It’s no secret that food trucks are big business! In fact, according to mobile food truck industry statistics, around 2.5 billion people purchase food from food trucks and street kiosks every day! 

The shrinking global economy and desire to avoid closed spaces puts food trucks in an exciting position for growth right now – but there’s also a lot of competition. If you want to succeed, you need to get creative and stay a step (or three!) ahead of your competitors. Here are three ideas to consider.

1. Differentiate Yourself

The food truck industry growth rate is expected to continue rising. As more people start to open food trucks, everyone will need to find some way to make their truck unique and memorable. If all you’re doing is slinging burgers and hot dogs, you’ll likely see your business start to go down.

The three things you can focus on are:

1. A clever name
2. An established brand
3. A unique offering

Food trucks with funny or memorable names are already a step ahead. Next, you’ll want to make sure you have distinctive logos and branding and a cohesive menu that strongly reflects your brand.

2. Embrace Events and Festivals

Taking your food truck on the road is a great way to increase your business. Attending local festivals, fairs, and other events will help you maximize your visibility and reach large crowds at once.

Catering weddings, parties, and corporate events is another incredible opportunity! Since COVID-19 has most people staying home, many food truck owners are also doing great business by contacting local homeowner’s associations and setting up at their clubhouse to serve residents.

It’s important to note that everyone is concerned about safety right now, so you’ll want to make sure you’re going above and beyond with cleanliness and food safety. Getting the GFSI (Global Food Safety Initiative) certification is a great way to show that you take food safety seriously and may improve your chances of getting more bookings.

3. Grow Your Social Media

Every business needs a social media presence, but the fast-paced nature of the food truck industry makes it even more important. It’s always a good idea to promote where you’re going to be and when, but that’s not quite enough.

To really find success, you’ll want to engage your followers and have fun with it. Consider polls, quizzes, and, of course, lots of photos. Having contests that help you gather a lot of user-generated content is also a great idea. 

The point is to make your food truck look fun, exciting, and make your followers feel like they must visit or they’ll be missing out.

Learn How to Thrive in the Food Truck Industry

These three tips are key to surviving and thriving in the food truck industry today. They’re a great start, but it doesn’t stop there. You’ll also need to stay on top of topics like marketing, finances, and business best practices.

We have lots of blog posts on our site to help you grow your business. Take a few minutes to scroll through some more of our posts today!  

Running your own business is one of the most rewarding experiences but it also comes with tons of expenses. Luckily, there are easy ways to reduce these costs and give your business budget a boost.

From finding great deals on utility providers to finding more affordable suppliers, you can save money and stay profitable without worrying about every penny.

Read on to discover the best strategies to reduce the cost of running a business and save money in the long run.

Revise Your Business Budget

If you have a business budget, it’s a good idea to revise it once in a while to make sure you’re not spending money unnecessarily. You might discover new ways to save money and reduce costs, but also see if some expenses can be eliminated or reduced. For some business expenses like accounting, you can use apps and software that costs less than hiring someone to do it for you.

Find Better Deals on Business Utilities

The best way to cut back on spending is to find better deals on business utility providers. If you have a contract about to expire, negotiate better renewal terms with the provider. You can also save money on electricity by installing solar panels from high-quality solar providers.

Find More Affordable Suppliers

The main way to save money is to find more affordable suppliers or make a better deal with your current suppliers. If you’re getting a new supplier, make sure the quality of your goods stays the same. Customers will notice even the slightest changes in quality and might stop buying your products.

Use More Effective Marketing Methods

Modern marketing can be practically free if done properly. Leverage the power of social media, email marketing, and word-of-mouth instead of expensive commercials, billboards, and print materials. Develop a strategy for building strong customer relationships, as people buy from businesses they trust. 

Turn Off Non-Essential Machinery After Hours

A huge portion of your business spending might be due to leaving all the lights, machinery, and appliances on after hours. Make a list of the things you don’t use or don’t need to be turned on after closing and make sure your employees turn them off before leaving.

Use Bartering

Bartering is becoming more and more popular as a way of reducing business costs. When done right, this basic exchange of goods and services between two or more businesses can save everyone some serious money.

For instance, if you sell services like graphic or web design, you can always offer them to a local business in exchange for the products you need. You can also strike deals with other service-based businesses and help each other out.

Reduce the Cost of Running a Business With These Money-Saving Tips

Whether you’re a new startup or an existing company, the cost of running a business can take a toll on your budget. With these money-saving tips, you’ll cut down your business expenses and take control of your finances once and for all.

Interested in more ways to save money? Check out some of the other articles we’ve written on this topic and come back often to discover more finance news and trends.

Never assume your logo or brand is going to tell your story about your business. 

You still need to do the work when it comes to creating a logo or a business sign. In fact, sign design can say a lot about your business. It can tell your customers something immediately, helping them solve a problem. 

You may not want a sign that has eon lights that send mixed messages about your business. 

You want to communicate an effective message by creating a sign design online that helps you win over consumers, having them stop at your business, and eventually making a sale. 

If you want to know the 7 best sign design tips, this guide can help you out. 

1. Think About the Color

Different colors symbolize different things. For example, blue can symbolize empathy, compassion, or a more conservative approach. 

While red can be more of a symbol of aggression. It can be a symbol of strength. 

