The latest study from the Edelman Trust Barometer found that trust in all business institutions has plummeted over the last few years.

This data certainly isn’t exactly encouraging for security companies that rely so heavily on having their customers’ trust.

But don’t panic!

There are lots of ways you can adjust your company’s branding efforts to promote trustworthiness to potential customers, but one of the best ways is through your company’s logo.

Keep reading to learn how to convey trust through your security logo design.

Focus on Your Font

A high-quality logo will make all the difference in your branding efforts. One of the easiest ways to boost the quality of your security logo is to choose the right font.

Businesses that rely on the trust of their customers — security firms, financial institutions, etc. — often use modern fonts for their logo.

Modern fonts are elegant and feature a contrast between thick and thin strokes. They send off a calm, in-control message, which makes them perfect for security logos.

Modern fonts also strike a perfect balance between new and old. They’re not too “trendy,” which can indicate a lack of experience, but they’re not too old-fashioned, either, which can indicate being out of touch.

Use Capital Letters

Security logos can also benefit from using all capital letters. A study published by the British Journal of Psychology found that customers are more likely to remember a brand name if its logo is written in capital letters.

Capital letters are more recognizable and, therefore, more memorable for a lot of people. There’s also something more attention-grabbing about a logo written in capitals.

Use Geometric Shapes

Strong geometric shapes like triangles and circles send the message that your security business is steadfast and reliable. Triangles have a solid foundation but also indicate that progress is possible. Circles are also a good choice, as they signify continuity and stability.

Choose the Right Colors

Just like fonts, colors have a huge impact on the message your security logo conveys. Certain colors emphasize specific traits.

For a security business, blue, gray, and black are all good colors to utilize to convey a sense of authority and credibility.

Blue symbolizes protection, security, authority, and boldness. It’s often used in logos for companies that sell electronics. Zions Security also uses it in their logo and throughout their website to subtly send the message that they are a trustworthy organization.

Black and grey both symbolize authority, practicality, and earnestness. Both of these colors are common in corporate logos.

Make it Versatile

No matter which colors and fonts you use for your security logo, make sure that the design is highly versatile. Customers need to be able to read it at any size, from billboards to social media profile pictures.

Although your logo’s color is important, there are going to be times when your logo can only be printed in black and white. So, you need to make sure that it’s still readable even without color. This way, it will look good no matter where it’s featured.

Need Help Creating Your Security Logo?

Now that you know what to include in your security logo, it’s time to start designing. If you’re new to the design world, check out our free logo design tool today. We can’t wait to see what you create!

When you think of the largest companies in the world, what do you see?

Chances are that for almost all of them it’s a logo.

Whether it’s the Nike Swoosh or the Starbucks Mermaid, businesses have capitalized on the power of having a high quality logo as a means of leaving a strong and lasting impression.

Though easily taken for granted, it’s hard not to underestimate the significance of having a visual brand signifier to help your business stand out.

Below we take a look at four reasons your business needs a high quality logo.

The Logo Is the Brand

Gaining visibility in any marketplace is a struggle. One of the easiest ways to draw attention to your brand is with a striking logo.

Think of Apple: while their products are firmly within the consumer electronics category, they are all bound by the bitten-apple logo. There’s so much power in this visual that people wear it on clothing and put its sticker on the bumpers of their cars. You could even go to The Memories Place and get all your favorite logos printed on a blanket and be left with a desirable item.

Such is the strength of their brand that such a simple logo can carry such cultural cachet.

The Most Powerful Marketing Tool

When brands tease upcoming products, how do they often do it?

Mercedes-Benz, for example, will often show a car lost in shadows or obscured by cloth, only the familiar three-pointed star visible.

Why would they do this? As an auto manufacturer, shouldn’t they focus on the actual vehicles?

Any car is representative of a specific moment in time. The Mercedes-Benz badge, on the other hand, speaks to an entire history of the automobile. It draws on the strength of every successful vehicle they’ve had without being bound by a specific time period.

It’s An Invitation to Customers

Both the Apple and Mercedes-Benz logos, through their history of success, have an even greater strength: aspiration.

Our Mercedes ad from above is so effective because knowing that there’s a new Mercedes available, regardless of specifications, is enough to pique most people’s interest.

The idea that a brand’s logo can imbue us with an increased sense of worth is incredibly powerful. By creating a high quality logo you increase your chances of joining these ranks.

A Good Logo Is Welcome Anywhere

Packaging is an important part of any goods being sold. Even beyond exterior wrapping, placing a great logo right on your products creates awareness.

While a poor logo can be distracting, a high quality logo can easily be placed in any number of places. On products, advertisements or promotional materials, it’s wise to rely on the power of a simple, well-designed logo to convey your brand’s story.

Final Thoughts On a High Quality Logo

Whatever your business, whatever your market, having a great logo helps your brand stand out from the crowd. It has the ability to take your brand’s message and easily share it with the world.

