When you’re in sales or marketing it can be hard to keep track of all the leads that come through. It’s even harder to choose the right system that helps you with this as well.

That’s why we decided to do a deep dive to help you understand how does salesforce work and how it can benefit you.

Keep reading to get your answer to what is Salesforce.

What Is Salesforce?

The simplest definition for Salesforce is it’s a customer relationship management (CRM) platform. Salesforce has actually been around since 1999 and it was ranked as one of the most innovative companies in 2018. 

The Salesforce software is completely cloud-based, meaning you don’t have to download anything to get access to it – you access it in your web browser. This gives the user more flexibility and the ability to check in on leads no matter where they are.

Salesforce Features

One of the best features Salesforce offers is the ability to connect all aspects of your business in one place. Marketing gets leads in there, sales closes the leads, then finance can invoice, all from the same location.

This offers companies a streamlined way to manage and run their business.

Awesome Integrations

Salesforce also integrates with a lot of other third-party software.

If you currently use Salesforce and are looking for a way to manage your commission better check out AgileComp! This software plugs into Salesforce and helps payout your salespeople’s commissions.

Advanced Analytics

If you’re looking for a way to get the right sales data at the right time this is your software. Salesforce offers a way for you to get key contact information for leads that are likely to convert at the more optimal time. 

It tracks when leads are interacting with your brand and tells you when to reach out to them and how to reach out to them so you can close the deal.

Increased Productivity

By having one software integrate everything you need you’ll be able to increase the productivity of your workers. Instead of using a server-based CRM that you have to download and use exclusively on a computer, your sales team can access Salesforce whenever they need it.

Salesforce works great on your computer, but it also works great on your phone. If you’re out of the office in a meeting and another lead comes in you can quickly respond to the lead to offer them the best service possible.

Sales Forecasting

Not only does Salesforce help you close more leads, but it also helps you create realistic forecasting data you can rely on.

Use real-time forecasting to track your top salespeople and set goals the whole team can meet. No matter how complicated your organizational structure is, Salesforce can adapt and help you create accurate reports.

Get Started With Salesforce Today

Now that you understand what is Salesforce, get started with them today! Know someone who could benefit from this article? Then be sure to share it with them right now!

Writing blog posts without a plan will prevent your site from growing.

Although the idea of writing a blog sounds interesting to many people, most are unsure of how they should approach. When they decide to sit down and write, they usually make a plethora of mistakes that hinder the blog’s performance.

Whether it’s coming up with a digital marketing strategy or knowing what you’d like to write about, you can do several things to find success.

Here are 3 mistakes with writing blogs to avoid!

1. Writing Without a Digital Marketing Strategy

One of the most common mistakes with writing blogs that people make is writing without a digital marketing strategy. Coming up with a strategy is crucial because you’ll need something to refer to whenever you need help building the website.

When it comes to having a successful blog, you need to think of what kind of content you’ll use. After you get an idea of the type of blogs that you’ll write, you can look into keywords and other forms of content that will help you grow the blog.

For example, you can check out this blog post about renting a house versus owning one. You’ll notice that the website revolves around the same things that the blog post talks about, which is real estate.

2. Not Using Search Engine Optimization

Aside from coming up with a strategy that will help you target an audience, you’ll need to use search engine optimization (SEO) if you’d like to get the most out of your site. SEO involves putting certain things onto your site to make it show up more often on Google.

When it comes to blog writing, SEO can be implemented in the form of keywords and blog length. Keywords will help your posts show up when someone searches for them. However, you need to create a balance because you can’t fill up a post with them. If you do, the post won’t show up as often.

The length of your blog will affect it’s performance because Google tracks how long people are looking at websites. When you have a shorter post, people are more likely to read the entire thing and look at other posts. As they continue going through your site, Google will see that and display it more often.

3. Including Unrelated Topics

When people start writing a blog, they’re often unsure of which topics to talk about. Providing that you come up with a content strategy, you’ll have an easier time. Coming up with topics for blogs will play a major part in the success of your blog because you need to talk about things that relate to what you do.

If a fitness blog talks about things outside of fitness, they won’t get many visitors. Talking about things that relate to your business is something you’ll need to do if you want people to keep coming back and investing in your product or service.

