There are more than 110,000 ecommerce websites earning significant revenue online.

How is yours going to stand out among all that competition?

To make a name for yourself, establish a brand community, and build customer trust, you’ll need a logo that leaves an impression.

Yet, with so many design options, how can you know which elements ecommerce logos should have?

Today, we’re breaking down five components you can’t afford to do without. Incorporating these into your design can be the ticket to success you’ve been looking for.

Ready to learn more? Let’s get started.

1. Simplicity

Sure, an intricate logo might look cool. There are tons of fancy fonts to play around with, and you can get as creative as possible with your imagery.

Yet, think of some of the most iconic retail logos you know. The Nike swoosh. That Apple with a bite taken out of it. The mirrored “Cs” in Chanel.

You want your logo to be synonymous with your brand. It should be sticky enough that your consumers can remember it, even long after they log off their computer.

This may mean using a single image to portray your company. You could even make the logo simply reflect your brand name, as The Kratom Connection smartly chose to do.

Ecommerce logos shouldn’t be bogged down with complicated or elaborate designs. Choose the best element of your shop and highlight it with a logo that’s straightforward and clean.

2. Mobile Responsiveness

Experts predict that by 2020, mobile commerce will be a $284 billion market, comprising 45% of total ecommerce spending in the U.S. alone.

That’s less than three years away. Is your website ready?

Today, it’s not enough to just have a dynamic website that looks great on a laptop. Now, you must ensure that your site is optimized for mobile use and that all components are responsive in any viewing environment.

If your logo image takes too long to load or looks wonky when viewed on a handheld smart device, take another look at your design. Use Google’s handy Mobile-Friendly Test to check it out!

3. Connection to Your Unique Selling Proposition

You wouldn’t use a logo of a fish for a bookstore, would you?

You could, but you’d likely leave customers scratching their heads. You could also convolute your identity and lose sales in the process.

It’s important that the image or words used in ecommerce logos give first-time viewers a sense of what each company provides.

This is known as your Unique Selling Proposition. It’s what sets you apart from the masses and encourages customers to patronize your ecommerce site over others.

Are you faster than your industry peers? Is your product the first of its kind? Do you offer specific services that most don’t?

If so, highlight those differentiators in your design or slogan so you don’t bury the lead.

4. Above-the-Fold Optimization

When shoppers visit your website, they will usually land on your homepage first.

As such, it’s important to grab their attention at the onset.

To do so, it’s helpful to deploy ecommerce logos that are horizontally designed, rather than vertically.

If your logo stretches along the top of the page, you still have plenty of room below to reveal your products and display key company information. Otherwise, web visitors will be required to scroll down to get the entirety of your logo — and may lose track of your offerings in the process.

5. Color Correctness

Think the colors you choose in your logo design don’t make too much of a difference? Think again.

Scientists reveal we have an emotional connection to certain shades. For instance, red can evoke anger, while yellow encourages happiness.

While you don’t need to pick apart every single tone you incorporate into your ecommerce logo, keep this concept in mind if you’re highlighting one color strongly over the other.

Need Help with Your Ecommerce Logos? Start Here!

Designing your logo is a critical first step for any ecommerce company. We know you’ve got tons of options (and even more ideas), which can make it difficult to get started.

That’s where we come in.

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What if changing one small thing could double your business?

Most pest control businesses focus on marketing the services they offer, ensuring a high interest from visitors to their site. However, a bad pest control logo can keep many people from going to the site at all.

Your logo is the face of your marketing strategy. What your logo says about your business makes all the difference in the minds of the customers.

Why Use a Pest Control Logo?

Some businesses may feel a logo unnecessary. However, it’s the first thing potential customers see.

A logo is your first impression, a chance to gain the interest of a new customer. The challenge is doing so in a way that also reinforces your brand identity.

Brand Identity

A good pest control service should work every day to establish their brand identity. It helps you stand out from everyone else in town. A solid brand identity is also the key to generating word-of-mouth buzz.

Your logo conveys that identity. Having a bad logo or worse, no logo at all, will confuse customers and cause you to lose out on their business.

Text and Image

Logo design possibilities are endless. The ideal logo for your business combines an attractive image with your business name. You might include a short phrase or slogan.

Combining text and image helps it stick in the mind of your audience, making it easier to remember you. Draw their eye to a dynamic image, then seal the deal with a catchy phrase.

