Your logo is the face of your business and may have more impact on driving sales than you think. Given that 93% of purchasing judgments made by consumers are based on visual perception, you need to make sure your logo is saying the right things.

This is easier said than done. Web design and logo trends come and go quickly. With ever-evolving technology and capability, designers are able to push the envelope more and more each year.

If you’re about to create a new brand for your business, you need to know what’s going on this year in the world of logo design. This ensures you won’t create something outdated or visually unstimulating.

If you’re looking for a little help, keep reading. We’re breaking down ten trends for 2018 that will help you create an amazing logo design.

1. Innovative Typography

Text is one of the most important elements in logo design. It delivers your brand name and message in a straightforward way. However, that doesn’t mean it has to be boring.

This year’s logos are incorporating more creative and innovative lettering styles.

Utilizing split typography allows for more space between each letter. Chaotic typography mixes things up and creates a playful feel by staggering letter placement.

You may also want to try handwritten lettering, which allows you to take the style in your own, unique direction.

2. Contextual Logos

Along with creating an amazing logo design, it also needs to be contextual. This means you can seamlessly apply your logo to a number of different mediums.

We’re talking websites, business cards, packaging, signage or posters. When coming up with a concept, think about how your new logo will look all of these advertising elements.

You should also make sure your logo is responsive, which means it works well on smaller screens like smartphones or tablets.

3. Geometric Shapes

Last year, designers took advantage of the creative freedom that geometric elements allow for. You can expect this trend to grow in 2018.

By utilizing geometric shapes, you also bring a minimalist feel to your design. Plus, they’re very upfront and easy to read, which is great for creating good brand recognition.

You can also try combining and layering two different geometric elements to create a sleek and visually stimulation piece. The artistic, yet basic effect that geometric elements create make them very sought after for amazing logo design.

4. Bright Colors

You now have the capability of incorporating bold colors and textures into your logo, so why not do it? This is especially true if your logo is primarily for online use. Monitors and mobile screens perfectly display high-quality color and detail.

Don’t be afraid to experiment with different color palettes for your logo. Not only is this fun, it catches the viewer’s attention. Bright colors make your logo pop.

Just remember not to go too overboard. Your logo should remain appropriate to your industry and overall branding strategy.

5. Animation

Another trend that caught on in 2017 and is sure to keep evolving this year is moving logos. These are created with animated GIFs and can add an extremely memorable element to your design.

Animated logos can evoke a sense of urgency or convey a little more information than a still logo.

Use animation along with other features like bold colors and geometric design and you’ll have something that’s sure to make you stand apart from the crowd.

6. Stacking Your Letters

If you want a text-based logo, letter stacking is a great way to achieve an original layout. This technique involves experimenting with the spacing and positioning of your letters.

When stacking letters, you can place them side by side, above, or under each other to create an interesting visual effect. If done right, you can actually create a shape made entirely of letters.

This trend is great for logos with longer words.

7. Architectural Designs

Taking influence from design trends common to the world of architecture and incorporating them into logo design is something you’ll see more of in 2018.

Adding architectural elements may seem unconventional, but doing this can help create an amazing logo design. This is because architectural design utilizes space in economical and interesting ways. Space is also very important when creating an effective logo.

Look online for famous architectural landmarks and use them as inspiration. Just remember not to make a blatant reproduction. The key is to use a source design as an idea and turn it into something unique.

8. White Space

Simplicity is always a beneficial approach when it comes to an amazing logo design. A great way to effectively implement simplicity is with white (or sometimes called negative) space.

In years past, white space was common with the use of imagery. In 2018, look for more use of white space in conjunction with typography.

When you’re experimenting with creative typography, try to keep white space in mind. Instead of trying to fill most of your logo real estate with text, add extra room between letters and make use of a negative background. You may find this simple approach works to your advantage.

9. Grid-Based Design

If you want a logo that conveys symmetry, control, and logic, try working with a grid-based design. This trend has caught on and you’ll likely see more of it in 2018.

This approach works well for logos in the engineering, computer science, or even web design industry. It’s also a great opportunity to incorporate white space into your design for a very modern and sleek look.

10. Keeping It Fun

Putting your creative hat on and having some fun while you design your new logo is a great idea. But it’s also a trend this year.

Fun sells. That’s why more and more logos are using energetic, fun and even silly imagery and concepts. Even bringing in some subtle cartoon imagery can create a memorable logo.

The great thing about this trend is it promotes creativity and improvisation.

Create an Amazing Logo Design

Now that you know what’s trending this year in the branding world, it’s time to get to work. Use this list to find what approach works best for you and get cracking on creating your new amazing logo design.

To get started with your new logo, try our user-friendly logo design tool today.

