As an SEO company, you may be busy helping improve your customer’s businesses and websites. However, you shouldn’t forget to keep up with your own.

A professional, well-designed logo may just be the missing piece that your business needs to establish itself in the industry.

Below we’ll look at the top logo design trends that you need to consider using for your professional business logo.

Importance of a Logo For Professional SEO Services

So why is a great looking logo so important for an SEO agency?

Think about it. Your customers are looking for a company to take control over the SEO for their website. You will be managing aspects of their business that are prominently seen by potential customers.

If your own website isn’t optimized and looking amazing, they may not be willing to trust you with theirs. Unfortunately, far too many business owners underestimate the importance of a professional logo.

A logo is one of the first things a potential client will notice when they visit your website, so it needs to look good. As they say, you only get one chance at a first impression, and truly, that’s what your business logo is. Your logo functions as a “first impression” for potential clients.

So what design trends will help you create an excellent logo? Read on to find out.

1. Minimalism

These days, many companies are opting for less extravagant logo designs and are instead taking a simpler, minimalistic approach.

Instead of having many things to catch a person’s eye, these logos have only the business or company name prominent along with an additional design element or two that don’t attract too much attention.

An excellent logo doesn’t have to be complex to look amazing.

2. Broken Letters

Another common design trend in logos is the use of broken letters. Many startups and businesses are using logos with “incomplete” letters. These letters may not connect fully or may have chunks left out of them.

These designs can be very stylish and memorable. A broken letter design can provide a professional and unique look for any company that provides professional SEO services.

3. Geometric Shapes and Designs

Geometric shapes and designs are becoming hugely popular for businesses of all kinds and can help to add a unique flavor to a design. These shapes can be a tool to very simply let a visitor know what a site or business is all about.

Trologo is one SEO company that makes great use of geometric shapes to create a logo that is incredibly unique, yet easily gets the point across of the services they offer. Read more about Trologo here.

4. Mosaics

Mosaic logos are also popular lately and can be used to express a number of different things about a business. Mosaics may display a sense of inclusion, multicultural acceptance, or a value on growth.

The colors used in a mosaic logo can also make a big difference in the aesthetic of a logo and allows for many options when crafting the perfect design.

5. Color Shading

In addition to colorful mosaics, color shading is often used by companies to a great effect. Not necessarily a new trend, color shades help to create a stunning design that is attractive to the eye and creates a greater sense of depth.

Color shades are a great design element to think about when it comes to creating an elegant and unique logo for your business.

6. Negative Space

Going along with the minimalism element above, negative space is very popular in many types of designs these days whether that be graphics, website pages, or logos. Many popular brands and social media sites make heavy use of negative space.

Generally speaking, negative space helps to reduce clutter and allow a viewer’s eye to go the spot that really matters, which is your brand name.

7. Hand Drawings and Designs

Hand-drawn designs are incredibly popular right now and can be a great choice for a business offering professional SEO services. By its nature, hand-drawn logos are unique and are excellent to use if you really want your business to stand out from competitors.

Hand-drawn logos arguably provide a bit more warmth in appearance and may help if you want to put across an image of being open and inviting to potential clients.

8. Simple Overlays

Simple overlay logos consist of a couple of different logo designs that overlap each other ever so slightly, often using vibrant colors that mesh well. Simple overlapping logos can be a great choice for designing a professional logo.

Overlays help create a stunning design that is really pleasing to the eye and may be a perfect choice for a professional SEO company.

9. Black and White

Another minimalist approach to logo design, black and white logos are also popular. These be very simple or can be more intricate as well. These logos can offer a unique look that, if done correctly, can stand out even more than a design with many vibrant colors.

Additionally, you shouldn’t forget about the importance of psychology for logo design. Prominently using black in your logo can help give your design a feeling of sophistication and luxury. This may be important if you want to provide professional SEO services to high-level companies.

10. Mono Lines and Line Art

“Mono line” designs and line art in logos are also gaining a lot of popularity. Line art in a design helps to create an organized and clear, yet also inviting and laidback look.

Various types of line art can be used in your design and can provide your business with a very simple yet elegant look that may just match your company’s tone perfectly.

11. Cropping

Cropped logos can vary in design but take a unique approach in representing a brand. With cropped logos, designers experiment with just how much (or how little) a logo needs to get across the point of a brand or company.

