Logos are, hands down, the most powerful symbols of what brands stand for. They penetrate through cultural and language barriers, and you’d be surprised at how much money companies are willing to cough up to have the most memorable one. Would you believe that the BBC paid a monumental $1.8 billion for its logo?

It’s among the most memorable logos, along with Apple, Coca Cola, Nike, and McDonald’s. These logos are the face of their companies, as it should be. A logo should be part of a business that grabs attention and makes a great first impression. 

It should separate your brand from the competition, foster brand loyalty, and serve as the foundation of your brand. The question is, how do you create a recognizable logo in such a competitive world? This is exactly what we’ll discuss in this post, and guide you on how to make a successful logo for your brand. 

Understand the Brand

Before you go to the drawing board to brainstorm with your team, it’s imperative for you to understand your brand. The logo essentially represents the brand and creating one without knowing the brand can be a massive logo branding mistake. It would be like creating an image with no purpose.

Most of the memorable logos you have come across happen to have hidden meanings behind them or hidden right in the logo. FexEx, for instance, has an arrow between the letters E and X at the end, which signified speed and precision. The Amazon logo has a smile in between the A and Z, which is not just a smile, but an arrow indicating that the shopping giant sells everything from A to Z. 

It’s vital that you consider the attributes of the brand because it’s an introduction of your brand to customers. Consider your target market, your brand’s history, your competitors, and intended visual identity. It’s important that you take time and note down what emotions your brand evokes in people, your plans and aspirations, your company goals, and your brand ideology. 

Create a Logo That Stands Out

A successful logo is simply one that stands out enough to be memorable. Apple, for instance, has a logo that really stands out. The bite in the apple relates to the byte of the digital information the company deals with. Consumers like it even more for the double entendre and dual suggestion, making it one of the most memorable logos in the world. 

This means that to create a successful logo, you need to think of a unique symbol and be creative with the fonts, colors, and images you use with it. Do something quirky and break the conventional rules if you have to, but make sure you design something interesting enough to be captivating and memorable. Your logo should be recognizable in a pile of hundreds of other logos, so don’t be afraid to go all-in here with ideas. 

Use the Right Colors

Talking about colors, did you know that different colors have different psychological relations? The right colors will make your brand beautiful, intriguing, and bright. Bright and bold colors grab attention much faster, while muted colors ooze sophistication. 

You also need to consider the brand colors and company representations while considering colors because consumers have to associate the logo with the brand. Different colors have a different impact on human emotions, so you need to choose colors that evoke the emotions you want. Red, for instance, evokes the feelings of love, affection, and passion, while green evokes those of nature and growth. 

Blue, which is the most widely used logo color, represents professionalism and trustworthiness, while purple is associated with royalty. Pink represents femininity, and the ever-powerful black represents power, authority, and credibility. 

Choose the Right Kind of Logo

What kind of logo will be most suitable for your brand? There are many different types of logos, and this is a question you should ponder before settling on the right one. Essentially, you can use lettermarks, pictorial marks, abstract marks, an emblem, a mascot, or a combination logo. Some great examples of lettermark logos include IBM and NASA, and wordmark logos include Visa and Google. 

Graphic logos, on the other hand, are like the Apple logo, mascot logos have some mascot like KFC, emblem logos have a flag in them, combination logos have two different types, and abstract logos can be defined in more ways than one, such as Pepsi. Choose the right one, depending on the personality of your brand and the message you want to convey. Beyond that, you have to consider what typeface and font will go well with your type of logo. 

Go for a Simple Design

When it comes to logos, the simple ones are the most memorable logos, and for obvious reasons. Most people only take a glance at most graphics, and you need to ensure that what they see within that glance is memorable and will be recognizable the next time they see it. A simple design is one that consumers find appealing without having to define or figure out the hidden meaning.

Don’t get this wrong, though, because simplicity and ordinary are two different things. Make your logo design simple, but quirky to the extent that makes it one of the most recognizable logos your target audience comes across. Come up with something eye-catching, and you can use it on your brand for years to come. 

Create Something Long-Lasting

Talking about years to come, you need to create a logo that will scale with you over the years, regardless of how much your business grows. Your audience may not like it if you change your logo years from now. Take GAP, for instance, that chose to change its logo a few years back, which really backfired after their audience complained too much about it.

