5 Creative Tips for Designing Niche Ecommerce Logos
Posted on November 24, 2017 by Logo Design Tips and Tricks
A memorable logo is important for any business. Big corporations spend millions of dollars to ensure they have the best logo possible.
While a good marketing strategy will help Ecommerce logos find their footing, you need to have an interesting logo from the start. Without a logo that sticks in the minds of your customers, all the marketing in the world won’t do you much good.
What’s needed to create a memorable logo? Continue reading to learn our favorite tips for any niche Ecommerce company.
1. Clear and Concise
The saying “less is more” still rings true.
If you have too much going on in your logo, it becomes heavy and messy. Anyone who sees it will get lost in the details and will find it harder to recall that logo.
It’s best to make design choices that get the point across in a simple and easy-to-read way.
2. Flexible for All Formats
If your logo is only readable at one specific size, you’re doing your company a disservice right from the start.
Logos have to be flexible in order to get the most use out of them. You want the logo to read well on mobile devices but also look good on any website that may host your logo.
When designing your Ecommerce logos, make sure to always have this idea of flexibility in mind.
3. Use Visuals to Enhance the Logo
Adding in some kind of visual effect can make all the difference in your logo.
It’s better not to use something overly large or complicated. Take the logo from Military Coins USA, for example. The little star next to their name looks stylish and simple, and it enhances the overall look.
You’ll want to find the same kind of balance in your own logo.
4. Horizontal Design
To give your customers the best user-friendly experience, try to use a horizontal design for Ecommerce logos. This can help to stretch out the page, giving your customers a larger look at your overall product page.
The less they have to scroll down and search for something specific, the more they’ll stay engaged in your website.
Plus, a horizontal design can easily be pared down to go with other kinds of formats, since there’s more area to work with.
5. Share Clues About Your Company
When your customers look at your logo, you want them to instantly get a sense of who you are as a company. This kind of instantaneous connection will go a long way in building customer loyalty and will help strengthen your branding.
The type of font you choose for your logo says a lot about your company. The kind of visuals you include and how you incorporate them tells customers about your company in a single glance.
Always keep the story of your company in mind with every design choice you make. This ensures you’re getting the most out of your logo.
Good Ecommerce Logos Strengthen Your Business
It may seem daunting to come up with that perfect logo that will essentially be the face of your company.
By making good use of these tips, you’ll find the entire process easier and more rewarding.
Want to get started creating a new logo? Try out our free online logo maker!
How A T-shirt Logo Design Can Help Advertise A Plastic Surgeon
Posted on November 24, 2017 by Logo Design Tips and Tricks
What if you could turn your clients into your best advertisements?
This may sound too good to be true. However, it is possible if you create a compelling T-shirt logo design.
Your satisfied patients will be happy to promote you by wearing an attractive shirt. This helps build your brand and instantly establishes your positive client relationships.
T-shirts are one of the most unexplored ways of advertising your plastic surgery practice.
What makes a good T-shirt logo design?
A good logo instantly advertises what you are best at. Plastic surgeons are best at transforming patients into their ideal selves.
Your logo may contain a cartoon woman admiring herself in the mirror. Or you may show an athletic woman sunbathing at the beach.
The exact design of the logo is up to you. The final design should be iconic and reassure prospective customers that plastic surgery will make them healthier and happier.
Make the logo large enough to see from a distance. However, leave room for any informational text you need on the t-shirt.
Statistically, most plastic surgery patients are female. You should offer shirts in colors such as pink, white, and light purple in order to appeal to women.
Now that you know what the shirt should look like, how will it help advertise your practice?
Instant Branding
Create custom clothing for your staff as well as clients. This helps to give your staff a clean and uniform appearance when customers walk through the door.
Encourage employees to wear the custom t-shirt logo design on days such as “casual Friday” or at special events.
This helps prospective customers instantly identify your staff if they have any questions. Putting your contact information on the shirts also encourages new customers to contact you.
Free Swag
Consider giving t-shirts away for free instead of selling them. This helps your clients to feel like they are special and that they received added value.
