The graphic design industry pulls in about 12 billion dollars per year. While that number took a hit in 2020, we’re seeing recovery take place which should get thousands of talented artists back to work.

Among the many things that graphic artists cook up for clients, logo design seems to be a constant theme among the work that gets ordered. Why? Because logos are important!

A quality logo makes up part of the foundation that multi-million dollar companies are built on. Logos affect buying behavior, recallability, and much more.

If you’d like to mine all of that value out of the logo you design or get designed, keep reading. Below, our team breaks down how to design a logo that’s amazing by leaning on a handful of foundational logo tenants.

Simplicity

Brevity is a tell-tale sign of wit. And certainly, logos need to communicate a level of subtle wittiness to make impressions on consumers.

Therein lies the importance of not overdoing a logo. It’s a regular mistake of many starting in logo design to add a litany of colors, shapes, and even text to their logos. That may achieve the aim of drawing an onlookers’ attention but leaving a lasting impression – we think not.

Think of the Nike swoosh. Think of the Coca-Cola logo, which is just white text on a red background. Both are renowned as being among the most successful logos in modern history, and neither leans on complicated conventions.

Sophisticated Use of Color

Color has meaning. While most people can’t describe color’s meaning expressly, many of us feel it.

Purple feels regal. Green elicits a love of nature. Red screams “alert”.

With color’s meanings in mind, think about the message you want to convey with your logo (more on that in a moment), and pick colors that best tell that story.

Scalability

Your logo isn’t just going to live in the upper-left-hand corner of your website. If you’re successful, your logo will be printed on business cards, on letterheads, posters, and perhaps on billboards.

With all of those places your logo could go, can you say that your logo’s design will port over and still retain its excellence? Only you and your graphic design logo team can answer that question. We simply suggest making sure you take the time to consider it.

Communicates Meaning

What’s the first thing you want your customers to think of when they see your logo? The answer to that question should be related to what you’re selling.

For example, we see the Nike swoosh and think “movement”—a perfect reaction for a sportswear brand.

If you’re selling food, your logo may not want to communicate a sense of movement. Maybe a sense of satisfaction or health would be better suited to catalyzing buying behavior.

Whatever it is you want your logo to say to consumers, pick that messaging. Don’t get caught in the trap of creating a logo that looks good and think looks are enough.

Can Be Recreated by Novices

Another foundational tenant of logo design, which touches on an earlier point we made regarding simplicity, is how easy your logo is to reproduce. Put simply, when you create a logo, ask yourself if someone could draw your logo freehand from memory.

If the answer to that question is no, you’re missing out on an opportunity.

A layman’s ability to reproduce your logo can tell you something about whether or not your logo is easily recalled. Again, the Nike swoosh is one that any able-bodied person can remember so well they could reproduce it with their eyes closed.

Aim for that level of recall/simplicity when designing your logo to get the most out of it.

Non-Fungible

Just because someone can recreate your logo doesn’t mean they should. To that end, if your logo looks almost interchangeable with other logos in the market, particularly in your market sector, go with a different logo.

The last thing you want is for, from the get-go, consumers confusing your brand for another one. That sort of brand confusion can cause long-term issues that even a rebranding effort won’t be able to fix.

Make sure the design you freehand or build in an animated logo maker has originality in its DNA. Make your logo unmistakably you.

Powered by Feedback and Revisions

No great logo is created with a single stroke of a pen. Logos that rise to the top are almost always byproducts of designs being fed back on, revised, and fed back on again.

Relish that process of doing and redoing. Know that every time you pick up your pen or mouse to take another pass at a logo, it’s going to get a little bit better.

If you walk away with one foundational bit of wisdom regarding logo design, let it be this – To error is human, to edit is divine.

We Wish You the Best With Your Logo Design

Our team has walked you through several logo design foundational elements that we’ve found serve as the basis for successful projects. As a graphic designer or a person that is hiring graphic designers, keep our tips in mind.

The more you recall our guidance and integrate it into your logo building project, the more likely you’ll walk away with a logo design that we’re confident will make you happy and will set your business apart.

The world is filled with company logo design tools, logo design app options, and limitless artistic perspectives. If you’re having trouble sorting through all of that, our team can help.

