If your brand is a face, then your logo is the eyes. As a financial services firm, when people look into that logo, how do you want them to see you?

You’re within an industry that relies heavily on gaining customer’s trust. They need to feel safe and secure working with you.

The best way to communicate that through your logo is by creating an elegant design. You want to make someone stop and think, “Wow, they look credible.”

They say it only takes 10 seconds for a person to form an impression of a logo. Use these 5 elegant logo design tips to send the right message the first time.

1. Choose Symbols Carefully

The symbol you incorporate into your logo is its backbone. In the financial services industry, you have to be a little more cautious with what you choose.

But, that doesn’t mean you have to pick something totally overused and redundant. Check out Intrinio Fintech Marketplace for example. Their logo is an eggshell that is held together by graphical lines.

2. Keep it Simple

This is such an essential element to not just an elegant logo but to all logos. Your design can’t be too overbearing for your reader to look at.

When your logo is too flashy, you’re removing the message it’s trying to speak.

A good way to see if your logo is too out-there is to test it on a duo-tone background. This will show your logo in black and white, where you’re more likely to notice an error.

3. Create a Timeless Design

You want your customers to know you’ve been there in the past, present, and future. So, to show your company’s longevity, go for an elegant logo design that’s timeless.

Don’t go along with trends just because they’re popular right now. They will fade and depreciate over time. Instead, go for icons that won’t become outdated.

For instance, pick up on lighter versions of bold colors. For instance, light green, blue, and red are all colors that resonate well over time. (Just ask Coca-Cola.)

4. Show Welcoming Side

A great way to build trustworthiness is to show your caring side. One route financial service companies could take is to add a human element to their logo.

You could incorporate an animated figure in or personify other items. For instance, Hands on Banking shows a figure-balancing money, work, their home, and degree.

5. “Conservative Animal”

A highly popular trend in financial service logo design is to use animal imagery. You’ll see lions, bulls, deer antlers, etc. which usually communicate strength.

The key is to give it a modest look. You can use contrast colors and geometric shapes, or insert the animal into the typeface.

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When starting a new company or re-branding an existing one, your logo can mean the difference between catching someone’s attention or watching them pass you by. Staffing agencies have the added challenge of appealing to both job-seekers and employers, making an eye-catching logo a must.

But how do companies come up with an enticing logo? There are a few things to keep in mind as you brainstorm design options.

What Staffing Agencies Need to Know About Logo Design

A logo is often the first thing people notice about a brand. Take a look around and note of all of the items around you with prominent logos and labels.

From your laptop to your bottle of water, to your sneakers; all of these product brands can be easily identified according to their logo.

As a staffing agency, you want to be seen as approachable, reliable, and effective in finding the right candidate for a job. When designing a logo, think of these traits and how you can get them across visually.

If your agency’s name is evocative of an item, consider how you can incorporate that in your design. For example, think of Apple and their easily recognized logo.

Also, think about which colors best represent your company. If you want to highlight professionalism and trustworthiness, blue is your color. If you want to signify growth and learning, green will work well.

It all boils down to what you want people to think of when they see your logo.

Having a focus group to come up with words or phrases may help in determining what type of style, color, and imagery will help you accomplish your goals.

Need more inspiration? Take a look at the logo for Scope Recruiting, which incorporates geometric shapes in different shades of blue. The color blue makes them feel professional, while the different shades and shapes have a modern appeal to them.

How to Get Started with Logo Design

Thanks to free online web tools, custom logo design has become very user-friendly.

You can upload an image you’d like to incorporate, you can add text and adjust the size and fonts, add shapes, symbols, and more.

Again, you’ll want to do some basic brainstorming before getting started so you’ll have an idea of how you want the logo to look. Once you have that in mind, you can get started adding these features and see how they all come together.

And with free custom logos available, you won’t have to break the budget. No need to hire a professional designer or agency – you’re in control of the process from start to finish.

Reaping the Benefits of Your Logo

All businesses benefit from building a consistent brand image. Staffing agencies in particular need to work extra hard since individuals and companies are looking to them as experts in the field.

Having a well-thought-out logo will instill a greater sense of confidence that you have the skills and resources to get the job done.

In addition, as your agency builds a strong online presence and reputation, people will start to recognize your logo on its own. It also builds a foundation for a unified online presence, not only through your website but also through blogging and social media. Your logo can be used as a profile image across all networks.

To get started, check out this tutorial on how to build a free custom logo.

Your logo says a lot about your business. A great renovation logo can grab a customer’s attention while setting you apart from the competition.

Our world is painted in brand logos. The best logos communicate to customers with a few simple features that stick in their minds and create familiarity.