This will prompt happy customers to wear the shirt and talk about their experiences. Prospective clients will be likelier to undergo things like weight loss surgery when they hear how well it went for someone else.
Logo Recognition
The main reason to create a good T-shirt logo design is to make sure people recognize your logo. Be sure to use this logo on your website, in your office, and in your more traditional advertisements.
A good logo creates a link between your business and prospective customers. Those seeing it on a shirt will remember things like your commercials and your billboards.
Ultimately, a good logo turns every person wearing it into a walking billboard. This is one of the most reliable ways of advertising your business.
The Bottom Line
It is difficult to advertise in a way that helps your business stand out. Good advertising is often very costly, too.
Designing and printing custom t-shirts costs relatively little. It provides an opportunity to enhance customer relationships and further your brand.
To begin creating a great T-shirt logo design, try visiting the Online LogoMaker today!
11 Logo Design Tips for Pet Crate Businesses
Posted on November 22, 2017 by Logo Design Tips and Tricks
A great logo can be a gamechanger for small businesses.
Your logo is the first connection people make with your brand. It has the potential to change how people see your business. A good logo can even turn prospects into loyal customers.
But logo design isn’t easy. You need to craft something that is recognizable and stands out in a crowded marketplace. That’s especially difficult when you consider there are almost 28 million small businesses in the U.S.
Pet crate businesses need to take logo design seriously. The right logo can go a long way in giving your animal-related business a competitive advantage.
Get the logo you deserve with these great logo design tips. Read on to unlock the door to stellar logo creation.
1. Create a Design Process
You might be tempted to jump right into your logo design. But hold off before making any major decisions.
You need to first create a design process. This is a crucial step that is often overlooked by small businesses.
A design process will help you establish a system for logo creation. This will help you set expectations within your team, streamline communication, and make sure that everyone is on the same page.
Who is going to be making the logo? What is our deadline? How are we going to implement feedback? These are all questions you need to ask yourself before starting your project.
Many businesses choose to hire a designer or seek outside help. If you go this route, it’s still important to have a meeting to go over expectations.
You should also familiarize yourself with the basics of logo design prior to starting your project. You need to understand the various elements that go into logo creation, even if you’re not going to be the designer.
2. Keep It Simple
This is one of the most important pieces of advice not only for pet crate businesses but for all business. Keep the logo simple.
It might sound like a cliche. But many businesses still fail to keep their logos simple.
It seems counterintuitive. Why would you keep your logo simple if you’re trying to stand out from the crowd?
Customers don’t have time to analyze logos. They want something they can understand and remember with a glance. You want a logo that connects with audiences right away.
Consider some of the biggest brands in America today. Apple, Nike, Coca-Cola, McDonald’s. They all have very simple yet recognizable logos.
Don’t try to reinvent the wheel. Keep it simple to create a great logo.
3. Choose The Right Colors
Colors are an important aspect of any design. But you might be surprised to learn just how critical they are.
Color increases brand recognition by up to 80 percent. The colors you choose can have a huge effect on how audiences connect with your brand.
Color has a psychological effect on the brain. They can bring forth specific responses that can be used to your advantage.
It’s important to understand which colors are tied to specific emotions. When you make your logo, you can strategically choose colors based on your audiences desired reaction.
For example, red is a color that is associated with high energy and aggression. Yellow is associated with cautiousness, but also warmth and friendliness.
Blue is a popular color choice for logos. It’s associated with seriousness, professionalism, and success.
Using bright and bold colors can help your logo be attention-grabbing. Muted colors are seen as more serious and businesslike. You need to consider what mood you want your brand to convey when deciding your colors.
4. Consistent With Brand
Logo Design isn’t an exact science. What works for one company might be a total disaster for another.
A logo is judged on how well it fits the company. You could have an amazing looking logo, but it means nothing if it doesn’t fit your brand.
Your font, shapes, colors all need to stay consistent with your brand’s image. Are you known for being fun and playful? Or are you all about business?
These aspects need to fit the context of your business. For example, green is a perfect color for organic food companies. It fits in this context because it’s a color associated with nature.
