Impressive logos are an integration of visual art elements, color theory, and psychology concepts that represent a company in a quickly identifiable way. An information technology logo is the instantly recognizable face of a business, as some of the most successful IT companies have proven.

Exceptional logo design is more important now than ever before. We see and even interact with logos in entirely new ways thanks to the digital age. An effective, classic design that sets an IT company apart in an expanding industry is a must-have.

What does it take to design a brilliant, unforgettable information technology logo?

Read on to learn 4 essential tips for great information technology logo design.

Stay Simple

When it comes to an effective information technology logo, simplicity is the secret. Information technology is complicated and this is why potential customers are seeking your services. They’re not looking for a code to crack.

Keeping your logo clean and direct is key. Some of the most well-known IT companies have the simplest logos.

Good design conveys the business or company’s mission in a powerful, straightforward way. Don’t dilute your message with a busy or complex logo.

Often, you don’t even need the logo to include a brand’s name or description. Some of the most well-known logos have no name or words but can be quickly identified.

The Color and the Shape

Colors should be limited but appropriate. Keep in mind you’ll be dealing with a lot of other businesses, so your color choice and design need to convey professionalism. A great example is a logo for NENS, a company that provides IT services to many industries.

Logo shape has a significant effect on the overall feel of a logo, also. Round shapes tend to evoke a sense of love or community, while straight lines and straight-edged shapes suggest strength and stability. The best logos find a way to use both elements for connection and confidence.

Getting the Message Across

Great logo designs tell who you are and what you do. The information technology industry has many facets. It’s a good idea to incorporate some part of your particular business into your logo if possible.

An obvious representation isn’t the rule, however. More subtle designs masterfully show customers what company they represent and then creatively suggest the company’s purpose.

Your Information Technology Logo Should Be Unique

IT logos should leave an impression. In a computer-driven world, there are many companies offering IT services. Don’t get lost in a sea of logos.

While it’s a great idea to draw inspiration from popular logos, don’t be tempted to model your design too closely to theirs. This can make your design seem unoriginal, which suggests that your company may be the same.

Similar logos are also easily confused with other companies. You want your logo to make people think of your business, not anyone else’s.

Consider these things when deciding on a one-of-a-kind logo:

• What does your company value and represent?
• What kinds of services do you offer?
• Who are your target customers?
• Can you describe your company in 1-3 words?
• What makes your company different or special?

Asking yourself these questions is a good starting point when thinking up a unique but fitting logo.

Build Your Brand on a Strong Logo

Your logo is a crucial piece of your brand’s identity. It has to be a high-quality design that is memorable. When customers see the logo, they see you.

Let us help you design an incredible logo for your brand. It’s fast and easy. Visit our website to get started today.

Why is the logo you choose for your business so important? It’s the same reason why your business name is important.

If you can make it memorable, it will make your brand easier to stick in the minds of your audience. And that’s the top priority of marketing – to make consumers think of your company when they need your product or service.

As for your logo, its sole purpose is to help consumers identify your company and its products. If you own a nightclub, then you know how brightly lit signs and logos can attract party goers.

But the question here is how should you design your nightclub logo?

Well, let’s review a few tips to help you along.

Brainstorming Your Nightclub Logo Design

What’s great about logos is that you can place them anywhere. Once you design one, you can use it for your pens, magnets, business cards, fliers, t-shirts, signs and other marketing collateral.

This also means you need to give a lot of thought to your nightclub logo design. After all, you don’t want to have to rebrand your business with a new logo down the road, especially if you’ve already gained some recognition.

So as you’re planning out your logo, consider the niche area of your nightclub, the customers you want to attract and location of the club.

For instance, if you’re a high-end restaurant bar with rich clientele, you could go with a logo that’s classy. Then if it’s in a prestigious neighborhood or an urban area, the logo would vary greatly.

Keep your customers in mind; what’s acceptable to one group may not be acceptable to another. For instance, a lasso and horse may be attractive in urban Texas communities, but wouldn’t fly in a prestigious neighborhood.

Selecting the Colors and Font

If you haven’t done so already, you should read into the psychology of colors and even font styles. The type of letters and colors you choose play a big role in the branding of your company.

For instance, you may want to go with bold colors for a nightclub that has pizzazz. Red and gold are great options in this case. For instance, you may find this being used to promote the Scandal Guestlist.

Or if you want to get people excited about your new nightclub, you can use varying textures in your logo. This will make it interesting and hopefully intrigue folks to check out your club.

Other than going with flashy logos, you can opt for something that’s dignified and strong. This is ideal for brands that have a more serious tone and atmosphere.

DIY Logo Design

Now, it’s time to decide how you’re going to create your nightclub logo. If you know exactly what you want, you don’t need to hire someone to design it for you.

All you need is the right software to create it yourself. The DIY route is popular these days, thanks to tools like Onlinelogomaker.com.

This is a quick and easy-to-use online software made specifically for designing logos. If you’re trying to redesign or design a new logo for your nightclub, then check out Onlinelogomaker.com today.

In the competitive industry of marketing, standing out can be a challenge. With a great marketing logo, companies can attract new customers and retain them for longer.

But what makes a well-designed logo that grabs the attention of every customer who comes across it?

Here are 5 creative ways to use design for a great marketing company logo!

1. Use Simplicity

It may be tempting to make a complicated, elaborate logo. However, the most effective logos tend to be the most simple.

Sometimes the simplest and best technique is to think of a logo off the top of one’s head – and to go with it! It’s likely to be a simple shape and design, with two or three colors at most. Any more than that and the logo can become less memorable.

