It’s no secret that managing a business isn’t easy. As a small business owner, you understand this better than most people.

In today’s business world, there’s more competition than ever before. This means you have to use every tool available in order to stand out from the crowd. One of the most indispensable tools is a great website.

But when did you last update your site?

This article takes a look at how to know it’s time for a website refresh. Keep reading to get the inside scoop!

1. It’s Been a Few Years Since Your Last Refresh

When it comes to deciding whether or not to refresh your website, the first thing to consider is how long it’s been since your last refresh. After all, technology moves quickly. Thus it doesn’t take long for older technology to start dragging to the point it becomes nearly obsolete.

It’s also important to remember that your business has likely changed and grown along with the speed of technology, making it necessary to keep your website up-to-date.

You will also likely notice that you’re not getting as many leads through your website as you used to, making it hard for users to find you or locate what they’re looking for.

2. Your Website Isn’t Mobile-Friendly

The simple truth is that the vast majority of visitors to your website will come from mobile devices. Thus you need to maximize the mobile user experience. 

It’s crucial to invest in a website refresh plan that will maximize responsiveness to mobile devices. Otherwise, you’ll risk alienating your customer base.

In fact, making your website mobile-friendly should be your top priority, especially if your goal is to drive as much online traffic to your site.

3. Pages Load Slowly

Take the time to look at your website. Try to navigate around the way a typical visitor would. How quickly do the pages load? Are the links fast and responsive, or does it take an extended period of time to perform as designed?

Very few things will kill your online business faster than a slow website. A refresh that speeds up performance is more than worth the website refresh cost. 

If your website video content is outdated and slowing down your site, Michigancreative.com can help you create quality videos that are optimized for site speed.

4. High Bounce Rate

Another factor to watch out for is a high bounce rate. Your bounce rate refers to the percentage of users that visit a page and then leave the website without doing anything on that page.

When your bounce rate is high, your search engine rankings will likely drop. A website refresh will switch things around and help keep the bounce rate low. 

A Businessowner’s Guide to the Benefits of a Website Refresh

Keeping your online business running smoothly should be a top priority. These tips for identifying the need for a website refresh will help keep your operation running as efficiently as possible. 

Explore our blog to find more business tips.

Well over half a million companies open up shop every year. Shortly thereafter, several thousands of those same companies close when they find themselves unable to engage customers in a meaningful way.

While there are several reasons why companies fail, particularly in the technology space, one of the chief causes is the lack of branding. And at the center of every lackluster branding strategy is a lackluster logo.

Great tech logo design has often evaded entrepreneurs that are so focused on the product they lose sight of the artistic elements of business building. If that’s the boat you’re in, we’re here to help.

In this post, our team breaks down elements, steps, and considerations that comprise what we feel are the golden rules of excellent logo design in the tech space. Keep reading to take these game-changing tips in.

1. Keep it Simple

Look no further than Apple’s success to understand the power of simplicity. People love clean, accessible designs that make them feel organized and uncluttered. Your tech logo design should embody those qualities.

Some of the most successful logos in the world (Nike’s Swoosh for example) are comprised of a single element. Your logo should strive to do the same as the simplicity of its design will lead consumers to draw inferences surrounding the intuitiveness of your products.

2. Get Psychological With Color

Color, to many, seems like an arbitrary addition designers throw on logos. In reality, color carries a deep psychological meaning that can affect the associations people make with your brand.

The color purple is commonly associated with death. The color black is associated with power. Which color/meaning would you prefer attached to your company?

That’s a question only you can answer but we ask that you do so with a full understanding of color’s primal impact.

3. Prioritize Recall

As you start to create logos during your drafting process, if nothing else, keep this single thought in mind — recall.

The way you know a logo is successful is if the moment people look at it, they’re immediately able to recall your company’s name. Anybody that sees golden arches, for example, thinks McDonald’s. Any time people see multi-colored peacock feathers, they think NBC.

Your logo’s ability to walk the line of simplicity and uniqueness to prompt recall will help it on its way to achieving the ubiquity the world’s most successful designs enjoy.

4. Be Medium Agnostic

You might design a tech logo that looks great on a website. How would that logo look blown up on a billboard though? What about if it was printed on a business card?

