Want to harness the power of the sun in your solar energy logo? Of course, you do.

Solar energy use is increasing at a record pace in the U.S. as more people and businesses realize the value, efficiency, and sustainability solar power provides.

The steady growth in this industry means there’s plenty of room for new companies.

But how will you make your company stand out from all the rest?

Although the sun belongs to all of us, there are ways to convey your unique business story through your logo.

Keep reading for help designing your one-of-a-kind logo!

Five Design Tips for a Solar Energy Logo

1. Don’t Make People Guess

Your logo should immediately tell potential customers who you are and what you do.

If you use a picture of a cat sitting in front of the sun, people won’t know you’re a solar energy company. Sure, you love cats, and the cat in your logo is cute, but it’s confusing and unclear.

You want your logo to say solar energy. In fact, you want it to say state-of-the-art, dependable, reliable, and affordable solar energy!

Solar energy is the future. Don’t use old-fashioned fonts or images. Your logo should represent solar energy in a modern way. Consider clean, simple lines and images that complement your company name.

Use images that symbolize your product, but try not to be cliche. In other words, a bright yellow sun with your name across it won’t create the best impression.

Take your time and experiment with different ideas until you find the right balance of stability and modern energy.

2. Tell Your Unique Story

Every logo tells a story. What makes your company different from other solar energy companies?

Draw inspiration from your personal story:

• Why did you decide on a solar energy business?
• Is environmental stewardship important to you?
• Are you an energy efficiency expert?
• Do you want to help people save money?
• Did a certain life event motivate you?
• What’s your training and expertise?

Ask yourself these questions and more to determine your backstory. The answers can influence your design choices.

3. Credibility

Solar power is a major monetary investment. Your solar energy logo should convey stability and reliability to your potential consumers.

You can do this by choosing the right fonts and colors. A frilly, script in bright purple won’t make customers trust you. The font you choose can be modern or traditional, but it should look strong and dependable.

Color studies show that certain colors evoke different emotions. For example, blue reflects stability, red conveys passion, yellow and orange are considered energetic, and green is the color of nature.

Use color as another way to illustrate your credibility as a solar energy company.

4. Versatility

Your solar energy logo should also be versatile. Consider all the places you’ll put your logo.

Will it be on a truck, social media profile, website, business cards, staff shirts, pens, caps, solar panels or packaging?

Design a logo that’s readable and recognizable in a variety of sizes and situations.

5. Personality

Study what other solar energy professionals use for their logos. See which ones you think are appealing, then study the font, style, colors, size, and composition.

What works? What doesn’t work? Don’t copycat another logo. You want your solar energy logo to be different and distinguishable from other companies.

The best way to be unique is to incorporate particular aspects of your company personality. Make it your own!

A tagline helps your logo work harder and adds personality. Add a short tagline to your image. Make it descriptive and concise.

Need Help Designing Your Logo?

Why not test these tips on your own logo ideas? You can make a unique logo fast, easy, and free with Online Logo Maker.

Comparing flights is a tricky business. Not only do you want to provide the best product for your customers, you have to be able to market yourself properly.

Here are some logo design ideas you should consider for your flight comparison business:

How To Get The Best Logo Design

Scope Out the Competition

Unsure about where to start? Look at what your competitors are doing. Scoping out the marketing tactics of other successful businesses can help you find your footing.

Are there any competitors in your market that particularly resonate with their customers? Their logo probably goes a long way to establish a meaningful connection.

If you’re just getting your flight comparison business off the ground, you don’t want to seem too much like an outsider. Customers might feel intimidated, depending on your marketing strategy.

When conducting competitive analysis, figure out what works with other company’s logos and apply your own creative sensibilities for a unique result.

Focus on Appeal

When designing a logo, you have to know your customers. Try to put yourself in their shoes and figure out what will appeal to them.

Are you trying to reach young professionals with your business? Make sure your logo is modern and attractive. If you’re trying to appeal to the older generation, like retirees, you might want to aim to be more subtle.

Font and color play a huge part in whether or not your logo is appealing. It’s important to have these elements tested and retested by a focus group to decide whether or not they are right for your company.

You should also consider demographics. Is your audience primarily Spanish-speaking? Do you specialize in booking flights to Spanish-speaking countries? If so, instead of “cheap flights” as your tagline, you should use “vuelos baratos.”

Get into the mind of a consumer and find out what will make them want to use your service.

Simplicity Matters

As stated before, font and color are everything when it comes to logo design. But you want to be careful not to overdo it. Logos that are too complex can turn a customer away.

Your business has to make sense to the customer or they will not want to use your product. It starts with effective communication.

Your logo is the ultimate communication tool. What do you want your customers to know about your company? What information is valuable to them during the decision-making process?

Make sure this information comes across, and that’s it. Anything more runs the risk of confusing your customer.

