Marketing a rehabilitation clinic can be sensitive.

Your patients are those who suffer from substance abuse and serious mental disorders. People come to your clinic because they seek clinic, but they also deserve to feel welcoming and comfortable.

This is where marketing becomes tricky — you want to inform your patients you can help them, but you have to be careful which words you use and the way your logo looks.

It’s not uncommon to spot an unethical marketing technique from a rehab clinic. But you want to make sure you avoid them.

Read this guide and know how to avoid using unethical addiction treatment marketing practices and an acceptable logo design.

Misleading Success Rate

You see patients drop their addiction and sober up.

You’re happy you could be the one to give them their moment of clarity and change their life around. You include success rates because you want to continue helping others with their addiction.

Unfortunately, clinics use misleading rates to try and draw in patients.

This flaw is mainly due to inadequate research. So when you decide to promote your success rate, make sure you study the figures and you use addiction treatment marketing correctly.

Use a Professional Logo

Try to use a professional-looking logo with minimalist design. If you plan on stating your clinic type in your logo, use acceptable terms.

For example, use terms such as ‘wellness’ and ‘assistance’ instead of ‘mental health.’ Use ‘recovery’ instead of ‘alcoholism’ or ‘addiction.’

Don’t use terms such as ‘psychiatry’ or ‘doctor’ unless you host the qualified personnel in-house.

If you wish to feature a design, choose one that signifies compassion and family. Holding hands and a group of people together is a great example. You can even use images that convey happiness, such as a flower.

If you want to be safe, use a simple logo such as the one Recovery in Motion uses.

Don’t Include Accreditations You Don’t Have

Accreditation at a state and national level is helpful to your rehabilitation clinic. But many clinics lie about receiving proper licensing, especially if they have multiple locations.

Your patient and their family want to make sure you can provide the necessary assistance, excellent care, and use all industry standards.

They will assume you do so when they see your accreditation. But if they notice you don’t meet state and national standards, your patient and their family will be very angry.

Only include accreditation if you received it and if the location received it. Be fully confident you can provide the best care for your patients at your licensed facility.

Use Moral Addiction Treatment Marketing Techniques

If your clinic is licensed and has great reviews, it’s time to increase your marketing technique. But marketing a clinic can be difficult. You’re dealing with a sensitive situation and your facility needs to represent you respect your patients.

Be truthful about the services you offer and use respectful language. As long as you’re honest and convey a welcoming environment, your patients will be interested in your clinic.

If you want to create a logo that entices patients, take a look at our logo maker.

When it comes to being a lawyer, first impressions are important. You want clients, judges, and juries to instantly feel like you’re someone they can trust.

How do you convey that? First, by looking the part of a professional, put together attorney.

Something else that needs to make a great impression right away? Your law office logo. For potential clients, seeing your logo is often the first interaction they’ll have with your company.

A successful logo should project an image of professionalism and trustworthiness. How can you signal all of that in one little logo? There are some tips that every graphic artist follows when designing them.

Read on to learn more.

1. Define Your Audience and Brand

Don’t start thinking about the creative aspects of your designs just yet. First, you have to put some time into defining your audience and brand.

First, what kind of law office are you? Who are the clients you have now, and who are you hoping to attract?

Are you a criminal defense lawyer? The logo you design for that type of law might be different than if you were an entertainment lawyer.

The important thing is to not just design a logo because you like it. You have to think like your client and imagine what they would like.

You also have to think about your brand. What kind of image do you want to portray to people?

Do you want to give the impression that your law office is hip and unafraid to work on unique cases? That will look different from a logo from a more conservative law firm that sticks to real estate law.

2. Pick the Perfect Colors

Choosing the right color is one of the most important parts of designing a logo. Color is usually the first thing that jumps out at us when we look at something.

Research shows that when seeing a product, 90% of judgments during that first impression are made by the color alone.

This is true of how people judge logos. Colors automatically make people feel things. If you don’t choose the right color for your logo, people will judge your firm the wrong way.

Do you want clients to feel safe and taken care of? Then choosing an angry, bright shade of red probably won’t convey that to them.

Pleasant shades of green give the impression of peacefulness. Blue translates to strength and dependability. White is a calming color.

Leaning towards those types of positive colors will make your law office logo successful.

3. Strive to Be Unique

It’s great to get inspiration from the logos of companies you admire. Looking at a logo and seeing what you like about it can jump-start your creative process.

Even getting inspiration from bad logos can be a big help in designing. Assessing a logo and picking out what they did wrong will teach you what not to do.

But, make sure these other logos only serve as a jumping off point. It’s important that you make your law office logo as unique as possible.

You don’t have to reinvent the wheel or anything. But, steer clear of choosing fonts or color schemes that belong to famous brands. Even if they’re not from other law offices.

Just be sure to look at your logo as if you’re the potential client. Will they look at your logo that uses a certain shade of purple and orange and be reminded of FedEx?

That’s the last thing you want.

A successful logo should create brand recognition. When people look at your logo you don’t want them thinking about another company. You want them to only associate your company with that logo.