As your company grows, so to will the mediums in which you engage consumers. Your logo needs to be ready for that dynamism so you’re not forced to recreate it or alter it as new needs arise.

5. Understand What Tech Logos Look Like

We would never advocate that you copy other’s logos or strive to be exactly like competitors in your space. There are certain common qualities in logos that spur thoughts of tech when consumers look at them.

To discover what those elements are in your market, analyze the most successful tech company logos you know of. Check out Apple’s logo, Microsoft’s, Oracle’s, and others.

Do you see common threads you can adopt? Can you spot the differences in a logo that’s selling disaster recovery services versus business continuity services?

Make mental notes on what you learn and use those findings to your design’s advantage.

6. Don’t Knock Text Till You Try It

Just about every tech entrepreneur we’ve talked to starts down the path of creating shape/graphic-based logos. We don’t blame them as logos comprised of graphics are among the most popular.

Still, we’ve seen very successful logos lean solely on text. Think Coca-Cola or FedEx.

All of that to say that if you’re hitting a creative rut with graphics or just want to start on your logo design with a different mindset, focus on text. As long as your typeface is legible, you may come up with a design that’s simple and original.

7. Draft, Draft, and Draft Again

Your tech logo design’s chances of resonating with an audience go up substantially each time you draft a new idea. So, don’t be afraid of the process of drafting something up, setting it aside, and trying another design.

Too many people get stuck on their original logo drafts and cut themselves off from the wonderful opportunities that may come from continuing to let their creativity flow.

Don’t be one of them.

8. Get Feedback

The best way to gauge if your logo is achieving its intended end is to ask other people what they think. If possible, get your logo in front of people that are your target audience as their opinion matters most.

Two or three feedback sessions could increase your logo’s efficacy ten-fold so don’t miss the opportunity to solicit feedback.

The World’s Next Greatest Tech Logo Design Could Be Living in You

Our team has hit you with a handful of rules that can help you structure your design process. Armed with them, we implore you to start playing with ideas and testing them with your audience.

The world’s next great tech logo design could be just one draft away from being in your possession. Work towards that reality and know that we wish you the best of luck as you do.

For more tips on logo design and other business/lifestyle topics, explore more of the content on our blog.

Have you just started a new tech company? Perhaps you’ve been inspired by the pandemic to create a company that is based entirely online. This type of business can thrive in the current times.

As well as hiring great people and coming up with a business plan, you also need to make sure you have a great logo to support this idea.

But what makes a good tech company logo in 2021? What color schemes work best and what do logos in 2021 actually say about the kinds of companies opening now?

Here’s everything you need to know about logo design in 2021.

The Future

A key theme you will see in logos of the 2020s in the future. It’s often said that the future is a self-fulfilling prophecy. We see the future depicted on television or films and then we make that future a reality.

The same is true of logos. Digital companies want logos that speak to that concept of the future because they want their customers to feel as if their products transport them to the future. The services of Myte Tech can help many businesses achieve that dream and realize their customers’ vision with some great tech solutions including logo design.

Because 2020 has been the turn of a decade and has seen major technological advances, it’s natural that logos should reflect this.

Look for logos that have a space theme or that have interesting fonts. Perhaps black and yellow could be an interesting futuristic color scheme as it is bold and striking.

Hawking Back to Simpler Times

There are many companies that fight back against the stereotype of what the future should look like with traditional logos.

These hark back to simpler times. If you run a digital publishing company then you might want an ornate logo reminding people of the Victorian era, the so-called golden era of books when everyone was reading huge literary novels that spanned 900 pages.

Yet the reality of your company might be that you publish largely in ebook format.

Simpler logos could include simpler images or animals symbolic of tradition. A lion shows courage where an owl symbolizes knowledge.

The desire to look back rather than look forward in company logo design might also stem from the pandemic.

People are so frustrated by the pace of change and the disruption to our lives that have taken place,  a reminder of the past is a reminder of normality and of stability that we desperately crave right now.

2021 in logo design might be a little different from pre-pandemic 2019 logo design.

Animation

Logos that are static will soon become a thing of the past since most people see logos more online than they do in real-life print form.

