So far, only four states in the whole of the United States have banned cosmetic testing on animals. Making sure to shop vegan and cruelty-free products is becoming increasingly popular throughout the country. 

If you’re new to buying these products, then you might have some questions about the cruelty-free logo. There are a few different recognized logos that you’ll find on certified curelty-free products. 

But before we dive into that, we’ll take a quick look at the history of the cruelty-free movement. 

The History of the Cruelty Free Movement

The cruelty-free movement can trace its roots back to the United Kingdom in 1898. Cruelty-Free International was a union founded by philanthropist and women’s rights activist Frances Power-Cobbe.

Power-Cobbe started the union when she traveled all across Europe and witnessed the mistreatment of animals first hand. The organization continued to grow throughout the world throughout the late 19th and early 20th centuries. 

By 1940, the union had 154 branches all over the globe. The original name for the organization was The British Union for the Abolition of Vivisection. The name was changed to the now recognizable Cruelty-Free International in 2015.

If you run a cruelty-free cosmetics company and you’re looking for some new packaging, then you can get wholesale cosmetic packaging here.

Different Types of Cruelty Free Logo

Cruelty-free standards have come a long way since 1898, and now there are numerous certified cruelty-free logos that you can look for on cosmetic products to inform you about what you’re buying. 

There are three main logos to look out for, let’s discuss them now. 

Beauty Without Bunnies

Beauty Without Bunnies is the cruelty-free certification project of the animal rights organization PETA. The organization is based in the United States but any company from any country can sign up for the project as long as they meet the standards. 

The logo is very recognizable, featuring an adorable bunny face with big pink ears. You might see a few other variations, but most of them feature this design.

PETA’s project can talk you through how to license with them.

Leaping Bunny

Next up is the Leaping Bunny. This is the logo of the organization mentioned above; Cruelty-Free International. They are a worldwide organization and they work with companies through their regional branches. 

The Leaping Bunny is, as you can probably guess, an image of a leaping bunny. You’ll have seen this logo on plenty of cosmetic products and it is considered the gold standard for cruelty-free certification.

Choose Cruelty Free

Finally, there is the Choose Cruelty Free logo. This certification organization is based solely in Australia and only deals with companies that sell products in the Australian market. 

The logo is the outline of a bunny rabbit with the words “Not Tested on Animals” written beneath in bold.

Always Try to Choose Cruelty-Free Products

Wherever possible, purchasing cruelty-free products is always the most ethical choice when you’re looking for new cosmetic items. Now you know which cruelty-free logo to look for you can make sure that you never buy an animal-tested product again. 

If you enjoyed this article, be sure to check out some more of our great informational content today. 

The SEO industry is worth more than 46 billion dollars to the global economy. But the value of quality SEO really can’t be underestimated. 

SEO is one of the most important commodities any new company can invest in. It draws in customers from all over and gives you a critical edge in the competitive digital world. But do you know how to optimize your SEO content? 

Looking for tips on SEO content optimization? We can help! Read on for tips. 

1. Use the Right Number of Keywords

Keywords are everything in SEO. You need to do plenty of research to choose the right ones, or your content won’t rank well. But there can be too much of a good thing.

Some newcomers to the SEO concept try to stuff their content with their chosen keywords. They ram the word in every sentence in a desperate attempt to climb the rankings more quickly.

Slow down!

SEO keywords work best when they’re sprinkled sparingly throughout an article. Using each one perhaps three or four times in an article is normally enough to move up the rankings.

Overstuffing keywords is considered to be gaming the system and may not get you the results you want. It’s also bound to lead to a poor-quality, repetitive article. 

2. Use SEO-Friendly URLs

You might not give much thought to your URL. After all, it’s just a way people find your website, right? Wrong!

Your URL has a big impact on how you rank. That’s why choosing an SEO URL is so important. A URL is the foundation of your website and plays a major role in helping your content rank. 

A good URL should be short and succinct, also including some carefully selected keywords. Be sure it has the proper technical formatting and you’ll notice a steady increase in your search engine ranking. 

3. Use Quality Images

They say a picture paints a thousand words. So, why not use an image to give your content a boost? 

Quality imagery can take your content to the next level. Readers are more likely to spend more time on the page or click on your article. You’ll also benefit from potential rankings on Google images. 

4. Think About Links for SEO Content Optimization

Links are a vital component of quality SEO content. Any blog post you write should feature plenty of working and internal links. This increases the SEO value of your content while allowing visitors to easily access other areas of your site. 

Keep Evolving Your SEO Strategy

When done properly, SEO content optimization is a truly powerful thing. It can help you get the edge over your competitors and take your business to the next level. Keep trying new things and do plenty of research and you’re sure to succeed. 

How did you like our article? If you’re looking for more of the same, we’ve got it in spades. Check out our blog where there are tons more content for you to enjoy. 