This may mean using elements that appear to be extending outside of the space of the logo. This may also mean only using certain aspects of a brand name in order to get the message across, such as only part of the business name.

12. Hidden Meanings

Many successful companies use logos that have double or hidden meanings. For a pet store, for example, a logo may include the image of a dog crafted carefully in-between the spaces of the logo’s lettering.

For a business that provides professional SEO services, hidden meanings are also a possible design choice, and can help you to create a design that is very memorable and stands out from competitors.

Final Thoughts

While there are many options for creating the perfect logo, try not to get overwhelmed. Take your time to think about what you want to get across about your business and your services, and plan accordingly.

With a little bit of effort and thought, you may just be able to end up with the perfect logo that serves as the “first impression” for your business for years to come.

Want to make your logo for free online? Click here to learn how to use our online logo maker and create the perfect design for your business.

Startups left and right are entering the tech industry, making the need to stand out more important than ever.

No matter what kind of solution you bring to the table, your brand has to be strong enough to back it up. You need to have a defined set of brand values, characteristics, and standards.

A strong brand can take years to develop, but it only takes a second to recognize. Today’s top technology logo designs are known all over the world.

If you want to one day be among such ranks, you need to draw inspiration from those who already got it right.

Here are five top technology logos to turn to when making your startup logo.

Top Five Technology Logo Designs

1. SoundCloud

SoundCloud is one of the most direct, yet unique technology logos.

The stripes on the left side of the cloud represent sound waves. This speaks to the heart of the company – music. Users can even see similar lines pop up on audio tracks as they listen to their favorite artists.

Pair these lines with the right side of the logo and you have the illusion of a cloud. Hence, sound and cloud. Design can really be that simple and that powerful.

2. Amazon

Amazon chose a more mysterious way to tell their story.

As one of the leading online retailers, Amazon aims to provide quality goods from A to Z. They also strive to deliver top-notch service.

These goals are both represented in the “Amazon smile.” A smile is a worldwide signal of satisfaction, and the curve cleverly reaches from “a” to “z” in the word, “Amazon.”

3. Google Chrome

Google is known for being innovative across the board, but their logo designs are worth taking special note of.

The classic Google logo doesn’t play by the rules. It has what are traditionally considered to be clashing colors slapped on to a classic typeface.

However, the colors work beautifully and provide synchrony across product extensions.

Chrome, for example, has all the Google colors. All the elements also go in a circle, which suggests a lasting internet connection like the one users can expect with Router Login Netgear.

4. Beats

Beats by Dr. Dre has one of the most simple, yet iconic logos.

Almost as soon as this company entered the market, it was easily recognized among top technology logo designs. The lowercase “b” plays with flat design elements when placed in the circle.

The letter not only stands for the name of the company, but it looks like an earbud, too.

5. Tinder

Tinder changed how dating works, and did so in a way everyone can remember.

The Tinder flame is more than a cool gradient. It represents the thought process behind swiping left or right, based on deciding if someone is hot or not.

The company has been igniting the spark for couples since 2013. It doesn’t look like this flame is burning out anytime soon.

Create Top Technology Logo Designs

Having an innovative logo design isn’t always about being the flashiest or boldest thing to look at.

The best technology logo designs are born from staying true to the brand and telling a story. Your logo is the best way to tie everything together. It tells users exactly who you are in a way they will remember for all the right reasons.

Ready to begin creating the next iconic technology logo?

Watch our tutorial and get to work!

Are you gearing up to design a logo for your web services company? With one small image and an optional blip of text, you can convey your company’s entire story.

An elegant logo design is one of the first things customers will see. The goal is to make it as eye-catching as possible.

Ironically, this means less is more. And, speaking of less, you don’t have to spend a lot of money to create a winning logo. Did you know Twitter only paid $15 for its logo?

Let’s take a look at some logo design tips that’ll get you on your way.

1. Define Your Brand In One or Two Words

What does your brand represent? Even if you offer an array of services, which one’s at the heart of it all? Ask yourself these core questions:

• What’s your most important product or service?
• Who’s your intended audience?
• What’s your company’s persona? Buttoned up or laid back?

Before you can even start your market research and see what your competitors are up to, it’s important to define your brand identity in a concise word or two.

2. Avoid Cliches

What might be a cliche?

Simply put, anything super obvious.