Continue exploring more of the logo and art posts on our blog and keep fulfilling your need to learn!

The graphic design industry pulls in about 12 billion dollars per year. While that number took a hit in 2020, we’re seeing recovery take place which should get thousands of talented artists back to work.

Among the many things that graphic artists cook up for clients, logo design seems to be a constant theme among the work that gets ordered. Why? Because logos are important!

A quality logo makes up part of the foundation that multi-million dollar companies are built on. Logos affect buying behavior, recallability, and much more.

If you’d like to mine all of that value out of the logo you design or get designed, keep reading. Below, our team breaks down how to design a logo that’s amazing by leaning on a handful of foundational logo tenants.

Simplicity

Brevity is a tell-tale sign of wit. And certainly, logos need to communicate a level of subtle wittiness to make impressions on consumers.

Therein lies the importance of not overdoing a logo. It’s a regular mistake of many starting in logo design to add a litany of colors, shapes, and even text to their logos. That may achieve the aim of drawing an onlookers’ attention but leaving a lasting impression – we think not.

Think of the Nike swoosh. Think of the Coca-Cola logo, which is just white text on a red background. Both are renowned as being among the most successful logos in modern history, and neither leans on complicated conventions.

Sophisticated Use of Color

Color has meaning. While most people can’t describe color’s meaning expressly, many of us feel it.

Purple feels regal. Green elicits a love of nature. Red screams “alert”.

With color’s meanings in mind, think about the message you want to convey with your logo (more on that in a moment), and pick colors that best tell that story.

Scalability

Your logo isn’t just going to live in the upper-left-hand corner of your website. If you’re successful, your logo will be printed on business cards, on letterheads, posters, and perhaps on billboards.

With all of those places your logo could go, can you say that your logo’s design will port over and still retain its excellence? Only you and your graphic design logo team can answer that question. We simply suggest making sure you take the time to consider it.

Communicates Meaning

What’s the first thing you want your customers to think of when they see your logo? The answer to that question should be related to what you’re selling.

For example, we see the Nike swoosh and think “movement”—a perfect reaction for a sportswear brand.

If you’re selling food, your logo may not want to communicate a sense of movement. Maybe a sense of satisfaction or health would be better suited to catalyzing buying behavior.

Whatever it is you want your logo to say to consumers, pick that messaging. Don’t get caught in the trap of creating a logo that looks good and think looks are enough.

Can Be Recreated by Novices

Another foundational tenant of logo design, which touches on an earlier point we made regarding simplicity, is how easy your logo is to reproduce. Put simply, when you create a logo, ask yourself if someone could draw your logo freehand from memory.

If the answer to that question is no, you’re missing out on an opportunity.

A layman’s ability to reproduce your logo can tell you something about whether or not your logo is easily recalled. Again, the Nike swoosh is one that any able-bodied person can remember so well they could reproduce it with their eyes closed.

Aim for that level of recall/simplicity when designing your logo to get the most out of it.

Non-Fungible

Just because someone can recreate your logo doesn’t mean they should. To that end, if your logo looks almost interchangeable with other logos in the market, particularly in your market sector, go with a different logo.

The last thing you want is for, from the get-go, consumers confusing your brand for another one. That sort of brand confusion can cause long-term issues that even a rebranding effort won’t be able to fix.

Make sure the design you freehand or build in an animated logo maker has originality in its DNA. Make your logo unmistakably you.

Powered by Feedback and Revisions

No great logo is created with a single stroke of a pen. Logos that rise to the top are almost always byproducts of designs being fed back on, revised, and fed back on again.

Relish that process of doing and redoing. Know that every time you pick up your pen or mouse to take another pass at a logo, it’s going to get a little bit better.

If you walk away with one foundational bit of wisdom regarding logo design, let it be this – To error is human, to edit is divine.

We Wish You the Best With Your Logo Design

Our team has walked you through several logo design foundational elements that we’ve found serve as the basis for successful projects. As a graphic designer or a person that is hiring graphic designers, keep our tips in mind.

The more you recall our guidance and integrate it into your logo building project, the more likely you’ll walk away with a logo design that we’re confident will make you happy and will set your business apart.

