You can’t go wrong by advertising with Instagram. Having a presence and engaging with your existing audience is all well and good, but what if you want to grow faster? In that situation, you need an Instagram advertising strategy.

But what encompasses a good strategy? This article will go over six steps for you to start on this journey.

Focus on First Impressions

You should ensure that when people come to your page they know what they are looking at. Make sure you complete your bio and that it reflects your brand. Those who search for you on Instagram should be able to see what you stand for at a glance.

While each photo on Instagram is relevant, be aware of how they appear in sequence. As an example, scrolling down on Instagram user Ashnichrist’s feed shows examples of how consistent photos can change style over time. It uses a color palette that evolves instead of being a series of unconnected photos.

Be Relevant

Follow others on Twitter, Instagram, or other feeds to stay aware of common trends. Use these to your advantage by responding to them and creating your own content that matches its style. This will help you appear up-to-date with the latest moods online.

Be Human in Communication

Even when you advertise your products, you should be careful about sounding like you are only shilling your wares. Speak in a natural tone and try not to sound like you are closing a sale. Some of your content does not even need to straight link to your products, as you build a rapport with your viewers.

Use Others in Your Instagram Advertising Strategy

Another way to get clout online is to work with existing popular individuals. These people share their stories and can place you in a prominent position in their lives.

For example, Hannah Cormier is one example of an already-successful individual sharing her clout online. She allows others to pay her for social media advertising and creates unique content in response.

Have a Story to Tell

According to Patrick Hanlon’s book, Primal Branding, people respond very well to stories. Throughout history, from skalds to the news to soap operas, we have contextualized our world through narratives. 

Following on from this, including a story of your rags-to-riches success in what you communicate helps others believe in you as an underdog. Alternatively, you can use a story of the creation of your product and how you have helped people with it. Others will rally to your side in support of watching you continue to succeed and stay by your side as you resolve to improve others’ lives.

Be Active on Your Feed

You should not only post Instagram images on your feed and leave it at that. Responding to comments allows others to see that you are human and also lets them feel like they are part of your journey.

Where Next?

We hope this has imparted some of the benefits of Instagram and how you can best make use of the audience available there. However, these should just be the first steps in your Instagram advertising strategy. Moving forward, you should check the rest of our blog for more information. 

We provide up-to-date advice on several ways you can grow your brand as well as handle your community.

Every year, a wave of panic ripples through the small business community. Tax season starts and employees and employers alike find themselves scrambling to find the documentation they need to file their returns.

Starting on the right foot with paystubs or something similar makes tax season a cinch down the road. A paycheck stub generator helps you stay on top of income and payroll. Take a look at this simple guide to getting started with a pay stub generator.

Organize Pay Rates and Hours

For a paycheck stub generator to work, you need to make sure you have all of your information in order. Getting organized before crunching payroll numbers is key to making paystubs as smooth and simple as possible.

Work up a spreadsheet or another kind of document to sort your staff based on pay rate. You should also keep close track of everyone’s hours, commission, and whatever other factors influence pay.

These might seem like obvious steps to financially-savvy professionals. Yet, many entrepreneurs seem to think they don’t need an organized procedure because their businesses are small. Making that mistake sets your business up for failure.

Once you have all your information double-checked and in order, you can move on to using the pay stub generator itself.

Fill in the Pay Stub Generator Form

The next step is finding the best pay stub generator for your company’s needs. Most businesses won’t have trouble finding one, but you might need to do a little digging if your business has unique or industry-specific payroll practices.

Various quality stub generators offer some different features, but all of them make using their tools clear. All you have to do is plug the information into the boxes.

Look for other software if you have to change your information or put numbers in boxes with labels that don’t match. These forms are more for reference than they are strict legal documents, but they should still be clear and accurate.

Download or Print the Check Stub and Be on Your Way

The last step of using a pay stub generator is the easiest: All you have to do is download or print the check stub. Sending copies to team members takes no more than a couple of minutes, and the process is done.

If you need to, you can replicate any check stub you create by entering the same figures into the form later on. Some stub generators let you create accounts, so you may also be able to access old records if you log in. 

Still, saving the file as well as printing a hard copy is a smart idea for your records. You might lose access to your account and still need the documents.

Shape Your Life Using Handy Tools and Advice

This guide on using a paycheck stub generator will cut down the time it takes for you to handle payroll and make tax time less painful.

You can use the time you save to read up on other tools and advice to improve your career and home life. We have a wide selection of quick-and-easy articles like this one for you to enjoy, so click on another and reap the benefits today.

The benefits of running an eco-friendly business are well-documented: reduced operating costs, improves customer loyalty, helps save the environment, and the brand gets a reputation boost.

As an entrepreneur, if your business isn’t eco-friendly, you’re leaving a lot of money on the table. And if you’re an environmentally-conscious person, you’re probably feeling that you’re doing the planet a big disservice.

So, what can you do to run an eco-friendly business?

In this article, we’re sharing a number of steps, small and large, you can take to build a green business.

Read on!

1. Embrace Green Energy

One of the biggest steps you can take to make your business eco-friendly is to embrace green energy.

If you’re still using electricity generated by fossil power plants, you’re not only doing our planet great harm but also missing out on the several advantages of using green power. For starters, green energy is cheaper. For example, solar power is more cost-effective than fossil fuel power.

What’s more, there are different types of green energy you could use. Solar energy is the most common, but you can also use wind power, hydropower, and biomass. Biomass is especially ideal for farming businesses.

