Link building is one of the 2 most important parts Google’s algorithm uses for search engine optimization. 41% of experts also consider it one of the most difficult.

94% of web content has no external links. Only 2.2% have them from multiple websites.

36% of marketers hire an external SEO link-building service. It’s a common way to handle the difficult task of leading potential customers back to you when they’re browsing other sites.

Read on to learn how to find the best link-building service for you.

Services Offered

Many SEO link-building services may specialize in certain niches. Finding one that matches the niche of your business will help you rank higher. Check who they’ve worked with in the past to determine if they’re the right match. 

SEO involves more than link building. The service you choose should offer all the different types of help you’ll need, such as figuring out how to use Google Posts or create marketing emails. 

Reputation/Credentials

Start your research with a basic look into the SEO link-building service’s credentials. Make sure that they’re experienced and reputable. Check for awards or honors that set them apart. 

Look for reviews of the link-building services next. They should help you determine the quality of their work and the results they helped previous customers achieve.

You should also focus on SEO-related credentials. A site’s authority score determines its ranking on Google’s SERP. It ranges from 1-100, and the higher the better. Their backing profile is another important indicator to check.

Website and Blog

One of the best ways to check the services and credentials of an SEO link-building service is to go onto their website. It should be well-designed and responsive. You should be able to find who’s on their team and what they offer.

The company should have a blog. It provides websites with 97% more links and, when regularly updated, up to 111% more organic traffic.

Looking at what’s on the blog is essential. It should have a long list of regular, well-written, detailed posts that center on link building and other SEO-related information.

Another essential component is a portfolio of previous work. It’s another way to see if they’ve done quality work for other customers.

Cost

46% of marketers spend $10,000 or more on SEO link building. 22% spend $1000-$2,500.

Set a budget before you begin looking for a company. Compare several options to find an affordable SEO link-building service.

Most companies offer several packages that differ in price. Find one that includes the services you need without unnecessary add-ons or hidden fees.

More Ways to Find an SEO Link-Building Service

When it comes to SEO services, link building is one of the most important areas to consider. It’s a top factor in your Google rankings but a difficult one to manage. Choosing an SEO link-building service is easy with a bit of research.

Start by deciding what services you need. Compare the reputation of several companies. Check their websites and blogs for high-quality content. Find the most affordable one with a package that includes everything you need.

Read the rest of our content for more SEO optimization tips.

A recent survey found that many US homeowners would love to go solar, but that upfront costs are making them wary.

A big benefit of solar energy is the savings, but you’re right to assume that you may have a big check to cut at the outset. However, this isn’t always the case.

How much does solar panel installation cost? It depends on a number of things, including where you live, how many panels you need, and what company you hire.

Read on to learn more about what impacts the cost of solar panel installation.

Solar Panel Costs

When we’re talking about the cost to go solar, we’d be remiss to overlook the cost of solar panels, themselves. In fact, this is where the bulk of your money goes. Sure, you’re paying for the labor it takes to get everything installed correctly, but the solar panels have the biggest price tag.

The price per watt tends to fall in the $2.50-$3.50 range. Small solar panel systems consist of 2 kW, costing approximately $6,000. Larger systems can cost upwards of $20,000.

Additional Solar Panel Installation Costs

To get a full picture of what you’re paying for, let’s break down the rest of the bill. Additional solar panel installation costs cover:

• the installation of solar mounts to install the panels on your property
• the installation of solar inverters to make your solar energy usable
• potential permit fees, inspection fees, and property taxes
• labor

Most companies will bill these costs and the cost of solar panels as one lump sum. 

What to Look for in Solar Financing

If you’re thinking, “There’s no way that I can pay thousands of dollars upfront,” we’re with you. The good news is that a lot of companies have moved away from this model of immediate payment in order to make solar more affordable.

Take a look at this clean energy solution that involves no upfront fees or costs. Good solar companies allow you to pay off your new solar system in monthly installments, which are often cheaper than your current energy bill. Even as you pay off the cost of solar panel installation, you’re still saving money month to month.

Plus, keep in mind that you will receive federal tax incentives if you choose to go solar this year. Many states and cities offer additional incentives and you can participate in excess energy buy-back programs. 

Don’t Let the Fear of Solar Panel Installation Cost Deter You

We often hear homeowners saying that they would go solar if it weren’t for upfront costs. The reality is that the solar panel installation cost is at an all-time low and solar companies have gotten wise to this deterrent. Now, you can go solar with no upfront costs and save money right away.

Looking for ways to create a logo that represents your commitment to environmental sustainability? Take a look around as we offer tips, guides, and templates.

Did you know that only 50% of small businesses are still running after 5 years? With stiff competition in the solar energy field, you have to distinguish yourself from the crowd. And making your mark as a business starts with developing a crisp and memorable logo. 

If you’re looking to craft the perfect logo or pursue a brand refresh, stick around. You’ll learn the 7 best tips for creating a solar panel installation company logo!

1. Know Your Mission

When you’re trying to determine how to get started sketching logo ideas, begin by looking at your company’s mission statement. Your mission statement should outline your goals, vision, and purpose. 

Use this statement to think about the abstract shapes, colors, and imagery that connect with your company. This could include anything from the sun’s rays to curvy lines. Remember that when you’re in the preliminary stages of design, you should jot down any idea, even if it seems random!

2. Consider Your Audience

If you’re a new solar panel installation company, it’s wise to look at the population most likely to buy your product. Will you be serving younger homeowners looking for a more eco-friendly way of living? Or will you be serving older adults close to retirement who have more disposable income?

