The art of logo making is a blend of creativity, strategy, and character.

It pushes designers to use classic skills to make something completely unique and timeless. Many individuals making logos will go through various stages of editing before deciding on a final product.

Much of the time, this process will include playing with flat design as well as drop shadows and other real-life effects.

While popping logos and bold aesthetics may work for some companies, SaaS logos have seen more success with flat design.

Here are some of the benefits and basics of using this style for your SaaS branding strategies.

What Is Flat Design?

Flat design is defined as a simple, minimalistic approach to aesthetics.

Rather than playing with abstract icons and fancy details, it aims to get straight to the point. Flat design leaves no room for interpretation. It allows brands to communicate a clear, concise message and helps users better recognize their preferred SaaS companies.

The main goal of this stripped-back style is to focus on usability.

Not only does it make things easier to understand, but it creates a sharp distinction between the tech world and other objects. SaaS logos with a foundation in flat design will often feature bright colors, sharp edges, and stick to a two-dimensional platform.

It allows users to understand logos at a glance, rather than having to figure them out.

SaaS Companies Using Flat Design

Don’t mistake the simplicity of flat design for boring. Just look at SaaS logos like Hubspot and Trello.

Hubspot’s logo is mostly a plain typeface. There are no bold curves or fancy scribbles, but there is a timeless feel to the way each letter flows together.

Mix this with the bold, network-like “o”, and this SaaS logo is a force to recognize. The network shape speaks to the culture and purpose of Hubspot, without going over the top or being too much.

Trello’s mix of fun lettering and a simple icon is the pinnacle of what flat design can do.

With just one sleek work board, the possibilities of project management are communicated. Trello works to make managing an easier, more streamlined process for all parties involved.

Add the character of the lettering and the innovation of the company easily shines through. Everything is tied together with one shade of blue, which is rather subtle. This logo is a true balance of bold design and classic communication tactics.

The Basics of Flat Design for SaaS Logos

Shapes

The use of flat design allows developers to make shapes stand out.

Instead of relying on drop shadows, attention is naturally drawn to certain shapes and logo elements. The simple foundation creates a spotlight for the fun elements to take center stage.

Think of Genio cleaning software for example. Although this SaaS logo plays with color gradients, the clean-cut typeface instantly draws attention to the genie bottle in the “o.”

There is no need for fancy details or strong digital effects. The mix of flat design principles and the need to create something unique are enough to make a bold impression without trying too hard.

Colors

Another way to add character to SaaS logos with flat design is to embrace bright colors.

Colors create a mood. They attract the eye and enhance the user experience.

Some SaaS companies use a mix of bold colors with more subtle tones. The subtle details create a bigger pop for certain parts of the logo. Other companies have successfully broken traditional color rules.

Google, for example, has a bold mix of primary colors.

They took a chance in bending conventional rules about what color mixtures to use and which to avoid. Now, all Google products are easily recognized. They are consistent from the traditional logo to other services like Chrome, Maps, and Google Home.

Colors are a crucial aspect of branding. Your brand colors will be used on all your company logos and business cards. They are an integrated part of your software’s interface, too.

The more you play with colors from the beginning, the more room you have to mix things up as your product line expands.

This is one of your biggest opportunities to stand out when using flat design. Take it and run with it as you choose between different options for logos.

Adaptability

Another bonus of flat design for SaaS logos is how well everything adapts on different devices.

Your software is likely going to be accessed from a desktop, mobile phone, and tablet. A strong logo looks good on all platforms. It performs well blown up on a television when screen sharing, as well as on a small phone screen.

Making such transitions easier for users creates strong brand recognition.

It speaks to your company’s attention to detail and commitment to interface excellence.

For companies looking to launch new product lines entirely, a strong logo can help tie everything together. It makes your company versatile, yet united.

Designing for Character and Function

At the end of the day, the main purpose of SaaS companies is to make life easier.

No matter if you’re operating in the business sector or developing a new health app, your product should improve everyday systems and operations.

As such, make it a point to design a SaaS logo that speaks to the ease of using your product.

Having a foundation in flat design gets the message across loud and clear. It makes users focus on who you are and what you do.

Flat design takes out the guesswork.

It creates a subtle balance of unique shapes, bold hues, and simple typography. Together, all the elements come together to make your services stand out.

Build Your Custom SaaS Logo

Making a logo from scratch is not as difficult as it seems when you use the right resources.

Sometimes, all it takes is recognizing what industry trends are working and why. If you are building your SaaS brand, try flat design in your next round of logo ideas.

You may be surprised at the powerful designs you come up with, and how well the final product performs in your market.

To get to work on creating your logo, click here.

Creating an impressive logo is an important step in the success of any business. After all, the logo is part of the overall impression a business makes.

If you have a memorable logo that helps to make a statement about your company, your clients and potential clients will be able to better remember you. Coming up with the right marketing logo shouldn’t be taken lightly.