Save Your Logo Design Ideas

Designing a logo takes time. But during the process, it’s imperative that you save every logo your design team creates. All your logo design ideas are valuable because you never know which logo will resonate the most with your customers.

It is also always a good idea to have a bank of options for your focus groups or test audiences.

Need help getting started? Contact us for more information on how you can create the perfect logo for your flight comparison business.

Opening your own spa is a dream come true. For years you have saved to create the exact ambiance you find to be the most soothing. But what about spa logo ideas?

If you haven’t yet, you need to give it some thought. A logo is a great way to unify the design of your business. It will communicate your brand values to every customer.

You can put it on your business cards, letterhead, receipt paper, and gift bags. In addition, some business owners will even blow it up and have it put on their spa wall.

But trying to create a logo that can embody the values of your business can be a bit difficult. There is an unlimited number of options when you are matching pictures with text so this may take some creative thought.

Keep reading to find out what kind of imagery you should use in your spa logo to create a soothing design that your customers will remember.

Waves

There is nothing more calming than the sound of the ocean washing waves ashore. The constant notes circulating as each swell crashes, eradicating more troubles from your mind.

This is why many people use the sound of waves to help them sleep.

Tree

Trees have an excellent shape to them. Since they are broader at the top it can be a great place to place some text.

Alternatively, you could have your text wrapping around the truck and give it an even more natural feel.

Try using an oak tree, their wide branches bring to mind a stability and strength that your customers will find comforting.

Fire

Depending on the vibe you want your spa to have, using fire as part of the design can create an extremely powerful product.

Fire is known to be a very cleansing element. It destroys so that things can be renewed. Using this strong symbol in your design suggests to your clients that they will leave transformed.

Wind

The concept of wind can also be used in your design. A great way to create the effect of a refreshing breeze is to use horizontal lines. This is the same idea used when an artist is trying to make it look like a car is speeding down the highway. They give the impression that something is in motion.

This movement, when used in spa logo ideas, can signify the change they will feel after leaving their appointment. This is a simple way to suggest to your customers that your business is a breath of fresh air.

Floral

For those spa owners that want to create a feminine design, choose a flower as the basis for your logo. The round shape will make creating balance very easy when you are adding in other aspects like text.

Serenity Spa uses a basic lotus flower design as the focal point for their logo. This sends the message that they value purity and perfection.

How to Bring Your Spa Logo Ideas to Life

Using the outdoors and nature is a great way to display the value of serenity in your brand. When a human feels like they are in contact with their environment it allows them to relax and feel more at home.

If you are ready to design a logo for your spa, check out Online Logo Maker. It is a great tool that is very easy to use so you can start representing your brand today.

According to recent statistics, there are over 80,000 real estate brokerage firms in the United States. In order to stand out from the competition and make yourself known, it’s important to build a trustworthy brand. Spending time on your real estate logo design is one way to do this.

Your logo makes it easier for potential clients to remember your firm. They’ll see the logo posted on “For Sale” signs, and printed on business cards. This recognition will help build your credibility.

So what are you waiting for? Here are five easy tips for designing a great real estate logo.

1. Keep it Simple

One of the most important rules to remember when designing a new logo is to be simple. Complex logos that use too many colors or design features are hard to understand quickly. Also, it is easier for customers to remember simple logos.

When designing your logo, choose a basic color palette with 2-4 colors. If you decide to use a combination of graphics and text, select one graphic feature and one font for the logo.

2. Think about the Medium

No logo exists in a vacuum. Your logo will be used everywhere from your website, to your pens, to billboards. When designing the logo, make sure it will fit well and look good where you plan to use it.

If you plan to use the logo in many different kinds of places, you may want to consider making more than one version. This way, you can use the smaller or shorter version in places where there is less space to print.

3. Make Use of Colors

One of the factors that make logos so recognizable is the choice of colors. For instance, Coca-Cola is instantly recognizable because of its famous red and white color combination.

When choosing colors, consider what you want those colors to say about your brand. Colors like blue tend to communicate trustworthiness, while green indicates new beginnings, nature, or wealth.

4. Choose Your Font Carefully

No matter how interesting your color is, it will not be useful unless folks who see it associate it with your brand. For this reason, you want to make sure that the font you use to include your company’s name in the logo is clear and easy to read.

5. Don’t be too Generic

While your logo design should always err on the side of simplicity, it is possible to be too minimalistic. You want to add enough unique features so that your logo represents your brand specifically.

For instance, if your real estate business specializes in rent to own homes in Utah, it shouldn’t look the same as a business that sells luxury homes in Palm Springs. Make sure that the color and design choices align with your company’s image and mission.

Developing the Perfect Real Estate Logo Design

With these tips in mind, you will be able to create a unique logo that makes your real estate business stand out.

Ready to work on your new real estate logo design?

Check out our free online logo maker to get started today!