Two decades ago, the word didn’t even exist. Now podcasts make up some of the most popular online content around.

Podcasts exist on every topic, created by creators from every background. They’ve become another exciting new medium of the digital revolution.

But how do you start one?

It’s not as tough as you think. Here’s our quick guide on how to start a podcast.

Decide Your Subject

Podcasts can (and often do) have the feel of a casual chat, but you’ll still want to build your podcast around a core subject.

This subject gives your podcast structure. It’ll also help you come up with topics on a regular cycle. Your subject will naturally suggest these topics, and you can take suggestions from listeners who are interested in your subject, too.

This overarching subject makes it easier to market your podcast to a specific audience. Tags and other promotional tools will help your podcast reach the right audience on popular platforms.

Equip Yourself

Podcasting equipment is a broad topic, with set-ups ranging from little more than a smartphone to those costing thousands of dollars.

In a way, this is good news—it means you can start a podcast without much initial investment. You should do your best to hit what you consider acceptable production values, but don’t worry too much. Many podcasts develop over time, funneling success into improved podcast tools.

Of course, if you can set aside some initial funds for equipment, then that’s an excellent advantage that will help your podcast rise above some of its competitors.

Publish on a Platform

Podcasts are usually hosted on a range of popular platforms. This helps discoverability. You could host your podcast only on your site, but you’ll usually struggle to reach a wide audience if you do.

Spotify, iTunes, and even YouTube are all popular destinations for podcasts. Don’t stick to one platform, either. You’ll reach a wider audience if you hit all of the big names instead of just a few.

On these platforms, fans can follow, like, and review your podcast. With time, it should climb up the platform’s rankings and reach an even broader set of potential fans.

Brand It

Podcasts may sometimes have the feel of a friendly chat, but even the most casual popular podcasts put some serious thought into their branding.

If you’re podcasting for business purposes, then branding becomes even more important. You’ll need to make sure your podcast aligns with your larger business brand and communicates who you are as a company.

This applies even when your podcast is still new. Your podcast could snowball into sudden success. If it does, you’ll want to be sure it aligns with your wider marketing strategy.

Start a Podcast Today

You might have noticed that the barriers to entry for starting a podcast aren’t high at all—in fact, you could start a podcast today. Follow these tips and you’ll soon join the podcasting community.

Looking for new ways to elevate your brand? Check our blog often to see what’s new.

Are you hoping to grow your YouTube subscribers this year? There are plenty of ways to organically grow your YouTube following and were here to give you a few insights that can help you expand your audience on this platform.

If you want to start turning viewers into followers fast, keep reading. In this guide, we will give you some smart YouTuber hacks that can help you make the most of this incredibly popular platform.

Create a Content Schedule and Stick to it

A great way to create an engaged following on this platform is to create a content schedule that you consistently stick to. This is a great way to build a dedicated following that knows what to expect from your channel. This will also keep you more organized as you can create a filming schedule, an editing schedule, and a posting schedule.

You want to post content often in order to keep your subscribers engaged. This will encourage viewers to subscribe as they will want to be informed of when you post new content for them to enjoy.

Create Quality Videos

You need to make sure that your videos are of high quality in order to grow a significant following. You want to pay special attention to elements such as sound and lighting as these factors can be what separates an amateur YouTuber from a professional one. You also need to make sure your camera quality is up to par.

You want to make sure that if you are the host of your YouTube series that you are relaxed, professional, while still keeping some excited and fun energy. When having guests on your show make sure that they are comfortable on camera. If they are not, it will show and can make your videos appear unprofessional.

Try using this good mythical morning font for a trendy and modern text overlay for your amazing videos.

Promote Your YouTube Channel

A great way to grow your following on YouTube, especially when you’re first starting out, is to promote your videos or your channel as a whole. If you have a following on preexisting channels, such as your social media pages or an email newsletter then make sure to share your videos on these platforms and encourage your audience to subscribe to your page. You can also embed your images in blog posts and more.

Additionally, you can look at the analytics on platforms like Facebook to target your posts that include your YouTube videos to those within demographics that would be interested in your content. Additionally, you could work with influencers to promote your YouTube channel and grow your followers.

How to Get More YouTube Subscribers: Top Tips

If you’re trying to get more YouTube subscribers so that you can grow your online platform, try using the above tips and tricks to optimize your videos while expanding your audience.

Are you trying to create your own professional logo for your YouTube channel? If so, head to our site to get started.