A good logo that is simple and easily recognizable is more likely to stick in the customer’s mind – which is exactly what any business owner wants.

2. Be Creative

Although logos should be simple, that doesn’t mean they shouldn’t incorporate elements of creativity.

A logo might be literal. For example, it’s common for dental practice logos to incorporate an image of teeth, but such a common logo won’t help a business stand out. To add some creativity, they may try a different tactic like an abstract design of a grin instead.

Many logos don’t represent what the company itself sells, though. Either way can work, as long as the logo is unique!

An eco-friendly marketing company might use imagery that comes from nature, like trees or plants. Even though that business may not sell plants, these types of images can tell the buyers more about the brand.

3. Go Versatile

The best logos are easy to reproduce and resize.

As a company grows, their marketing logo is likely to end up in different places. They should be sure that the logo will look good everywhere it ends up!

• Can the logo be easily viewed on small – and large – scales?
• Does it use colors that are easy to print in different formats?
• Is it so elaborate that printing it will become expensive to produce?

These are all considerations to keep in mind during the design process.

4. Know the Audience for Your Marketing Logo

In a field like marketing, it’s especially important that a company demonstrates its awareness of the audience.

Their logo should help connect with the target audience they want to reach. A black-and-white logo might send a more conservative message than one with bright colors, for example.

If a company wants to appeal to a young, tech-savvy audience, they should appeal to them in a way that’s different from marketing to an older or more traditional audience.

Of course, a logo should also be able to appeal to a diverse group. But knowing the target audience is key.

5. Make It Timeless

A marketing logo needs to be timeless, so it will be relevant for as long as a company exists.

A highly trendy logo, such as one that uses a color that’s currently in style, might not have the same pull ten or twenty years from now. For example, the color known as Millennial Pink is trendy right now, but will likely go out of style in a matter of years.

It’s helpful to be aware of current design trends when creating a logo. But they shouldn’t dictate how a logo looks in the end.

The company Grin, which works in influencer marketing, offers a great example of a timeless logo: it incorporates a human figure into the company title. This logo implies something about the company – people connecting with people – but is timeless enough to be relevant no matter how the field of influencer marketing changes.

Final Thoughts

Making a great logo is one of the most important things any company can do to market themselves. Humans are very visual, so having a logo helps companies stick out in the minds of customers.

Of course, making a good marketing logo takes a lot of planning first.

Ready to start testing out designs? Try this online logo maker to get started.

Do you think it’s time to lose the leaf in cannabis logos? We do.

Since 2001, every dispensary, grower, and supplier put a marijuana leaf in the logo. Worse than being cliche is the fact that all the logos look the same. There isn’t any distinction between brands to convey quality, products or type of business.

The sale of medicinal and recreational cannabis is evolving into a billion dollar industry in the US and Canada. As the marijuana market evolves the logos become sophisticated branding tools.

In the beginning, everyone was happy at the prospect of legal marijuana. They didn’t care about specifics. Now the cannabis business has matured, and so have consumer preferences. It’s important for customers to be able to recognize and differentiate between brands and companies.

Ten of the best leafless logos are shown below.

10 Sleek Cannabis Logo Designs

1. Dope Mail

   Dope Mail’s logo uses a fresh, modern font paired with a lively green bud. It’s a clean, readable logo. The name conveys the Dope Mail weed online service dedicated to safe, legal, and discreet doorstep delivery via Canada Post. The company name is a fun play on words since dope is slang for awesome.

2. Wyld Canna

   Wyld Canna is a Pacific Northwest company that celebrates adventurous lifestyles. The deer antler logo conjures images of the great outdoors and wildlife.

3. Aurora. The Healing Power of Nature

   A mountain, water, sun, and wind are arranged on each side of a plus sign to represent elements in harmony. Aurora plants are grown in the foothills of the Canadian Rockies with mountain water, gentle breezes, and ideal lighting conditions.

4. Emblem Corporation

   An informal red graphic of a hunter and a deer is simple, bright, and recognizable. It evokes the image of traditional outdoor activities. The idea matches the tagline “cultivated with love, and locally grown.”

5. Aphria, Inc.

   Aphria has a sleek, modern logo that uses blue and green to represent the earth and sky. The letter A wrapped in a circle of fresh, natural colors symbolizes 100% greenhouse grown in natural sunlight.

6. Canopy Growth Corporation

   Canopy is the most corporate-looking logo on the list. It shows how the industry has changed. Instead of a leaf, a mighty oak represents strength and longevity. Canopy is a diversified cannabis company that operates a collection of brands.

7. Emerald Health Botanicals

   The Emerald logo depicts a drop of oil in the shape of an e. Cool greens and blues are soothing, as are the words Health Botanicals. The logo illustrates the goal of bridging the gap between cannabinoids and medicine.

8. Ionic

   Iconic’s logo is a slick gold wordmark with two distinct red circles hovering above it. The logo acknowledges the past but reaches for the future with inspired luxury. The elegant Ionic logo is iconic.

9. Burnwell Cannabis Company

   Burnwell’s logo is a B knocked out of gorgeous nature backgrounds on its website. The company is focused on sustainability and green business practices. The simple B logo seems determined not to intrude on its surroundings.

10. Marley Natural

    Marley Natural previously had cannabis leaves in its logo. The company has grown into a strong, socially conscious brand of products and outreach. That mission is reflected in the proud lion and clean bold type on their new logo.

Today, cannabis is a professional industry dedicated to helping people who suffer from a number of conditions and disorders. The logos need to be eye-catching, informative and engaging to keep pace with the changing marijuana industry.