It could be increasingly common when you log onto the website to see the logo moving in the corner. If you open a document in Pages or Word it could be a case that the logo moves all the time and is not merely a jpeg file that stays still on the page.

As a company, you might want to consider how you can best take advantage of this. Perhaps if you have gone for an animal it can move. A lion could roar or a snake could slither or curl itself up into a ball.

If your logo is more modern and is that of a spaceship then the spaceship could launch off the page and fill up the entire website.

The individual letters of your company name could also be animated; they could appear one-by-one or they might all appear together in a flash.

Sound

Your logo could also use sound to make the desired effect you want. This could create an added dimension to your logo and make it leap off the page and into your customers’ ears as well.

Think about sonic branding – sounds that reflect your company’s brands – when you create the animated logo and you will soon have an entire brand for your company. We are also likely to see a big shift towards audio in the coming years as the audio revolution takes hold.

Consider 2021 Tech

Ultimately logos in 2021 will reflect the technology available to us. 5G which has now arrived in the way of the latest iPhones, will significantly increase internet speeds and decrease webpage loading times.

Websites and apps will load instantly and you will be able to download 4K Netflix in a few seconds. Logos that are graphic intensive will start to become common.

Furthermore screen size and quality will increase. 32 inches is the standard size television for most families and it’s not uncommon to see families with 42 or 50-inch screens.

Meanwhile mobile phone screens now usually push 6 inches where previously they’d be 4.5 inches. Great logos should bear this in mind. They should be bigger and more colorful rather than bland.

Remember cell phones are now the most popular way we as consumers access the internet.

Tech Company Logo: Think Outside the Box

If you’re thinking about a great tech company logo for 2021 then think outside the box. Think about the times we are living in and then try to reflect that in a novel and interesting way.

Remember that there are competing interests as some people yearn for a return to normality and simpler times where others see the 2020s as a bold and bright future. A company logo can and should reflect both these ideas.

If you are interested in reading more about how to create the perfect tech company logo for 2021 be sure to check out the rest of our site.

Writing for the web comes with strict rules and challenges. First, you must know that you may be dealing with lazy readers. Getting them to read from beginning to end isn’t going to be easy. If you don’t understand how to work your way to get their attention, you might not get any readers.

Well, mistakes can be there, but you need to work your way towards improving your web content writing. This article outlines some tips and rules that can help in your web writing to ensure you achieve online success.

1. Know Your Readers

The first thing you must understand is that you’re not writing for an unidentified audience. To hook your readers, you must capture their attention. But this only happens if you know who you’re writing for.

Knowing your audience is essential so that you understand how to communicate with them. You need to know their needs and their intention for coming to your site. Once you know this, you can start working your way towards addressing their problem.

No matter the kind of audience you’re dealing with, know that they can be impatient and sensitive. If you try to mislead them with wrong information, they’ll sense that soon enough and leave your site. Make sure you understand their characteristics and tailor your language in a way that they understand.

2. Focus on Important Information First

One thing that differentiates web content writing from other forms is that you have to go straight to the point. You don’t need to take your audience in rounds before telling them what you want to talk about. You must put the most relevant points first so your readers don’t leave without getting your message.

For instance, when your reader is looking for a face cream, they want to see right away that the site sells that. When they go to the search button on your site, they should quickly find the face creams. 

Make sure you have simple statements explaining what you do. After that, go ahead to explain the details and some background information. Your readers should get your point right from the first paragraph of your content.

3. Don’t Oversell Yourself

Trying to promote and sell your content on your site is not a crime. The only thing that can make this worse is when you try to oversell yourself. You don’t want to bore your readers and drive them out.

Understand that internet readers are clever minds who’re capable of making their own purchase decision. If they needed an opinion about a product they need, they would not ask the sellers. They’ll rather sort out some unbiased information from other sources.

Over promoting your products/services will not sell you but only manage to bore your readers. So, as long as you’re here to drive some traffic and sales, do it in a way that doesn’t sound too salesy. You don’t want to make a bad impression of yourself in the eyes of your readers.

4. Use Visual Impression

Visual impression works so well in attracting the attention of your readers. How you structure your work makes a desirable visual impression. You need to use bullet points, numbers, and bold in your sentences. As long as you make the visuals good enough to attract your customers, you should not worry about how your page looks.