For example, if one of your clients is an Italian restaurant, you’d never want to design a logo for them that featured a plate of pasta.

Consider other representatives of Italian food that are still recognizable. Maybe your elegant logo design will include a splash of pasta sauce.

This way, it’s bright, illustrates delicious Italian food, and is less obvious that a plate of pasta.

3. Consider Your Font

Just as your logo design has to be uncluttered, so must your font be legible.

Choose a font that’s clear, easy-to-read, and pops right off the screen. Think of one we see every day: Facebook. Their font is basic, clean, and even all lowercase.

It’s also worth asking yourself if you even need any typeface in your logo.

Think about some of the heavy-hitters like Instagram. Their elegant logo design contains the simple outline of a purple and pink camera.

4. Consider Your Colors

Have you ever thought about color psychology? When you’re trying to tell a story without using your voice, you have to utilize every tool in the box.

If research says blue emotes security and red conveys a message of excitement or passion, why not give it a try?

This ties into knowing your brand and knowing it well. Based on your personality and core product, you can select the right color for your logo.

5. Create an Elegant Logo Design That’s Active

Let’s think about that splash of pasta sauce again. It’s an active logo because it has some sort of movement. That red sauce is splashing through the air.

How about Twitter’s logo? That blue bird is actively flying through the air, spreading tweets throughout the Twitterverse.

This can encourage customers to take action and make their way to your business site or products page.

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Turn Your Vision Into a Reality

Are you ready to make all your logo dreams come true? Here at Online LogoMaker, we can help you take your vision for your company’s logo and turn it into reality.

Our free logo maker is easy to use and will give your web services company the edge it needs.

If you have any questions, feel free to get in touch with us anytime throughout your design process.

Any successful business needs a solid logo. It is the beacon for your company. The guiding light that will draw their attention and turn interest into custom.

Does your gym logo speak to people? Does it capture the essence of your business, and make people want to sign up? If not, you could be losing customers.

Have no fear. Read on for tips and examples of the best gym logos around to help you ensure your own logo is working for you.

A Gym Logo Captures the Spirit of Gym Life

You want your logo to speak for your business. You want something that people will see and associate with a gym and the gym life. The clang of the weights, the endorphin hit after a good workout, and supplements, such as Sportsfuel Sports Supplements.

What do you think of when you think of the gym?

• Strength
• Health
• FunYou
• Your Body
• Character
• Muscles
• Machines
• Weights

All of these elements can be fantastic images to use in your gym logo. They will create the right impression and instill a confidence in people that your gym is the one for them.

The trick is to focus on your target audience, where possible use your slogan or core message in conjunction with your logo, and above all else, keep it simple. You don’t need a complex design to be inspiring and resonating.

Let’s take a look now at five examples of gyms that have gotten their logo spot on.

1. Gym Star or Star Gym.

Both of these companies have their logo already built into their name. Star. A perfect shape to represent the human form. Give it a flex and a bit of a muscle pump, and you have yourself a killer logo.

2. Gladiator Fitness

Gladiators carry with them the image of strength, power, and bravery. What better icons to use in your company name and gym logo. The silhouette gets people motivated and dreaming of the physique they are chasing, and ready to give it there all the minute they walk into your gym.

3. Anytime Fitness

The perfect example of a simple logo. Little more than the company name and a stick figure, yet it encompasses so much. It is a figure running, working hard to get healthy. It is a busy figure, reminding you that it is important to take time for you.

It is a motivating logo that is bound to get people dropping by, anytime.

4. Fitness First

Another example of a simple logo that speaks volumes. The clever use of the letter ‘f’ creates both the letter and the number one. Making you think of being the first priority.

You feel welcome when you look at this gym logo. It also goes to show that you do not need to use gym imagery to draw in new clientele.

5. Crunch Fitness

Another simple but powerful looking logo. You feel your inner beast roar when you look at it. You think of power and success and want to be that strong hand making the words go crunch.

For a business that deals with muscle and health, a logo that embodies the image of strength so powerfully is going to stick in people’s minds.

Make Your Logo Speak To Your Clients

Whatever decision you make with your logo, we are here to help. When you are ready to design your killer gym logo, just let us know, and together we can build a logo that will stick in people’s minds for years to come.

We understand that a logo is not just an image, it is your business condensed into something visual, something that people will remember and associate with quality, and professionalism.

It’s time to take your business to the next level, with a professional logo.