One of the best ways to make your business grow and build a brand is with a winning logo. Your logo should reflect the personality of your business and have an easy appeal to current and prospective customers.

If you are a bold business with a bold brand you need to create bold logos to reflect your business personality. But remember, logos don’t need to be expensive to be effective.

The original logo for Twitter only cost about $15 to make. You can even get started for free once you know how to build a logo.

You don’t need to break the bank. Follow this guide and your bold logos will be winners every time:

1. Be Open-Minded

Before you even begin, it’s important to shake off what you associate with winning logos. The key here is to make something unique and eye-catching to build your brand.

Whether you are an apparel company like Yo Sox or a classic car designer like Rolls Royce, it pays to be bold. Don’t be afraid to use bright colors, clean lines, and an eye-catching design for your logo.

Bold products and bold logos deserve to be recognized. Be open-minded and don’t be afraid to be assertive in your brand positioning.

2. Consider Your Brand for Bold Logos

Your brand is the personality of your company. We can all agree that Wal-Mart and Target are two different brands, even if they sell some of the same products.

What is your brand and who are your target customers? Knowing this is an essential design step.

It will shape how you create your logos for your company.

3. Use Bold Colors

Color psychology is a key component of logo design. If you want to convey a bold message you need to pick bold colors.

But when picking colors be careful to think in the long term. You will want your logo to retain value and gather recognition.

Just because something is the new color this year doesn’t mean you should use it for your logo.

4. Experiment

Once you get started with logo design make sure you experiment. Try out many different styles.

Play with colors, design, and placement. The more you experiment the better your logo will turn out.

5. Consider Channels

Your logo needs to perform across channels in today’s marketplace. For a bold design, it needs to work in Social Media, online platforms, mobile, and print.

Too many businesses limit themselves by not considering all the uses they need their logo for. Try out different channels and make sure it catches the eye.

Get Started

Putting it all together is easy when it comes to logo creation. You can get started and experiment right away.

As long as you know your audience, brand, and goals you don’t need to wait to build a logo for your needs.

Online Logo Maker can help. Our free design tool lets you change colors, use design art, and adjust test to your needs.

Don’t wait. Try our logo maker tool right now.

Do you think of your logo as an introduction to future patients?

You should.

Long before you meet in person, people will judge your practice based on your logo. You must show them you’re approachable and concerned about their comfort.

Think about creating a relaxing logo that promotes confidence and positive health.

Let’s discuss your message before considering design elements.

What’s Your Message?

Would you choose a cleaning service with a sloppy logo? How about a landscape architect with no credentials? Would you pick a shoe company with a hat logo?

It’s essential that your logo accurately reflects your business and your values to build credibility.

If your logo is confusing, boring or irrelevant, people won’t consider you.

A dentist or healthcare office logo must convey trust and credibility. It should be memorable, too.

That may seem like a lot to ask of your logo, but it isn’t.

Carefully selecting the colors, graphic elements, and fonts will convey the right image. Add a meaningful tagline, and you’ll make a great first impression.

The next things to consider when creating a relaxing logo are the design elements.

Design Elements

The graphic elements, colors, and fonts need to work together to show your practice is trustworthy. The logo should be interesting so people want to learn.

Are you the dentist with the latest technology? Your logo should use modern fonts, and sleek images.

Do you focus on keeping nervous patients calm? Your logo should have soothing colors and a tagline that tells patients their visit will be pleasant, not scary.

If your logo doesn’t tell people what they need to know, they will move on.

Try an online logo maker so you can experiment with a variety of elements to create the right logo for your practice.

Credibility with Color

Did you know that blue is the color of trustworthiness and maturity? Look at a few logos and you’ll notice blue is used by brands that want to be taken seriously.

The color green conveys versatility, nature, and money. Black can look modern and luxurious. Shades of purple are considered creative, imaginative, and wise.

You can use more than one color to convey calm, stability and compassion. Read about the psychology of color to learn how it can persuade people.

A relaxing logo should use colors proven to soothe people.

Taglines Build Trust

An effective tagline summarizes the business in a short, memorable phrase. It explains the value of the product or service in a positive way.

A tagline is intended to stick in your customers’ minds after they see your logo, ad or website.

If it makes sense, add a tagline as part of your logo. It should add useful information, like “Modern dentistry in a calm and relaxed environment,” or “Kids love us. Parents trust us!”

Create Your Own Relaxing Logo

Want to try these tips on your own logo? Our virtual tool makes it easier than ever to create the relaxing logo you need to build credibility, encourage patient trust, and grow your audience base.

You can get started with our simple tutorial today!

What creates a client’s first impression of a business?