Pet crate businesses might want to go for a different color. Brown isn’t the sexiest color by any means. But it is a color that looks rugged and natural – a perfect fit for an animal related business.
5. Think About Different Platforms
Think about all the different places you see logos in a given day. Your logo needs to be optimized for all of these platforms.
Today’s logo design needs to translate to mobile, social media, websites, print ads, and more. Your logo should be identified no matter where users find it.
The key is to keep your design simple. You can also create simplified versions of your logo for certain platforms.
The marketing world is changing thanks to technology. You have to adapt in order to keep up.
6. Make It Stand Out
The last thing you want is a generic logo. But how do you make sure your logo is unique?
Simple logo design can still stand out. Avoid cliches that you see pop up in other logos. A dog design is a natural fit for a dog crate business. But does it really stand out?
Take Pet Crates Direct, a business with many dog crate sizes. They use a dog in their logo. But they also show the dog emerging out of a large crate, which is spot on for their brand.
Spend extra time coming up with design ideas. Make sure your competition doesn’t have similar visuals before settling on a logo design. Your patience will pay off in the long run.
7. Go For Longevity
What’s trending today isn’t going to be trending tomorrow. Just take a look at Twitter.
Trends come and go in today’s world. The latest fad could be irrelevant by next year.
It might be tempting to follow the latest craze in your logo design. But doing so can make your logo useless in the future.
A good logo is timeless. It should resonate with audiences no matter the year or latest fad.
You can still take risks. But you want to mitigate your risk by incorporating a few timeless elements.
8. Use Popular Logos For Inspiration
No one likes a copycat. But that doesn’t mean you can’t use other popular logos for inspiration.
By researching other logos, you can discover what logo design works and what doesn’t. Your research doesn’t have to be pigeonholed into other pet crate businesses. You can also look at successful corporations like Nike and Apple.
Analyze popular logos to see how you can build on their success. There are many corporate company logos that you can learn from. Take elements from their logos and run with an idea of your own.
9. Choose a Good Typeface
The right typeface can make all the difference in logo design. The typeface is so critical because it determines how your business name is conveyed.
You have two options when choosing a typeface. You can either choose an existing typeface or create a custom one.
An existing typeface is a safe choice. You can adopt a typeface that others have had success with. A custom typeface, however, will help your brand stand out and look unique.
Your typeface should be simple and easy to read regardless of your decision. Good logos highlight a business name and make it stand out.
10. Use Negative Space
Have you ever seen the FedEx logo? If so, you know all about negative space.
Negative space is the area around the subjects of an image. Good logos take advantage of negative space to keep people’s attention.
The FedEx logo uses negative space to create an arrow. The white arrow appears between the “E” and “X” in the logo. It may be subtle, but it adds to the brand’s message of being a fast-moving delivery service.
Using negative space is a great way to keep people’s attention and subtly promote ideas about your brand.
11. Get Feedback
There is no perfect logo design. You might think a logo looks great but your audience might disagree.
A good logo is a matter of opinion. It’s important to get feedback from as many people as possible before finalizing your design.
Reach out to coworkers, designers, and your personal network to get their feedback on your design. They can open your eyes to different aspects you might not have considered.
Look for constructive criticism and be sure to implement feedback. You don’t want to take into account every opinion. But you might want to consider making changes if a majority of people don’t like part of your logo.
Your Logo Design
A good logo is crucial to any pet crate business. Use these tips to make your logo stand out and start attracting customers.
Are you looking to make a new logo? We can help. Create an amazing logo design for your brand. Right now. For free. Start using our logo maker tool today.
7 Ways Custom Flags Can Increase Your Business’s Brand and Sales
Posted on November 22, 2017 by Logo Design Tips and Tricks
Nothing says “open for business” like bright, custom flags. They’re a symbol of welcome and even celebration.
As far back as the Civil War, flags were used to trigger emotions of loyalty and pride.
Hanging a flag outside your business will do much the same.
Whether you design a colorful flag with simple messaging or tout your business’ logo, it’ll wave new customers inside and, hopefully, trigger a positive emotion from them when they recognize your logo.