Once your business grows, your audience will grow emotionally attached to your brand, and they will always want the logo they relate to. This is why most global brands have had their logos for decades, some only tweaking them a little when they rebuild their brands. 

Ensure You Test It in Black and While and for Scalability

Logos usually remain in back and white in newspapers, documents, stationery, and other promotional products. The logo you design may look exceptional with the right colors, but not so memorable or recognizable in black and white. This means that your logo needs to leave as much impact in black and white as it does in colors. 

Try designing your logo in pencil sketches first, after which you can add the colors of your choice, to meet both goals. Beyond that, it’s also vital that you test it for scalability and ensure it would fit well in a small stamp or a humongous billboard, and still retain its beauty and message. Use a secure online fax and send your final designs to experts for an honest review before you make it official. 

Creating Memorable Logos: This Is How You Do It

With these tips, creating memorable logos becomes much easier. There are so many businesses around, each one with its own logo, so you need to ensure that you create something unique that works well with your brand. 

For more incredible and informative content, please check out our blog section, where we have so much more. 

Did you know that more than 50% of US adult citizens have money invested in the stock market? Almost 10% of homeowners also hold international equity and this helps them increase their revenue over the years.

Investing in the stock market is great, but have you ever thought about investing in precious metals? The best precious metal to invest in are the ones that could bring you a steady income in the upcoming years. 

Keep reading to learn what are the best precious metals to invest in and why you should do it as soon as possible.

1. Gold

Gold has always been a profitable precious metal for various reasons. It has been a source of wealth and value for thousands of years and people fought numerous wars to get it. Gold isn’t only valuable, but it also looks great in any shape or form such as coins, rings, earrings, necklaces, etc.

The good thing about gold is that its value has been steadily increasing over the last decades. This makes it a safe metal to invest in. If you own large quantities of gold, you will slowly accumulate more money as the value of 1 ounce of gold increases. 

Additionally, you don’t necessarily have to store gold in your house. You can buy coins or bullions and have them stored at your local bank. It will be protected by security guards and surveillance cameras, so there’s little to no chance of being stolen.

If you have never invested in precious metals before, you could start with small gold coins or small bullions. Buy a few of those and follow your gold’s market value throughout the year. If you see that this metal is bringing profits, invest more money in gold. 

Check out this gold crate web page to learn more about investing in gold and doing it wisely.

2. Silver

Silver has less value than gold, but it’s still in great demand and used in many industries. For example, did you know that silver is used to make mirrors? That’s because this metal is one of the best light reflectors known to man.

Silver is also used in the medicine and jewelry industry. It’s usually combined with other metals to make it harder and more durable. Although silver reacts with air and its appearance is degraded over time, this is still a great metal you should consider investing in.

Believe it or not, more than 20,000 tons of pure silver are produced every year all over the world. This metal is extracted as a by-product from gold, zinc, and copper ores. It’s processed and improved to have a shiny, beautiful appearance.

Sterling silver holds almost 93% pure silver content. It’s one of the most beautiful and valuable types of silver you can invest in. If your budget is not that high, you should consider investing small amounts of money in silver first, before switching to gold or other precious metals that are more expensive.

3. Palladium

Few people know that you can successfully invest money in palladium. This is a rare precious metal that can bring you a solid stream of money over the years. Palladium is usually extracted as a result of nickel and zinc refining. It’s a shiny metal that looks like silver and it has impressive corrosion resistance.

Most palladium found in the world is used for catalytic converters in cars. When an old vehicle is scrapped, the catalytic converter is one of the most important components because of its palladium content. 

Palladium is also used in laptops, computers, and mobile phones. Thanks to the fact that it can resist corrosion, more and more companies demand palladium for building integrated circuits. Since the IT industry is continuously expanding, there will always be a need for palladium in the upcoming decades.

This makes it a great metal to invest in. If you have already experimented with gold and silver, palladium should be your next go-to precious metal. You should talk to experts in the precious metal industry and see what’s the most appropriate sum of money to invest in this metal to obtain the optimal profits.