If you’re about to design a new renovation logo for your business, there are several key factors you’ll want to keep in mind.

Let’s take a closer look.

Think Outside the Box

You want a logo that distinguishes your brand from your competitors. It’s vitally important that your logo clearly stands out from the rest.

While imitation may be the best form of flattery in some areas of life, that’s not true with logo design.

You might be tempted to throw a cliche industry icon into your logo.

Don’t do it.

Think of it this way, Apple’s logo isn’t a computer. Virgin Atlantic’s logo isn’t an airplane. Mercedes’ logo isn’t a car.

Think of what defines your business as being unique and incorporate that into your logo design.

Define Your Color

First, think about the personality of your renovation business.

While bold and bright colors might grab attention, they can also seem brash and out of place.

More muted colors boast of sophistication but could be more easily overlooked.

Did know that every color in the spectrum will bring a different feeling and emotion to your logo’s message?

It’s called the Psychology of Color and it works like this:

• Orange: Friendly, youthful and creative
• Red: Sexy, bold and energetic
• Green: Organic, instructional and growth-driven
• Yellow: Optimistic, inventive and sunny
• Purple: Evocative, spiritual and wise
• Blue: Medical, tranquil, professional and trustworthy
• Pink: Fun and flirty
• White: Simple, pure and clean
• Black: Powerful and credible
• Brown: Steady, rural and historical

You can see that many of these colors will convey specific messages about your renovation business that are very relevant.

For example, if you’re running a bathroom remodeling showroom, you’d want to promote tranquility (blue), boldness (red), and credibility (black).

Keep it Simple

You want your logo to have a balanced combination of quirky and simple. It has to be interesting but at the same time, you don’t want people sitting there analyzing it.

The FedEx logo is a good example. It’s a simple Logotype with a bit of a twist. The image uses negative space that creates an arrow which indicates speed, direction, and precision.

Amazon also uses only its name but refers to its vast amount of inventory with an arrow pointing from A to Z.

You can get inspiration from these, and other successful logos.

Your Renovation Logo Helps Define Your Business

These are a few simple tips to help you create a great logo for your chosen industry.

Take time to design a few different variations and run them past friends, family members, and long-time customers. Sometimes it takes another set of eyes to help you see what you couldn’t see on your own.

Now it’s time for you to get started on your new renovation logo.

Make it great!

Making a logo is a fun, creative experience, especially if design is not part of your everyday job.

Even for doctors or lawyers, switching hats from a medical practice to a creative space can bring out the best ideas. This means you can make your new dental practice logo all by yourself!

It doesn’t matter if you’ve never made a logo before or if you don’t consider yourself an artist, you just need to know where to start.

Here’s how to create a beautiful, effective logo for your dentist office.

1. Stand Out

Get your biggest ideas out there first.

Even if you aren’t sure they will work, the moment you start brainstorming is when you have the most amount of logo ideas. Make simple sketches or head straight to the computer and get some basic designs down.

Getting ideas out of your head and right in front of you will help you narrow down what is working and what isn’t.

2. Use Proportions

Once you’ve picked a few dental practice logo options to spend time on, proportions should be the first thing on your mind.

Logos have three basic fundamental shapes – circles, triangles, and squares.

Each has their own rule of proportions, and a set of emotions they portray as well. Proportions will also help when it comes time to scale your logo for different uses like web pages, on social media, and for print purposes.

3. Stay Consistent

Proportions and scales are the groundwork for visual consistency, but other things come into play too.

If you have an established office, chances are your dental brand has a set of colors you normally use on business cards or on your website. Use the same colors when creating your logo.

Combing your visual efforts in this way creates better brand recognition as potential patients search among different dental offices.

It also shows you care to be a professional in every way, not just how you treat teeth.

4. Keep It Simple

As your edits get closer to the final result, make sure to keep things simple.

Don’t overdo the colors or use elaborate shapes. You want a logo to translate well on everything it touches. This means it needs to look great when it’s big and blown-up as well as when it’s small, like on the corner of a picture or brochure.

Plus, simplicity makes things easy to understand.

Skip the cliche of using teeth for a dental practice logo, and focus on creating something your office can stand behind for years to come.

5. Make It Memorable

One of the most telling signs of a good logo is how well it stands the test of time.

Time can be looked at in two ways: how long a client will remember your logo, and how well your logo performs before you modify it.

The more you stick to the basics mentioned above, the more timeless your logo will be. It becomes what people picture when they hear something specific like Ideal Dentistry.

This can save time and energy over the years, as you won’t have to make changes to your brand. Remember, a consistent brand is like a good reputation – it builds credibility.

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