The rebranding of any business is a stressful time and only a few businesses truly do it well. The process can leave business stronger than ever or worse than when they started.

Changing up company logos is typically the first thing people think of when beginning a rebranding campaign. To be successful though much more is required including work on the company’s messaging and culture.

Are you preparing to launch your new online marketing logo and want to be sure you will be successful? Keep reading below for some helpful tips and tricks to ensure a successful rebranding launch.

Ensure Good Communication

When you are gearing up to make changes to your online marketing logo, be sure to broadcast how and why the chances are happening. Explain that careful steps were taken to ensure a successful logo.

Assuring current customers and even staff the change is positive growth is important. Express that the highest quality of service will remain throughout the change.

Engage Employees and Current Customers

One strategy to easy fear over change is to engage both customers and staff. To do this, provide explanation ahead of time where possible and solicit feedback.

If you have an email list for customers, send out previews of your new online marketing logo and ask for their opinion. Maybe provide a coupon or other incentive for your product if they provide feedback.

Build excitement with staff by having launch parties. Play fun games and provide newly branded swag like t-shirts and coffee mugs.

Presenting Your New Online Marketing Logo

People like information when presented as a story. Your customers likely will appreciate knowing the story behind the changes you are making. Explain why the brand changes are necessary and why the new end result will fit your business even better than before.

Consider dedicating a page on your website to explain all of this. Be sure to include high-quality pictures to express the stages of your brand transition. A short narrated clip with the highlights would work great for this.

Updating Your Website

Applying your new brand to your website is very important. This is likely where most of your customers will go for information, coupons, etc.

If you need help making an appealing rebranded website, seek out web designers. They can work with you to make the perfect online experience for your customers.

Avoid a Gradual Rollout

Think like a customer. If you see one identity on a website that doesn’t match with social media accounts, what will you think? You’ll likely be confused and wary of the business.

This confusion can seriously cut into your bottom line and is easily avoidable. Before changing any logos, make a list of everywhere it appears and changes all of them at the same time.

Final Notes

Now you know some tips to have a successful launch of your new online marketing logo and new brand identity. Do you still have questions? Please contact us and we will be happy to help.

Looking to attract new visitors to your church? That sign out front isn’t your only option.

Creating an inspiring church logo is a great way to build a community around your house of worship.

By affixing a unique design to collateral such as your bulletins, newsletters, outreach materials and more, you help put a face to a name, so to speak.

Doing so makes you recognizable, spurs interest, and draws guests in.

Today, we’re discussing how to create a logo that’s powerful and gets your message across.

Ready to learn more? Let’s go!

Encourage Staff Input

Creating a church logo shouldn’t be a solitary process.

Rather, meet with your executive committees, as well as your full and part-time staff, to listen to their input and ideas.

Key questions to ask include:

1. In what areas is our current logo weak?
2. What is the message we want to send with our new logo?
3. What religious symbols best convey that message?
4. Is there a specific demographic we especially need to reach with this new logo?

In addition to your current team members, it’s also helpful to survey a few churchgoers (from within your own congregation and outside of it) to glean their opinions on your current and future logo.

Take a Look Around

The church around the corner might not be the best place to research your next logo design.

Or, could it be?

You might be surprised at what you can learn by simply researching the logos that other churches designed for themselves.

Excellent design knows no bounds. It exists in grand megachurches that attract thousands in attendance to Las Vegas wedding chapels like Little Church of the West. There are churches around the world whose message and marketing can act as examples of great design.

Even if you aren’t intending to imitate them, these designs can still provide you with inspiration on color scheme, symbolism, font, and more. Then, you can pull your favorite elements from each to create a new church logo that’s all your own.

Explore Your Stream of Consciousness

By definition, stream of consciousness thinking occurs when we simply let our thoughts go where they will, without directing them in any specific way.

While this might sound like an exercise best left for a psychology class, it can prove helpful when designing your church logo.

Begin by thinking of your church and its mission. Then, see where your mind takes you.

As you think of specific words, write them down.

Then, try using a visual thesaurus to expand on these ideas. This tool allows you to enter one word, then gives you a map of other, related words.

You may just stumble upon the perfect term that can translate into the perfect idea for a logo!

Draw, Refine, Repeat

Once you have the initial concept in place for your logo, the real fun starts.

Begin by loosely sketching how you envision your design will look.

Don’t focus too much on being precise. Just get the general idea on paper (or onto your logo design software).

Then, meet with mentors and other advisors who can objectively evaluate your design and offer suggestions to strengthen it.

Go back to the drawing board and work on these ideas, refining your logo until it passes your own test of effectiveness, as well as those of others.

Ready to Design Your Own Church Logo? Start Here!

Now that you know a little bit about how to navigate the logo design process, are you ready to create one for your church?

If so, we’d love to help.

Our free logo maker makes it easier than ever to turn your ideas into a powerful reality.

Register today to get started and share your mission with the world!

Your iced jewelry stands out from the rest of the market, but does your jewelry logo design reflect that?