If you need to design a logo for a web development agency, read on for some of our best tips.

The Basics of a Great Marketing Logo

A great logo consists of a few elements that apply across the board. The logo should connect the consumers to the brand in a meaningful way.

Logos create that visual link between a brand and a person. You want to make sure the logo will help to generate the right associations. Remember: every single customer of a web development agency will see the business’s logo.

The logo should be visually appealing and should represent the business accurately. A web development agency is obviously very digital-focused. Because of the nature of the business, the logo should incorporate digital or tech-y elements.

Check out the logo used by Carlos Real as an example of a great marketing logo. The artwork is creative, distinct, and memorable.

Keeping It Simple

A logo should be simple. It should be easy to recognize and not complicated to figure out. Having a logo that can be seen and spotted in an instant will better connect a web development agency to their potential pool of clients.

Additionally, incorporating elaborate designs will clutter up the image. It’s best to keep it to as few elements as possible.

Use clean lines, appealing colors, and balance out the design with some negative space. This makes it easier on the eye and ensures that the logo is easy to comprehend.

Make It Memorable

This is especially relevant for a web development agency since the Internet is so cluttered with logos and designs.

To beat out the competition, a business must make a lasting impression. The right logo can be an important step in this process.

If a logo makes a person laugh, or even makes them think, they will likely have more positive feelings toward the business. This makes them more likely to become a customer.

A memorable logo that is recognizable, creative, and expertly designed can be a major boost to a business’s growth.

Need Some Help?

If you’re not sure where to start when creating a logo, we can help. It may take some time to design the perfect logo, but it can be done.

The logo will appear on all sorts of marketing materials, so it’s important to get it right. Having to do a total rebrand because you didn’t get the design to work the first time certainly is not ideal.

For help designing a great logo, read through our blog for design tips, tricks, and more. We cover logo trends and make specific logo design recommendations for all kinds of businesses.

There are more than 110,000 ecommerce websites earning significant revenue online.

How is yours going to stand out among all that competition?

To make a name for yourself, establish a brand community, and build customer trust, you’ll need a logo that leaves an impression.

Yet, with so many design options, how can you know which elements ecommerce logos should have?

Today, we’re breaking down five components you can’t afford to do without. Incorporating these into your design can be the ticket to success you’ve been looking for.

Ready to learn more? Let’s get started.

1. Simplicity

Sure, an intricate logo might look cool. There are tons of fancy fonts to play around with, and you can get as creative as possible with your imagery.

Yet, think of some of the most iconic retail logos you know. The Nike swoosh. That Apple with a bite taken out of it. The mirrored “Cs” in Chanel.

You want your logo to be synonymous with your brand. It should be sticky enough that your consumers can remember it, even long after they log off their computer.

This may mean using a single image to portray your company. You could even make the logo simply reflect your brand name, as The Kratom Connection smartly chose to do.

Ecommerce logos shouldn’t be bogged down with complicated or elaborate designs. Choose the best element of your shop and highlight it with a logo that’s straightforward and clean.

2. Mobile Responsiveness

Experts predict that by 2020, mobile commerce will be a $284 billion market, comprising 45% of total ecommerce spending in the U.S. alone.

That’s less than three years away. Is your website ready?

Today, it’s not enough to just have a dynamic website that looks great on a laptop. Now, you must ensure that your site is optimized for mobile use and that all components are responsive in any viewing environment.

If your logo image takes too long to load or looks wonky when viewed on a handheld smart device, take another look at your design. Use Google’s handy Mobile-Friendly Test to check it out!

3. Connection to Your Unique Selling Proposition

You wouldn’t use a logo of a fish for a bookstore, would you?

You could, but you’d likely leave customers scratching their heads. You could also convolute your identity and lose sales in the process.

It’s important that the image or words used in ecommerce logos give first-time viewers a sense of what each company provides.

This is known as your Unique Selling Proposition. It’s what sets you apart from the masses and encourages customers to patronize your ecommerce site over others.

Are you faster than your industry peers? Is your product the first of its kind? Do you offer specific services that most don’t?

If so, highlight those differentiators in your design or slogan so you don’t bury the lead.

4. Above-the-Fold Optimization

When shoppers visit your website, they will usually land on your homepage first.

As such, it’s important to grab their attention at the onset.

To do so, it’s helpful to deploy ecommerce logos that are horizontally designed, rather than vertically.

If your logo stretches along the top of the page, you still have plenty of room below to reveal your products and display key company information. Otherwise, web visitors will be required to scroll down to get the entirety of your logo — and may lose track of your offerings in the process.

5. Color Correctness

Think the colors you choose in your logo design don’t make too much of a difference? Think again.

Scientists reveal we have an emotional connection to certain shades. For instance, red can evoke anger, while yellow encourages happiness.

