There are about 300 million vehicles on the road in the U.S. Close to 81 million of these cars and trucks are over 16 years old.

What that means for your car repair shop is opportunity. Think of all of the cars on the road that will break down and need service.

Marketing is the key to reach those potential customers. Learn the latest marketing tips, and you’ll have to hire more people. It’s how you’ll grow and scale into multiple locations.

Marketing is often the hardest thing to get right. There are many moving pieces in an effective marketing strategy, much like the moving parts of a car.

Read on to learn how to create a marketing plan that gets results with these tips and tricks.

1. Differentiate Your Business

Why would someone go to your car repair shop as opposed to your competitors? This is the most essential marketing question that you have to answer.

This is the basis of your value proposition or unique selling proposition (USP). You explain what you do, who you do it for, and why your business is so great that people can’t miss it.

To come up with a good USP, you need to understand your competition and how they position themselves. Knowing the target market is another important part of the USP.

2. Set Up Your Website

This is a digital world, and your website will serve as the centerpiece of all online marketing efforts. Your website has to reflect your USP and build credibility and trust.

You’ll want your site to appear in search engines. Turn your attention to site speed, mobile friendliness, security, and keywords.

Updating your website often with fresh content is another way to help build trust with visitors and search engines.

3. Educate With Content

Your potential customers might try to learn about their car before they take it in for repair. People will look for ways to diagnose car problems online.

They’ll look up “diagnose AC car problems” and “diagnose car overheating.” These are questions that people want answers to.

You can show your expertise and build trust with people by answering those questions. Create helpful content for your target audience and they’ll become loyal customers.

4. Repurpose Content to Expand Reach

The problem with social media is that there are too many options. It’s hard to create content for five different channels daily.

You don’t need to create fresh content every single time that you post something. You’d spend all of your time creating content.

Create a marketing strategy that allows you to post the same content to different marketing channels.

Here’s an example of how it works. Create an educational video for YouTube that shows someone how to check their car for leaks.

You can transcribe that video and use that as a blog post. You might have to edit the transcription, but it takes a lot less time than writing an article from scratch.

The next step is to edit shorter clips of the video for social media. Schedule the content in a social media scheduler, and you’re all set.

5. Set Labor Pricing

Pricing is part of a marketing strategy. Some auto repair shops market themselves by being the cheapest car repair shops in the area.

You don’t want to do that. You’d have to serve a lot of customers just to break even each month.

The most successful car repair shops have fair prices and build a ton of value for their clients.

How can you make sure that you don’t compete on price? Use a labor guide that helps you determine the time it takes to service cars. Take into account experience, probability of repairs, and other factors to set your pricing.

6. Spend Money on Paid Ads

Should you spend money on advertising? You can as long as you have a clear USP and you can communicate that in your ads.

Social media ads and search ads are two places to advertise that are effective but serve different purposes.

Search ads are similar to yellow pages ads. You reach people when they’re ready to buy. Social media ads build brand awareness. When people become ready to buy, they’ll remember your auto repair shop.

7. Collect Emails

A lot of the marketing tips listed here depend on third-party companies to leave everything as is. For instance, you don’t expect Facebook to change or Google to update its algorithm.

The harsh reality is that these companies change and evolve every year. Google makes thousands of small changes and a couple of major changes each year.

These changes could have a dramatic impact on your business. Your site could go from first to worst in search results.

How can you regain control of your marketing efforts? Grow your email list. Think of it as your best business asset.

People who sign up for your emails are already interested in your business. It’s like always connecting with warm leads.

Have sign-up forms on your website and always use calls to action to encourage people to sign up. Ask people when they visit your shop if they want to sign up to your list for discounts.

Email them helpful content regularly, such as tips, videos, and discounts.

Marketing Tips to Grow Your Auto Repair Shop

The auto repair shop industry is going to grow, but there will also be a rise in competition to meet the demand. The best way you can combat that is to have a smart marketing strategy.

The marketing tips here show you how to build a foundation by positioning your business to set your car repair shop apart from the others.

You have a list of tactics you can use to educate customers and provide value. You’ll reach more people, earn their trust, and save time on marketing.

If you found this article helpful, visit the home page to see other featured articles on this site.

Two decades ago, the word didn’t even exist. Now podcasts make up some of the most popular online content around.

Podcasts exist on every topic, created by creators from every background. They’ve become another exciting new medium of the digital revolution.

But how do you start one?

It’s not as tough as you think. Here’s our quick guide on how to start a podcast.

Decide Your Subject

Podcasts can (and often do) have the feel of a casual chat, but you’ll still want to build your podcast around a core subject.

This subject gives your podcast structure. It’ll also help you come up with topics on a regular cycle. Your subject will naturally suggest these topics, and you can take suggestions from listeners who are interested in your subject, too.

This overarching subject makes it easier to market your podcast to a specific audience. Tags and other promotional tools will help your podcast reach the right audience on popular platforms.

Equip Yourself

Podcasting equipment is a broad topic, with set-ups ranging from little more than a smartphone to those costing thousands of dollars.

In a way, this is good news—it means you can start a podcast without much initial investment. You should do your best to hit what you consider acceptable production values, but don’t worry too much. Many podcasts develop over time, funneling success into improved podcast tools.

Of course, if you can set aside some initial funds for equipment, then that’s an excellent advantage that will help your podcast rise above some of its competitors.