Figuring out what color represents your brand and what you are trying to convey to your consumers is important in the color you choose for your sign. You have to figure out what your business represents before choosing a color. 

You want your consumers to feel like you understand them, which is why choosing a color is important. It can speak directly to them. 

2. What Does the Audience Think? 

Another tip: when it comes to creating a sign consider what the audience thinks. You have to think about what message you are sending with your sign. 

If you have a niche business, you need to consider what your ideal market thinks about your sign. Does it cause them to take action? Does it cause them to think about a problem they have and how you have the solution? 

That’s why your brand needs to be a part of your sign. You want people to feel something when they read your sign. Your ideal market should see your sign as something that can help them. 

It should remind them of what your business can do for them. That’s why you have to consider the messaging, the color, and ultimately what your brand invokes on your target market. You have to consider what action you are trying to get them to take. 

3. How Readable Is the Sign? 

While having a fancy sign may look cool, it may not produce the best results. It may be difficult to read. 

It doesn’t matter if it’s a business card, an outside business sign, or another form of a business sign, you have to make sure what you are saying is clear to the target market. 

You should have a font and size that is readable to everyone. If someone can’t read your business cards, it’s usually to give them away. You have to be clear and to the point with whatever signs you create for your business. 

Consumers want to understand what your business is and not be caught up by the fluff and uniqueness of your signs. 

If you want to learn about business cards and how to make them readable, you can learn more here. 

4. Create a Simple Message

Creating a simple message for your business is vital if you want to get your point across to your consumers. 

For example, if you’re a plumber, you want to show consumers in your business card or outside sign what kind of services you offer. You don’t want to get caught in the non-essentials. 

You want to provide essential information that is helpful to your market so they know exactly what you do without any confusion. 

5. Include a Photo

If you are learning how to create business cards, you should consider adding a photo. This can make your business significantly more appealing. 

If you have an outside sign at your store, you can also have a photo of yourself helping customers. 

When you add a photo to your business, it can make you appear more authentic and personable rather than someone who just has their business name. 

6. Does It Communicate Your Brand? 

Another tip to consider when you are designing your sign is how it communicates your brand. 

Your brand is the story you are telling your customers. You want consumers to understand the problem they have and how you can help them overcome that problem. 

It doesn’t matter if you have a business card, an outside physical business sign, or an online website sign, you need to make sure your brand is communicated. 

You want to make sure consumers understand what your business does for them.

7. What Does It Accomplish? 

Lastly, you want to make sure your business sign is accomplishing something. 

It could be awareness or it could be more website traffic. The goal of a great sign is that you want people to be introduced and remember what your business offers. 

You can always give surveys to your consumers asking them what they think of your sign. This can provide some feedback if you need to change it. You can also ask how they found your business, which can be insightful when it comes to seeing what customers found your business based on your sign. 

Now It’s Time to Create a Sign Design

Now you know all the best tips to create a sign design. You just have to remember that you want to have a target market in mind and you want to make sure your sign is clear and easy to understand.

If you liked this article, you can check out more like it by visiting our website. 

When you’re in sales or marketing it can be hard to keep track of all the leads that come through. It’s even harder to choose the right system that helps you with this as well.

That’s why we decided to do a deep dive to help you understand how does salesforce work and how it can benefit you.

Keep reading to get your answer to what is Salesforce.

What Is Salesforce?

The simplest definition for Salesforce is it’s a customer relationship management (CRM) platform. Salesforce has actually been around since 1999 and it was ranked as one of the most innovative companies in 2018. 

The Salesforce software is completely cloud-based, meaning you don’t have to download anything to get access to it – you access it in your web browser. This gives the user more flexibility and the ability to check in on leads no matter where they are.

Salesforce Features

One of the best features Salesforce offers is the ability to connect all aspects of your business in one place. Marketing gets leads in there, sales closes the leads, then finance can invoice, all from the same location.

This offers companies a streamlined way to manage and run their business.

Awesome Integrations

Salesforce also integrates with a lot of other third-party software.

If you currently use Salesforce and are looking for a way to manage your commission better check out AgileComp! This software plugs into Salesforce and helps payout your salespeople’s commissions.

Advanced Analytics

If you’re looking for a way to get the right sales data at the right time this is your software. Salesforce offers a way for you to get key contact information for leads that are likely to convert at the more optimal time. 

It tracks when leads are interacting with your brand and tells you when to reach out to them and how to reach out to them so you can close the deal.

Increased Productivity

By having one software integrate everything you need you’ll be able to increase the productivity of your workers. Instead of using a server-based CRM that you have to download and use exclusively on a computer, your sales team can access Salesforce whenever they need it.

Salesforce works great on your computer, but it also works great on your phone. If you’re out of the office in a meeting and another lead comes in you can quickly respond to the lead to offer them the best service possible.

Sales Forecasting

Not only does Salesforce help you close more leads, but it also helps you create realistic forecasting data you can rely on.

Use real-time forecasting to track your top salespeople and set goals the whole team can meet. No matter how complicated your organizational structure is, Salesforce can adapt and help you create accurate reports.

Get Started With Salesforce Today

Now that you understand what is Salesforce, get started with them today! Know someone who could benefit from this article? Then be sure to share it with them right now!