Did you know that only 50% of small businesses are still running after 5 years? With stiff competition in the solar energy field, you have to distinguish yourself from the crowd. And making your mark as a business starts with developing a crisp and memorable logo. 

If you’re looking to craft the perfect logo or pursue a brand refresh, stick around. You’ll learn the 7 best tips for creating a solar panel installation company logo!

1. Know Your Mission

When you’re trying to determine how to get started sketching logo ideas, begin by looking at your company’s mission statement. Your mission statement should outline your goals, vision, and purpose. 

Use this statement to think about the abstract shapes, colors, and imagery that connect with your company. This could include anything from the sun’s rays to curvy lines. Remember that when you’re in the preliminary stages of design, you should jot down any idea, even if it seems random!

2. Consider Your Audience

If you’re a new solar panel installation company, it’s wise to look at the population most likely to buy your product. Will you be serving younger homeowners looking for a more eco-friendly way of living? Or will you be serving older adults close to retirement who have more disposable income?

The type of audience will impact the type of logo options you go after. A fun and playful style with bold colors may be appropriate in a family-friendly suburb. But if you’re hoping to draw business from upper-middle-class or upper-class households, you should go with a minimalist style.

Sleek, clean designs create an aura of professionalism that will go a long way. For instance, you could derive a design from the arch of the sun and limit your color palette. You may even want to use gold instead of yellow for a fancier style with black text.

3. Go with Modern Typography

Solar energy is an energy of the future, and you want your company logo to reflect a forward-thinking mentality. As much as you might like an Art Deco-inspired font, you’re better off reaching for typography that looks more modern.

Consider going with a sans serif font. This means that there won’t be serifs, or ornamentation, attached to the letters. Likewise, you won’t see as much difference in width from one part of the letter to the next.

A cleaner typeface, like Helvetica, adds contemporary flair to your company logo. You can even modify the width or height of the letters from a given typeface. For instance, if your company name has an O in it, consider slimming it down to avoid creating a squatty appearance.

4. Find the Right Shape When Creating a Logo

Every logo has an overarching shape that adds unity to the design. And if someone is looking at your logo from a distance, they might only see that shape initially.

That’s why it’s so important to choose a recognizable shape that will spark someone’s curiosity. As they move closer, they can see the company name and might just want to learn more about the benefits of solar panel installation. See for yourself!

Consider organic shapes for a logo that has movement and some playfulness. Angular, boxy shapes tend to look cleaner and may suggest a higher level of expertise. But they can look too utilitarian in an industry that is all about harnessing the sun’s power.

5. Choose a Compelling Color Scheme

When you think of solar panel installation, you probably think of warm colors like yellow and orange. As a result, you may want to go with warmer colors. This is a logical choice — just make sure to choose a yellow or orange that doesn’t look too acidic.

You could upend expectations, however, and choose a monochromatic color scheme. This means you’ll stick with gray and black as the dominant colors.

No matter what you choose, make sure you avoid using light colors for the text unless they’re sitting against a darker backdrop. Otherwise, no one will be able to read the company name if you have sunny yellow against white. 

6. Be Original

While it’s wise to research designs from the competition, don’t simply copy what’s already out there. Instead, focus on creating a new logo that doesn’t look anything like the competition. Originality is key!

For example, if most of the other solar energy companies are featuring the sun in some capacity, avoid doing that. You could use grid lines to mimic the look of solar panels as an alternative.

And if warm colors dominate other company logos, reach for blue. This color aligns with colors in many solar panels. You’ll end up with a more memorable design that won’t blend in with the rest. 

7. Make an Adaptable Company Logo

In other words, create a logo that will look good at any scale and in any location. You’ll use your logo on your website and social media pages. And you’ll use it on letterhead, email signatures, and company swag.

How does your logo translate into black and white? Is the design too busy to look good on a smaller scale? Ideally, you want a logo that has identifiable shapes and forms that will also look striking if you’re not able to print them in color.

Create the Best Solar Panel Installation Company Logo

When you want to grow your solar panel installation company, you need a logo that represents your mission and goals. Look at design elements like the color scheme, shape, and typography. And develop a logo that shows originality and will appeal to your target audience. 

Need more marketing tips? Check back for new articles!

70% of consumers prefer content marketing to traditional advertising.

Yes, this could spell trouble if you rely on traditional marketing. After all, 70% is no small feat.

Traditional marketing doesn’t work today because consumers don’t find it credible. So, it’d be best to rethink your strategy and start creating digital content.

But, creating a digital marketing strategy isn’t easy, especially if you’re new to it. Luckily, we’ll give you some tips to get you started in this article.

Let’s look at how you can create engagement and results-driven digital content.

Define Your Marketing Objectives

Why do you want to start content creation? Get the answer to this question, and you’ll be one step closer to creating an effective strategy.

Business owners want to get into content creation simply because everyone is talking about it. They don’t know what it involves or what to focus on to ensure success. These business owners focus on the wrong things and miss out on its benefits.

Understanding your marketing goals helps you focus on relevant key performance indicators. These include your content’s usefulness, relevancy, and consistency. This is one of the most effective ways to capture your target audience.

Research Your Target Audience

Research and understand your target audience by developing a customer avatar. What are their age ranges, gender, hobbies, and financial capabilities?

What kind of content appeals to your buyer persona? What are their pain points, and how can your product help them?

Answer these questions to find the ideal type of content for your audience. When you do, stick to that niche to get the best results. If unsure how to go about it, spend some time understanding content marketing basics.

Decide on Your Type of Content

Sure, blogs are among the most effective types of content for content marketers. But they aren’t the only type.

You can increase your strategy’s efficiency by producing various types of content. Here are the most popular ones:

• Infographics
• Videos
• Images
• Podcasts
• Email newsletters
• Webinars

These types of content give your audience more ways to interact with your content. They also make work easier for your team as they can develop the same concepts repeatedly.

