Are you building a brand and not concerned about reputation management? Perhaps you have a small business and not in touch with what customers are saying about your business online. If this is you, you’re on track for a humbling awakening if consumers are not happy with your business.

Online reputation management ensures unfavorable reviews never blindside you. It also provides the tools needed to improve your online image. 

As digital technology grows and more entrepreneurs and business owners are online, the more exposure they have. Keep reading to learn more about the importance of personal online reputation management.

Reputation Management Extends Beyond Business

Every business has multiple faces and multiple ways its reputation can take a hit. Global brands like Starbucks and regional brands such as the popular grocery chain Publix are examples.

Each has had to head off reputation crises in the past year. Whether it is an owner or an employee at a specific location, the entire brand is impacted. 

What happens when the crisis or scandal is about the individual behind the brand? The CEO, spokesperson, or the brand itself. Scandals and bad publicity are where reputation management for individuals comes into play. 

You’ll want to get in front of the problem before online gossip sites can paint the narrative. In this article, we see firsthand how reputations are ruined when a story goes viral.

Personal Online Reputation Management Tools

Online Reputation Management tools or (ORM) are designed to monitor online content to track what people say about a person and their business.

There are multiple ways people can post online content or reviews. Sometimes it isn’t easy to track the flow of information beyond the testimonial page on a brand’s website.

Today there are social media platforms, review sites, and stories leaked to bloggers to contend with.

With the right ORM tools, you’re able to monitor everything being said about you. Reputation management services include:

Demoting Negative Content

Digital marketing is all about search engine optimization and getting to the top of search engine result pages. Demoting negative content does the opposite. It pushes negative content down, making them less visible to people searching for your name.

Content Monitoring

With content monitoring tools and personal online reputation management services, the internet is monitored continuously. Tools include alerts for keywords related to your business.  

Content Creation

When negative stories appear on online gossip sites, you want reputation management for individuals. The strategy to combat negative press moves into content creation.

Positive articles and social posts are posted to negate the negative press. This strategy can reverse the publics’ opinion of celebrities and prominent public figures.  

Is Your Reputation on the Line?

Investing in reputation management should happen sooner rather than later. Implementing tools to combat negative press and reviews are best to have in place before its needed.

There’s a lot that goes into building your brand. We have you covered with the latest trends in business and technology.

Learn more by following our great content. 

There are now over 182,418 dental practices and 955,496 dentists in the United States. Without a strong dental marketing strategy, you’ll fail to stand out. You could struggle to discover how to get new dental clients as a result.

Instead of falling behind the competition, give these five dental advertising ideas a try. With these tips, you can stand out from the competition and attract new clients. As you gain new clients, your dental practice will grow.

You could become one of the top dentists in town!

Brush up on your dental marketing strategy with these five easy tips today.

1. Update Your Website

How do prospective clients find your dental practice after hours? When they can’t call you for information, they’ll need to look elsewhere. With an eye-catching, organized website, you can market your practice 24/7.

It’s important to make sure your website is fast, eye-catching, and up-to-date. Otherwise, you could scare off prospective clients.

In fact, about 88% of online users won’t return to a website after a bad experience. People form about 75% of their judgment about your credibility based on your site, too. Meanwhile, bad mobile optimization annoys nearly 50% of users.

Update your website with user experience (UX) design trends in mind. UX design trends will ensure your website is easy to use. When your website is easy to use, people will continue exploring your content.

As they linger and click around, your dwell times and clickthrough rate will improve. Meanwhile, your bounce rate will decline. High engagement and a low bounce rate can have a positive impact on your search engine ranking.

The higher you rank on search engines like Google, the more likely people will see your dental practice. Then, you can acquire more website traffic and new leads. As you generate more traffic, Google could boost your ranking even more.

To improve the UX on your website, make sure:

• The site is mobile-optimized for smaller screens
• Pages load quickly
• You have an SSL certificate (look for “HTTPS” in the URL)
• To fix any problem links or buttons
• To use an easy-to-read font
• Content is organized in an easy-to-use navigation bar
• To write using short sentences, paragraphs, bullets, headings, and subheadings

Improve your website for readability, too. If your content is difficult to read, people will leave, increasing your bounce rate.

Lead Optimization

It’s not enough to have a fast, eye-catching website. As you use these dental marketing tips, keep lead optimization in mind. How can you influence prospects to convert on your website?

For example, you can add a lead magnet prompting people to subscribe to your email newsletter. Then, you can send patients updates about your practice. You can entice them to sign up using an eBook or coupon for a cleaning.

Make sure your forms are short and easy to use. Check your forms on mobile devices, too.

Otherwise, you could miss a chance to convert website visitors into patients.

