In the competitive industry of marketing, standing out can be a challenge. With a great marketing logo, companies can attract new customers and retain them for longer.

But what makes a well-designed logo that grabs the attention of every customer who comes across it?

Here are 5 creative ways to use design for a great marketing company logo!

1. Use Simplicity

It may be tempting to make a complicated, elaborate logo. However, the most effective logos tend to be the most simple.

Sometimes the simplest and best technique is to think of a logo off the top of one’s head – and to go with it! It’s likely to be a simple shape and design, with two or three colors at most. Any more than that and the logo can become less memorable.

A good logo that is simple and easily recognizable is more likely to stick in the customer’s mind – which is exactly what any business owner wants.

2. Be Creative

Although logos should be simple, that doesn’t mean they shouldn’t incorporate elements of creativity.

A logo might be literal. For example, it’s common for dental practice logos to incorporate an image of teeth, but such a common logo won’t help a business stand out. To add some creativity, they may try a different tactic like an abstract design of a grin instead.

Many logos don’t represent what the company itself sells, though. Either way can work, as long as the logo is unique!

An eco-friendly marketing company might use imagery that comes from nature, like trees or plants. Even though that business may not sell plants, these types of images can tell the buyers more about the brand.

3. Go Versatile

The best logos are easy to reproduce and resize.

As a company grows, their marketing logo is likely to end up in different places. They should be sure that the logo will look good everywhere it ends up!

• Can the logo be easily viewed on small – and large – scales?
• Does it use colors that are easy to print in different formats?
• Is it so elaborate that printing it will become expensive to produce?

These are all considerations to keep in mind during the design process.

4. Know the Audience for Your Marketing Logo

In a field like marketing, it’s especially important that a company demonstrates its awareness of the audience.

Their logo should help connect with the target audience they want to reach. A black-and-white logo might send a more conservative message than one with bright colors, for example.

If a company wants to appeal to a young, tech-savvy audience, they should appeal to them in a way that’s different from marketing to an older or more traditional audience.

Of course, a logo should also be able to appeal to a diverse group. But knowing the target audience is key.

5. Make It Timeless

A marketing logo needs to be timeless, so it will be relevant for as long as a company exists.

A highly trendy logo, such as one that uses a color that’s currently in style, might not have the same pull ten or twenty years from now. For example, the color known as Millennial Pink is trendy right now, but will likely go out of style in a matter of years.

It’s helpful to be aware of current design trends when creating a logo. But they shouldn’t dictate how a logo looks in the end.

The company Grin, which works in influencer marketing, offers a great example of a timeless logo: it incorporates a human figure into the company title. This logo implies something about the company – people connecting with people – but is timeless enough to be relevant no matter how the field of influencer marketing changes.

Final Thoughts

Making a great logo is one of the most important things any company can do to market themselves. Humans are very visual, so having a logo helps companies stick out in the minds of customers.

Of course, making a good marketing logo takes a lot of planning first.

Ready to start testing out designs? Try this online logo maker to get started.

Do you think it’s time to lose the leaf in cannabis logos? We do.

Since 2001, every dispensary, grower, and supplier put a marijuana leaf in the logo. Worse than being cliche is the fact that all the logos look the same. There isn’t any distinction between brands to convey quality, products or type of business.

The sale of medicinal and recreational cannabis is evolving into a billion dollar industry in the US and Canada. As the marijuana market evolves the logos become sophisticated branding tools.

In the beginning, everyone was happy at the prospect of legal marijuana. They didn’t care about specifics. Now the cannabis business has matured, and so have consumer preferences. It’s important for customers to be able to recognize and differentiate between brands and companies.

Ten of the best leafless logos are shown below.

10 Sleek Cannabis Logo Designs

1. Dope Mail

   Dope Mail’s logo uses a fresh, modern font paired with a lively green bud. It’s a clean, readable logo. The name conveys the Dope Mail weed online service dedicated to safe, legal, and discreet doorstep delivery via Canada Post. The company name is a fun play on words since dope is slang for awesome.

2. Wyld Canna

   Wyld Canna is a Pacific Northwest company that celebrates adventurous lifestyles. The deer antler logo conjures images of the great outdoors and wildlife.

3. Aurora. The Healing Power of Nature

   A mountain, water, sun, and wind are arranged on each side of a plus sign to represent elements in harmony. Aurora plants are grown in the foothills of the Canadian Rockies with mountain water, gentle breezes, and ideal lighting conditions.

4. Emblem Corporation

   An informal red graphic of a hunter and a deer is simple, bright, and recognizable. It evokes the image of traditional outdoor activities. The idea matches the tagline “cultivated with love, and locally grown.”

5. Aphria, Inc.

   Aphria has a sleek, modern logo that uses blue and green to represent the earth and sky. The letter A wrapped in a circle of fresh, natural colors symbolizes 100% greenhouse grown in natural sunlight.

6. Canopy Growth Corporation

   Canopy is the most corporate-looking logo on the list. It shows how the industry has changed. Instead of a leaf, a mighty oak represents strength and longevity. Canopy is a diversified cannabis company that operates a collection of brands.

7. Emerald Health Botanicals

   The Emerald logo depicts a drop of oil in the shape of an e. Cool greens and blues are soothing, as are the words Health Botanicals. The logo illustrates the goal of bridging the gap between cannabinoids and medicine.

8. Ionic

   Iconic’s logo is a slick gold wordmark with two distinct red circles hovering above it. The logo acknowledges the past but reaches for the future with inspired luxury. The elegant Ionic logo is iconic.