4. Don’t Be Afraid to Edit

When trying to create a unique logo, you might be tempted to add lots of elements to your design. But, being one-of-a-kind doesn’t mean overdoing it.

Limit how many details you add. Ask if they’re really necessary for the design.

For one, if your design is too “busy” it’ll often come off as unprofessional. Think of some of the most famous brands you know. There’s usually not a whole lot going on in their logo.

Look at a simple piece of art like the Apple logo. Amazon uses text and an illustration of an arrow underneath the word. Many logos are just text in a memorable font and color.

The other problem with adding too many details is it makes your design less timeless. It’s often these little creative flourishes that end up making a logo look dated a few years in the future.

5. Create an Active Logo

Though your logo can’t physically move, the design should make it leap off the page. Your logo should jump out at potential clients and make them want to read more about you.

How can you create a logo that is active instead of passive? It should feel as if the design is in motion.

Graphics should feel like they’re doing something. The Jaguar car logo depicts the animal running so fast that it looks as if it’s in mid-air. It tells the story of the kind car it is: fast and agile.

Even logos that are just text can be active. The Coca-Cola logo uses a font that swirls. The ends of the letters curve upwards like carbonation bubbling up in a bottle of coke.

Stiff, motionless font gives the impression of a brand that’s stuffy and emotionless. When people seek legal counsel they want to feel optimistic and supported. Design a logo that feels warm and uplifting.

Do You Need a Law Office Logo?

You might think that because you aren’t an artist you won’t be able to design a logo yourself. It’s actually a lot easier than you think!

Check out our logo maker tutorial, then make a law office logo of your own.

Pepsi famously spent $1 million to create their latest logo, causing the design agency to produce a 27-page document to justify the cost.

On the flip side, Twitter bought their original logo from a stock image website for just $15.

What’s the lesson? You don’t need to spend a fortune on your security company logo. But you do need to make sure that it sticks with your audience.

You need your security company logo to communicate lots of things to your customers. You also want it to look like it cost a million bucks (whether it did or not).

Whether you’re sprucing up an old look or creating a brand new presence for a brand new company, you want to make a splash. Make sure you’re communicating the right things by checking off these five boxes.

1. Build Confidence

Most consumers know nothing about cybersecurity other than that they need it. When customers first look at your logo, they’re looking for reassurance. They need to be told that their credit card and personal information are going to be safe.

Customers need you to show confidence so that they can feel confident.

Use strong colors like red, blue or green. Let them know that you take their business seriously without saying much.

Using script fonts or anything that resembles something handwritten conveys a relaxed or amateurish feeling. You want to avoid this. Look at other logos for examples.

Avoid the kind of playfulness you see in multicolored logos like Google or more informal brands. Subtlety conveys confidence and this is the approach you should focus on.

Check out our tips on how to convey trust in your company logo.

2. Be Different

You should be spending time researching other companies in your field for inspiration. But you should also look outside your field for ideas on how to execute your security company logo.

Copying another brand with a more established authority shows a lack of confidence and a level of insecurity in your company.

See if you can stand out with just two colors or a few tones of one color. Ask friends, colleagues, and family members what they think. Tell them to be honest and make sure you’re open to the feedback they give.

The people around you are just as important an audience as anyone else. If they immediately tell you, “Your logo looks just like…”, take note of that. Find ways to avoid being a copycat.

3. Cutting-Edge and Modern

In the tech world, you need to show you’re on the cutting edge today and will be at that edge tomorrow and the next day. Digital trends change on a weekly basis, so you need to be ready for the next big change.

When you think of what’s cutting edge in cybersecurity, what do you think? Write down a list and add these to your list of characteristics you want to see in your logo.

Your cybersecurity logo will have to fit the general style of tech logos with modern fonts and design elements.

Look at the logo for SentelTech to see how subtlety can convey modern looks. They use different tones of blue that “secure” a central area while using font weights to separate and emphasize the word “Tech.”

While you have to be aware of trends, don’t rely on them too heavily. Trends will leave you behind as quickly as they appeared. Take trends into account, but remember that Windows managed to make trillions without changing their logo for 25 years.

4. Reliability

If there’s one thing your logo needs to tell customers, it’s that you’re never going to let them down. Like the many cybersecurity companies that have come before, you need to tell customers you won’t be unreliable when it comes to protecting their data.

In all honesty, you will have moments where you make mistakes. You will get customer complaints and negative reviews. You need to have a logo that tells customers that, despite any problems, you will stay steadfast and reliable.

Customers don’t give up the first time their favorite company makes a mistake. They’ll often give a company the benefit of the doubt if the customer service is strong and that company continues to project an aura of reliability.

Your security company logo needs to remind visitors of that.

You need to look unrelenting and loyal. You can take the approach of crafting a classic look. Find something that says, We’ve been here for a long time and we’ll still be here for a long time.

5. Toughness

The key component of cybersecurity is security. Using darker colors and muscular or metallic looks can convey the toughness that will attract your customers.

You don’t need to pick something as obvious as a lock or a bicep flexing behind your company name. But you should choose an image that can convey all that through the colors and font.