The more dynamic and engaging your logo, the better business you’ll receive. That’s one of the ways that Go Forth established themselves as the best pest control service near Winston-Salem NC.

The Importance of Color

Certain colors are associated with certain emotions. The color red, for example, is associated with excitement and boldness. Blue is associated with tranquility and strength.

Incorporating colors like these in your pest control logo can help bring out those emotions in your customers.

The right colors in your logo will foster belief in your quality and authority in your customers.

What Colors Should I Choose?

Many pest control logos use colors like green, black, or yellow. Each color matches a positive trait of your business.

Green is associated with both peace and freshness. Your customers want to remove pests from their home to restore it. Therefore, green reinforces your ability to make their home peaceful again.

Black is associated with both tradition and authority. Making it part of your logo signifies your experience in pest control. It also makes your business seem more established.

Yellow is associated with confidence and optimism. A bright color, it helps your logo get noticed. Using yellow in your logo shows how much you believe in your own abilities.

Font Matters

Lots of pest control services overlook the importance of font choice. Along with the image, your logo’s font is the first thing customers see. Choosing the right font makes your business look confident and strong.

Many businesses prefer a sans serif typeface in a pest control logo, such as Helvetica or Impact. This type of font looks more modern and serious than serif or script-like typefaces.

The right font ensures your business name will be seen from far away. It should look clean, be easy to read, and be ideal for both large advertisements and your company website.

Images and Symbolism

You may notice that many pest control logos do not have any symbols. Instead, they opt to use only the name of their business and some attractive colors. However, having a symbol can spice up your logo.

The visual symbol doesn’t have to rely on text, meaning it can appeal to people who don’t speak English. It also lets you market yourself in creative ways, such as using the symbol as an icon for a smartphone app.

Ultimately, the goal of any good logo is to get you noticed. Images remain one of the easiest ways to get your customers’ attention.

Telling Your Story

Modern consumers like to feel connected with their favorite businesses. A good pest control logo tells your story to new customers. Knowing your story helps customers get to know your business, and they’ll show their appreciation with their wallets.

A good symbol explains who you are and what you do. The best symbols are basic and straightforward, like the camera that serves as a symbol for Instagram.

Famous figures can make great symbols too. Incorporating celebrities into your logo makes your business seem modern and culturally relevant.

What to Avoid?

A good pest control logo shouldn’t be an obvious sales pitch. It should be memorable and distinct. Research your competition and make sure your logo looks different from theirs.

Don’t place the logo in the middle of your text or your headlines. It’s distracting and prevents customers from understanding your business. Place your logo in the corner or other areas that draw the eye and enhance the text.

Make sure that your logo isn’t too big. Good logos draw attention to your business, but bulky ones distract it away. A medium-sized logo is more inviting and more accessible to your readers.

The Bottom Line

Creating a great logo is one of the most important things you can do to attract new customers. It is also a vitally important way of building your brand identity within your community.

However, it can be difficult to create a new logo on your own. Unless you are a graphic designer, it can be very difficult to figure out where to start when making a logo.

Fortunately, you do not have to create this logo on your own. Online Logo Maker provides an amazing online app that helps you quickly create a great logo. The company has helped millions of clients and can help you design a logo in as little as five minutes.

Don’t settle for being the second best pest control service in your area. Use the Online Logo Maker today and see how a great logo can completely transform your business.

How important is an effective logo to a financial services company?

The short answer is absolutely critical.

A useful logo has to be current, remarkable and eye-catching.

Creating a new logo doesn’t have to be difficult at all. You can easily create a new logo in minutes with a few simple tools.

Keep reading to learn more about crafting a high-quality financial logo.

Choose the Right Kind of Financial Logo

There are several different types of logos to choose from when designing a financial logo. Each has its own set of benefits and downsides.

Wordmarks work great for companies with a distinctive name that tells people what they do. If the company name includes several words or is a partnership name, wordmarks probably aren’t the best choice.

Lettermarks and pictorials share many traits in common. Both can make a bold statement and work well on a variety of marketing materials. They usually don’t include a company name, but make up for that with the power of the image itself.

Whatever a company decides on, they should check out their competitor’s logo to avoid being too similar.

Keep it Simple

Simplicity is king as far as logos are concerned. It needs to be easy on the eyes and instantly memorable.

