs all over the globe. Their logo is a combination of text and illustration. The illustration is a 3D cube in the shape of the letter ‘C’. The text is the business name and location.
The 3D cube frame acts as a symbol of open space and the unique uses for the Campus spaces.
The Hoxton Mix
The Hoxton Mix is a co-working space located in London. Their space is a modern high-end office building for those in need of a remote office location. They convey this with a dynamic typographical logo. It displays bright, eye-catching colors and sleek letters that form into each other.
This logo is simple but immediately recognizable.
Innov8 New Dehli
Innov8 has several coworking spaces throughout the major cities of India. These spaces cater to young creatives and professionals alike. To convey this idea their logo uses a combination of elements.
First, it is a combination of italicized and straight fonts. Second, it uses bright colors. These combine to show a modern, playful yet professional taste.
Final Thoughts
When building a great logo, brand communication should be the foremost in your mind. A well thought out logo will be simple, clear, and memorable.
Successful co-working space logos display these elements.
To create your own unique logo, click here.