Avoid These Mistakes with Writing Blogs

After reading this article, you now know several mistakes with writing blogs that you can easily avoid. When it comes to blogging, the key to success is planning. We encourage you to start thinking about the strategies that you’ll implement to make your blog succeed.

Check out our other articles to learn more about writing blogs!

We know that social media is an essential part of all marketing strategies. 

Research shows that 72% of Americans are on some form of social media. This means that it is the perfect way to reach your target audience. 

Yet, starting a social media marketing campaign can be a daunting task if not done correctly. 

Whether this is your first social media campaign or you’ve already created several, there are still plenty of tips and tricks that you can learn to master the art.

Be sure to keep reading for our guide on the seven essential tips you need to know for starting a social media marketing campaign. 

1. Decide on Your Goals

When you’re looking for how to grow your business on social media, you need to decide what your goals are for a marketing campaign. 

Will you be creating a social media marketing campaign to help you get more followers? Are you promoting an upcoming event or sale? Is your goal to increase your engagement with your current followers? 

You need to figure out what the goal of the campaign is when creating the content for it. This is because you will need to decide how to make your campaign interesting and relevant to your audience while still convincing them of your goal. 

Once you’ve figured out the foundation of your social media marketing campaign, then you can move onto the next steps. 

2. Create a Budget

One of the best tips for social media marketing is to make sure that you have a budget. Many businesses have been increasing their budget for social media marketing over the past few years because the need for this type of marketing is increasing. 

Yet, small businesses can still get by with a smaller budget for social media marketing. 

Somethings that you may want to budget for are creating content, paying for promotions, community engagement, or analytics tools. 

3. Figure Out How You Will Promote

Another one of our social media advertising tips is figuring out how you will promote the campaign across other platforms. Be sure to plan out all your content in advance. 

Each platform is going to require different kinds of content that you need to create. For example, if you’re looking to create an Instagram Story, then you might want to make a short video or an interesting series of photos for people to click through. 

On the other hand, if you want to make a Facebook event, then you’re going to need an interesting banner. This will help attract people’s attention and will make your event look professional. 

4. Stay Consistent With Posting

One of the best social media marketing tips is to make sure that you’re consistent with posting. Especially when you’re creating a social media campaign, you’re going to want to be sure that you’re posting for the entire week or month on each platform. 

Since you’ve already taken the time to plan out your content, then the next step is creating a social media posting schedule. This will help you to make sure that you’re getting content out each day and posting regularly to each platform. 

Be sure to do some research and see when your followers engage the most with your posts. This is the best time to post content because you will get more traffic to your social media accounts. 

5. Creating the Content

Now is the fun part of social media marketing strategies, and it is creating the content. You’ve decided where you want to post and when you’re going to post it, but now you need to figure out exactly what you’re going to post. 

Be sure to make relevant and engaging content that your followers are going to be entertained by. 

You don’t need to be a graphic designer or even hire one to get interesting content for your social media accounts. There are free resources on the internet where you can make cool graphics to post on every platform. 

Something else you can do is get out there and take interesting photos or videos. As long as you have someone willing to hold the camera for you, then you could be the focal point of an awesome video or photograph. They make tripods for a reason as well!

6. Post What You’ve Created

After you’ve finished making all your engaging content, it is now time to post.

You can sit behind your computer or smartphone waiting to post at a certain time each day, or you can schedule your posts. Since you already created a posting schedule for social media, then scheduling your posts should be easy!

There are tons of different options for you to schedule your content to be posted. This will make it so that you don’t have to worry about things getting posted at a specific time each day. 

7. Be Sure to Engage

When content is being posted, you don’t want to be far from your computer or smartphone. You’ll have comments and feedback rolling in, which means you need to get to engaging!

Creating a conversation should be one of your top priorities when posting on social media, as this will help to bring more attention to you and your posts. Make sure that you respond, like, favorite, or retweet anything and everything that comes your way. This will help with the social media algorithm. 

Having a quick response time shows that you’re present and that your company cares. Be sure to set up alerts on your phone so that you will know when someone is engaging with you on social media.  

Starting a Social Media Marketing Campaign

There is a lot that goes into starting a social media marketing campaign, and not every campaign will follow the same steps. Be sure that you’re flexible when creating your social media campaigns and see what works for you and your brand. 