Think About SEO

Search engine optimization is a significant aspect of content creation. You can create the best content but not realize positive results if you don’t prioritize SEO.

Simply put, SEO puts your brand out there by increasing your visibility. Research ways to improve your search engine ranking before releasing content. This way, you’ll know which areas to improve to ensure you’re among the top search results.

Promotion

Relying solely on your blog posts won’t get you the desired results. Find ways to let your target audience know each time you release content.

Social media marketing is one of the most effective ways. Depending on your target audience, you can also use Google ads and email listings.

Follow These Tips for Creating Digital Content

Creating digital content isn’t easy, especially for new content marketers. But, you can’t afford to miss out on the benefits of digital content. You only have to implement the tips discussed in this article, and you’ll be good to go.

For more insightful articles on a range of topics, be sure to check out more of our blog.

So far, only four states in the whole of the United States have banned cosmetic testing on animals. Making sure to shop vegan and cruelty-free products is becoming increasingly popular throughout the country. 

If you’re new to buying these products, then you might have some questions about the cruelty-free logo. There are a few different recognized logos that you’ll find on certified curelty-free products. 

But before we dive into that, we’ll take a quick look at the history of the cruelty-free movement. 

The History of the Cruelty Free Movement

The cruelty-free movement can trace its roots back to the United Kingdom in 1898. Cruelty-Free International was a union founded by philanthropist and women’s rights activist Frances Power-Cobbe.

Power-Cobbe started the union when she traveled all across Europe and witnessed the mistreatment of animals first hand. The organization continued to grow throughout the world throughout the late 19th and early 20th centuries. 

By 1940, the union had 154 branches all over the globe. The original name for the organization was The British Union for the Abolition of Vivisection. The name was changed to the now recognizable Cruelty-Free International in 2015.

If you run a cruelty-free cosmetics company and you’re looking for some new packaging, then you can get wholesale cosmetic packaging here.

Different Types of Cruelty Free Logo

Cruelty-free standards have come a long way since 1898, and now there are numerous certified cruelty-free logos that you can look for on cosmetic products to inform you about what you’re buying. 

There are three main logos to look out for, let’s discuss them now. 

Beauty Without Bunnies

Beauty Without Bunnies is the cruelty-free certification project of the animal rights organization PETA. The organization is based in the United States but any company from any country can sign up for the project as long as they meet the standards. 

The logo is very recognizable, featuring an adorable bunny face with big pink ears. You might see a few other variations, but most of them feature this design.

PETA’s project can talk you through how to license with them.

Leaping Bunny

Next up is the Leaping Bunny. This is the logo of the organization mentioned above; Cruelty-Free International. They are a worldwide organization and they work with companies through their regional branches. 

The Leaping Bunny is, as you can probably guess, an image of a leaping bunny. You’ll have seen this logo on plenty of cosmetic products and it is considered the gold standard for cruelty-free certification.

Choose Cruelty Free

Finally, there is the Choose Cruelty Free logo. This certification organization is based solely in Australia and only deals with companies that sell products in the Australian market. 

The logo is the outline of a bunny rabbit with the words “Not Tested on Animals” written beneath in bold.

Always Try to Choose Cruelty-Free Products

Wherever possible, purchasing cruelty-free products is always the most ethical choice when you’re looking for new cosmetic items. Now you know which cruelty-free logo to look for you can make sure that you never buy an animal-tested product again. 

If you enjoyed this article, be sure to check out some more of our great informational content today. 

The SEO industry is worth more than 46 billion dollars to the global economy. But the value of quality SEO really can’t be underestimated. 

SEO is one of the most important commodities any new company can invest in. It draws in customers from all over and gives you a critical edge in the competitive digital world. But do you know how to optimize your SEO content? 

Looking for tips on SEO content optimization? We can help! Read on for tips. 

1. Use the Right Number of Keywords

Keywords are everything in SEO. You need to do plenty of research to choose the right ones, or your content won’t rank well. But there can be too much of a good thing.

Some newcomers to the SEO concept try to stuff their content with their chosen keywords. They ram the word in every sentence in a desperate attempt to climb the rankings more quickly.

Slow down!

SEO keywords work best when they’re sprinkled sparingly throughout an article. Using each one perhaps three or four times in an article is normally enough to move up the rankings.

Overstuffing keywords is considered to be gaming the system and may not get you the results you want. It’s also bound to lead to a poor-quality, repetitive article. 

2. Use SEO-Friendly URLs

You might not give much thought to your URL. After all, it’s just a way people find your website, right? Wrong!

Your URL has a big impact on how you rank. That’s why choosing an SEO URL is so important. A URL is the foundation of your website and plays a major role in helping your content rank. 

A good URL should be short and succinct, also including some carefully selected keywords. Be sure it has the proper technical formatting and you’ll notice a steady increase in your search engine ranking. 

3. Use Quality Images

They say a picture paints a thousand words. So, why not use an image to give your content a boost? 

Quality imagery can take your content to the next level. Readers are more likely to spend more time on the page or click on your article. You’ll also benefit from potential rankings on Google images. 

4. Think About Links for SEO Content Optimization

Links are a vital component of quality SEO content. Any blog post you write should feature plenty of working and internal links. This increases the SEO value of your content while allowing visitors to easily access other areas of your site. 

Keep Evolving Your SEO Strategy

When done properly, SEO content optimization is a truly powerful thing. It can help you get the edge over your competitors and take your business to the next level. Keep trying new things and do plenty of research and you’re sure to succeed. 

How did you like our article? If you’re looking for more of the same, we’ve got it in spades. Check out our blog where there are tons more content for you to enjoy.