Take a company like Wire Lend, their financial logo incorporates simplicity and uses a stark color palette in an effective wordmark. It tells a potential consumer everything they need to know about the company in one glance.

An effective logo needs to have the same simple appeal. Avoid using too many colors and clashing images.

Make it Stand Out

A financial logo needs to show what a company does for its clients. It also must be easy to remember.

Think about the iconic Starbucks logo. It’s eye-catching, instantly recognizable and evokes an almost physical response. You want a logo with that level of recognition in your industry.

Check out some of these tips used by other financial services companies. They all include clean lines, a lack of busyness and a clear identity as a finance company.

Think About Printing Conditions

So a logo looks amazing on a hi-def screen. It’s bright, it’s vibrant and it catches the eye from 20 paces.

The question is, how will it look in grayscale at one-quarter size?

A logo has to be remarkable and memorable in a wide range of sizes, forms and printing methods. It must look good on:

• Business cards
• Emails
• Buildings
• Promotional materials
• Etc.

Consistency, Consistency, Consistency

No matter where it goes or how it is shown, a company’s financial logo will be their brand.

A company can have the best logo in the world and still fail at branding if they don’t apply it consistently. Every campaign and all marketing material has to have the same logo.

This can be painful and may force to dispose of a lot of old promotional items and forms. Applying a consistent branding approach with a logo will pay off in the end.

It’s Easier Than You Think

Creating a logo doesn’t have to be difficult or painful. Focus on the customer and keep the design simple, attractive and current.

As long as the advice above is followed it’s easy to create something that provides a valuable return.

Check out our tutorial to learn easy and effective ways to improve your logo.

Designing a furniture logo may sound like a super simple job. After all, all you really need to do is slap together some type, throw in a couple images and you’re good to go, right?

Well, think again. Designing a logo for your furniture company is not as easy as it sounds. And so much more goes into a great logo than just a few simple words and a random image. Designing a logo requires skilful application and creative theory.

Sure, anyone can design a logo for a furniture company. But designing a logo that stands out from the competition, attracts customers, and stands the test of time, now that takes skill.

Your logo is a visual representation of your furniture’s brand. And therefore, it must convey its values, identity, and more.

In this article, we’ll go over how to make sure you design a furniture logo that stands out.

1. Check Out the Competition

Before you even begin crafting a design, first check out what the competition is up to.

Knowing what other furniture companies are doing can help you figure what themes and designs are working and which ones aren’t. It can also help you avoid creating a logo that is too closely related to a competitor’s.

And bear in mind, that while it can be tempting to follow a logo design trend that’s working for other furniture companies, the world’s most recognizable logos stand out because they avoid these trends.

2. Simplicity is Key

Owning a furniture company means you probably know all about the art of simplicity.

Think about what you do when you stage furniture for customers. You don’t shove in as many pieces of furniture into one area as possible. If you did this, even the best massage chair could get lost in a sea of furniture. Instead, you pick a few pieces that work well together. This is so it looks attractive and so the customer doesn’t get overwhelmed.

You should carry this same idea over into your logo design. Stick to a couple coordinating colors and one font to keep the logo attractive and clutter-free.

3. Go For Timelessness

While it can certainly be tempting to jump on every logo trend you hear about, make sure you don’t go overboard.

What may be trendy one day, may not be tomorrow. You want a logo that’s going to look fresh 10,20, and even 50 years from now. Therefore, you want to make sure your logo conveys timelessness and isn’t just a bunch of trendy designs meshed together.

4. Understand Color Psychology

Certain colors have certain connotations associated with them. It’s important to keep these in mind when designing your furniture logo.

For example, red exudes passion, yellow exudes cheerfulness, and black exudes sophistication and class. Familiarize yourself with meanings behind color before choosing the ones for your logo.

5. Always Ask For a Second Opinion

No matter how good you think your logo looks, there are things you may have missed in the design stage.

Therefore, it’s always a good idea to have a second set of eyes take a look at your logo before putting it out in the world. In fact, peer review throughout the whole process is often a good idea.

Furniture Logo Design: Wrap Up

Follow these tips, and you’ll undoubtedly have a furniture logo that stands out from the competition.

If you are feeling inspired and are ready to get started on your logo design, be sure to check out our online logo maker today.