If you’re looking for more advice on marketing or want updates on business, tech, or lifestyle, then our website has your back! Be sure to bookmark our page so that you can keep coming back for more helpful tips and tricks that you will want to know. 

There are a lot of hard tasks involved in running a small business, but 40% of business owners say taxes and bookkeeping are the worst. 

These tasks are absolutely necessary to the success of any business but they are technical and often quite boring if it’s not your area of interest. It also requires precise procedures to be followed, which can be overwhelming. 

Luckily, there are plenty of accounting service options to help you keep on top of your books without having to handle it on your own. 

Check out these things to look for when hiring an accounting service for your company. 

1. Experience with Accounting 

The most important, and probably most obvious, thing to look for in an accounting service is that they have experience in accounting. 

Some companies offer a wide range of services and options, which can be a great thing. But it also might mean that they don’t have a lot of experience in all of those areas and just skim the surface. 

Depending on your company’s specific needs, you’ll want to check out their experience with accounting and make sure it lines up with what you’re looking for.

Every accounting business should have all of that information readily available for you to look through before you begin working with someone. 

2. Meets Standards and Qualifications

Along those same lines, the certifications and other qualifications of an accounting company are important to check out. 

Certifications and licenses are the way that the government shows that a company has met its set standards and is qualified to be in business. Those standards cover their knowledge and practices. 

It’s very important to make sure that your accounting service is certified. This helps to guarantee that your business is being handled properly and you won’t run into problems later. 

The accounting of a business can have major effects in the future, so you want to do all you can to make sure it’s handled correctly from the start. 

3. Runs efficiently

There is no point in outsourcing anything in your business if it doesn’t make the whole operation run more efficiently. 

It might take some time to get the relationship functioning and roles sorted out. But after that, it should be smooth sailing and making your job much easier. Outsourcing your accounting shouldn’t turn into you double-checking everything. 

Before you hire anyone, you can ask about their policies and procedures. This will give you a good idea of how their workflow will integrate into your workflow. 

4. Fits in the Budget

As great as outsourcing is, it can quickly turn into a way to upend the company’s budget and throw all of your balances off. And if you own a business, you know how important the budget is. 

There are all different kinds of outsourcing options available for you to choose from. This wide range of services will also allow you to find one that you can afford. 

Double-Checking for added fees or additional service charges is helpful to do before making any agreements. This way you can be as confident as possible in the charges you’ll receive from the company. 

5. Applicable Specialization

Some businesses have very specific accounting needs, whether that be because of the industry they’re in or the way they do their taxes. No matter what the reason, your accounting service should be able to handle anything you need them to. 

If your business has very specific needs it may take you a bit longer to find the right company to handle them. But it will be worth it. 

This is often a major reason to outsource your accounting in the first place, to get the professional help and advice for very specific, unique circumstances within your company. 

6. Other Services 

The umbrella of accounting is very broad and covers a whole range of service options. It’s helpful to know all of the services that a company offers. 

This way you can develop your own customizable plan to get the most help for your business. 

When you’re getting ready to outsource areas of your business it can be overwhelming to try to get it all set up. But once you’re started and you’ve been relieved of those duties, it’s such a help in moving things forward. 

If you can get several different aspects taken care of by the same company it can make the whole process even easier. 

7. Ability to Focus 

If you’re looking at outsourcing any task involved in running your business, it’s likely because you don’t have the time and resources necessary to do it right. 

That’s just how running a business goes, you have to prioritize the things you can take care of on your own and get help to do the rest. So when you hire someone to take care of those tasks, you want them to have the resources available. 

Some companies take on too many clients to really be able to give each account the time and energy it deserves. You’ll want to get a guarantee that you’re accounts are a priority and they’ll get what they need. 

8. References and Reviews 

One of the best ways to get a real idea of what working with a company is really like is to read their past customer’s ratings and reviews online. 

While not every review will be completely accurate, you can look for patterns to see how accounts are handled and how satisfied customers are with the service they received. 

At the very least, it might give you the right questions to ask before making any decisions. 

Finding the Best Accounting Service

Hiring an accounting service can be a complete game-changer for the way that you run your business. 

It will free you up to work on areas that are more interesting to you or other bigger picture items. The accounting professionals will also be able to guarantee all of your books, accounts, and taxes are done correctly. 

If you’re interested in more small business tips and tricks for running your business better, check out our other articles.