Are you gearing up to design a logo for your web services company? With one small image and an optional blip of text, you can convey your company’s entire story.

An elegant logo design is one of the first things customers will see. The goal is to make it as eye-catching as possible.

Ironically, this means less is more. And, speaking of less, you don’t have to spend a lot of money to create a winning logo. Did you know Twitter only paid $15 for its logo?

Let’s take a look at some logo design tips that’ll get you on your way.

1. Define Your Brand In One or Two Words

What does your brand represent? Even if you offer an array of services, which one’s at the heart of it all? Ask yourself these core questions:

• What’s your most important product or service?
• Who’s your intended audience?
• What’s your company’s persona? Buttoned up or laid back?

Before you can even start your market research and see what your competitors are up to, it’s important to define your brand identity in a concise word or two.

2. Avoid Cliches

What might be a cliche?

Simply put, anything super obvious.

For example, if one of your clients is an Italian restaurant, you’d never want to design a logo for them that featured a plate of pasta.

Consider other representatives of Italian food that are still recognizable. Maybe your elegant logo design will include a splash of pasta sauce.

This way, it’s bright, illustrates delicious Italian food, and is less obvious that a plate of pasta.

3. Consider Your Font

Just as your logo design has to be uncluttered, so must your font be legible.

Choose a font that’s clear, easy-to-read, and pops right off the screen. Think of one we see every day: Facebook. Their font is basic, clean, and even all lowercase.

It’s also worth asking yourself if you even need any typeface in your logo.

Think about some of the heavy-hitters like Instagram. Their elegant logo design contains the simple outline of a purple and pink camera.

4. Consider Your Colors

Have you ever thought about color psychology? When you’re trying to tell a story without using your voice, you have to utilize every tool in the box.

If research says blue emotes security and red conveys a message of excitement or passion, why not give it a try?

This ties into knowing your brand and knowing it well. Based on your personality and core product, you can select the right color for your logo.

5. Create an Elegant Logo Design That’s Active

Let’s think about that splash of pasta sauce again. It’s an active logo because it has some sort of movement. That red sauce is splashing through the air.

How about Twitter’s logo? That blue bird is actively flying through the air, spreading tweets throughout the Twitterverse.

This can encourage customers to take action and make their way to your business site or products page.

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Turn Your Vision Into a Reality

Are you ready to make all your logo dreams come true? Here at Online LogoMaker, we can help you take your vision for your company’s logo and turn it into reality.

Our free logo maker is easy to use and will give your web services company the edge it needs.

If you have any questions, feel free to get in touch with us anytime throughout your design process.

Any successful business needs a solid logo. It is the beacon for your company. The guiding light that will draw their attention and turn interest into custom.

Does your gym logo speak to people? Does it capture the essence of your business, and make people want to sign up? If not, you could be losing customers.

Have no fear. Read on for tips and examples of the best gym logos around to help you ensure your own logo is working for you.

A Gym Logo Captures the Spirit of Gym Life

You want your logo to speak for your business. You want something that people will see and associate with a gym and the gym life. The clang of the weights, the endorphin hit after a good workout, and supplements, such as Sportsfuel Sports Supplements.

What do you think of when you think of the gym?

• Strength
• Health
• FunYou
• Your Body
• Character
• Muscles
• Machines
• Weights

All of these elements can be fantastic images to use in your gym logo. They will create the right impression and instill a confidence in people that your gym is the one for them.

The trick is to focus on your target audience, where possible use your slogan or core message in conjunction with your logo, and above all else, keep it simple. You don’t need a complex design to be inspiring and resonating.

Let’s take a look now at five examples of gyms that have gotten their logo spot on.

1. Gym Star or Star Gym.

Both of these companies have their logo already built into their name. Star. A perfect shape to represent the human form. Give it a flex and a bit of a muscle pump, and you have yourself a killer logo.

2. Gladiator Fitness

Gladiators carry with them the image of strength, power, and bravery. What better icons to use in your company name and gym logo. The silhouette gets people motivated and dreaming of the physique they are chasing, and ready to give it there all the minute they walk into your gym.

3. Anytime Fitness

The perfect example of a simple logo. Little more than the company name and a stick figure, yet it encompasses so much. It is a figure running, working hard to get healthy. It is a busy figure, reminding you that it is important to take time for you.

It is a motivating logo that is bound to get people dropping by, anytime.

4. Fitness First

Another example of a simple logo that speaks volumes. The clever use of the letter ‘f’ creates both the letter and the number one. Making you think of being the first priority.

