Did you know that 82% of marketers use content marketing actively? Besides, more than 60% of marketers use sales to assess the success of their content marketing ideas.

There are two most popular ways you can measure the success of your content marketing strategies. These include your website traffic and total business sales.

Content marketing can help improve your rankings on search engines. This helps to increase your web traffic. Through these marketing ideas, you can also increase your brand awareness and build your brand personality.

To succeed, you’ll need to have above-average content marketing strategies. This article provides you with seven unique content marketing ideas for 2022.

1. Generate Interactive Content

Using interactive content can help grab the attention of your target audience and make them stay on your page longer. This type of content implies anything that allows the user to take action when engaging with your products and services.

Interactive content can include user polls, games, calculators, and quizzes.

2. Use eBooks

These long-form publications offer extensive information on a particular subject matter. eBooks are among the best content marketing tools because you can distribute in-depth materials on a topic you’ve authority on.

Also, it’s easy to supply eBooks to many people within a short time. With actual books, you may take forever and can be a significant investment.

As long as you have a laptop, you can write an eBook.

3. Publish on Other Platforms

Usually, you’ll want to save all your content for your website. However, you can increase your brand exposure when you pitch and publish content on other platforms.

You can write thought-driven articles for big-name publications. You can also pitch a narrative idea to your local magazine. Include a do-follow link to your website in your article or bio.

4. Get Customer Feedback

Providing content that you know your customers want is better than offering what you think your clients want. Request feedback from your clients about what they enjoy and want to see more of.

You can get feedback through polls and surveys. You may also direct your customer service team to collect answers from your customers.

5. Collaborate on Content Creation

Sometimes, you may run out of content marketing ideas. So, it’d help to team up and combine efforts and ideas with niches and brands in complementary spaces.

That way, you can come up with something new that highlights your business products and services.

6. Organize Contests and Giveaways

Using user-friendly contests can help generate a lot of leads to grow your social following, brand awareness, and web conversion rates. Your contests shouldn’t have many rules or hoops for one to participate.

Otherwise, you’ll end up frustrating the users and chasing away potential clients.

7. Send Customized Emails

It’s not easy to grow your email list. So, don’t waste your efforts driving away customers with boring emails.

Ensure your emails can educate and entertain your target audience. Customize your emails to individual customers in your list.

Customers will feel more appreciated after receiving an email that addresses them by their specific names. This measure improves customer retention and increases the chances of more referrals to your business.

Content Marketing Ideas

These content marketing ideas can reshape your game and refocus to achieve your business objectives. Always ensure your content is always updated to maintain good SEO rankings.

Visit this page to learn more about marketing plans for your business.

Today, there are over 1.5 billion websites in the world. Out of this, about 200 million are active. 

The competition is fierce, and you might wonder, how hard is it to rank on Google? While it can be challenging to figure out, it doesn’t have to be. Read this guide on how hard it is to rank on Google today! 

Ranking on Google: How Hard It Is

It depends on Google’s ranking factors. This depends on your niche and the competition. 

Ranking on Google takes time. First, you’ll need to understand SEO (search engine optimization). You can even learn how to sell SEO services. 

How to Rank Your Website on Google

You’ll want to hire SEO services or use an SEO tool. Provide fresh content for your audience.

Most importantly, you need to define your audience and their pain points. Update older blog posts to help them be found on Google. 

Understanding Keyword Difficulty 

Keywords are words or phrases that people type into search engines. Keywords are vital for you to be found on Google. 

You’ll want to use keywords that your audience would type in. Compare the difficulty and traffic for each keyword. Keyword tools will tell you this. 

It’s best to use keywords with lower difficulty to speed up the ranking process. Some keyword tools will allow you to look at the relevancy and domain rating for the keywords. 

Backlinks are a factor as well. Backlinks are when other sites link back to your site. The more linking back that you have, the better. 

You’ll want high-quality backlinks, never from questionable websites. It’s not about quantity alone but quality as well. 

Long-tail Keywords

Long-tail keywords tend to be easier to rank. If you find a keyword that’s high competition, try making it into a long-tail keyword. For example, it might be calico kittens for adoption. 

Internal Links

Internal links are just as important as backlinks. This is when you have links to various parts of your site.

Search engines like when a company has a large number of internal links. Make sure that the internal links make sense where you place them. It can also help those other parts of your site rank higher. 

How to Rank Higher

Use keywords in the text of your internal links. Update older blog posts. 

Use alt tags on images. Ensure that your content is easy to read and never large blocks of text. 

Include keywords in headings, the meta description, URL, and title. Don’t overstuff keywords. This is when you have a string of keywords together. 

Answering the Question, How Hard Is It to Rank on Google?

