Powerful logos speak messages to their audiences. What message does your company want to communicate?

As a beauty company, it’s likely you’ll want to hit on appeal and comfortability. Some of the most recognizable brands in this industry are so successful because they combine these two elements perfectly.

Think Olay, Avon, or Nivea. What do they have in common? They make their customers feel good about not only themselves but the brand itself.

When you can do this, you’re better able to gain customer loyalty.

Here are our 5 tips for creating a trendy beauty logo that will crush the game.

1. Use Modern, “Neat” Font

A logo’s font is easily one of its most recognizable elements. For a beauty brand, you’ll want to communicate cleanliness, modernity, and elegance.

We recommend using either a serif or sans-serif font that’s clean, clear, and easy to read. But, you don’t have to stick with the basics.

Look for one that will give you a contemporary edge. For instance, you can try ADAMCG Pro or Walkway Bold.

2. Color Me Pretty

Color is another highly noticeable feature that will make or break your logo. Fortunately, you have a lot of leeway for creativity.

The best color for you is really one that corresponds well with your company.

For instance, if you push towards bold and vibrant, go for electric red or pink.

Are you trying to be more of a “familiar face?” Light blue or green will do the trick.

As we all know, black is always in style.

3. Icon Mania (Maybe?)

If you want a logo with an icon or symbol, it must be completely relevant. You need to choose these images very carefully.

Some beauty companies use flowers as it’s a more feminine approach. That’s great if it works well with your brand, but if not, that’s okay, too.

Many of the top beauty brands ditch imagery for a neater look and feel. Avon and Neutrogena, for example, stick to a font that alone speaks volumes.

4. It’s All in the Name

Your business name should be the focus of your beauty logo. You should ensure that it sits at the logo’s center, and the rest is designed around it.

Why?

Because this looks fresher and more sophisticated. You don’t want other elements to overpower the name, either.

You can learn more about this by visiting Reflect’s website. As you’ll see, “Reflect” is front and center, and steals the show.

5. Beauty Logo Takeaway

The last tip we’ll leave you with is more of a general beauty branding tip. But, it’s too relevant not to mention.

Your beauty logo should mimic the idea your audience has of themselves. Beauty products allow us to express ourselves and show the world how we want to be seen.

Figure out how your audience wants to be perceived. Consider the archetype of your audience.

It will help showcase your design.

Let’s Wrap Things Up

Who knew such a small feature could carry such a heavy weight?

Luckily, you don’t have to be a pro to have an awesome beauty logo. You just need five minutes to kill and a desktop computer.

Our Online Logo Maker puts you in charge of your design.

Choose from many color palettes, font types, and more.

Get started today!

Designing a logo–or anything really–from scratch is no walk in the park.

Whether you’ve designed 100 logos or are starting from square one, getting started is the hardest part.

A logo is an integral part of a brand, often acting as the foremost representative of your products or services. So, getting your logo right is critical.

According to MIT, strong logos can create powerful positive associations between consumers and the brand behind the logo

If you look at iconic brands like Nike or Apple, their logos are closely linked to the brand and the perceptions of consumers.

Trying to craft the perfect logo?

Let’s take a closer look at 5 tips for creating an unforgettable shipping company logo.

1. Don’t Overcomplicate Your Shipping Company Logo

One of the enduring principles of design is that it should be unobtrusive. Basically, your design shouldn’t get in the way.

Think back to the classic brands mentioned above: Nike and Apple. Both of these brands have incredibly simple logos. If you think about it, they’re almost childlike in their simplicity.

Yet, they’re some of the most well-known logos in history.

When working on your shipping company logo, keep it simple.

2. Keep Colors in Mind

Colors are another part of logo design that’s easy to complicate.

Your best bet with colors is to stick to one, two at most.

If you already have a color or set of colors that are strongly associated with your brand, this part is a little easier. But you’re not out of the woods yet.

When picking a color or colors, remember that your logo should look good and be recognizable in black and white or in another color entirely.

3. Make it Clear–And Timeless

When designing a logo, it’s important to keep the future in mind.

Design trends come and go–often at a break-neck pace. Sometimes, designs come back in style, but not often.

As you work on your design, your goal should be to come with a logo that will stand the test of time. Steer clear of the latest fads and work on something that lasts.

4. Don’t Forget About Fonts

If your shipping company logo will contain text, you’ll need to consider what fonts you’ll use.

With fonts, it’s best to err on the side of simple. There are a lot of fun, interesting fonts out there–but most of them don’t belong in a logo.

Keep your fonts simple and readable.

5. It’s Your Logo–Own It

At the end of the day, it’s your logo. While it’s important to keep your design simple and timeless, don’t be afraid to add a few personal touches and make it yours.