9. Burnwell Cannabis Company

   Burnwell’s logo is a B knocked out of gorgeous nature backgrounds on its website. The company is focused on sustainability and green business practices. The simple B logo seems determined not to intrude on its surroundings.

10. Marley Natural

    Marley Natural previously had cannabis leaves in its logo. The company has grown into a strong, socially conscious brand of products and outreach. That mission is reflected in the proud lion and clean bold type on their new logo.

Today, cannabis is a professional industry dedicated to helping people who suffer from a number of conditions and disorders. The logos need to be eye-catching, informative and engaging to keep pace with the changing marijuana industry.

The latest study from the Edelman Trust Barometer found that trust in all business institutions has plummeted over the last few years.

This data certainly isn’t exactly encouraging for security companies that rely so heavily on having their customers’ trust.

But don’t panic!

There are lots of ways you can adjust your company’s branding efforts to promote trustworthiness to potential customers, but one of the best ways is through your company’s logo.

Keep reading to learn how to convey trust through your security logo design.

Focus on Your Font

A high-quality logo will make all the difference in your branding efforts. One of the easiest ways to boost the quality of your security logo is to choose the right font.

Businesses that rely on the trust of their customers — security firms, financial institutions, etc. — often use modern fonts for their logo.

Modern fonts are elegant and feature a contrast between thick and thin strokes. They send off a calm, in-control message, which makes them perfect for security logos.

Modern fonts also strike a perfect balance between new and old. They’re not too “trendy,” which can indicate a lack of experience, but they’re not too old-fashioned, either, which can indicate being out of touch.

Use Capital Letters

Security logos can also benefit from using all capital letters. A study published by the British Journal of Psychology found that customers are more likely to remember a brand name if its logo is written in capital letters.

Capital letters are more recognizable and, therefore, more memorable for a lot of people. There’s also something more attention-grabbing about a logo written in capitals.

Use Geometric Shapes

Strong geometric shapes like triangles and circles send the message that your security business is steadfast and reliable. Triangles have a solid foundation but also indicate that progress is possible. Circles are also a good choice, as they signify continuity and stability.

Choose the Right Colors

Just like fonts, colors have a huge impact on the message your security logo conveys. Certain colors emphasize specific traits.

For a security business, blue, gray, and black are all good colors to utilize to convey a sense of authority and credibility.

Blue symbolizes protection, security, authority, and boldness. It’s often used in logos for companies that sell electronics. Zions Security also uses it in their logo and throughout their website to subtly send the message that they are a trustworthy organization.

Black and grey both symbolize authority, practicality, and earnestness. Both of these colors are common in corporate logos.

Make it Versatile

No matter which colors and fonts you use for your security logo, make sure that the design is highly versatile. Customers need to be able to read it at any size, from billboards to social media profile pictures.

Although your logo’s color is important, there are going to be times when your logo can only be printed in black and white. So, you need to make sure that it’s still readable even without color. This way, it will look good no matter where it’s featured.

Need Help Creating Your Security Logo?

Now that you know what to include in your security logo, it’s time to start designing. If you’re new to the design world, check out our free logo design tool today. We can’t wait to see what you create!

When you think of the largest companies in the world, what do you see?

Chances are that for almost all of them it’s a logo.

Whether it’s the Nike Swoosh or the Starbucks Mermaid, businesses have capitalized on the power of having a high quality logo as a means of leaving a strong and lasting impression.

Though easily taken for granted, it’s hard not to underestimate the significance of having a visual brand signifier to help your business stand out.

Below we take a look at four reasons your business needs a high quality logo.

The Logo Is the Brand

Gaining visibility in any marketplace is a struggle. One of the easiest ways to draw attention to your brand is with a striking logo.

Think of Apple: while their products are firmly within the consumer electronics category, they are all bound by the bitten-apple logo. There’s so much power in this visual that people wear it on clothing and put its sticker on the bumpers of their cars. You could even go to The Memories Place and get all your favorite logos printed on a blanket and be left with a desirable item.

Such is the strength of their brand that such a simple logo can carry such cultural cachet.

The Most Powerful Marketing Tool

When brands tease upcoming products, how do they often do it?

Mercedes-Benz, for example, will often show a car lost in shadows or obscured by cloth, only the familiar three-pointed star visible.

Why would they do this? As an auto manufacturer, shouldn’t they focus on the actual vehicles?

Any car is representative of a specific moment in time. The Mercedes-Benz badge, on the other hand, speaks to an entire history of the automobile. It draws on the strength of every successful vehicle they’ve had without being bound by a specific time period.

It’s An Invitation to Customers

Both the Apple and Mercedes-Benz logos, through their history of success, have an even greater strength: aspiration.

Our Mercedes ad from above is so effective because knowing that there’s a new Mercedes available, regardless of specifications, is enough to pique most people’s interest.

The idea that a brand’s logo can imbue us with an increased sense of worth is incredibly powerful. By creating a high quality logo you increase your chances of joining these ranks.

A Good Logo Is Welcome Anywhere

Packaging is an important part of any goods being sold. Even beyond exterior wrapping, placing a great logo right on your products creates awareness.

While a poor logo can be distracting, a high quality logo can easily be placed in any number of places. On products, advertisements or promotional materials, it’s wise to rely on the power of a simple, well-designed logo to convey your brand’s story.

Final Thoughts On a High Quality Logo

Whatever your business, whatever your market, having a great logo helps your brand stand out from the crowd. It has the ability to take your brand’s message and easily share it with the world.

If you’re in need of a logo, or just want some more information, give us a shout. We’re always here to help.