77% of the world’s top marketers agree that branding is integral to the success of businesses.

A brand encompasses a variety of elements. These elements extend from a company’s name to its culture. Perhaps the most important brand element a business has though is its logo.

A logo communicates an immense amount of information to customers. This information is transmitted from the shapes a logo utilizes, the colors it’s made up of, and even its size.

With that in mind, it’s important to make sure you have an awesome logo. But how can you make sure your logo is awesome without breaking the bank?

Fortunately, there are a lot of options small business owners can pursue to create excellent, affordable logos.

We’ve compiled some of the top methods to help you design a great logo. Keep on reading!

1) Create Your Logo Using Online Tools

There are a number of excellent online logo creators business owners can leverage to create logos. These online creators offer easy to modify logo templates, a wide variety of color options, and pre-made art elements you can utilize to put together the perfect logo creation.

Most online logo creation tools also offer great resources to give you the inspiration you need to do your best work. This inspiration includes showing you logo samples, having blog material to help you better understand what makes up a logo and more.

Finally, with online logo creation tools, you’ll have access to awesome customer service. A good customer service team can help you navigate logo creation tools quickly. Certain online tools may even offer access to hands-on help with your logo for a nominal fee.

Given the robustness of online logo creation tools, it has become a favorite semi-DIY option for cost-effective, awesome logo making!

2) Hire a Design Company

Some people looking for specialized logo design help will hire a design company. Design companies typically offer robust end-to-end art services. These are targeted at helping companies not only design excellent logos but can also be used to design other visual elements for company’s websites and other marketing materials.

Hiring a professional design firm to help you create your logo may be a good option if you’re looking for a very personalized logo. It’s also a good option if you’re not into the idea of getting artistically involved in your logo creation.

One of the drawbacks of hiring a design company to help you with your logo is cost. Typically, having professional designers manage your logo creation will represent a steep hike in expenses over using online creation tools or leveraging other DIY methods.

3) Look for Freelancers

If you’re looking for an option that’s in between using online software and bringing on a company to help you design your logo, you may want to try hiring a freelancer.

A freelancer is a single designer you can pick up online via platforms like Craigslist, Upwork or Fiverr. Given that freelancers have lower overhead expenses than a full-service design firm, you’re likely to save money engaging them in comparison to doing work with a bigger company.

When hiring freelancers, it’s important that you look at their portfolio and pay close attention to reviews they have from previous clients.

Why?

Because when you’re working with a large firm that’s well known, you can expect you’ll get professional level work. When working with a freelancer, high-quality work is certainly possible but not a given. That’s because any individual (no matter how qualified) can offer their individual design services online.

Also with freelancers, be sure you’re clear on your expectations ahead of time. Let them know how many logo options you’d like presented to you and the turnaround time for the job.

Different freelancers have different standard operating procedures. It’s important to be clear about the full scope of your job up front to help circumvent issues down the road.

4) Do It Yourself

We touched a little bit on DIY when we discussed online logo makers. While using online logo makers does require some of your creative input, the software helps you a lot throughout the creation process.

If you’re looking to truly pursue DIY logo design, you can use creative sandbox software like Adobe Photoshop, Adobe Illustrator or even free tools like Microsoft’s Paint to achieve that end.

These programs give you a blank canvas, a series of tools, and no rules which allows you to create anything you want.

While the freedom offered by design tools like those mentioned above make your logo possibilities limitless, that infinite flexibility also means more pressure on you. Because of that, if you’re going to pursue full-on DIY logo creation, it’s important that you’re well versed in graphic design.

Pursuing DIY logo creation without a solid design foundation could mean spending a lot of time creating a sub-par product.

DIY logo creation, beyond the cost of the software you choose to utilize, can be 100% free. It is, therefore, a very affordable means of creating an awesome logo.

Summarizing Ways to Make an Awesome Logo at a Low Cost

If you’re worried that making a professional quality logo will break your budget, you have options!

You can use incredibly popular and intuitive online logo making tools. You can hire a design firm. You can hire an online freelancer.

If you’re artistically inclined, you can even sit down at your computer and build a logo on your own 100% from scratch.

No matter how you choose to go about making your logo, be sure you’re investing your time and money in getting a quality product. While it may be tempting to go with whatever seems cheapest or easiest, finding that balance between cost and quality will set your company’s brand up for long-term success!

Are you thinking of using an intuitive online logo creation tool to create your awesome logo? If so, look no further than OnlineLogoMaker.com.

At OnlineLogoMaker.com, you can leverage thousands of different art, color, and aesthetic combinations. All of those combos enable you to easily put together a distinct logo for your business.

Get started now at OnlineLogoMaker.com today!