When you leave your house, you’ll see signs everywhere. You can’t avoid it. But have you ever wondered about the different types of outdoor signs? Well, if you’re a small business owner, you can definitely benefit from the sign industry. 

With that in mind, take a look at the content below to learn the different types of outdoor signs to choose from.

Pylon Signs

Perhaps this is one of the most popular outdoor signs. Pylon signs are huge, and they’re typically used at strip malls and other populated areas. They’re designed to advertise several businesses.

 In most cases, pylon signs are electrical, and they highlight business names during the night.

Monument Signs

Monument signs are low to the ground. They come in a variety of materials such as concrete, wood, and brick. You’ll generally see these types of signs in parking lots and entrances to buildings.

Pole Signs

The design for pole signs is pretty generic. It’s basically a sign on a pole. Oftentimes they are electric and only advertise one company at a time. 

However, they sit high off of the ground. Plus, they’re designed to be seen from a distance. Pole signs usually have bold letters or images in order to catch the viewer’s attention.

Wall Signs

You’ll notice most wall signs going into the entryway of a business. They come in a variety of shapes and sizes, and they are flat signs that are filled with graphics. You have the option to make them electric or non-electric. 

These are great for making statements about certain events or highlighting a slogan.

Awnings

Awnings are designed as a canvas or metal to decorate a doorway. The box extends over a framed arch, or they overhang.

You can use awnings to promote your company or use it as shelter for your customers as they come into the building. Place the name of your business on the fabric of the awning, or use graphics to draw in customers.

Sidewalk Signs

Sidewalk signs are pretty effective. They help to get viewer’s attention in a simple way. Also, they’re easy to change. Therefore, you can switch up graphics or messages anytime you’d like. 

This type of versatility allows for you to communicate different slogans for various events or when you want to promote different products.

In fact, sidewalk signs make good outdoor church signs. If you’re in the market for signs for your church, click the highlighted link to find more church banners.

The Various Types of Outdoor Signs

There are many types of outdoor signs to choose from. If you’re trying to make a bold statement or bring in more customers to your business, using signs is of the best ways to do so. Which one of these options do you think would be most effective for your company?

If you enjoyed reading this article, you might also like our other content. Continue reading to find more helpful topics.

Most restaurants run on a 3-5% profit margin. Because profitability is such a challenge to maintain, you have to find ways to cut costs. If you’re not making as much money as possible, you’re losing money.

Some new restauranteurs get fooled by early sales numbers, thinking that initial monthly profits are signs of a well-run business. It isn’t. To expect a long-term profit, owners must take a deep dive into their numbers and find ways to slash costs without compromising consistency.

Restaurant signage is one of the ways you can do this. Do you know how digital menus can make your restaurant more profitable? Read on to find out.

Branding

The best restaurant signage should be one of your best marketing tools. A bright digital menu visible through a street-facing window will attract walk-in guests.

Curious customers are the lifeblood of the industry. You have to find ways to get people through your door, and a menu sign can do just that.

Cost-Cutting

Are you a restaurant with a seasonal menu? Does your chef like to change ingredients and experiment?

Menu printing can be a drag on your bottom line. Professional printers cost a lot of money, and you will lose money if you have to print more than once a season.

Printing in-house also presents a profitability issue. Paper and ink all cost significant money.

Easy Updating

These digital menus allow you to remove 86’d menu items with a push of a button. You can also add new dishes without worrying about printing new menus.

Your staff and your establishment will never have to say, “Sorry, we’re out” to another customer again.

Your menu will never be outdated.

Cuts Waste

Did you know the average American uses over 700 pounds of paper each year?

Why are we using that paper, for what? Cutting our reliance on paper and paper products helps us cut down on space needed for landfills. It also helps slow and prevent deforestation.

Paper menus are some of the most wasteful items in America. Think about it. They get stained and dirty and thrown away.

Why not do your part to help the environment when you buy restaurant signage? Using your digital menu to show your values is one of the best marketing tips, too.

Unique Touch

The food might be delicious and the service impeccable, but diners are tired of the same restaurant experience.

For your restaurant to make and sustain profitability, you have to offer a unique experience to your guests. That’s why it’s crucial to create restaurant signage that highlights your strengths and provides your guests with something they won’t get from your competition.

Digital Menu Boards: The Future of Restaurant Signage

Like flaming coffee and Banana’s Foster, paper menus will soon be a thing of a restaurant’s past.

Don’t wait to get in on the cutting edge of the service industry. Invest in digital restaurant signage today.

Do you need more restaurant news? Check out the rest of our page.