If you’re running an online business, ecommerce logo design is more important than ever. Studies show that great logos are 13% more likely to get consumers’ attention, and 7% more likely to get them interested in the brand.

With how crowded the online marketplace is, you really need your logo to help you stand out from your competitors. You can’t just draw up an image and call it a day, though — there are a few secrets you should know to make sure you have the most effective logo possible.

Read on to learn more.

1. Keep It Simple

If you’re ambitious, you might be tempted to try to create something really intricate. However, less is more when it comes to great ecommerce logo design.

Remember that mobile browsing now accounts for over half of all time spent online. Will potential customers be able to see your logo clearly on a smartphone, or will it look cramped?

Think of the Nike swoosh. It’s about as simple as you can get, but it’s one of the most recognizable logos on the planet. Your design doesn’t have to be that minimalist, but it’s a great example to keep in mind.

2. Use The Right Colors

Did you know that nearly 90% of snap judgments about businesses were made based on color alone? Colors can change how people perceive your brand, so you should make sure that you choose the right ones.

A law firm, for example, would want to choose colors that are considered ‘serious,’ like navy. A business that advertises party products, on the other hand, could go with brighter colors like red or yellow.

Finally, think about what your logo will look like if it’s printed in black and white. It should still be just as striking in only two colors.

3. Don’t Follow Fads

It’s easy to want to hop on the latest trend in logo design or even pop culture. While there are some great trends, keep in mind that your logo needs to be able to stand the test of time. If you’ve designed it based on something that might only be relevant for another six months, you’ve hurt your business prospects.

You also don’t want to create a logo that could look outdated in a short period of time, because that just means you’ll probably have redesigns in your future.

Try to create something that will be just as relevant thirty years from now as it is today.

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Creating a brand is all about representing who you are and what you do. It is your products as well as your purpose.

Particularly for a healthy recipe blog, it means more than having a passion for good food. Your brand is a commitment to offering quality advice on many healthy food topics.

As such, building your brand is no easy task.

Thankfully, there is one part of branding that is more fun than others – logo design.

A logo is like a ribbon wrapped around your brand. It makes the first impression and is the most recognizable part of your business.

There are many healthy food logos out there, but making a design stand out is not as hard as it seems.

Here are ten tips to making a beautiful logo for your healthy food blog.

1. Check Out the Competition

The best place to start your creative process is to get the inspiration flowing.

Check out leading recipe blogs that influence you. Better yet, look at the ones you are trying to compete with. See how they’ve branded their wording, typeface, and, of course, their logo.

The logo should be easy to identify on their page. It may stand alone or have a company phrase attached to it. Popular healthy food logos will likely have some sort of common trend.

Maybe they all have a certain shape or hint at cooking in the logo. Or, they might be simple and straightforward to the brand name.

2. Brainstorm, Brainstorm, Brainstorm

Once you have an idea of what is already working in the market, it’s time to make a logo that can handle the competition.

The first thing to do is to get all your ideas out. Make quick sketches of what comes to mind when you think of your brand. Don’t worry about making it look great yet, just get what’s in your head on paper.

From here, start to weed out the good design ideas from the bad.

Try to narrow them down to one or two healthy food logos to work on. It’s better to focus on a few quality sketches than to try to take many of them through the design funnel.

3. Think About Your Brand

If you’re having trouble picking a few logo ideas to work on, go back to your brand.

Ask yourself what will best represent your values and your writing style. Are you quirky and cool, or more calm and collected? Align your brand’s personality with the logo making process and you can’t go wrong.

For more help making a decision, put your ideas on sticky notes. Place them on a wall and start taking down the ones that you don’t think will work with your brand.

After a few minutes, you should have a much better idea of where to take your design direction.

4. Play with Shapes

The next step is to take your thoughts from paper to program. This will help your ideas for healthy food logos come to life.

As you’re getting the basic ideas on to your logo maker, start to play with shapes. Shapes carry big weight when it comes to logo design.

A circle represents strong emotional influences, like fostering community or appealing to a feminine market. The straight edges of squares and triangles hint to stability and practicality. Triangles are also associated with power and masculinity.

5. Consider Using Letters

Lines and curves don’t just affect shape psychology. They influence how typography stirs emotions in your audience.

Cursive is a cute tactic to use for women interested in health food. Men, on the other hand, appreciate bold lettering. If you want to stay gender neutral, try an angular typeface with subtle curves.

Think of the emotions you want your readers to associate with your blog.

Create a persona for them beyond the fact they want to eat healthily. This will help you picture the people you want to reach.

6. Plan for Scale

The shapes and letters you use should start to bring your logo together. These create a foundation for something meant to stand out.

