The Braun logo design was originally designed by Will Munch in 1934.  It has close similarities and has a large influence of how the logo is designed today. The original design showcases its letters highlighted by its black shadow on the outward segment of each figure with its familiar “towering” A at the middle.

This evolved into a much simpler outline which they referred to as the reversed design and came about in 1939. The logo is an all black model which already removed the unnecessary highlights.  The original form of how letters are sketched still reflects on this braun logo but made it more distinct with its single color effect.

When Wolgang Schmittel joined Braun as a freelancer in Aug of 1952, he gave birth to a logo which has a more methodical approach.   The logo was now reduced in length but given a brawnier look.  Schmittel’s logo layout is the closest on what we can actually see on Braun’s logo today.

Braun’s uncomplicated and straightforward logo design is a large contributing factor to the company’s icon.  Its easy to retain the figure with an eye catching “high rise A” gives their logo a much deserved success

Braun didn’t stop from the logo that they have for the company.  They continue to provide innovative products that you can depend on for years, products starting from shavers to coffee makers and they always have one thing in common, a high quality product that you can always depend on for years.

The Braun logo can now be equated to the word excellence as it has proven its worth through the years of their existence.  They continue to give to consumer a product of cutting edge technology and they always have the reputation of being the first in the industry.  All this started when Braun introduced themselves into a catchy, easy to remember icon 76 years ago.