Although transitioning to 100 percent green energy can be costly and almost out of reach if you’re running on a shoestring budget, you can start by switching to LED bulbs and using smart lighting and heating and cooling systems.

2. Go Paperless

Even with office technologies being so commonplace, paper simply refuses to go away. Every year, the average office worker uses about 10,000 sheets of paper. If you’ve got 10 employees, you can imagine the sheer amount of paper your business is using.

Paper has its indisputable benefits, but when your goal is to build an eco-friendly business, you have to go paperless. This typically means investing in a wide range of software and apps, such as the MSDS app, which eliminates about half of all clerical functions done by your environmental professionals. 

3. Build a Green Team

Building a truly eco-friendly business isn’t an individual effort. It’s a team effort. 

This is why it’s important to build a green team and task it with ensuring everyone in the organization knows the importance of sustainability and what they can do to ensure the organization achieves and maintains sustainability. 

A green team doesn’t need to be large. In fact, as a small business, all you need to do is hire a sustainability specialist. Among other tasks, this professional will be responsible for sensitizing other workers on eco-friendly practices. 

You Can Build an Eco-Friendly Business

Building an eco-friendly business might not be a priority for you, but it should. The benefits you’ll reap are tangible. If you were thinking going green only involves taking major steps, you’re wrong. This article has fleshed out the various steps you can take to make your business sustainable. 

Stay tuned to our blog for more small business tips and insights.

Your logo is one of the most important aspects of your business. It can set the tone for your style and be the one feature that customers remember. That’s why it’s so essential to get the logo right.

But what makes a good logo? There isn’t just one element that makes a logo a winner. All good logos have multiple amazing elements that come together to create something memorable.

Then if there are so many contributors to a good logo, how do you create one? Here are eight tips to consider when designing a logo.

1. Consider Your Audience

Before you start your business or brand, you have to know who your target audience is. This will help you make all of the future decisions that will help grow your business or brand. But you also need to take your target audience into account with your logo.

That’s because your logo helps to create your brand identity. Your logo can help establish the service or product you offer and who that service or product is for.

Your brand logo will look different if you’re target audience is children than if your target audience is young adults. Your audience can determine all the other factors within your logo.

2. Trendy vs. Unique

Your logo should keep up with the trends so that it feels current and refreshing. But there is a fine line between following the trends and being too trendy. You don’t want your logo design to stand out in the wrong way.

But you do want your design to stand out in a unique way. To get ahead of competitors, you should get creative with your logo design. No matter what style you choose, your logo should relate to your product or services.

Choose images and elements that relate to your brand. Hardware tools don’t make much sense on a logo for a retreat and spa.

3. Lean Into Typography

Typography can make or break your design. The font within your logo is just as important as any other design element. Your typography should complement the other elements, be easy to read, and make sense for your brand.

If you have a lot of delicate strokes and thin lines, then a font with bold, heavy strokes may look out of place. Consider your product or service when choosing the typography as well. A hardware store will need a different font than a tech company.

Above all, your typography should be easy for your customers to read. If no one knows what your logo says, then how are they supposed to find your business?

4. Conversion is Everything

On the technical side, your logo should be able to convert to different file formats. JPG, GIF, PNG, WMP, and TIFF are only a few options you should explore. They allow for your logo to render as a single element rather than separate elements.

This allows you to scale your logo up or down and be used on the web and printing a logo. Whether you design or your own logo or have it professionally designed, you want to have as many file formats as possible.

This will allow you to effectively use your logo on various mediums while maintaining the design’s clarity.

5. The Logo Has to Look Good

It comes as no surprise that a logo has to look good. If a consumer is faced with a decision, more often than not, they will choose a business or brand with a better design. But your logo also has to look good on everything.

You won’t use your logo in just one format because you’ll want to use it for various purposes. The logo has to look just as good small on a business card as it does large, on a banner, and everything in between.

Consider also the material of promotional items. From cotton t-shirts to ceramic mugs to paper business cards, you want your logo to look good on all mediums. Allow your logo to be flexible enough to work on any medium at any size.

6. Don’t Over Complicate

When it comes to a logo, simplicity is better than complicated. It may seem tempting to add in a lot of elements to get your point across. But with a logo, less is always more.

Think of some of the most well-recognized logos. They utilize a few colors, have a memorable, or may even be only one image. A simple design looks best when sticker printing, letterheads, or on social media.

Avoid overcrowding your design and pare down your logo to the essential elements. A simple image or striking font can be more memorable and pleasing to the eye.

7. Think About Color

Color can be one of the most useful tools in your logo design. There are so many brands, large and small, that can be recognized by color alone. Your logo color can determine the entire feeling of your brand.

Choose shades that complement each other by using a color wheel. You should also look into the meaning behind color to help you make your decision. As important as color is, you also consider how your logo looks in black and white.

8. Do Your Research

This is one of the most vital steps you can take when considering a logo design. Do some research on your target audience as well as competitor brands and businesses.

Find out what kind of logos customers best respond to and utilize those elements in your own branding. You can also see the logos that your competitors are using to stay ahead of the trend.

Designing A Logo That’s Memorable

Have you ever scrolled through social media or browsed the internet and stumbled upon a business that had a great memorable logo? Doesn’t it make the brand and business feel more cohesive and trustworthy?

If you had a choice between two businesses, with one having a stunning logo and the other only having plain text, which are you more likely to purchase from? That’s the power of designing a logo that returning and potential customers can’t forget.

But there’s much more to creating the perfect logo than meets the eye. These eight tips are great to consider before you start designing a logo for your business or brand.

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