The type of audience will impact the type of logo options you go after. A fun and playful style with bold colors may be appropriate in a family-friendly suburb. But if you’re hoping to draw business from upper-middle-class or upper-class households, you should go with a minimalist style.

Sleek, clean designs create an aura of professionalism that will go a long way. For instance, you could derive a design from the arch of the sun and limit your color palette. You may even want to use gold instead of yellow for a fancier style with black text.

3. Go with Modern Typography

Solar energy is an energy of the future, and you want your company logo to reflect a forward-thinking mentality. As much as you might like an Art Deco-inspired font, you’re better off reaching for typography that looks more modern.

Consider going with a sans serif font. This means that there won’t be serifs, or ornamentation, attached to the letters. Likewise, you won’t see as much difference in width from one part of the letter to the next.

A cleaner typeface, like Helvetica, adds contemporary flair to your company logo. You can even modify the width or height of the letters from a given typeface. For instance, if your company name has an O in it, consider slimming it down to avoid creating a squatty appearance.

4. Find the Right Shape When Creating a Logo

Every logo has an overarching shape that adds unity to the design. And if someone is looking at your logo from a distance, they might only see that shape initially.

That’s why it’s so important to choose a recognizable shape that will spark someone’s curiosity. As they move closer, they can see the company name and might just want to learn more about the benefits of solar panel installation. See for yourself!

Consider organic shapes for a logo that has movement and some playfulness. Angular, boxy shapes tend to look cleaner and may suggest a higher level of expertise. But they can look too utilitarian in an industry that is all about harnessing the sun’s power.

5. Choose a Compelling Color Scheme

When you think of solar panel installation, you probably think of warm colors like yellow and orange. As a result, you may want to go with warmer colors. This is a logical choice — just make sure to choose a yellow or orange that doesn’t look too acidic.

You could upend expectations, however, and choose a monochromatic color scheme. This means you’ll stick with gray and black as the dominant colors.

No matter what you choose, make sure you avoid using light colors for the text unless they’re sitting against a darker backdrop. Otherwise, no one will be able to read the company name if you have sunny yellow against white. 

6. Be Original

While it’s wise to research designs from the competition, don’t simply copy what’s already out there. Instead, focus on creating a new logo that doesn’t look anything like the competition. Originality is key!

For example, if most of the other solar energy companies are featuring the sun in some capacity, avoid doing that. You could use grid lines to mimic the look of solar panels as an alternative.

And if warm colors dominate other company logos, reach for blue. This color aligns with colors in many solar panels. You’ll end up with a more memorable design that won’t blend in with the rest. 

7. Make an Adaptable Company Logo

In other words, create a logo that will look good at any scale and in any location. You’ll use your logo on your website and social media pages. And you’ll use it on letterhead, email signatures, and company swag.

How does your logo translate into black and white? Is the design too busy to look good on a smaller scale? Ideally, you want a logo that has identifiable shapes and forms that will also look striking if you’re not able to print them in color.

Create the Best Solar Panel Installation Company Logo

When you want to grow your solar panel installation company, you need a logo that represents your mission and goals. Look at design elements like the color scheme, shape, and typography. And develop a logo that shows originality and will appeal to your target audience. 

Need more marketing tips? Check back for new articles!

70% of consumers prefer content marketing to traditional advertising.

Yes, this could spell trouble if you rely on traditional marketing. After all, 70% is no small feat.

Traditional marketing doesn’t work today because consumers don’t find it credible. So, it’d be best to rethink your strategy and start creating digital content.

But, creating a digital marketing strategy isn’t easy, especially if you’re new to it. Luckily, we’ll give you some tips to get you started in this article.

Let’s look at how you can create engagement and results-driven digital content.

Define Your Marketing Objectives

Why do you want to start content creation? Get the answer to this question, and you’ll be one step closer to creating an effective strategy.

Business owners want to get into content creation simply because everyone is talking about it. They don’t know what it involves or what to focus on to ensure success. These business owners focus on the wrong things and miss out on its benefits.

Understanding your marketing goals helps you focus on relevant key performance indicators. These include your content’s usefulness, relevancy, and consistency. This is one of the most effective ways to capture your target audience.

Research Your Target Audience

Research and understand your target audience by developing a customer avatar. What are their age ranges, gender, hobbies, and financial capabilities?

What kind of content appeals to your buyer persona? What are their pain points, and how can your product help them?

Answer these questions to find the ideal type of content for your audience. When you do, stick to that niche to get the best results. If unsure how to go about it, spend some time understanding content marketing basics.

Decide on Your Type of Content

Sure, blogs are among the most effective types of content for content marketers. But they aren’t the only type.

You can increase your strategy’s efficiency by producing various types of content. Here are the most popular ones:

• Infographics
• Videos
• Images
• Podcasts
• Email newsletters
• Webinars

These types of content give your audience more ways to interact with your content. They also make work easier for your team as they can develop the same concepts repeatedly.

Think About SEO

Search engine optimization is a significant aspect of content creation. You can create the best content but not realize positive results if you don’t prioritize SEO.

Simply put, SEO puts your brand out there by increasing your visibility. Research ways to improve your search engine ranking before releasing content. This way, you’ll know which areas to improve to ensure you’re among the top search results.

Promotion

Relying solely on your blog posts won’t get you the desired results. Find ways to let your target audience know each time you release content.

Social media marketing is one of the most effective ways. Depending on your target audience, you can also use Google ads and email listings.

Follow These Tips for Creating Digital Content

Creating digital content isn’t easy, especially for new content marketers. But, you can’t afford to miss out on the benefits of digital content. You only have to implement the tips discussed in this article, and you’ll be good to go.

For more insightful articles on a range of topics, be sure to check out more of our blog.