The world is filled with company logo design tools, logo design app options, and limitless artistic perspectives. If you’re having trouble sorting through all of that, our team can help.

Continue exploring more of the logo and art posts on our blog and keep fulfilling your need to learn!

The graphic design industry pulls in about 12 billion dollars per year. While that number took a hit in 2020, we’re seeing recovery take place which should get thousands of talented artists back to work.

Among the many things that graphic artists cook up for clients, logo design seems to be a constant theme among the work that gets ordered. Why? Because logos are important!

A quality logo makes up part of the foundation that multi-million dollar companies are built on. Logos affect buying behavior, recallability, and much more.

If you’d like to mine all of that value out of the logo you design or get designed, keep reading. Below, our team breaks down how to design a logo that’s amazing by leaning on a handful of foundational logo tenants.

Simplicity

Brevity is a tell-tale sign of wit. And certainly, logos need to communicate a level of subtle wittiness to make impressions on consumers.

Therein lies the importance of not overdoing a logo. It’s a regular mistake of many starting in logo design to add a litany of colors, shapes, and even text to their logos. That may achieve the aim of drawing an onlookers’ attention but leaving a lasting impression – we think not.

Think of the Nike swoosh. Think of the Coca-Cola logo, which is just white text on a red background. Both are renowned as being among the most successful logos in modern history, and neither leans on complicated conventions.

Sophisticated Use of Color

Color has meaning. While most people can’t describe color’s meaning expressly, many of us feel it.

Purple feels regal. Green elicits a love of nature. Red screams “alert”.

With color’s meanings in mind, think about the message you want to convey with your logo (more on that in a moment), and pick colors that best tell that story.

Scalability

Your logo isn’t just going to live in the upper-left-hand corner of your website. If you’re successful, your logo will be printed on business cards, on letterheads, posters, and perhaps on billboards.

With all of those places your logo could go, can you say that your logo’s design will port over and still retain its excellence? Only you and your graphic design logo team can answer that question. We simply suggest making sure you take the time to consider it.

Communicates Meaning

What’s the first thing you want your customers to think of when they see your logo? The answer to that question should be related to what you’re selling.

For example, we see the Nike swoosh and think “movement”—a perfect reaction for a sportswear brand.

If you’re selling food, your logo may not want to communicate a sense of movement. Maybe a sense of satisfaction or health would be better suited to catalyzing buying behavior.

Whatever it is you want your logo to say to consumers, pick that messaging. Don’t get caught in the trap of creating a logo that looks good and think looks are enough.

Can Be Recreated by Novices

Another foundational tenant of logo design, which touches on an earlier point we made regarding simplicity, is how easy your logo is to reproduce. Put simply, when you create a logo, ask yourself if someone could draw your logo freehand from memory.

If the answer to that question is no, you’re missing out on an opportunity.

A layman’s ability to reproduce your logo can tell you something about whether or not your logo is easily recalled. Again, the Nike swoosh is one that any able-bodied person can remember so well they could reproduce it with their eyes closed.

Aim for that level of recall/simplicity when designing your logo to get the most out of it.

Non-Fungible

Just because someone can recreate your logo doesn’t mean they should. To that end, if your logo looks almost interchangeable with other logos in the market, particularly in your market sector, go with a different logo.

The last thing you want is for, from the get-go, consumers confusing your brand for another one. That sort of brand confusion can cause long-term issues that even a rebranding effort won’t be able to fix.

Make sure the design you freehand or build in an animated logo maker has originality in its DNA. Make your logo unmistakably you.

Powered by Feedback and Revisions

No great logo is created with a single stroke of a pen. Logos that rise to the top are almost always byproducts of designs being fed back on, revised, and fed back on again.

Relish that process of doing and redoing. Know that every time you pick up your pen or mouse to take another pass at a logo, it’s going to get a little bit better.

If you walk away with one foundational bit of wisdom regarding logo design, let it be this – To error is human, to edit is divine.

We Wish You the Best With Your Logo Design

Our team has walked you through several logo design foundational elements that we’ve found serve as the basis for successful projects. As a graphic designer or a person that is hiring graphic designers, keep our tips in mind.

