A bad logo can make a company fail before it even get’s started.

Picking a successful logo isn’t random. There’s a fair amount of science behind the way our brains see a logo.

Logos need to stick in client’s heads but in a positive way. People need to remember you, but not for how ridiculous your logo looks.

Most of the time, a logo is the first thing potential clients see. You need to create a REALTOR(R) logo that will make a good first impression without intimidating the viewer.

Below are 3 of the most important tips when designing a logo for your realty business.

Simple and Industry Specific

As is the case with any industry, a REALTOR(R) logo has to be appropriate for the industry. If you make a logo with a dancing bunny eating a carrot, people might remember it, but not know what business it was referencing.

A silhouette of a house is a popular selection for realtors. Companies like Liberty Management, Inc. have used them with success. Take a look at what other successful realtors use to get some inspiration.

At the same time, don’t get too complicated with your logo. People are more likely to associate a bad feeling with a busy logo they don’t recognize.

Choosing the Color of Your REALTOR(R) Logo

Choosing a color is one of the most important steps in creating a logo.

In the real estate industry, blue reigns supreme. If you want to stand out from the pack, try choosing red or green as a primary color. It might help make you more memorable when people see it on the street.

Societies have been ascribing meaning to color since the beginning of time. It helps to know these associations for reference, but don’t let it dissuade you from using a particular color.

Choose a color that you think will make your logo pop.

Simplicity is essential in color as well. Don’t try to stuff as many colors as you can into your logo. Pick two and move on. The simpler your colors, the more memorable your logo is going to be.

Design With Purpose

The shape of your logo is another critical design choice.

As humans, it’s natural to find meaning in shapes. With this in mind, create a logo that will subtly or explicitly hint at the real estate industry.

If you’ve ever seen the FedEx logo, you may have noticed the subtle arrow present between the E and the X. This was an intentional design choice, allowing the viewer to associate an action with the logo subliminally.

The mind attributes meaning to logos, even if it’s not intentional. Take control of what the viewer sees instead of allowing them to form their own association.

A Successful Real Estate Logo

The most straightforward REALTOR(R) logo is often the most effective. Be mindful of what potential clients will see, and don’t try to do too much.

Control what the viewer sees, make it stick in their mind, and you’ll have yourself a successful piece of advertising.

Take a look at our blog for other helpful tips on creating your logo!

Research shows people respond more to visual images than just text.

This is why having a great recognizable logo is just one part of a successful marketing strategy for all types of businesses.

Know that you need some help creating a logo for your eCard business, but confused where to start? Just keep reading for five tips on how to create an amazing logo for your eCard business!

1. Know Your Brand for an Amazing Logo

Before you start making a bunch of logo designs, you need to start from within. You shouldn’t get too crazy with the logo that it loses brand identity. If this happens, the new logo will fail to bring new customers to your business.

It’s okay to try creating something different from all the competition. Just don’t lose sight of what the logo says about your business and products.

2. Be Conscious of Color

Some businesses just pick a color or two to incorporate into their logos. Others spend lots of time and money researching the best options. It’s important to take your time in choosing, because different colors can come to represent different things.

For example, red usually symbolizes romance or danger. Black is perceived as powerful, mysterious, or relating to death.

Once you establish colors for your logo, you can carry those color choices throughout other print materials.

For example, an ekarda christmas card for businesses allows you to customize fun holiday cards to share with staff and families. This would help solidify your colors and overall brand identity.

3. Make it Your Own

When designing an amazing logo for your eCard business, avoid what is super popular or cliche. at the moment. Aim for something unique.

When you begin designing, constantly ask yourself if it is too generic and if people will create something similar. Your first few ideas will likely be the least unique. Other people likely had them as first ideas too.

Design a few different designs before picking one. This will help ensure you end with a quality logo design that will help your business.

4. Simple is Often Great

An amazing logo doesn’t always have to be complex. Simple logos can make a statement and remain powerful. Think of Apple computers or the Nike swoosh.

Think how you can take a simple design or image and make it your own. Make sure it truly means something to your business.

5. Reach Out to Your Customers

A good way to approach creating a logo is to reach out to your current customers. A quick and easy way to do this is to upload some logo options to your social media sites.

Have people vote and provide feedback. Consider offering an incentive for providing feedback like a coupon or discount code.

You should now know some tips and trips for creating an amazing logo. Which tip do you like the best? Be sure to let us know in the comments!

Want to discuss some logo options further? Drop us a line and we will be happy to help!

Your brand encompasses what you do, what you believe, and what you make.

To customers, everything about your company fits inside two things: Your name and your logo.

Designing company logos and names is like an athlete training to go pro or an actor wanting to become a movie star: It helps to learn from the best.

Read on to learn about three key factors to consider when designing a logo and the iconic brand identities that embody them.

