When designing or re-designing a business logo, one of the most important steps is choosing the colors.

Color can have a major impact on somebody’s emotional reaction to a brand. With the right knowledge, you can take advantage of color to benefit your company.

One of the most powerful colors is blue. This is because blue evokes feelings of trust.

In this article, we’ll show you why blue is the color of trust and how to use blue for your business.

Why is Blue Trustworthy?

Why does blue make things feel trustworthy?

Color is a favorite area of study for scientists and psychologists. Through a number of studies, they research how color affects our minds.

Despite the many studies, it’s hard to nail down a singular scientific reason our brains equates blue to trust. But we do know many correlations and associations most people have with blue.

Everybody Likes Blue

Blue is the most popular color around the world.

One study found that 42% of males and 30% of females would pick blue as their favorite color. Red and green are next on the list.

If you ask any random person what their favorite color is, they’ll probably say blue. If blue isn’t their favorite, it’s probably second or third. Very few people dislike blue, which makes it a very safe color for branding and marketing.

In simple terms, blue is a popular color.

Blue is Familiar

If you want to see blue, all you have to do is step outside and look up.

Between the blue hues of the sky above and the bluish tint of oceans and lakes, blue has some decent real estate.

Besides sky and water, blue pigment is rare in nature. Greens and browns are much more common. Its natural rarity hasn’t stopped humans from using blue in just about everything.

Walk down any given street and you’ll see blue all around you. Blue cars, blue clothing, blue mailboxes, blue signs, blue storefronts, blue packaging. This color is everywhere.

That familiarity with the color blue likely contributes to the trust factor. People are comfortable with the things they’re familiar with.

By using blue in your logo and marketing materials, you’re falling in line with a lot of other brands. This might seem counterintuitive, as you would think that making your brand stick out from the crowd would be more beneficial.

But, when it comes to being trustworthy, sticking out isn’t necessarily the best course of action.

Blue is Both Bold and Calm

Blue is unique in that it displays a vibrant boldness while also being calm and relaxing.

When you think of red, you think of power. You think of fire and heat and strength.

But you might also associate red with Darth Vader’s lightsaber or the Soviet Union or Hell. Red is powerful, but it’s often associated with evil or something sinister. Not exactly something to want for your brand.

Blue, however, shows power and confidence without the evil connotation. This is Luke Skywalker’s lightsaber, not Vader’s.

Despite being such a bold color, blue is also a calm, cool color.

Studies have shown that blue relaxes your mood, and even lowers your blood pressure. Darker blues are often recommended as bedroom wall colors to help you calm down before bed and sleep better.

Even the brightest shades of blue are easy on the eyes, compared with harsh warm colors like yellow and orange.

Blue is thus a versatile color. It’s strong and bold without being extreme. Regardless of which shade or tint you choose, you’re getting an effective, likable color that plays to many emotions, including trust.

Which Companies Use Blue?

Because of the reasons we’ve described above, blue is a very popular color to use on logos and other branding materials.

Many of the world’s largest and most recognizable corporations choose to use blue as their primary color. In many cases, the desire for the unconscious evocation of trust plays a significant role in the decision.

Banking and Finances

The financial sector is perhaps the industry which most desires and requires the trust of their clients. After all, they deal with people’s money, and often in large sums.

Banks, investment groups, and insurance companies love to incorporate blue into their color scheme to try and earn some of that color-derived trust. Here’s a collection of some of the largest financial companies that use blue in their branding:

• AIG
• Allianz
• Allstate
• American Express
• Bank of America
• Barclays
• BBVA Compass
• Capital One
• Chase
• Citi
• Goldman Sachs
• New York Life
• PayPal
• Visa

Technology

Tech companies also want to earn the trust of their customers.

Some of them, like phone and computer companies, often deal with sensitive personal information. For them to be successful, they need people to trust them to keep their data secure.

Here are some of the top technology companies with blue logos:

• AT&T
• Boeing
• Dell
• General Electric
• Hewlett-Packard
• IBM
• Intel
• Motorola
• Nokia
• Panasonic
• Samsung
• Siemens

Retail

Retail stores sell their customers products and take their money.

They need those customers to trust in the quality of their clothes, food, and other goods.

Here’s a few national retail corporations that feature blue:

• Bed Bath & Beyond
• Food Lion
• Gap
• Ikea
• Kroger
• Lowe’s
• Old Navy
• Sam’s Club
• Sears
• Wal-Mart

Automotive

When you buy and drive a car you’re entrusting your life to the sturdy manufacturing of the vehicle. If something fails, you could be looking at a deadly incident. It makes sense that auto companies desire trust, too.

These logos feature the color blue:

• BMW
• Ford
• General Motors
• Hyundai
• Mazda
• Saab
• Subaru
• Volkswagen
• Volvo

Social Media

Social networks also deal with sensitive personal information. And given some of the recent data issues with Facebook, these social media sites need all the extra trust they can get.

• Facebook
• Instagram
• Periscope
• Skype
• Twitter

News & Media

People rely on fair and impartial news outlets to get their information.

With all the talk of “fake news,” these media companies hope that some blue hues can give their readers and viewers some more reassurance:

• Business Insider
• CBS
• Forbes
• Fox
• Fox News
• ProPublica
• The Weather Channel
• USA Today
• U.S. News & World Report

How to Use Blue

It’s clear that blue is a great color to use on your logo and branding if you want to build trust with customers and clients.