2. Create Wow-Worthy Content

As you use these dental advertising ideas, don’t forget to keep your website up-to-date. You can post fresh content to keep people returning to your site. Fresh content will keep you top-of-mind with your patients.

The next time they receive an email featuring your latest blog posts, they might remember to schedule an appointment.

Fresh content can support your search engine optimization (SEO) strategy, too. SEO will help you rank higher on search engines. As your ranking improves, you can:

• Appear on search engine pages before your competitors
• Increase website traffic
• Generate fresh leads and appointment bookings
• Generate brand awareness and recognition
• Improve your credibility

Create different types of content, including blog posts, videos, and infographics. 

Then, optimize your content using keywords. 

3. Design Eye-Catching Ads

Pay-per-click (PPC) advertising can help you stand out on search engines and social media. You can create eye-catching digital ads to lead more people to your website. Then, you can convert them from a website landing page.

You can target prospective patients using keywords or demographics.

For example, you can create ads that target mothers using images of happy, smiling families. Demographic and keyword targeting will ensure you appear in front of your target audience. Then, you can use personalization to appeal to your ideal customers.

As you explore different dental advertising ideas, consider using remarketing as well.

Remarketing allows you to reappear in front of previous website visitors. You can remain top-of-mind and draw people back to your website.

Consider geotargeting, too. You can appeal to prospective clients that are near your practice.

You can learn more about the best dental ppc strategies here.

4. Stay Social

Take a look at the content you created for your website. Can you reformat your content for social media?

Social media marketing will help you engage your online audience. Create live videos, polls, and quizzes to boost engagement. Consider hosting a contest or webinar, too.

Make sure to create content your followers want and need. Respond to their questions and show them you’re there to help. As people start commenting on your posts, don’t forget to comment back.

5. Keep Emailing

It’s not enough to learn how to grow a dental practice by getting new leads. You need to keep your existing leads engaged, too. Otherwise, they might decide to take their business elsewhere.

Email marketing is a dental marketing strategy you can use to nurture your leads. Keep subscribers up-to-date about the services you offer. Let them know if you’re offering any limited-time deals, too.

As you post fresh content to your website, keep your email subscribers informed. Then, you can use your emails to draw them back to your website.

Use email automation to save yourself valuable time. Automation can improve your campaigns using personalization. You can segment your email subscription list using buyer personas.

Personalization can help you connect with your subscribers with highly targeted messaging.  

Brush Up: 5 Dental Advertising Ideas to Boost Appointments

Don’t let the competition outshine your dental practice. Instead, brush up on your marketing strategy with these dental advertising ideas. With these marketing tips, you can draw in more leads and book more appointments. 

Searching for helpful tips, tricks, and guides? We have exactly what you’re looking for.

Explore our latest articles today to get started. 

Wondering if a TikTok marketing strategy is right for your business?

TikTok is a social media platform used for creating and sharing short videos. The app was first launched in 2016 and continues to grow as a popular entertainment source. There are around 100 million active users every month, and this number will only keep growing.

Did you know that some businesses are incorporating TikTok into their marketing strategies? If you have been snooping around using the app, you might find some videos about some products.

TikTok always provides ads and influencer promotions for products. If you’ve been looking for a boost in your social media marketing strategy, TikTok may be the answer. Read on to discover why your business needs a TikTok marketing strategy.

1. Great Way for Community Building Projects

User behavior and trends on social media are changing. You can see this in how users take in different kinds of content. Currently, it’s becoming and more about what you can do as a community.

What you can do for a TikTok marketing strategy is make a community group. It’s a great way for people to interact with one another by sharing ideas and conversations to finish a goal. After all, TikTok is a content-driven platform where users participate in online trends.

Once you make your community group, you will need to start gaining followers. You can create videos about your business or brand, or if you have the budget, pay a TikTok user to do it.

Despite the great idea, there is no grouping element in TikTok, but you can still see the area they all group around. Even with TikTok, you can continue building your brand on other platforms like Twitter and Facebook.

You can also make stories about your brand. If you’re looking for more ideas, contact a TikTok advertising agency.

Remember not to make any problems on the platform. Cancel culture is rampant and breeds all forms of toxicity. Ensure that your TikTok platform shares your values as a brand and a community.

2. Organic and Paid Post Opportunities

TikTok is an environment where brands can make fun and creative promotions. By collaborating with influencers, they can make quick trends with ease. This is what you can call organics posts.

Organic and paid post means you get an equal amount of opportunity for your product. Through hashtags and challenges, you’re able to connect with users in new ways.

A good example of this is with Chipotle, where influencers joined challenges. Working with influencers can give you access to a wider audience. It also benefits the consumers, as they’re provided with free content.