Is your business in need of rebranding? Maybe your old logo and colors are starting to feel outdated or disconnected from your company’s identity.

If so, it might be time to redesign your logo. Businesses often give their logo design a refresh or even change it completely when they want their company to make a new impression.

Use this guide to help you execute a logo redesign that matches the vision you have in mind.

Tips on Executing a Successful Logo Redesign

Creating a brand new logo for your business is more than just coming up with an attractive badge, text, or graphic image. Your logo plays a pivotal role in your business.

It says a lot about who you are an what you do just at a glance. Sometimes it’s your first impression; one that can either draw in or detract new business. To make it count, you have to do your due diligence and understand the key elements that will make your logo a success.

Here’s how you do it:

Identify Your Brand

Before you even hit the drawing board with your logo design, take an in-depth look at the company’s identity and who they’re trying to reach.

What is your target demographic?

How do they perceive your product or services?

Take the elements of your brand that will appeal to your consumers, then have the graphic designer find a way to bring those elements to life through an image.

This doesn’t have to be a literal translation. It can merely be an impression that reminds the consumer of who your business is and what it offers.

Evoke the right desires and emotions, and your logo will serve its purpose.

Consider Your Colors

Colors aren’t just aesthetics. They have the power to sway their observers. It’s called the psychology of color, and it’s been studied, tested with positive results.

Marketing companies now often use color to evoke certain emotional responses. For example, McDonald’s use of red and yellow.

Red is meant to stimulate desire and hunger, while the yellow inspires optimism and happiness. Combined they make consumers associate the golden arches and red backdrop with a pleasant way to satiate their hunger.

Keep It Simple

Lastly, design a logo that is both simple and adaptable. Your logo should be able to fit on any form of marketing collateral, from one-inch labels to large banners and signs.

Also, make sure to review how it looks both in color and black and white. This is important because you may not always be able to control how your logo is shared.

If it is printed in black and white, you want to make sure it remains legible and easy to recognize.

Don’t Have the Time or Money for a Logo Redesign?

Sometimes hiring a graphic designer to create a killer new logo for your business isn’t an option. Whether it’s due to a time constraint or limited budget, some companies find the responsibility for their logo redesign falls into their own hands.

If this is you, don’t panic! We have a way for you to whip up a brand new logo for free–no experience required! Simply open up our online logo maker and start getting creative.

You might think that coming up with a logo that will help cement your brand’s voice is easy. Like most people, you probably think that all you need is to select a fancy color, draw a circle or square, type in your brand’s name, and call it a day.

You’re wrong!

Designing a quality logo that speaks of your company’s culture and values is not easy. It’s a process with many pitfalls, and one mistake could cost you huge amounts of money and your loyal clients.

But worry not; we have a guide that can help you come up with a unique, memorable logo for your brand.

Here is the guide.

1. Know What Your Brand Stands For

Before you think of the colors, fonts, and text you’ll use to create a logo, think about what your business stands for.

Ask the flowing questions:

• Why did you start the business?
• What solutions do you offer?
• What makes your business unique?

The answers to these essential questions will help you know what your business stands for. This will make it easy for you to figure out which colors, fonts, and texts will help you come up with a relevant logo.

2. Know Your Target Audience

You should also take some time to learn a few things about your target audience. Make sure you know their gender, age, where they live, their hobbies, income, and why they like your brand.

Knowing these things will help you identify the techniques you’ll use to create a logo that your audience will actually like.

3. Simplicity Results in a Quality Logo

Think that coming up with a complicated logo will help you stand out?

Well, think again. The logo you come up with should be simple. How do you tell if a logo is simple or not?

Well, a simple logo should have a clear brand’s message. If it takes a college degree to understand the message in your logo, it’s too complicated. Change it!

A simple logo should also be easy to remember.

Do people remember the details in your logo? If they can’t, there’s a problem with its design, and you should do something about it.

A simple logo should be easy to use in all media. Can you use your logo in any media including promotional gifts, signs, web, and embroidery?

If you can’t, go back to the drawing board and make it simple.

You can find some examples of bad logo designs here and learn a few things from them.

4. Ensure Your Logo Is Flexible

One of the biggest mistakes people make when coming up with a logo is creating a rigid logo.

Don’t make this mistake! You should note that your business is moving forward, and you might introduce new products or services in future.

Your logo should, therefore, be flexible. It should represent your company’s future needs, not just the current ones. It should also appeal to different audiences, not just your target audiences.

An effective logo has to be dynamic!

5. Avoid Trends

Yes, following trends can help your company win, but not in the world of logos.

There are numerous articles that say that logo designers should incorporate modern trends in logos. The reasons these articles give are quite compelling, and you may be tempted to incorporate a current trend or two in your logo design.

But don’t be misled!