After exploring this guide, you should be able to answer the question, how hard is it to rank on Google? Take your time developing a digital marketing strategy and consider hiring a specialist.

Would you like to read more informative guides for businesses? Be sure to check out our other articles today! 

On Facebook, images receive 352% more engagement than text-only posts and 20% more engagement than videos.

In addition to the performance of visual content, 32% of marketers state that images are the most important aspect of their efforts.

The importance of having high-quality images cannot be stressed enough but some of the time it just isn’t in the budget to hire a professional photo editor. Never fear, some of what the pros do can be done by learning some photo editing for beginners. 

Keep reading to get yourself started with the right, easy-to-use image editing tools!

The Basis For Photo Editing 

As with any marketing or product initiative, the foundation that you start with can have a massive impact on the outcome of your efforts. 

When it comes to photo editing, this applies directly to the files that you start the project with. You need to ensure that the foundation images are high-res and taken with a good camera. When you move them to your laptop or desktop for editing, do so directly, and not over WhatsApp or messenger where you will automatically lose quality. 

1. GIMP For Editing Images

GIMP is free software that is available to people on Windows, Linux, and OS. The GIMP has a powerful editing platform that can be customized to meet your specific needs. Users have found it rather useful for a variety of tasks, including editing animations.

This platform also makes file management a breeze, and it’s quite easy to use. The GNU version of GIMP was specifically designed to be small and lightweight.

2. Adobe Photoshop Express 

Now, the Adobe Creative Cloud suite is an extensive paid option for all your editing needs but there is a free option in the form of Adobe Express. 

The Adobe Photoshop Express Editor has nearly all of the features you’d expect. Cropping presets for social media can be used for everything from artistic edits to perspective distortions on the horizontal and vertical axes. Adobe also has other free software options like a free background remover and others. 

3. Pixlr E For Online Photo Editing For Beginners 

Pixlr E is the best free online photo editor, and it’s nearly as powerful as the best of the best desktop photo editing programs. When you first open an image in Pixlr E, you can do so directly from your device, from the web, or even from Facebook.

Non-photographers and non-editors can use this feature to repurpose their existing images for new projects.

Incredible And Inspiring Images 

Photo editing for beginners can be a breeze if you choose the most suited free software option for you. The best thing that you can do, is to download each one and spend a few hours playing around with each one. 

You’ll slowly figure out which one is better suited to your needs, once you understand what their capabilities for photo editing are, and in turn, how much you need them to do for you and your brand. 

We’ve got something great up our sleeve for you, type photo into the search bar and be blown away by other creative content! 

Did you know just the Earth’s atmosphere receives enough sunlight in a single hour to meet the electricity requirements of every human on the planet for a whole year? As increasing numbers of people are attempting to reduce their carbon footprint, this can be a fantastic reason to use solar energy to power your home.

But how can you choose the best solar panel installation company in your locality? While there are plenty of businesses in the market, not all of them can provide you with the standard of work you will expect for your investment.

Fear not, we’ll take a look at some of the key factors to look out for when hiring a solar panel company. 

Keep reading to learn more about selecting a solar system installer.

Financing Assistance

Installing solar panels can require a considerable investment which could be offputting when you are on a budget. But you can ask a solar installation firm if they are able to offer financing options that can spread the cost over an extended period.

This could make your dream of moving towards a more green living lifestyle a reality.

Solar Installation Project Commitment

Not every solar panel installation firm will have the same level of commitment to your project, and you should only work with a business that wants to help you get the best results. 

Ask if a contractor will visit your home to identify the best locations for your solar panels. They should also be able to give you a solar savings estimate and explain the installation process. 

If this is not the case, you may want to choose a different solar panel installer. 

Customer Reviews

It can be easy to be dazzled by a sales spiel, but you can learn more about a solar contractor by reading customer reviews. Have a look at online review sites to find out if a solar company has provided a high level of customer service to their previous clients.

If there are plenty of positive comments, this can give you peace of mind you’ll be hiring a trustworthy solar business. 

Warranty and Insurance

You may not have any issues with your solar panels, but you should confirm that they come with a warranty just in case there is a problem. In addition, you should only hire a company that has adequate insurance in place. This can then cover the cost of repairs should the contractor damage your property during the installation process. 

Don’t Settle For Second-Best When Choosing a Solar Panel Installation Company

Hiring the best solar panel installation company in your area can reassure you that you’ll get a healthy return on your investment. You may want to look for a solar business that can help you source affordable financing and that displays a keen interest in your solar project. It can also be a good idea to research a solar firm’s reputation and to confirm they offer a guarantee for their work. 

You can then look forward to enjoying the benefits of generating energy with your new solar panels!

Before you leave to call a solar panel installation contractor, be sure to check out more of our helpful blog posts.