The more you recall our guidance and integrate it into your logo building project, the more likely you’ll walk away with a logo design that we’re confident will make you happy and will set your business apart.

The world is filled with company logo design tools, logo design app options, and limitless artistic perspectives. If you’re having trouble sorting through all of that, our team can help.

Continue exploring more of the logo and art posts on our blog and keep fulfilling your need to learn!

Do you know how many times it takes for consumers to remember your logo? It takes at least 5-7 impressions for a person to remember your brand.

It takes many more impressions for your brand to be top of mind. Brand awareness is the strategy behind getting your brand in front of the right people at the right time.

You can use your logo as a key tool to increase brand awareness. Doing it well can increase trust and sales. Who doesn’t want to do that?

Are you ready to learn how to use your logo to drive brand awareness? Let’s get started!

1. Does Your Logo Match Your Brand?

The very first consideration for increasing brand awareness is understanding what your brand is. You then have to make sure your logo matches your brand.

You might be confused because you think that your logo is your brand. Nope. That’s not how it works.

Your brand is the emotional impact that you want to leave a person with after they interact with your company. It’s usually summed up in just a few words.

Your logo is the visual part of the brand. The colors, fonts, and other aspects of the design have to match the emotional impact of the brand.

If these things don’t match, then your brand and logo won’t have an impact on consumers. They’ll be confused about what you really stand for.

2. Provide Amazing Service

There’s a link between brand awareness and customer service. That’s because people always remember incredible customer service. They also remember really bad experiences.

If you train your customer service team to go above and beyond for every customer, your brand awareness will increase.

3. Be Consistent

You need to present your brand in a consistent manner. That means that you can’t have as many versions of your logo as the Oregon Ducks have football uniform combinations.

People will look at your logo for a split second at first. You want your logo to be recognizable immediately. If it’s not, then people will move on.

If your brand is consistent, people will associate your logo with the other places they’ve seen it. The more often that happens, the more likely they’ll remember it.

4. Be More Social

Do you have a YouTube channel? Your logo should be ready for prime time to increase brand awareness. There are a couple of ways to use your logo in your videos.

The first is to create a 5-second introduction for your YouTube videos. You can do a quick animated logo with music in the background. People will associate that intro with your brand and they’ll remember it.

You can also have a transparent version of your logo appear in one of the corners of your video. This increases brand awareness by having your logo appear in your entire video.

This is a good strategy for Facebook and Instagram because people watching your video might not be familiar with your company. They could scroll and miss something in your video. The logo lets them know that they’re in the right place.

5. Use SEO to Target Your Audience

People turn to search engines whenever they have a question or they need to find information quickly. You can position your brand to be found in search engines.

Putting your logo on your Google My Business page and other directory listings will increase brand recognition. When people search for local services, your brand could stand at the top of search listings.

Do you have trouble getting found in Google? According to The Web Detective, that’s because the sites that are ranked ahead of you have better website optimization.

You can also invest in a blog and create content that you know people are searching for. When that content is ranked in search engines, you can get traffic and increase brand awareness.

6. Create Promotional Products

Promotional products do an excellent job of increasing brand awareness. Think about the impact that a T-shirt with your logo has.

It is a consistent way to present your brand and it increases impressions. This is the case when you have your employees wear the same shirts on client calls.

You can also increase brand awareness by giving away promotional products to your clients. It shows that you appreciate them.  

7. Sell Your Values

That doesn’t mean you have to sell your soul or compromise your values. Quite the contrary. You should wear your values on your sleeve.

The problem that many companies have with this is that they aren’t clear on what their values are. It’s not enough to say that you and your team are decent people.

You have to stand for something and make that clear in your branding. You can take a stand for the environment by sourcing sustainable materials for your products.

Figure out what you value and make that part of your company’s brand.

Why is this important? About 64% of consumers say that shared values enhance brand trust. That trust turns into revenue for your business.

Create More Brand Awareness for More Business

You don’t have to have a huge marketing budget like the big brands to increase brand awareness. The helpful tips in this article show you how to improve brand awareness easily.

It starts by understanding what your brand is about and design a logo that aligns with your brand. You then need to be strategic about where you place it. The most important thing is to be consistent.

Be sure to check out the other articles on this site to help you improve your business.