Flags are one of the few methods of advertising that aren’t going to be washed away by our digital age.
Let’s take a look at all the reasons why they’re worth the nominal expense and will keep paying you back, time and time again.
1. Flags Present a Positive Image
Flags are a one-time cost with long-term benefits. They can be used over and over again, and they’ll always do at least one thing: present a positive image for your business.
When you watch various marching bands strut by in blasts of music and festivity, what’s the one thing nearly every band touts?
A bright, bold, billowing flag. Through the years, flags have come to symbolize welcoming and joyful emotions.
A storefront boasting custom flags is always going to stand tall above a bland brick and mortar with little more than a cheerful window display.
2. They Make Your Logo Known
Whenever you see that golden arch, do you secretly wish for a Chicken McNugget, even though you know you shouldn’t?
Perhaps you remember that happy afternoon grandma and grandpa took you for some Chicken McNuggets after school, even though Mom and Dad said no more fast food.
Your logo doesn’t just signify your business. It represents your core values. It demonstrates how you improve the lives of your customers.
Hopefully, over time, your logo will trigger a positive reaction within past, present, and future customers.
Flying that logo high above your business as a few custom flags billow in the breeze is the best way to make your logo known to the world.
3. Diversify Your Design with Custom Flags
Of course, when we think flags, we think about the classic flag on a wooden or plastic flagpole.
That’s, of course, one way to go. Classic will always be true.
And isn’t it truly amazing to know that flags are one of the last elements of advertising that won’t be pushed to the side by the ever-changing digital age?
These days, we have so many options for custom flags. Perhaps you’ll fly a feather flag like one of these custom flags from the fine folks over at Feather Flag Nation.
Perhaps you’ll choose a gonfalon, or five-point flag, that will hang right over your shop’s door. Perhaps you’ll design a standard pennant if you only need to brighten up a small space.
No matter your selection, custom flags will always stand proudly outside your business, waving customers inside.
4. Flags Brighten Up Your Outdoor Space
There are little tips and tricks businesses can employ to boost their curb appeal. That’s not a notion only for homeowners.
Something as simple as placing a welcome mat outside your door could boost your curb appeal, thus creating an inviting experience for customers.
Other tips include a close examination of your window display. Are you saying what you want to say with your window design? Is it uncluttered yet striking?
No matter your design choices, flying a bright, bold flag with your eye-catching logo is yet another beacon that will signal customers to your shopfront and through your door.
5. They Make Your Logo Stand Tall
A lot went into the design of your logo, didn’t it? If it’s going to become symbolic of the work you do, it has to be perfect.
Once you’ve nailed down that eye-catching design, why not blow it up and let it stand eight feet tall outside your business?
As we mentioned before, the goal is to evoke happy memories in your customers’ subconscious. A large, billowing flag with that all-important logo is just the ticket.
6. Flags Help Customers Find Your Company
This one seems sort of obvious, doesn’t it? However, it’s so important, it’s worth highlighting.
Has your GPS ever told you you’ve arrived somewhere and there’s nothing around?
Why not eliminate the potential for confusion and hang a bright, bold flag outside your business to signify your customers have, indeed, arrived?
A well-designed flag will be timeless and can wave customers in for years. Custom flags have been around for centuries and they’re not going anywhere.
7. They Boost Your Appearance at Trade Shows
Have you been wondered about the trade show market? Bringing your business to a trade show one weekend could be a very wise decision.
While a lot goes into the design of a trade show booth, a large banner or flag is the place to start.
And the fun doesn’t need to stop with plans for a trade show. Don’t forget about local or town fairs, open houses, parades, product launches, and any other form of public relations.
Much like a welcome mat outside your storefront, a flag touting your logo will be exactly what your new customers need to step right into your booth.
Be Logo-Ready
Whether you’re gearing up to design custom flags for your business or are thinking about your website and business cards, a logo is one of the first elements of design for any new business.
Here at Online Logo Maker, we make it easy for you to create the logo of your dreams. We won’t just help you build your brand, we’ll help you do it for free.
Our free logo maker is easy to use. Once you’ve mastered your design, you can even apply it to a new set of business cards.