While you don’t need to pick apart every single tone you incorporate into your ecommerce logo, keep this concept in mind if you’re highlighting one color strongly over the other.

Need Help with Your Ecommerce Logos? Start Here!

Designing your logo is a critical first step for any ecommerce company. We know you’ve got tons of options (and even more ideas), which can make it difficult to get started.

That’s where we come in.

Our free online logo maker makes it easier than ever to design the logo you need to succeed.

Get started today and don’t hesitate to reach out for support. Let’s create something great together!

What if changing one small thing could double your business?

Most pest control businesses focus on marketing the services they offer, ensuring a high interest from visitors to their site. However, a bad pest control logo can keep many people from going to the site at all.

Your logo is the face of your marketing strategy. What your logo says about your business makes all the difference in the minds of the customers.

Why Use a Pest Control Logo?

Some businesses may feel a logo unnecessary. However, it’s the first thing potential customers see.

A logo is your first impression, a chance to gain the interest of a new customer. The challenge is doing so in a way that also reinforces your brand identity.

Brand Identity

A good pest control service should work every day to establish their brand identity. It helps you stand out from everyone else in town. A solid brand identity is also the key to generating word-of-mouth buzz.

Your logo conveys that identity. Having a bad logo or worse, no logo at all, will confuse customers and cause you to lose out on their business.

Text and Image

Logo design possibilities are endless. The ideal logo for your business combines an attractive image with your business name. You might include a short phrase or slogan.

Combining text and image helps it stick in the mind of your audience, making it easier to remember you. Draw their eye to a dynamic image, then seal the deal with a catchy phrase.

The more dynamic and engaging your logo, the better business you’ll receive. That’s one of the ways that Go Forth established themselves as the best pest control service near Winston-Salem NC.

The Importance of Color

Certain colors are associated with certain emotions. The color red, for example, is associated with excitement and boldness. Blue is associated with tranquility and strength.

Incorporating colors like these in your pest control logo can help bring out those emotions in your customers.

The right colors in your logo will foster belief in your quality and authority in your customers.

What Colors Should I Choose?

Many pest control logos use colors like green, black, or yellow. Each color matches a positive trait of your business.

Green is associated with both peace and freshness. Your customers want to remove pests from their home to restore it. Therefore, green reinforces your ability to make their home peaceful again.

Black is associated with both tradition and authority. Making it part of your logo signifies your experience in pest control. It also makes your business seem more established.

Yellow is associated with confidence and optimism. A bright color, it helps your logo get noticed. Using yellow in your logo shows how much you believe in your own abilities.

Font Matters

Lots of pest control services overlook the importance of font choice. Along with the image, your logo’s font is the first thing customers see. Choosing the right font makes your business look confident and strong.

Many businesses prefer a sans serif typeface in a pest control logo, such as Helvetica or Impact. This type of font looks more modern and serious than serif or script-like typefaces.

The right font ensures your business name will be seen from far away. It should look clean, be easy to read, and be ideal for both large advertisements and your company website.

Images and Symbolism

You may notice that many pest control logos do not have any symbols. Instead, they opt to use only the name of their business and some attractive colors. However, having a symbol can spice up your logo.

The visual symbol doesn’t have to rely on text, meaning it can appeal to people who don’t speak English. It also lets you market yourself in creative ways, such as using the symbol as an icon for a smartphone app.

Ultimately, the goal of any good logo is to get you noticed. Images remain one of the easiest ways to get your customers’ attention.

Telling Your Story

Modern consumers like to feel connected with their favorite businesses. A good pest control logo tells your story to new customers. Knowing your story helps customers get to know your business, and they’ll show their appreciation with their wallets.

A good symbol explains who you are and what you do. The best symbols are basic and straightforward, like the camera that serves as a symbol for Instagram.

Famous figures can make great symbols too. Incorporating celebrities into your logo makes your business seem modern and culturally relevant.

What to Avoid?

A good pest control logo shouldn’t be an obvious sales pitch. It should be memorable and distinct. Research your competition and make sure your logo looks different from theirs.

Don’t place the logo in the middle of your text or your headlines. It’s distracting and prevents customers from understanding your business. Place your logo in the corner or other areas that draw the eye and enhance the text.

Make sure that your logo isn’t too big. Good logos draw attention to your business, but bulky ones distract it away. A medium-sized logo is more inviting and more accessible to your readers.

The Bottom Line

Creating a great logo is one of the most important things you can do to attract new customers. It is also a vitally important way of building your brand identity within your community.

However, it can be difficult to create a new logo on your own. Unless you are a graphic designer, it can be very difficult to figure out where to start when making a logo.

Fortunately, you do not have to create this logo on your own. Online Logo Maker provides an amazing online app that helps you quickly create a great logo. The company has helped millions of clients and can help you design a logo in as little as five minutes.

Don’t settle for being the second best pest control service in your area. Use the Online Logo Maker today and see how a great logo can completely transform your business.