According to Malcolm Gladwell’s “Blink: The Power of Thinking Without Thinking,” “Buyers make most decisions by relying on their two-second first impressions based on stored memories. The business logo is that eye-popping initial image.”

Get inspired by some examples of urgent care logos below to get your own creative juices flowing.

Keep it simple

Simple images are the easiest to digest. An ideal logo has a minimalist quality about it:

• Stick with tame, classic fonts
• Blend your colors well using only two or three to contrast the elements of the logo.
• Use recognizable concepts.

Here are some great examples of straightforward designs. They are memorable without being underwhelming.

Convey Calm And Positivity

Clients come to an urgent care clinic when they’re in distress. How would a neon or fuchsia logo likely make them feel?

It might make them bury their heads in their jackets and go to the next closest clinic.

To create a calm, welcoming atmosphere, rely on the psychology of color. Use a warm cobalt blue undertone to evoke both emotions at the same time. Blue tends to calm people down, while a brighter shade makes them feel warm and welcome.

Make It Versatile

Your logo is the visual cornerstone of your business. It will inhabit not only the brick and mortar sign, but your website, brochures and other branding as well.

Make it a logo that can impress potential clients anywhere. Use recognizable, geometric shapes as your background. Your text should be clear and easy to read.

Such concepts are proportionate whether they’re on a billboard or in a thumbnail image.

Stay Away From Cliche Urgent Care Logos

What do the best medical logos have in common?

Certainly not images of patients on gurneys or tongue depressors. The best logos are unique and unassuming.

Throw prospective clients a curveball. Create an image that is not reminiscent of any other urgent care logos. Paint a picture of your brand rather than just your industry:

• What stands out about your facility?
• How can your mission be conveyed in a single image?
• What should resonate with your clients when they choose your clinic over others?

• Use some essential elements of logo design to find out how to fuse your brand into an image that offers the right first impression.

Stay Professional

Do you want your clients to take your facility seriously?

If so, a playful logo won’t do the trick. Opt for a solid, professional logo; fun fonts and a glossy background can only detract from your message.

The most recent logo of Anywhere Urgent Care has a polished, yet welcoming look. Notice how their primary graphics blend into a simple, yet welcoming background.

Get Creative

Are you ready to put these new ideas to good use?

Create your own logo for free today. It’s easy to do. A few simple clicks can break new ground for your urgent care clinic.

Are seeking a way to make your surgery logo and brand stick out from the competition?

If so, you should take a look at the unique way Grey’s Anatomy has helped to develop a strong brand and logo.

Since its debut in 2005, the TV medical drama has appealed to those in the medical field and in popular culture. It was created by Shonda Rimes as a fictional show. But it does things that adapt well to real-world medical practice.

Read on to learn how Grey’s Anatomy can save your surgery logo and brand.

Understand Your Patients

Your type of medical practice will control how you speak to your patients and how you develop your brand.

Rimes has had a lot of success with viewership based on her commitment to how she writes and markets the show. As she writes it, she must take into consideration who is watching, for how long and what they want to see.

Your surgery logo and brand must be targeted toward the patient base you want. But to resonate with potential patients, you have to understand the sort of care they are looking for. You must also look at what they need and the way they want to feel about your practice.

This way you are giving patients what they want and delivering it in the way they prefer it.

Keep Your Logo Simple

Grey’s Anatomy has used a simple logo that is easily identifiable for TV viewers. It has also become synonymous with the show. This means that when someone sees the logo, they can recognize it and connect it to Grey’s Anatomy.

A simple and clean logo helps make your practice easier to identify. This can help you to build a more powerful brand and one that becomes one known for its unique logo.

When you have a more complicated logo, this can take away from the message you want to send to patients.

Stay Relevant in Your Practice Area

Grey’s Anatomy has had long-term success because it has stayed relevant over time. This, despite significant changes in society, both in Hollywood and in medicine.

Rimes has written interesting scripts by identifying important issues in the medical field. She’s also presented the show in a way that is easier for viewers to absorb.

You can translate Rimes’ approach into your practice to stay relevant and build your brand.

Stay up on the current trends in your medical practice area. Also, make investments in technology and always communicate clearly to your patients.

For example, Allure Plastic Surgery should pay attention to changes in plastic surgery. This way the practice can adapt their business model to meet the changing needs of patients.

Wrapping Up: Using Grey’s Anatomy for Your Surgery Logo and Brand

You can leverage the success of Grey’s Anatomy in your own medical practice to create a powerful logo and develop a unique brand.

This will help you to separate your practice from other competitors and deliver a strong message to prospective and current clients.

At Online Logo Maker, we offer you free and premium logo design for your business. Contact us today to learn more about how our team can help you create your next logo for your brand.