Publish on a Platform

Podcasts are usually hosted on a range of popular platforms. This helps discoverability. You could host your podcast only on your site, but you’ll usually struggle to reach a wide audience if you do.

Spotify, iTunes, and even YouTube are all popular destinations for podcasts. Don’t stick to one platform, either. You’ll reach a wider audience if you hit all of the big names instead of just a few.

On these platforms, fans can follow, like, and review your podcast. With time, it should climb up the platform’s rankings and reach an even broader set of potential fans.

Brand It

Podcasts may sometimes have the feel of a friendly chat, but even the most casual popular podcasts put some serious thought into their branding.

If you’re podcasting for business purposes, then branding becomes even more important. You’ll need to make sure your podcast aligns with your larger business brand and communicates who you are as a company.

This applies even when your podcast is still new. Your podcast could snowball into sudden success. If it does, you’ll want to be sure it aligns with your wider marketing strategy.

Start a Podcast Today

You might have noticed that the barriers to entry for starting a podcast aren’t high at all—in fact, you could start a podcast today. Follow these tips and you’ll soon join the podcasting community.

Looking for new ways to elevate your brand? Check our blog often to see what’s new.

Are you hoping to grow your YouTube subscribers this year? There are plenty of ways to organically grow your YouTube following and were here to give you a few insights that can help you expand your audience on this platform.

If you want to start turning viewers into followers fast, keep reading. In this guide, we will give you some smart YouTuber hacks that can help you make the most of this incredibly popular platform.

Create a Content Schedule and Stick to it

A great way to create an engaged following on this platform is to create a content schedule that you consistently stick to. This is a great way to build a dedicated following that knows what to expect from your channel. This will also keep you more organized as you can create a filming schedule, an editing schedule, and a posting schedule.

You want to post content often in order to keep your subscribers engaged. This will encourage viewers to subscribe as they will want to be informed of when you post new content for them to enjoy.

Create Quality Videos

You need to make sure that your videos are of high quality in order to grow a significant following. You want to pay special attention to elements such as sound and lighting as these factors can be what separates an amateur YouTuber from a professional one. You also need to make sure your camera quality is up to par.

You want to make sure that if you are the host of your YouTube series that you are relaxed, professional, while still keeping some excited and fun energy. When having guests on your show make sure that they are comfortable on camera. If they are not, it will show and can make your videos appear unprofessional.

Try using this good mythical morning font for a trendy and modern text overlay for your amazing videos.

Promote Your YouTube Channel

A great way to grow your following on YouTube, especially when you’re first starting out, is to promote your videos or your channel as a whole. If you have a following on preexisting channels, such as your social media pages or an email newsletter then make sure to share your videos on these platforms and encourage your audience to subscribe to your page. You can also embed your images in blog posts and more.

Additionally, you can look at the analytics on platforms like Facebook to target your posts that include your YouTube videos to those within demographics that would be interested in your content. Additionally, you could work with influencers to promote your YouTube channel and grow your followers.

How to Get More YouTube Subscribers: Top Tips

If you’re trying to get more YouTube subscribers so that you can grow your online platform, try using the above tips and tricks to optimize your videos while expanding your audience.

Are you trying to create your own professional logo for your YouTube channel? If so, head to our site to get started.

When you leave your house, you’ll see signs everywhere. You can’t avoid it. But have you ever wondered about the different types of outdoor signs? Well, if you’re a small business owner, you can definitely benefit from the sign industry. 

With that in mind, take a look at the content below to learn the different types of outdoor signs to choose from.

Pylon Signs

Perhaps this is one of the most popular outdoor signs. Pylon signs are huge, and they’re typically used at strip malls and other populated areas. They’re designed to advertise several businesses.

 In most cases, pylon signs are electrical, and they highlight business names during the night.

Monument Signs

Monument signs are low to the ground. They come in a variety of materials such as concrete, wood, and brick. You’ll generally see these types of signs in parking lots and entrances to buildings.

Pole Signs

The design for pole signs is pretty generic. It’s basically a sign on a pole. Oftentimes they are electric and only advertise one company at a time. 

However, they sit high off of the ground. Plus, they’re designed to be seen from a distance. Pole signs usually have bold letters or images in order to catch the viewer’s attention.

Wall Signs

You’ll notice most wall signs going into the entryway of a business. They come in a variety of shapes and sizes, and they are flat signs that are filled with graphics. You have the option to make them electric or non-electric. 

These are great for making statements about certain events or highlighting a slogan.

Awnings

Awnings are designed as a canvas or metal to decorate a doorway. The box extends over a framed arch, or they overhang.

You can use awnings to promote your company or use it as shelter for your customers as they come into the building. Place the name of your business on the fabric of the awning, or use graphics to draw in customers.

Sidewalk Signs

Sidewalk signs are pretty effective. They help to get viewer’s attention in a simple way. Also, they’re easy to change. Therefore, you can switch up graphics or messages anytime you’d like. 

This type of versatility allows for you to communicate different slogans for various events or when you want to promote different products.

In fact, sidewalk signs make good outdoor church signs. If you’re in the market for signs for your church, click the highlighted link to find more church banners.

The Various Types of Outdoor Signs

There are many types of outdoor signs to choose from. If you’re trying to make a bold statement or bring in more customers to your business, using signs is of the best ways to do so. Which one of these options do you think would be most effective for your company?

If you enjoyed reading this article, you might also like our other content. Continue reading to find more helpful topics.