You feel welcome when you look at this gym logo. It also goes to show that you do not need to use gym imagery to draw in new clientele.

5. Crunch Fitness

Another simple but powerful looking logo. You feel your inner beast roar when you look at it. You think of power and success and want to be that strong hand making the words go crunch.

For a business that deals with muscle and health, a logo that embodies the image of strength so powerfully is going to stick in people’s minds.

Make Your Logo Speak To Your Clients

Whatever decision you make with your logo, we are here to help. When you are ready to design your killer gym logo, just let us know, and together we can build a logo that will stick in people’s minds for years to come.

We understand that a logo is not just an image, it is your business condensed into something visual, something that people will remember and associate with quality, and professionalism.

It’s time to take your business to the next level, with a professional logo.

The stories behind famous auto logos are often unknown. Yet, their uniqueness provides the perfect place to look for inspiration when designing your own logos.

You will be full of ideas after reading about these clever secrets behind the creation of some of the world’s most recognized logos.

Not to mention, knowing all these interesting facts about auto companies may come in handy at your next trivia night or even when discussing your insurance discount with your agent.

Check them out!

Audi Remembers Its History

You may wonder why Audi has so many rings in its logo.

Audi’s rings stem from a complicated history. They symbolize four different automaking companies that joined forces in 1932 to create the Auto Union, which became known as Audi AG around 1964.

The first ring represents the original German automaker, Horch, founded in 1899.

Its engineer, Mr. Horch, left his namesake in 1909 to start his own automaking company which he named Audi. The second ring stands for the original Audi.

The third ring represents the German auto-builder Wanderer, and the fourth is for the steam engine company, DKW, that began making cars in 1928.

So, Audi’s rings are a reminder of national unification.

The emblem stands out from other auto logos today because it is the only brand made up of multiple horizontal circles.

It never hurts to be different, and the archives may be a good place to start.

BMW’s Loyalty To Home

Debated for decades, the history behind the BMW logo is actually pretty simple.

The BMW letters stand for its initial registered name: Bayerische Motoren Werke.

The emblem is commonly thought to represent the propellers of an airplane. However, it has recently been confirmed that this appearance was only coincidence.

The reality is that BMW’s designers wanted the logo to symbolize the company’s home state of Bavaria, Germany, but there were strict laws regarding national symbols in company trademarks in 1917.

So, BMW found a way to get around the rules.

They placed the Bavarian free state colors (blue and white) within a ring but flipped the colors so they were in opposite order.

If you’re having trouble thinking of design aspects, you can’t go wrong with keeping it local. Especially today when local is trendy.

Cadillac Keeps It Royal

The Cadillac logo is meant to represent the family crest of the founder of Detroit, Antoine de la Mothe Cadillac, whom the company is named after (if you didn’t catch that).

While there is speculation that the crest may have been conjured up by Mr. Cadillac himself, the emblem still represents royalty through its design.

The silver wreath symbolizes aristocracy and the colored stripes stand for riches (gold), superiority (black), and valor (blue).

Today, the royal and historical appearance of the Cadillac logo continues to match its luxurious inventory.

If high-end is a characteristic of your company, then it wouldn’t hurt steal some of Cadillac’s design tricks.

Ferrari’s Tribute

The iconic Ferrari logo of a prancing stallion has personal routes.

Enzo Ferrari designed the logo to honor the idolized Italian fighter pilot in World War 1, Count Francesco Baracca, who had painted the image on the side of his plane.

Ferrari added the yellow background to stand for the color of his Italian home city, Modena (again, keeping it local).

The story behind Ferrari’s logo is a reminder that inspiration can be found in admirations and personal relations.

Mercedes-Benz’s Bold Goal

The Mercedes logo, designed by the founder’s sons Paul and Adolf Daimler, got its inspiration from a postcard sent by their father, Gottlieb Daimler, to his wife in 1872.

The postcard had a three-pointed star with a note stating how it would one day shine over Daimler’s business.

In 1926, Benz and Mercedes merged and with it some new, bolder values, which the company expressed through its logo.

The emblem kept the three-pointed star to symbolize the goal of dominating the three points of Earth: the land, the sea, and the air.

In auto logos as well as the market, it never hurts to be direct and ambitious.

Subaru Looks to the Stars

Subaru is the Japanese word for “unite”.

It’s also the name of a cluster of six stars within the Taurus constellation. This is why the Subaru logo includes a circle with six stars inside.