A unique logo has the power to earn the trust of your current customers, and the intrigue of future buyers. But do you know what elements of logo design are sure to secure your place in the market?

In this post, we’ll examine jewelry logo design and how to create something that resonates with your customer base.

Fundamentals of Jewelry Logo Design

A well-designed logo is a powerful tool. It can help create a persona around your business that people can learn to trust.

When they look at your logo, they’re reminded of the quality craftsmanship and the personal customer service. But how do you create a logo that conveys that same message to new customers?

Check out the tips below to help you design a memorable and classy jewelry logo design for your business:

Types of Logos

Before you dive into the creative process, it’s helpful to first consider the different types of logos.

One type isn’t necessarily better than the other, and the design of your logo doesn’t have to be confined to one type.

Rather, consider combining the different elements to make yours more impactful. The three main types of logos include:

Font Based Logos

These logos feature text predominantly. With this type of logo, selecting the right font is critical to its success.

A typical jewelry logo design will use fonts which are ornate and elegant. However, modern, more blocky fonts can also be used with great impact and may set your business apart from the rest.

Illustrative Logos

Illustrative logos focus on conveying meaning through the use of illustrations. For example, a jewelry logo of this type might include an illustration of a diamond.

However, your graphic designer should be wary of using illustrations that don’t convey the same class as your products.

Abstract Graphic Logos

Abstract logos are similar to illustrative logos. But the abstract elements leave more to the imagination and have the potential to convey more meaning.

Great care should be taken when designing a logo of this type. Abstract symbols are effective, but they can also lead to confusion if not crafted correctly.

Keep It Simple

As with any good logo, less is often more. Don’t clutter the logo by incorporating all of the elements listed above. Your logo should be clean and elegant, much like your jewelry. And if you’re interested, click for more examples of what a simple jewelry logo looks like.

Pick Your Color Scheme

Selecting the right color scheme is also critical to the success of your logo. Color has the power to convey different meanings.

For example, red signifies a bold energy, while black exhibits credibility and power. With the right combination, your logo can tell more of your story without risking a cluttered logo.

Making Your Logo

Designing an effective logo is a challenge. But the value of a well-designed logo cannot be understated.

To get started on your new logo design, check out this online logo maker.

Internet providers are usually thought of as utilitarian companies because of the service they offer. But that doesn’t mean they can’t benefit from an elegant logo design.

A company’s logo is the first thing people notice about it, and it could even be the deciding factor when someone is choosing where to do business. Because of this, company’s take their logos very seriously and it’s important as a designer to understand what makes a logo successful.

Below, we’ve outlined five tips that can help you create an elegant logo design for an Internet provider.

1. Elegant Logo Design Comes from Understanding the Brand

The best logos are those that use visual elements to tell the customer a story about the brand. They hint at the company’s attitude and culture, in addition to communicating the services provided.

To be able to design a logo that does all that, you need to know the company from the inside out. Talk to stakeholders and employees to get a sense of what the company is like. If you understand what about the brand a logo should represent, you’ll be well on your way to the perfect design.

2. Keep It Simple but Interesting

Truly elegant logo design incorporates a balance of elements. This goes beyond just contrasting visual and text elements. You also want to create a logo that does enough to grab a customer’s attention without doing too much that will confuse them.

A customer should want to look at the company’s logo — it should catch the eye with a surprising element. But no one should have to work hard to understand a logo or spend time trying to figure it out. A balance of simple elements working together in a new way keeps a logo interesting without making it complicated.

3. Use Color to Create Emotional Connection

There are certain colors that are very closely associated with emotional reactions and responses. This is important to keep in mind when designing a logo for an Internet provider.

People rely on high-speed Internet to get them through their daily routines. When designing a logo for an Internet provider, you would want your work to inspire confidence that the company will be able to give its customers what they want.

Color is a design element that can help with that. Strong, bold colors would be a better choice than softer pastels, for example.

To understand more about high-speed Internet and why it’s so important for these companies to have the confidence of their customers, click here.

4. Look for Inspiration Everywhere

Inspiration for logo design can come from even the most unexpected places.

A great slogan could come from a customer’s online review. An interesting visual element could be inspired by a building you pass every day on your way to work.

Being open to unconventional sources of inspiration could take your creativity to a new level and help you design a logo unlike anything anyone else has done for the industry. That’s a great way for the company you’re working with to set itself apart from its competition.

5. Trust the Process

Creating elegant logo design takes time, and a truly successful logo cannot be thrown together in a rush. The design process is just that.

Start by brainstorming different ideas and don’t be afraid to pursue several of them. Trial and error can work to your benefit.

What you don’t want is to be so committed to one idea that you try to force it to work even after it becomes obvious that it’s not the best design. Try to keep personal feelings and attachments separate from the work, and you’ll end up serving your client in the best way possible.

Ready to Start Designing?

Online design tools can guide you through the creative process from start to finish. They can help you visualize your ideas and give you a sense of what’s working and what needs to be rethought or tweaked.

For more information, check out our Frequently Asked Questions so you can start designing today.