Whether you’re selling apples or shipping bulk bags, a good logo is vital. Add some of your brand’s personality to really make it your own.

Conclusion

Whether you’re starting from scratch or just want to refresh an old design, getting your logo right is an important part of your marketing efforts.

Get started quickly with a free online logo maker. It’s easy to get started, even if you’ve never designed a logo before.

Ninety percent of data transmitted to the human brain is visual content.

This is why designing a top-notch logo could very well be the most important thing you do for your brand.

A well-crafted logo should be memorable without hitting you over the head with its message.

This is simple in concept, but much less easy to execute than one might think.

Creating an effective logo requires a combination of artistic instincts and marketing know-how, plus a whole lot of hard work.

Here, we’ll provide you with a step-by-step guide on how you can design a creative logo to make your brand stand out from the competition.

First, let’s look at some of the basics about choosing a logo.

What a Creative Logo Should Be

Simple

Simple is always better when it comes to logo design. An intricate logo can be confusing and runs the risk of conveying a different message than intended. Give your customers something easy to recall.

Goodman Creatives has a great example of this.

Timeless

Avoid using trendy fonts and pop culture images in your logo design. It’s perfectly fine to touch up your logo every few years, but the main image should remain consistent and relevant.

Unique

Among the sea of designs out there, your creative logo needs to stand out from the crowd. Don’t stress about choosing a logo that directly relates to your product or services.

Instead, go with something your customers are likely to remember.

How To Design One

The details will vary based on your individual needs, but the process for designing a logo remains pretty streamlined. Here’s what to do.

Research

Gather info about what your logo needs to set itself apart in your industry. This is the time to check out the competition and figure out what is and isn’t working elsewhere.

If you’re creating a logo for a client, get some background info on what they’re looking for. Know ahead of time if there are any must-haves for the design. That’ll save you potential headaches down the road.

If the design is for you, do some soul-searching. Figure out what you want to convey.

Your logo is the first opportunity you’ll have to make an impression on potential customers. Knowing what you want that impression to be will help make sure your message hits home.

Ask as many questions as possible before sitting down to conceptualize your design. You’ll create a clearer picture of what your end result should look like.

Brainstorm

In this stage of planning, there are no bad ideas. Get every word, image, or concept related to your logo out of your brain and onto a sheet of paper.

Some basic keyword research can point you down the right path if you hit a creative wall. Enter any word you can think of that’s related to your company or niche, and see what comes up.

Try doing a brain dump.

Write down absolutely everything you can think of that’s relevant to your logo. Get keywords, phrases, and ideas on paper and out of your head. You can lead yourself to the perfect creative logo without even realizing it.

Writing down words and ideas can organically lead to images. Feel free to sketch any visuals that stand out, but don’t stress over it.

This stage is about getting an accurate feel for the nuances of your brand’s mood.

Your logo needs to convey it.

Draft

This is the part where your ideas will begin to take shape.

There are four different styles of design you can choose from:

• Lettermark logos are based on the company’s initials, like a monogram (examples include HP, CNN, and McDonald’s)
• Wordmark logos incorporate an entire word into their logo (Google, Subway, or Disney)
• Mascot logos heavily include the brand’s mascot in its design (Frosted Flakes, Pillsbury, or Wendys)
• Pictorial marks are icons or images used as logos (Target, Apple, and Starbucks)

Try creating drafts in multiple styles to see what works. Even if you intended to start with one type of design, you’ll never know what will be the most impactful.

Start sketching in whatever medium feels most natural. If you’re more productive using a pen and paper instead of a whiteboard or graphic design software, pick up that pen. There’s no wrong way to start.

Create several different designs. Feel free to mix and match components that you particularly like about each one. Figure out what you like about each one, and assess what feels right for your brand.

When you’ve found a design you love, make sure to give a lot of consideration to the colors you’ll be using.

Psychology tells us that colors are directly linked to emotion, which is the strongest component of brand loyalty.

If you want to convey optimism or friendliness, go with yellow or orange. If trust or peace is your goal, blue or green should be featured.

Choosing the right colors can be an easy way to hack into the science behind brand perceptions.

Hold on to your drafts, even after you think you’ve settled on a logo. You might be able to use them in a future design or for another project entirely.

Take a Break

Put some space between yourself and your new design. We tend to miss details when we’ve been staring at them for too long. Give your eyes a break from your work.

When you come back to it with a fresh perspective, you’ll be able to better identify any potential issues.

Create Your Final Draft

The hard part of your creative logo design is done!

Add any finishing touches you came up with after taking a break from your work. Play with aspects like shadow, perspective, and depth until your design feels right.