Remember, your logo will be on everything you write, no matter if it’s on your blog or in an email campaign. As you use it across different mediums, you will be playing with different sizes.

Make sure your logo looks good in the corner of a social media picture and at the top of your landing page.

Plan for a logo that lasts beyond your blog. What if it ends up on a billboard one day or among other healthy food logos in a magazine?

7. Choose Your Colors

As you think about the different uses for your logo, consider how your brand colors will work with what you’ve created.

The best logos begin in black and white.

Working without color allows you to focus on the structure and feel of the logo. It also gives you an idea of how iconic a logo can be. The more recognizable and unique a logo is without color, the stronger your design is.

When you have the structure down, then play with a little bit of color to tie it all together.

8. Ask if it Can Adapt

Before you click “save” on your new healthy food logo, ask if it translates well across different mediums.

Remember, you want it to last as your business grows. Say your blog takes off and becomes a health food store or restaurant. What if you decide to write a book of recipes?

Don’t make your logo specific to just one part of what could eventually be a big business. Your logo should be timeless and adaptable.

Aim for something you can use to talk about complex culinary creations as well as simple ice cream dishes – like the one available when you click here.

9. Know the Difference Between a Logo and a Header

Don’t expect your logo to do everything. A healthy food blog has a stand-out, stylish header and a powerful logo.

A header gives you more room to play with colors, textures, and typography. There should be some similarities between these design features and those in your logo. But, you can’t just slap your logo at the top of a page and call it a day.

Take on the logo first, then design the header based off what you create. This ensures you have strong brand consistency, yet unique elements to excite readers on your blog.

10. Don’t Try Too Hard

The most important thing to do in the design process is to have fun!

Don’t pin the success of your blog on your logo. Although it is an important element of your brand, it is not worth stressing over.

Try your hand at making your own logo and see how it feels. Is this something you can commit to and move forward with? If so, you’re on the right path.

Trust your design instincts and have some close friends provide feedback. Then, write about your re-branding and get users excited to see your new healthy food logo.

Be Among the Best Healthy Food Logos

Designing a strong logo is a creative adventure.

It is not the intimidating, stressful process some think it is. All you need is a bit of inspiration, some time to design, and the right tutorials to get started.

From there, the rest is up to you and the program you use to create something beautiful.

What are you waiting for? Your logo design idea is waiting to make its debut.

Get to work and create the logo your healthy food brand needs.

Your brand is only as good as your customer’s memory. What will customers find memorable about your shoe company logo?

Your logo will be a lasting symbol for your products, their quality, and your appeal as a company. That’s why the care with which you develop your shoe company logo idea and design is such a critical part of your business success.

What Makes A Shoe Company Logo Important?

The value of memorability

A recent Siegel+Gale study of 3,000 consumers found that the most memorable logos are 13% more likely to get consumers’ attention, and 6% more likely to suggest a company is more unique than others in its categories.

As a small shoe company selling to a niche market–Click!–what does your unique brand have to say to would-be customers?

Designing A Memorable Shoe Company Logo

These four design suggestions will help you choose or design a logo that will get your brand out the front door and into the minds of your customers.

Simplicity

According to an AdWeek study, simplicity is the logo element most commonly associated with memorability. But defining simplicity isn’t simple.

Common shoe brands such as DC Shoes and Adidas have been very successful with simplicity in color. Other brands, such as Foot Locker and–well, Simple Shoes–use recognizable, meaningful images and plain text to stay relevant to customers.

We’re here to determine what ‘simplicity’ and ‘memorability’ can mean for your brand.

Design

Certain attributes of any shoe company logo will send specific messages to consumers. For example, a geometric design emits power, while an organic design is visually warm and welcoming.

Want an approachable shoe company logo? Logos that ‘hold’ a visually dynamic shape–the Lacoste logo, for example–are the only treatments in the Siegel+Gale study highly considered as “original” and “approachable.”

Your design options are expansive. Contact us for help or see our tutorial for making custom logos to

Originality

Originality is an artistic fundamental. Any shoe company logo should have that artistic value, in and of itself.

The pitfall to avoid is replicating an existing logo without realizing it. (It happens more often than you think.) Vet your design ideas thoroughly to prevent any long-term embarrassment.

Despite the Siegel+Gale study, you can achieve originality with any design elements that are right for your brand.

Meaning

Famous logo designer Saul Bass once said about designing logos, “symbolize and summarize,” essentially summarizing the functional purpose logo art for brands. How will your logo symbolize and summarize your business?

If you develop an understanding of your target market and what’s appealing to them, you can decide how your logo will be a bridge between the value of your products and their appeal.

Even to unfamiliar eyes, your logo should mean something to those customers–whether it’s an abstract concept, like rebellion or wisdom; or vivid picture, like the shape of your bestselling product.