Did you know that 82% of marketers use content marketing actively? Besides, more than 60% of marketers use sales to assess the success of their content marketing ideas.

There are two most popular ways you can measure the success of your content marketing strategies. These include your website traffic and total business sales.

Content marketing can help improve your rankings on search engines. This helps to increase your web traffic. Through these marketing ideas, you can also increase your brand awareness and build your brand personality.

To succeed, you’ll need to have above-average content marketing strategies. This article provides you with seven unique content marketing ideas for 2022.

1. Generate Interactive Content

Using interactive content can help grab the attention of your target audience and make them stay on your page longer. This type of content implies anything that allows the user to take action when engaging with your products and services.

Interactive content can include user polls, games, calculators, and quizzes.

2. Use eBooks

These long-form publications offer extensive information on a particular subject matter. eBooks are among the best content marketing tools because you can distribute in-depth materials on a topic you’ve authority on.

Also, it’s easy to supply eBooks to many people within a short time. With actual books, you may take forever and can be a significant investment.

As long as you have a laptop, you can write an eBook.

3. Publish on Other Platforms

Usually, you’ll want to save all your content for your website. However, you can increase your brand exposure when you pitch and publish content on other platforms.

You can write thought-driven articles for big-name publications. You can also pitch a narrative idea to your local magazine. Include a do-follow link to your website in your article or bio.

4. Get Customer Feedback

Providing content that you know your customers want is better than offering what you think your clients want. Request feedback from your clients about what they enjoy and want to see more of.

You can get feedback through polls and surveys. You may also direct your customer service team to collect answers from your customers.

5. Collaborate on Content Creation

Sometimes, you may run out of content marketing ideas. So, it’d help to team up and combine efforts and ideas with niches and brands in complementary spaces.

That way, you can come up with something new that highlights your business products and services.

6. Organize Contests and Giveaways

Using user-friendly contests can help generate a lot of leads to grow your social following, brand awareness, and web conversion rates. Your contests shouldn’t have many rules or hoops for one to participate.

Otherwise, you’ll end up frustrating the users and chasing away potential clients.

7. Send Customized Emails

It’s not easy to grow your email list. So, don’t waste your efforts driving away customers with boring emails.

Ensure your emails can educate and entertain your target audience. Customize your emails to individual customers in your list.

Customers will feel more appreciated after receiving an email that addresses them by their specific names. This measure improves customer retention and increases the chances of more referrals to your business.

Content Marketing Ideas

These content marketing ideas can reshape your game and refocus to achieve your business objectives. Always ensure your content is always updated to maintain good SEO rankings.

Visit this page to learn more about marketing plans for your business.

Today, there are over 1.5 billion websites in the world. Out of this, about 200 million are active. 

The competition is fierce, and you might wonder, how hard is it to rank on Google? While it can be challenging to figure out, it doesn’t have to be. Read this guide on how hard it is to rank on Google today! 

Ranking on Google: How Hard It Is

It depends on Google’s ranking factors. This depends on your niche and the competition. 

Ranking on Google takes time. First, you’ll need to understand SEO (search engine optimization). You can even learn how to sell SEO services. 

How to Rank Your Website on Google

You’ll want to hire SEO services or use an SEO tool. Provide fresh content for your audience.

Most importantly, you need to define your audience and their pain points. Update older blog posts to help them be found on Google. 

Understanding Keyword Difficulty 

Keywords are words or phrases that people type into search engines. Keywords are vital for you to be found on Google. 

You’ll want to use keywords that your audience would type in. Compare the difficulty and traffic for each keyword. Keyword tools will tell you this. 

It’s best to use keywords with lower difficulty to speed up the ranking process. Some keyword tools will allow you to look at the relevancy and domain rating for the keywords. 

Backlinks are a factor as well. Backlinks are when other sites link back to your site. The more linking back that you have, the better. 

You’ll want high-quality backlinks, never from questionable websites. It’s not about quantity alone but quality as well. 

Long-tail Keywords

Long-tail keywords tend to be easier to rank. If you find a keyword that’s high competition, try making it into a long-tail keyword. For example, it might be calico kittens for adoption. 

Internal Links

Internal links are just as important as backlinks. This is when you have links to various parts of your site.

Search engines like when a company has a large number of internal links. Make sure that the internal links make sense where you place them. It can also help those other parts of your site rank higher. 

How to Rank Higher

Use keywords in the text of your internal links. Update older blog posts. 

Use alt tags on images. Ensure that your content is easy to read and never large blocks of text. 

Include keywords in headings, the meta description, URL, and title. Don’t overstuff keywords. This is when you have a string of keywords together. 

Answering the Question, How Hard Is It to Rank on Google?

After exploring this guide, you should be able to answer the question, how hard is it to rank on Google? Take your time developing a digital marketing strategy and consider hiring a specialist.

Would you like to read more informative guides for businesses? Be sure to check out our other articles today!