If you’re in need of a logo, or just want some more information, give us a shout. We’re always here to help.

Microsoft Partners already have a competitive advantage over competitors in their business area. They make 20 percent more in profits than other similar businesses.

Those who have a Microsoft Partner logo and aren’t using it in the right way risk losing out on their share of that money.

Microsoft as a brand already has value, so some of the work is already done for its partners.

However, what makes a business stand out even more is marketing designed to use that logo to draw in clients.

Want to find out how?

Read on to find out five different ways to use your Microsoft Partner logo.

Put the Logo on a Business Card

A business card is a powerful marketing tool, and is still popular despite the multiple digital replacements for it.

It’s simple to create a card that incorporates both a company logo and the Microsoft Partner one. Even a simple design is better to have than no card at all.

Use the Logo in Documents

Every business creates documents and emails each day.

Each one of these is an opportunity to fix the business’ name in the heads of customers.

Take advantage of the Microsoft Partner logo by placing it below the name and company in an email signature field.

For invoices, a logo can be automatically placed with an accounting program. Guides on how to add one in programs like Microsoft Dynamics GP can be found on iSolutions.

Put on Items like Signage and Banners

The advantage of highly visual physical items like a banner at the entrance to an office or a sign behind a reception desk can’t be underestimated.

This is a good place to put the logo alongside a company name to impress visitors and business partners.

Brand Your Social Media Profiles

Using logos for online marketing is one part of the ever-expanding digital marketing world.

Therefore, branding social media profiles is increasingly important. A good idea is to fix the logo to things like a Facebook cover photo.

Use on Themed Promotional Products

Any themed item that is given to a client or visitor for promotional purposes is a great spot to put the Microsoft Partners logo.

Pens, key chains or novelty items like a stress ball or plush toy all qualify.

Make sure it’s something useful so that people won’t be inclined to throw it away. Just like a business card, you want them to keep it with them so that the visual of the logo stays on their mind.

Get Started on Branding with the Microsoft Partner Logo

There are some other tips to keep in mind when getting started with a logo.

First, place it wisely. Microsoft recommends the badge be affixed to one of three corners of marketing materials. Choose from the lower left, or top or bottom right corner.

Secondly, when placing it ensure that there’s enough space around it for it to be legible. No cramming into tight spots!

Want more logo advice? Follow the blog for inspiration. Or if you’re ready, get started on creating a logo of your own.

There are certain iconic logos that we can all immediately think of. But despite that, some companies still underestimate the importance of their logo.

The truth is, company logos matter and the approach you take to designing one should depend on the industry you’re working with. Fashion logo design can be more creative and artistic because that’s the nature of the industry as well.

If you’ve been tasked with creating a logo for a clothing company, you should be aware of some best practices. Read on for five tips that will help you design the perfect logo.

1. Make Use of Color

Even the most corporate clothing company is still in the fashion business, which is by nature a creative field. As a designer, that should give you more creative freedom when creating the perfect logo.

Think of the way you want a customer to react when they see the logo and consider what colors work to accomplish that. There is a strong connection between emotion and color, so you want to be sure that the hues you’re using make the customer feel the way you want them to.

2. Get to Know the Brand

Fashion logo design is not a “one size fits all” kind of task. The fashion industry is broad, and one company’s personality can vary vastly from another’s.

Get to know the company’s personality by spending time on its website or talking to stakeholders, and let that personality guide your creative process.

If the client you’re working with caters to a higher end, chic clientele, you want to keep your design simple and elegant. Conversely, if a client is more whimsical, you can make your design a little bolder to reflect that.

3. Understand the Target Customer

Just as it’s important to know the personality of the brand you’re working with, you also need to understand the customer they are targeting. That will influence your logo design.

A brand like Nickis, for example, sells children’s clothing and accessories. Its target customer would be parents with kids age 0-16. A logo that is appropriate for that audience is not the same as a logo that would appropriate for a woman in her early twenties shopping at an outlet site.

4. Make It Simple and Shareable

A logo design should be memorable, and there are two main factors that go into that. First, the design should be simple enough that people can understand it immediately. This isn’t the place to confuse customers or make them think. You want something that they can look at, understand, and engage with right away.

Second, the design should be sharable. Think about how important images are on social media. The logo you design should contribute to their social media profile in a positive way that is on-brand with its other messaging.

5. Be Open to Inspiration

Knowing everything you can about the clothing company and the target customer can provide important guidelines for logo design. But to truly create something that stands out, you’ll also need creative inspiration.

For fashion, be open to finding inspiration as you’re walking down the street.

You may see someone dressed in the style that the company caters to, and that could help you understand what direction the design should go in.

Ready to Get Started with Your Fashion Logo Design?

Once you have the inspiration and insights you need to create the perfect logo, you should be able to rely on the easiest online logo maker to get it done. For more information on how to get started, please view our tutorials, which will provide you with all the information you need.