Make A Logo Right Now

Are you ready to do some experimenting? Now that the creative juices are flowing, try our online logo maker, directly in your browser. You can also contact us for more tips and suggestions. Enjoy!

In 2013, the Edelman Global Trust Survey found that financial companies have a hard time getting consumers to trust them. However, one small thing can make a huge difference in how trustworthy a company looks: its logo.

Whether or not you know a lot about the financial industry, you can learn what you need to know to great an elegant financial logo. With a great logo, consumers will automatically have a positive view of the company and be more likely to remember it for the future.

We’ve put together this essential guide to designing an effective financial logo. Read on to find out how to gain customers’ trust and satisfaction through a simple image.

1. Know Your Audience

First and foremost, you need to know the kind of person you’re hoping to reach with this logo.

Not all financial companies are created equal. Depending on the type of company, there will be a different target audience.

Think about the age, lifestyle, habits, careers, and location of the people that you want to connect with through this logo. A younger target audience might respond better to brighter colors, like orange, while an older audience may do best with more conservative colors, like blue.

We’ll talk more about the specifics of color and other design elements later. However, for now, start jotting down some adjectives that you’d like your logo to bring to customers’ minds. For example, “trustworthy,” “reliable,” and “successful” are all things that you might hope people associate with a financial logo.

2. Look for Design Inspiration

You might look at design websites or the logos of other financial companies. However, it’s just as likely that you’ll find inspiration in more unexpected places, too.

What kinds of imagery inspires feelings of trust and success? Maybe the architecture of a brick-and-mortar bank will inspire the design of your financial logo. Or maybe a strong, stable oak tree has the design elements you want.

In short, inspiration can be found in unexpected places. It’s also a good idea to look at the logos of other financial companies, but you don’t want to end up with a logo that looks too much like one of theirs. Your logo should be unique, so it won’t get confused with another.

3. Consider Color

As mentioned above, the colors that you choose can make a big difference as to how your logo reads.

Bright colors, like red and orange, are often associated with risk – not something that’s usually good for a financial company to convey. However, if you want to appeal to a younger audience and make finance seem exciting to them, that might be just the way to go.

No matter what, you’ll want to avoid using too many colors in your logo, as that can make it seem too busy and distracting to the eye. Pick just one, two, or at most three colors, and make sure they will be easy to reproduce in different formats (more on that later).

4. Be Creative

Creativity might not be the first thing that comes to mind when you think about finances. However, a clever, creative logo can actually be a great thing for a financial company.

For example, look at the logo design of Pretty Penny Loans. It looks abstract at first, but upon closer look, you see that it merges the two “Ps” from its name in a creative way.

Seeing a logo like this makes customers think that this company has creative, innovative solutions. Just like with their innovative and surprising logo, that business will seem likely to have innovative solutions to financial issues, as well.

5. Consider Formats

When you design a financial logo, you need to take into consideration the format that people will be reading it in most of the time.

If you design a logo that looks great on the side of the building but doesn’t shrink well to fit on a business card, then it’s not a very effective logo. Many people will be reading a logo in a smaller form, including online.

Your logo should look good in larger scale, but also be easy to shrink to fit everything from a branded pen to a Twitter profile picture. You might also consider other things, such as whether the logo can be reproduced in black and white if necessary.

6. Make it Timeless

One of the most important considerations for an elegant financial logo is how well it will stand the test of time.

You want your logo to be elegant, not trendy or shocking. This doesn’t mean it can’t be creative or even colorful. But it needs to be the kind of logo that will still look good 100 years from now, with only minor changes.

A timeless logo won’t reference something too modern. For example, what if a financial company incorporated an image of a smartphone in its logo? It might make sense now, but in the future, the way we communicate will probably change drastically.

The best timeless logos often incorporate an element of the company’s name, such as the Pretty Penny Loans logo mentioned above. No matter what other changes happen to the industry, the company’s name will likely stay the same, so the logo will always be relevant.

You can also consider using a timeless abstract design. Abstract images often read as elegant, because they give an impression of fine art. However, because they aren’t attached to a literal depiction of something, they can also remain relevant for longer.

Ready to Design a Financial Logo?

A beautiful, elegant financial logo should incorporate many different design elements to give the right impression to customers.

You need to start with the research – think about your target audience and what kind of impression you want to convey about the business. After that, the design process can begin.

From color to size to imagery, there are many different considerations to have in a logo design. Ultimately, as long as it gives the right impression, is easy to reproduce in different sizes, and will always be relevant, there are many logo designs that can be effective.

Ready to start working on a financial logo design? Use our easy Logo Maker to get started today!