Conclusion

Even without a background in professional graphic design, knowing what a great logo looks like can be enough to help you meet your goals. When you take the proper steps, you can create a face for your company that your customers will remember.

Don’t want to do it all yourself? Check out our website to see how we can help.

Working on a logo for a decking company?

Then you’re in luck. Today, more than ever before, it’s easy to create an amazing logo with artistic innovation.

The way to get that done, however, is unknown to some people. While traditional methods of crafting logos still exist, there’s now a wide range of ways to make a quality logo online or with pen and paper.

Unsure how to best use available resources to create that decking company logo? Don’t worry–we’ve got you covered.

Here’s how to do it.

Think in Terms of Brand

The task of creating a logo for a decking company is about more than just the final image. It’s about adding to or crafting a new brand entirely.

Branding is a concept that many people talk about in different ways. The truth is that effective branding can give any company a big push in a positive direction.

A brand creates a reputation for a company that lives a life of its own. That’s not to say it’s out of the control of the company itself, but it can reach farther and faster than a company without a brand can.

Here’s how a logo can contribute to a brand.

With so many decking companies out there, a company must prove itself. A logo can help show that a business can do more, like they do at Decks and Docks Lumber Co.

Think about the biggest brands that are out there today. Whatever comes to your mind, it likely has a logo. That logo isn’t the brand itself, but it’s an integral part of the company’s mission and reputation.

A logo can remind consumers about a company and all the good services they provide, or, more importantly, the great decks they construct. You’re not just constructing an image for a deck company, but a visual slogan.

That logo should say something about the company. It’s possible they already have something in mind, even if they don’t know it quite yet.

That’s why you should reach out to them.

Communication is Key

Getting in contact with your employer or superiors is a key part of the logo creation process.

That’s true for a few reasons. On the one hand, you need to know what kind of logo the company would like.

You don’t need to ask them to create the logo for you–they did hire you, after all. But it’s important to know what kind of decking company they are.

What do they pride themselves on? What kind of products do they offer? Come up with a brief list of questions that can help you keep the company’s identity in mind.

Knowing the brand of the company can help you figure out the kind of logos you’d like to create. Think of your logo as an essential tool in the company’s marketing tactics.

If your logo is successful, it will help build the reputation of the decking company. That will reflect well on your work.

That brings us to the second reason communication is key. If you’re an employee who’s tasked with creating an amazing logo or an outside hire, you’re likely working for somebody.

Creative legal property like logos has been slippery historically. Check out what happened with the Nike Swoosh, maybe the most iconic of all logos in the world.

A graduate student–that’s right, a student–crafted the logo. Given the power structure that exists between students and professors, she didn’t immediately get credit.

In fact, it took a few years for her to be legally recognized as the creator. And, she never got close to the fortune that Nike accumulated in the next decades.

You’re not a graduate student, but you’re still the creator of the logo. Make sure you are able to keep credit for it.

Now it’s time to create.

Assess Your Resources

How are you planning on making the logo? You’ve got many options in 2017.

Pen, paper and a scanning machine have done the trick for a while now, but why not enter into the modern age? Online logos are now possible, and they make your life as a creator more fun and easy.

They allow you to integrate many different styles and kinds of imaging into your logos. That’s an interesting door to go open. Why not go through it?

Consider an Image

To put it lightly, there are a whole lot of images on the internet that you can use for commercials purposes.

The first step in creating an amazing logo might be to find inspiration from one of those images. You’re not limited to just decks when creating a logo for a decking company.

You don’t necessarily need to copy an image you find. Peruse a few hundred scrolling and see if anything peaks your imagination.

Then you can study that image and ponder why it’s so interesting. Is there any way you can mimic that vibe in your logo?

Sooner rather than later you’ll find something that triggers a reaction in you. And then you can think about composition.

Keep Color in Mind

Whether or not you choose an image, color choice will be key to your final logo. Marketing and psychology have often gone hand in hand.

Color is a key component of any psychoanalysis of marketing practices and consumer habits. The color or colors you pick should catch attention without being unsightly.

That’s a surprisingly tough balance to find sometimes. You should consult anything that helps you find it.

A color wheel could do the trick. And if not a color wheel, ask a friend who hasn’t been looking at the different color combos for hours.

Go Create an Amazing Logo

You should look at this creation of a logo not as a one-time job, but as a way to do your client or company a big favor. The right amazing logo won’t just be a drawing.

It can create a whole new perception of the company. It’ll lead to new inroads for them and stronger relationships with their customers.

Plus, it might just get you another gig making a logo. Luckily, we’re here to help you get started.

Check out our online logo maker today to get started on your new drawing or image. What are you waiting for?

Go for it!