Incorporating trends in your logo design will not make you stand out. It’ll only make you look like everyone else. You want to stand out, right?

Be timeless and avoid trends. Avoiding trends does not mean you should not check out the hottest, latest logo trends, no.

Take some time and study the trends. This will help ensure you don’t use these trends in your logo design by mistake.

6. Make Use of Online Tools

Need some inspiration when creating your logo?

There thousands of online articles that you can read and find the inspiration you need.

Want to create a logo but don’t have the skill or experience?

Well, worry not. LogoMaker can help you create a unique and memorable logo. It’s quite effective and easy to use.

7. Avoid Stereotyping Logo Designs

This is another common mistake that even the most experienced, well-trained logo designers make.

Using a common logo design may give you a beautiful logo but it won’t help you come up with a recognizable logo. It’ll only make you look like everyone else.

Don’t fall into this trap!

For instance, if you’re planning to come up with a flower delivery company, don’t include color red or a flower in your logo. That’s a stereotyping logo design.

Be different.

Create a logo that will make people think about your brand even when it does not contain your company’s name.

8. Utilize Double Entendre

Double entendre is a fancy technique that helps logo designers make a logo that has two pictures wrapped into one.

If used correctly double entendre comes off as a clever and memorable design option.

You should note that people love mind games. Using double entendre will, therefore, you help capture people attention.

This technique will also make people appreciate your logo even if it’s simple.

9. Make Sure Your Logo Tells a Story

Your logo should tell a story.

It could tell a story about your culture, your products, or what you stand for; just ensure the story is interesting and unique to your company. If possible, your logo should have two stories: the obvious one and the hidden one.

You might be thinking, “Why should a logo tell a story?”

And that’s a valid question. Stories activate people’s minds and make them more attentive. They also improve our retention for information.

Therefore, if your logo tells a story, this will help capture people’s attention, making it easy for you to tell them about the solutions you offer.

Also, if you show your audience that there’s something more to your logo, they’ll view you as an expert.

Simply put, ensuring that your logo tells a story will help introduce your brand to the world in a unique and memorable way.

10. Pay Attention to the Color in Your Logo

The colors in your logo should have a meaning and should tell us more about your company and the solution you offer.

Take some time to find out which colors match your brands’ needs.

If you don’t know, colors have meanings. For instance, if you use bright colors in your logo, this will portray your business as future ready.

Make sure the colors you use in your logo represent what your brand really stands for.

If you use colors correctly, you’ll be able to create a great first impression. People will also want to be associated with your brand.

11. If You Don’t Know How to Use Clip Art, Avoid It

Clipart can help make a logo more clear and recognizable.

But let’s face; not so many people know how to use clip art. This explains why most clip art logos are painful to look at.

If you don’t have the skills to use clip art, don’t use it. If you use it, your logo will look cheap and careless, not to mention that it’ll be difficult to use it in different settings.

12. Ensure Your Logo Speaks of Professionalism

Don’t compromise your brand’s work ethic by coming up with an unprofessional logo.

Your brand image can have more influence on your success than you may think. Ensure it speaks of professionalism.

How can you do this?

Well, just follow the following rules:

• Make sure you create a logo that looks attractive.
• Ensure your logo is sending the right message.
• Think about the reputation of your brand when coming up with your logo.

If you follow these three rules, you’ll be able to come up with a logo that shows your company is made up of professionals.

13. Choose Your Typeface Carefully

There are many typefaces that you can use in your logo. You should, however, note that some typefaces are more efficient than others.

Serif and sans-serif are the most common typefaces used by logo designers.

If you’re not an experienced designer, you should stick to these typefaces. However, if you are an experienced designer, you can incorporate decorative and script typefaces in your logo. They’ll help make your logo more unique.

The problem with most decorative and script typefaces is that they can be hard to read when put on smaller screens.

14. Be creative

Creating a nice logo is not all about using the right font, avoiding trends, and embracing professionalism. It’s about creating a logo out-of-the-box.

Think creatively. Being creative will help you create a logo that communicates with your target audience at a personal level.

It will help you create something that has never been seen before, making it easy for you to stand out.

15. Don’t Expect Instant Success

Top brands like Apple, Nike and Coca-Cola have iconic logos. These companies started small before they became the brands they are today.

Even if you have designed your logo using the most beautiful fonts, and text, your logo won’t become an instant success.

Be patient and don’t rush to make changes just because your logo hasn’t attracted the attention you expected.

Wrap-up

As we mentioned earlier, designing a quality logo is not easy. It may be confusing, difficult, or seem impossible.

However, if you follow tips discussed above, you can be sure that the process will easy enjoyable and successful.

You can visit our blog for more informative articles on this and other interesting topics.