4. Platinum

Platinum is another important precious metal. Just like palladium, it’s also shiny and silvery in appearance and it’s also used in vehicle catalytic converters. Back in the days, the Mayans used platinum when making jewelry, so this type of metal has been around for thousands of years.

Platinum is still used in the jewelry industry today and it’s usually combined with other precious metals such as gold and silver. This metal has a slightly higher value than gold, so you should consider investing in it if you want to accumulate more wealth.

There is a high demand for platinum all over the world too. Apart from catalytic converters, engineers and scientists also use platinum for coating integrated circuits, for making optical fibers as well as large LCD screens. Platinum will be in high demand in the following century and that’s why you should prioritize investing in this metal.

Unlike other precious metals, platinum is non-toxic and it’s widely used in the medicinal industry too. For example, certain compounds of platinum can be used in chemotherapy to treat patients against different types of cancers.

5. Steel

Steel needs no introduction as it’s one of the most popular and valuable types of metals out there. Vast amounts of steel are used every day to build virtually everything around you. For example, almost 50% of a standard vehicle is made out of steel.

This metal is also used to make buildings, bridges, skyscrapers, railroads, cutlery items, you name it. The demand for steel has been on an ascending path for decades and it will continue to be so for centuries to come. 

That’s why diligent investors should consider investing in the steel market. This requires a little bit of financial know-how, but you can always consult with experts in the steel industry to find out the best moment to invest in steel. 

Remember that this metal will always be in high demand, so it’s not like your investments will be lost because people don’t use steel anymore. This metal provides a safe and secure investment opportunity for those willing to accumulate more money.

6. Aluminum

Aluminum is one of the most beautiful precious metals out there. It’s commonly used to make shiny components for cars, motorcycles, and other vehicles. Aluminum is also widely used to store foods and liquids. Most cans of food or juice you find in supermarkets are made using aluminum. 

One of the most appreciated properties of aluminum consists of its lightness. Aluminum is very light and that’s why it’s used in so many racing cars and sports vehicles. This metal is in high demand in the aeronautics industry because it can conduct electrical current and has excellent corrosion resistance.

Spaceships that launch satellites in orbit, as well as wings of aircraft that break the speed of sound, have components made from aluminum. Although this is a rather soft material, it can be strengthened when combined with other metals.

If you want to expand your portfolio of investments, aluminum is a good choice. This material is very valuable and it can be recycled endlessly, so you’re basically investing in an environmentally-friendly product. 

7. Copper

This is one of the most underrated metals out there. Although it has a lower value in comparison with gold and silver, copper is widely used in the electricity industry. This is a metal that can be easily drawn into wires and it has been used for centuries for various applications.

For example, copper is a great conductor of electricity and heat. Most electronic components in your house contain copper wires. Since the technology and electronics industries are expanding continuously, the demand for copper is increasing every day.

China and Peru are the biggest copper producers in the world. Investing in copper is a safe bet and it will help you round up your yearly revenues. This metal is not only used in the electrical industry but also medicine and supplementation industries.

That’s because our bodies use small amounts of copper for efficient energy production. Without enough copper, you might become anemic and develop different types of diseases. That’s why supplements with copper are sold worldwide and they are a staple in a healthy person’s diet.

Now You Know What Are the Best Precious Metal to Invest In

Hopefully, this article provided you with a great deal of insight when it comes to the best precious metal to invest in. Remember that investing in these metals requires a bit of technical knowledge, so it’s recommended to consult with specialists in the precious metal industry.

You can find a great deal of information from internet forums and blogs. You can also take investment courses or learn from experts who have already invested in these metals. Best of all, you don’t have to do a lot of work. You just invest wisely, sit back, and see how your profits increase over the years.

For more information on how to invest your money in precious metals and when is the best time to do so, make sure that you check out the other articles on our website. 

Are you ready to start making property investments for next year? 

Whether you’re a first-time investor or simply looking to expand your portfolio, investing in real estate continues to be a sound decision. In fact, it’s been said that 90% of millionaires accumulate their wealth through investing in real estate. 

If you’re looking for property investment advice, you’re going to want to read this. We’re uncovering the five of the best property investments to consider in 2021. 

1. A Cottage or Lakehouse 

Are you eager for a taste of the great outdoors? 