TikTok boasts of giving new forms of digital ads. Currently, Brand Takeovers are the new billboard. Viewers often see this when using the app and get encouraged to join the hashtag challenge.

Partaking in a TikTok marketing campaign can be tempting. The average price for a TikTok ad can range from 50,000 to 100,000 dollars. Although it comes with a hefty price, the advertising opportunity does not disappoint.

3. Improved Influencer Marketing

Having your brand’s presence is crucial to increase people’s awareness of it. However, for you to get the most out of the TikTok ad, you will need to find the right people for it. Search for viral creators, follow them, and ask if they’re willing to collaborate with you.

When advertising on TikTok, you will need to reach out to influencers. This strategy works well with the current state of the market. This is because of the problem of the new rules and audience retention.

TikTok is changing how these collaborations work. They give opportunities for creators to get in touch with them and for other consumers to jump in. This allows you to boost your brand’s influence faster.

Your business doesn’t need to hire a musician to create a TikTok song. TikTok often works with musicians to create trending sounds. You can use these recommended songs to boost your content to the For You page.

However, there are dangers with using large influencers. They might get into controversy and paint your brand in the wrong color. When working with influencers, determine whether they can represent your brand well.

4. User-Generated Content

User-generated content is one of the popular forms of content this year. This links with the trend that concerns this generation’s authenticity. Nowadays, consumers value authenticity more than anything.

The increase of fake news is running rampant throughout the media. It also explains why consumer’s trust in social media declined over the last few years. One of the best things about user-generated content is that it serves as free advertising.

All social media platforms today are currently fighting this issue. However, Tiktok has an advantage in this. They have authentic content as part of their design that separates fake from real.

TikTok focuses on user-generated content. It relies on consumer advocacy and people who want to talk about your brand. It’s the most authentic content available that doesn’t rely on a marketing strategy.

Though marketing is vital to a brand’s success, it helps to focus on improving your products. Take part in the effort that encourages conversation about your brand.

5. Attracting the Next Generation

TikTok has won the hearts of many next-generation customers. This is because of the viral trends and influencers that speak to young buyers. Always keep a content standpoint.

Through the use of TikTok advertisements, brands can showcase their products. The people who can see these can all vary with age. If your target demographic is a younger audience, you can reach them with TikTok.

Why Your Brand Needs a TikTok Marketing Strategy

TikTok is a great place to promote your brand and find its niche. It’s a platform for new content which the new generation keeps their eyes on. Use TikTok to advertise your product brand today and enjoy the benefits of a TikTok marketing strategy.

TikTok is a great place for your social media marketing strategy, but you don’t have to limit yourself to it. Looking for more ways to enhance your social media marketing efforts? Check out some more of our content and see what can help your business prosper.

When you see a picture of a red-headed girl with freckles and flipped-up ponytails, what comes to mind? The answer is Wendy’s, right? That type of business logo has such a strong presence that people don’t need to see the name attached to recognize the burger chain. 

That’s the kind of influence you want in the marketplace. If you are undecided on whether or not you should get a business logo, here are a few reasons why:

Individuality

One of the primary reasons for getting a business logo is to set yourself apart from the competition. Chances are, you’re not going to be the only company selling a certain product or service.

Therefore, in order to create individuality, a business logo is required. An incredible logo is a part of smart marketing and branding. If clients and customers remember your brand, they’re more likely to purchase from you, rather than the competition.

First Impressions

Making a good first impression in the market is essential—especially when you first launch your business. Before you make your debut, brainstorm a few business logo ideas that are unique. 

Try to design imagery that’s eye-catching. 

When you are able to step away from the norm, it instantly helps people remember your brand. Your primary focus should be to bring in revenue. The way to do that is by attracting people through creative marketing tactics.

A Reflection of Your Business

Make your business logo speak for itself. Your goal should be to create something that’s recognizable as soon as people see it.

For instance, when people see the golden arches, they know that it represents McDonald’s. You want your logo to become so popular that it can stand alone and make a statement in the marketplace.

Identification

Having a business logo is also a great way to help people understand what your business is all about. This is especially true if you choose a simple business name.

Let’s say your company name is “Smith’s”.  People won’t know what type of products you sell solely based on the name. However, if your brand logo is a picture of a plumber, then your target audience will automatically understand what type of business you have.

Also, keep in mind that getting a business logo doesn’t have to be expensive. If you want to find out how to get an affordable design, follow the highlighted link.

Create an Intriguing Business Logo Design

When it comes to creating a business logo, it’s worth putting lots of effort into it. Even if you take a few months or a year to come up with the perfect design, you won’t regret it.

If you want your company to be recognizable for many years, you must have the right business logo.

To read more helpful information like this, feel free to browse our website. We publish tons of insightful content related to a variety of topics.