The visual appeal works well in hooking your readers and enhancing the readability of your work. It helps your visitors to quickly grasp what you’re communicating and improves their experience. Take time to learn more about business writing to improve your customer experience.

Another way to visually capture your audience is through the use of images and videos. Make sure you accompany your writing with some relevant images or pictures. As you try to enhance the visual appeal, don’t be tempted to overdo it in a way that turns out too distractive.

5. Have Headings and Subheading in Your Web Writing 

Headings make your work easy to scan and put your readers at ease. The headings tell the readers what you’re going to talk about. Even if the readers have no time to go through the entire text, they can pick a few points by going through your headers. 

Put yourself in the reader’s shoes. When was the last time you read something from top to bottom without scanning sections? Headings allow your readers to get your points and focus on the sections they need most.

Headings will make your page more appealing. It helps divide your paragraphs into small sections. Readers need something unique, simple, and inviting and headings do that well.

6. Make Your Content Easy to Read

There is no worse feeling than reading chunks of text. Even if the information is relevant, the reader will still get bored and leave. You must understand that your readers have a little attention span and can land on a page and leave immediately.

Making your work easy to read reduces your website bounce rate. They don’t need to make a huge effort to read and understand what’s on your page. 

Use short and catchy sentences from the beginning to the end. Use short paragraphs to explain your points. Also, learn to avoid jargon, unnecessary words, and repetition.

Your web writing should address the readers directly. This is a way to show them that you understand their needs and help them find a solution. Punctuate your work well and make the sentences simple, so they understand easily.

7. Adopt a Conversational Tone in Your Web Writing

Using a conversational tone in your writing makes it easy to relate with your readers. Your work needs to sound as if you’re talking with a friend. Explain your points as if you’re doing it in person.

Adopt a chatty language with familiar words. If you’re too professional and straight to the point, you might fail to capture the attention of your readers.

A chatty language can include questions and some familiar sayings from trusted people. Make sure you insert some personality to engage your readers. If you do it right, readers will recognize your efforts, and believe it or not; they know too well how to appreciate good content.

Go through your favorite blogs to see the kind of tone they use. If they play around with words and use everyday vocabulary, you should also adopt that kind of writing. Make sure you read widely and practice often to sharpen your skills.

8. Make Your Page Easy to Scan

When web readers arrive at your page, they’ll start reading randomly from anywhere. They can go to the home page, blog section, about us page, or on the reviews. You can never dictate where your audience lands.

For instance, when reading a book, you might start from the first chapter, cover page, or middle. This is the same way your website visitors are going to behave.

Whatever page your readers land on, it should be easy to scan. It should clarify to the readers the information they need about your products. Make sure you include a call to action that invites the readers to take the necessary action.

Your navigation bar is not going to tell people what to do. You’re the one who should do so. You can add a link, a contact, or a button that guides people on what to do next.

9. Use Active Voice

Using an active voice may sound technical when you’re starting to write for the web, but you eventually get used to it. An active voice involves writing in a way that the subject in your sentence performs the action. In passive voice, the subject receives the action.

For instance, saying that ‘the dog ate the food’ is an active voice. In passive voice, it will be ‘the food was eaten by the dog.’ While both sentences are correct, passive voice is never allowed in web content writing.

An active voice brings out what you’re trying to say clearly and in an impactful way. Passive voice can be wordy and appear vague. So, to avoid bombarding the readers with too much information, keep it simple with an active voice.

10. Add Links

Links make your web writing appear credible. Links enable readers to find more information on other pages. You don’t want to explain everything on your page if you can use links.

You can use both internal and external links to direct your readers to other pages. Internal links are those that direct them to other sections or blogs on your page, while external ones direct them to other authority sites.

Good Content Sells Your Site

With good web writing, you’ll not need to spend a lot of time marketing your page. Your page will just attract potential visitors organically. Always put yourself in the readers’ shoes to figure out what kind of information they need.

Once you learn the art of writing good web content, the learning doesn’t have to stop at that. Continue browsing our site for more writing tips and sharpen your skills further.