The name and the stars may represent the six companies that merged to form Subaru’s parent company in 1953.

In Greek mythology, the stars are considered Atlas’ daughters– which would be a fitting metaphor for the child company.

So, when you’re struggling to find that meaningful touch for your auto logos, just look to the stars!

Toyota Gets Philosophical

Toyota’s logo is made of three different size ovals and is actually highly thought out and philosophical.

The two inside ovals overlapping each other symbolize the connection and trust between the heart of the client and the heart of Toyota itself.

They also form the shape of a steering wheel and a “T” for Toyota.

The outside oval represents the world, as Toyota is an international brand.

Toyota didn’t leave out its founding culture, either. The emblem’s ovals are designed to look similar to Japanese brush art.

Volvo Turns To Science

While Volvo vehicles are anything but nerdy, their logo may be a little bit on the geeky side. But, hey it worked.

The Swedish designers took the Volvo name and logo quite seriously.

The name Volvo was chosen based on research that showed the word would be easy to pronounce in most languages and cultures, and easy to spell as well.

The symbol? It represents the chemical icon for iron.

Not only does it stand for the metal associated with Mars and weaponry, it also symbolizes Sweden’s rich iron industry and history.

So, Volvo has science, research, and nationality backing up its image. Not a bad play.

What We Can Learn From

Whether the muse comes from culture, history, locality, unity, astronomy, philosophy, or royalty, there is one common theme behind all famous auto logos– they have their own, individual stories.

When designing your logo, think about what makes your company or even yourself unique. Reflect on your experiences, passions, goals, and history.

If you still need help, read up on what all great car logos have in common.

Auto Logo Design Made Easy

Now that you’ve learned the secrets behind some of the most iconic car logo designs in the world, I’d say you’re ready to try your hand at making your own.

Lucky for you, Online Logo Maker makes it easier than ever with their free online design tools.

Be sure to check out their informative tutorials, too.

As an automotive company, your brand’s job is to get the audience moving.

They need to know that you’re reliable and you offer quality products. It’s highly important for buyers interested in a vehicle to establish a level of trust with the seller.

Despite its small appearance, your logo packs quite a hard punch. It communicates a message to the consumer, so make sure it’s saying what it should.

Are you in charge of creating an automotive logo design? Well, look no further. We’ve got 5 useful tips to help you get it right.

1. Get Creative with Symbols

When creating an automotive logo design, many companies think they must use a car. Or, they also think it has to be something car-related.

We don’t advise you go with something that’s totally out of the blue (unless it works with your brand of course). But, you don’t have to stick to the cliches either.

Look at Mercedes-Benz (6th best logo of all time) or Kia. Many big name dealers have established successful brands with their unique symbols.

2. Think Long-Term

As mentioned above, since you’re apart of the automotive industry, you need to be trusted. A great way to establish trust is to demonstrate longevity.

You can do that by creating a classic design that remains relevant over the years. You don’t want to create based on trends, but that doesn’t mean it can’t look modern.

A great example of this balance is the sophisticated red design of House of Cars. It’s bold but not overbearing, and warm but not overly passive either.

3. Your “One Thing”

The best logos will leave their audience remembering one thing. It’s the essential piece that helps them strike a resonance with your brand.

So, to resonate with an automobile buyer, you’ll have to carefully consider your targets. What’s the one feature you’d like to leave with your audience?

As an auto shop, it may be your friendliness or quality of service. You must drive those features into your design.

4. Color Matters

The color says it all. Again, you’ll want to reflect back on the message you’re trying to send. How can you send that best through color?

Here are some common examples:

• Red: Bold, active
• Yellow: Friendly, warm
• Blue: Calm, reliable
• Black: Powerful, dependable
• White: Easygoing, simple
• Brown: Rough, strong

5. Keep The Name

The last thing we’ll leave you with is to consider how your name will tie in.

In the automotive industry, there’s endless competition so we recommend including your name. This saves you from being mistaken for one of the other guys.

We also suggest tweaking an already existing font for another unique advantage. Use negative spaces and avoid any font that looks tacky.

Let’s Make Your Automotive Logo Design

You’ve got the tools, now it’s time to go to work. Our online logo maker allows you to create an amazing design for your brand.

Oh, and did we mention it’s free and takes only 5 minutes?

We have countless templates and a large selection of fonts you can choose from. Also, you’re able to save your logo and edit whenever!

Get started today! Click here to start creating your automotive design.