Scalability

Nobody wants a boring brand, but a logo full of detail isn’t a great idea either.

What you design will be used in many ways. It could get blown up for billboards, or shrunk down for tiny phone screens.

Because of this, stay away from over-complicated designs. They won’t scale well and will be hard to reproduce with high fidelity.

National Football League

The NFL’s logo has stayed relatively consistent. Always featured are the blue shield and the league’s abbreviation, rather than the full name.

The most recent NFL logo debuted in 2008, with the biggest change being the reduction of stars from 25 on the previous logo to only eight.

The NFL logo gets printed on shirts, stamped on footballs, and sewn into patches for uniforms. All the stars on the shield made accurately reproducing the logo difficult.

Besides simplification, the new logo adds meaning. The 25 stars had no significance. But the new eight stars represent each of the divisions in the league, separated into two groups of four from each of the two conferences.

For the NFL, simpler proved to be better.

Color Simplicity

Color influences the psychological effects of a logo. Color also has more tangible impacts, like printing costs and how the logo looks in greyscale.

You need to pick the right colors to represent your brand’s personality without muddying up the presentation.

eBay

The previous eBay logo was very “loud,” featuring unique letters of different colors that crossed into each other, blending the colors.

Each cross-section added a new color. More colors mean there’s more for the mind to process, plus more ink needed for printing projects. It also made the logo jumbled when used in black and white.

The renovated logo takes out the cross-sections, removing three colors. The more uniform look also seeks to represent shoppers’ “consistent experience” when buying on the once-sketchy auction site.

eBay still has four flashy colors to represent the uniqueness of its company, but now in a more streamlined and accessible way.

Online Utility

The context in which we see company logos and names factors into how we perceive the brand.

Of course, the most common place we interact with brand symbols is online.

On websites, logos become part of the user interface and affect how we navigate the page. Many companies use website planners like the Slickplan diagram maker to test how logos influence user interactions on a site.

In short, it’s not just about what you’ve got – it’s how you use it.

YouTube

YouTube’s famous wordmark does more than tell you where you’re at. It’s part of how you use the site.

Like on many websites, clicking the YouTube logo will take you to the home page. But YouTube’s logo has a special quality: It’s a play button!

When you press a play button, you expect to watch a video. When you press the YouTube play button, you can expect to see a wide selection of videos to choose from.

YouTube uses its website and logo jointly to ensure visitors that they’ll have an entertaining experience.

Design Company Logos and Names

Now that you’ve learned from the best, it’s time to start designing.

Online Logo Maker gives you the tools and the design know-how to build your brand – for free!

The field of real estate is booming. If you want to stand out from the crowd, you better have one of the most outstanding real estate company logos.

But what if your passion is real estate and not graphic design? Do you hire an expensive professional to do it for you?

Don’t spend your time agonizing over your logo instead of getting your customers into the home of their dreams.

We’ve got some tips that are going to help you design an amazing real estate logo all by yourself!

Tips For Designing Real Estate Company Logos

Location, Location, Location!

You live by this mantra in real estate; why not apply it to your logo? Some of the best real estate company logos feature their local flavor.

Does your home base have a unique building? Does it have a town mascot?

Taking a moment to consider what makes your area unique and using that in your design helps you stand out among the rest.

Colors In Real Estate Company Logos

Branding has become a huge buzzword recently and for good reason. Branding helps you identify the feel of a company.

Colors play a huge role in how a customer perceives you. How does that apply to real estate?

Think about it this way: if you sell luxury properties, consider using the color black in your logo. If your specialty is flipping houses quickly, use red to convey a sense of urgency.

Look at a company like Mrs. Property Solutions – you can’t miss that pink! You’ll catch your customer’s eye with the right color.

Fun With Fonts

Just like colors, fonts can help you convey a certain feeling.

If you’re a legacy company, consider using a font that looks like Old Script. If you’re selling apartments in the trendy part of town, look for sleek lettering.

Letting is just as important as the images and name that you choose, so keep it in mind when crafting real estate company logos.

On Trend

Have you ever seen an old product and were able to pinpoint what year it was from immediately? If you stick with old ideas, your own logo will look dated.

Look around you for inspiration in what’s trendy. Think about the products you use – or those younger than you use – and consider what works for them.

Things like negative space, updated retro designs, and minimalism are prevalent in many logos we see today. Play around with your logo using these concepts.

Play the Name Game

Does your company’s name have something in it you can use? For example, if your company is “Bullseye Property”, wouldn’t it make sense to have a target in the design?

Your greatest idea might be staring you right in the face!

Sometimes the best logos are the simplest. Your company’s name might be your greatest source of inspiration!

Get Creative!

It’s not that daunting to try your hand at making a logo with these tips. It can be downright fun!

Use some or all of these design ideas in your logo and see what you come up with. Don’t forget to share them with us in the comments!