As it turns out, investing in a cottage or a lakehouse will prove to be an incredible investment in 2021. This has been made true by a global pandemic that has been encouraging urban dwellers to move outside of the city. 

As more and more people choose this slow-pace lifestyle, the cottage market is only expected to boom. 

2. Student Housing 

In 2019 alone, more than 19 million students were enrolled in college throughout America. When we consider such a number, it’s clear why investing in student housing could prove to be a savvy 2021 investment. 

Whether you’re opting for an apartment-style residence or a freehold home, student housing will always be in demand. While you must be willing to take on student tenants, this is a great way to begin your real estate portfolio. 

With this type of property, the initial price tag is typically lesser than a primary home. This is what makes this type of real estate investment especially attractive to new investors. 

3. A Mixed-Use Development  

As we progress further into the year, a growing number of developments are steering towards mixed-use communities. These spaces will often combine private residences with commercial and retail stores. 

The result?

A small community of dwellings that offer all of the necessities to nearby residents. With this, residents have access to anything from grocery stores and cafes to restaurants and shopping all outside of their front door. 

Eager to learn more? Check out The Ryse Residences for one of the most anticipated mixed-use developments coming soon. 

4. An Urban Condo 

Are you looking to get involved in one of the hottest real estate markets in general? 

If you’re looking for a safe and profitable investment, an urban condo is always a sound decision. Generally speaking, the core of any city is going to be in demand for both buyers and renters. 

As a result, prices do tend to increase at a rapid rate. While these units do often carry higher price tags, they can be well worth the initial investment. 

5. A Commercial Space 

When we consider investing in real estate, we often consider a residential space. 

While there’s no denying that residential real estate can be a fabulous investment, it’s important to consider other options.

Investing in commercial real estate is an entirely different breed of real estate. However, it has proven to yield incredible results for some of the world’s most savvy real estate investors. 

The Best Property Investments of 2021 

Are you eager to get started? 

If you’re ready to consider your next property investments, allow this guide to inspire you. From mixed-use developments and a cottage to student housing, the options for 2021 real estate are undoubtedly exciting. 

Did you find this article helpful? If so, be sure to visit us again for all of the latest in real estate. 

Along with content marketing and link building, keyword research is one of the most important factors when it comes to SEO marketing. The main difference between a site that gets a bunch of organic searches and one that doesn’t is in the keywords that are and aren’t used. 

By using keyword research tools that are effective, you can rank well in search engines and drive traffic to your website. By finding out what people are looking for, you’ll be able to put yourself in a strong position to help give them the solutions they need while being able to increase your potential customer base. 

Are you interested in learning more? If so, then continue reading and we’ll go over everything you need to know!

1. Keywords Can Help Describe Your Product

One of the best starting points for developing keywords that are productive is by building a list of keywords that are directly linked to your product. Searchers tend to start with general search queries. As they become more educated about the topic, they’ll get more and more specific. 

By using keyword research, you can use both general keywords and keywords that are relevant to your brand in order to cast a wide yet specific net. 

2. Keywords Help You Solve Problems

If your specific products aren’t at the forefront of a searcher’s mind, then you can use keyword research in order to help solve a searcher’s problem. The searcher might not know that your service or product will solve their problem or even that a solution like your product even exists at all. 

With keyword research, you can use phrases and keywords that are likely to be searched on Google about different problems people are likely to experience. These phrases fall under “problem descriptions” and are great for finding new customers. 

3. Keywords Describe What Your Product Does

People will often search on Google what they want a product to do. These people tend to have a better understanding of a solution and they tend to use terms that describe specific pain points that you can use to deliver your product value proposition. 

Using keywords at this level won’t just add dimensions to your searches, but you can also give yourself a big advantage by using keywords that often go overlooked. And considering that only 36% of small businesses have an SEO strategy, you’ll likely be far ahead of the competition.

Utilizing international paid search marketing can also help you take full advantage of this kind of SEO.

The Importance of Knowing How Keyword Research Can Benefit You 

As we can see, keyword research offers several powerful advantages that all small businesses can benefit from. That’s because you’ll be able to better market your products and services to the people who would be interested in them.

Are you looking for other helpful business articles like this one? If so, then make sure to check out the rest of our blog today for more!