If your company aims to create an app, this will be all the more important. Lots of companies choose an animal like a stoic-looking eagle or dog. This image projects power and loyalty.

Some companies choose a shield to undergird the overall image of their logo. This is a way to remind your customers that security is your business and you take it seriously.

Take Your Time with Your Security Company Logo

With so many tropes and cliches out there in security logos, it can be hard to find something that says everything you want without coming across as too obvious.

Take some time crafting the logo you want. But also trust your gut. If something just looks right or wrong, sleep on it and see how you feel in the morning.

Still trying to figure out how you want your logo to look? Contact us for more tips on how to craft the best security company logo that fits your company.

How can you make your adult services company stand out from its competitors?

In this industry, the competition can be stiff. You need a quick way to show customers you’re the best source for what they’re looking for.

One way to bring more customers to your adult services company is to have an amazing logo.

In this industry, visuals are everything, yet logos often get overlooked. A great, sexy logo can tell customers exactly what they need to know about your business at first glance, such as that you’re a trustworthy or fun resource.

Ready to start designing an amazing logo for adult services? Read on to find out how!

1. Consider Color

Color is one of the first things people notice about a logo, and it’s one of the most important.

Every color says something. For an adult services company, consider using a color that’s traditionally associated with excitement in your logo, like red. However, this color is common in the industry, so you might also consider trying a different color that’s less expected.

Many logos incorporate multiple colors, which can be great. Just make sure that the logo will still look good in black-and-white, in case it needs to be viewed in grayscale by a customer at some point.

2. Use Double Entendres

Adult services can be a playful industry, and there’s no better way to create an amazing logo then to use a double entendre.

Try a logo that evokes a certain image that isn’t really there. For example, a peach can give an impression of certain sexy body parts, without actually being a scandalous logo at all.

Customers love a company that knows how to have fun. A double entendre logo doesn’t need to be elaborate to be effective – try to find something that people can “get” right away.

3. Be Completely Unique

Check out the competition and avoid having a logo that looks just like theirs. You’ll want to avoid industry cliches (unless you use them intentionally) and create a logo that’s entirely your own.

This helps customers remember exactly who you are, instead of confusing your company with another one. Logo trends will come and go, so don’t jump on board with the trend everyone else is using.

4. Say it With Lettering

Lettering always gives a certain impression.

Consider a logo in Comic Sans. This is probably the last font you would want to use for an adult services company – it looks unprofessional and even child-like.

Then, consider a logo in Times New Roman. It would look very professional, even stiff and formal. Also not what you want for an adult services company.

The best fonts will strike the right note for your customers. A swirly cursive script conveys romance, while a classic lettering style can give a sense of sophistication.

Of course, lettering isn’t always necessary for a logo, but it can be an important part of an amazing logo if you use it strategically.

To learn more about how text can give a certain impression, check out this post about how fonts come across in email.

5. Try Something Simple

Simple logos can be the easiest to remember. If you want a logo that will really stick with your customers, go the way of Apple or Nike with a simple, single-color image that is easy to reproduce.

Simple logos can also stand up over time better than some elaborate ones. Trends in color and design will come and go. The more basic your logo is, the easier it will be to keep it relevant for years to come.

6. Use Beautiful Symmetry

Many people are drawn to the symmetry of other people: it’s a huge factor in attraction.

You can use this to your advantage by creating an amazing logo that uses symmetry and balance to attract customers.

Use consistent, balanced proportions to make a visually pleasing logo. It doesn’t have to be perfectly symmetrical from side to side, but it should be balanced.

7. Try Negative Space

A logo with a hidden “secret” will excite your customers and get them interested in your company. Negative space is a great way to add a subtly hidden message to your logo.

The FedEx logo is famous for using negative space to create an arrow. This is a great choice for a shipping company since it implies speed and movement.

What kinds of things could you create using negative space for an adult services company? Get creative with it – you can give all kinds of naughty impressions using this technique.

8. Imply Action

Customers don’t usually seek out an adult services company because they want a boring, passive time. They’re looking for action and excitement – your logo should show that you can give that to them.

Of course, action won’t work for all logos. Some are more abstract or only have the name of your business in the perfect font – and that’s fine.

However, if your logo depicts something like a person or animal – something that could be pictured in action or still – consider going with an image that implies action.

Maybe you decide a leopard is the perfect animal for your adult services logo. Do you show the leopard laying down, or leaping into the air?

The latter is more likely to get attention from your customers.

9. Have a Great Story

If you can have a great story or meaning behind your logo, that gives you another great way to draw customers into your business.

No one wants to hear that a business chose a logo just because it looked cool or seemed like it would be effective – even though that’s often what happens.

Instead, if you choose a logo that has a deeper meaning, such as an ancient symbol with sexy connotations, you’ll have an interesting story that tells your customers you really know your stuff.

Where Can You Design an Amazing Logo?

Once you have the inspiration for an amazing logo, it’s time to do the design work.

You don’t need an elaborate setup to make a great logo for your adult services business. In fact, you can do logo design from the comfort of your own home.

Ready to get started? Visit our online logo maker today – it’s easy!