So how can you incorporate blue into your marketing efforts?

Wordmark

Many of the companies listed above use a simple wordmark as a logo.

Choose a nice typeface, and make the letters blue. Straightforward, but effective.

Symbol

If you prefer to use a symbol or icon for your logo, blue is easy to use as well.

The various shapes and pictures within your symbol can utilize blue as a fill color. You can also use blue as a background color or as an outline.

Digital

Your branding goes beyond your logo.

If you want to use blue as a primary color, you need to use it across all mediums, including in the digital space.

Blue should be a central color on your website, as well as on your social media profiles. You can make menus, backgrounds, profile pictures, and banners blue.

Packaging

If you sell a product, your packaging should feature blue as well.

Boxes, containers, and wraps can all use blue. To save some money on printing, remember that the whole thing doesn’t need to be blue; products like water bottles have a clear plastic with a small branding wrap, with a colored bottle cap.

Office/Store Decor

We mentioned how blue is often a recommended wall color for bedrooms. You can also paint your store and office blue.

When somebody walks in, the blue environment will calm them down and give them a trusting feel.

Create Your Blue Logo

Want to use your new knowledge of how to use blue to create a great new logo for your organization?

Get started now by using our free digital Logo Maker.

In today’s crowded marketplace, it’s never been more important to make a good impression. Your logo plays a crucial role in making a lasting impression on your customers. This is especially important in the hyper-competitive world of tech startups.

There are over 100,000 software companies currently operating in the United States. That statistic alone illustrates why a good tech logo is necessary for your business to stand out.

To help get you thinking about what constitutes a good tech logo, here are seven of the coolest tech logos of all time!

The Coolest Tech Logos EVER!

Graphic design is always changing. Tastes and trends are mercurial, shifting like the tides and the seasons.

That being said, a great graphic design should aspire to be timeless. It should weather the passing trends and transmit something essential about the brand’s identity.

To help you decide on a timeless tech logo of your own, here are some of the most iconic logos for tech companies of all time.

1. Apple

Let’s start with the classics. While Apple’s iconic tech logo has become omnipresent, it still effortlessly radiates cool, modern, and chic.

Steve Jobs and Steve Wozniak are more than just programming savants. They’re also marketing geniuses, judging from the fact that Apple’s logo has managed to remain synonymous with high tech for several decades.

To settle on their logo, Steve Jobs contacted designer Rob Janoff with a very open-ended design brief. “We’re calling it Apple,” was the only direction Janoff received.

Janoff’s iconic design is a testament to solid design principles. The missing chunk out of the apple was to help the tech logo be recognizable at any size, as well as to maintain a weighted balance.

You can’t enter a coffee shop or boutique without seeing Apple’s logo glowing from at least half-a-dozen screens. This will likely still be true in 50 years.

2. IBM

While it might not seem as “sexy” as Apple, it’s hard to argue with a tech logo that’s remained timely for over 45 years. Paul Rand’s updated logo for IBM is a landmark of timeless design that still somehow seems contemporary

Rand’s tech logo design is also a primer on solid design principles. The rounded inlay between the ‘I’ and ‘B’ is meant to approximate a globe. This was to emphasize the “International” of “International Business Machines.”

Chances are, you never even noticed. Paul Rand’s design is subtle and unobtrusive, as the best designs should be.

3. Pinterest

Pinterest’s logo has become so omnipresent we might not think twice about it. Take a second look, however, and you’ll notice some surprising details.

For Pinterest’s most basic icon, which is the letter P in a simple circle, it’s a testament to the timelessness of a monochromatic design. There’s something about red and white together which has created successful visual branding for countless entities, from Coca-Cola to The White Stripes.

It’s just as subtly cool when Pinterest does it. It also looks great against both light and dark backgrounds, making it appropriate for most print situations.

The full Pinterest logotype is what really stands out, however. Take a closer look and you’ll notice the bottom of the P is actually a pen nib, designed to appeal to Pinterest’s craft crowd.

4. Jelly

A relative newcomer on the scene, Jelly’s logo says a lot in a short amount of time. In today’s content-heavy world, a great tech logo should communicate as much as possible in a split-second.

Jelly is a search engine company, geared around conversational search engine queries, predicting the rise of speech-based search several years ago. Jelly was acquired by Pinterest last year, which is a sure sign their branding is working.

Jelly’s logo blends two ideas into a seamless whole. It’s a jellyfish which is also a brain. Without ever saying a word, it reminds us that we’re all just floating nervous systems within this complex ecosystem.

5. Orbotix

Coming across as playful while still being able to be taken seriously is no easy task. Boulder, CO’s Orbotix pulls it off gracefully with the robotic tech logo it uses for its smart robot products Sphero and Ollie.

The Sphero logo looks like a cross between a Pac-Man ghost and a Star Wars droid. Which is appropriate, as Orbotix also manufactures some Star Wars merch. The tech logo manages to be recognizable while also still seeming novel and contemporary.

6. Snapchat

Snapchat is one of the most popular apps with teens, who are notoriously difficult to please when it comes to being “cool.” Snapchat’s monochromatic yellow-and-white “Ghostface Chillah” logo pulls it off effortlessly.

It’s not hard to imagine a league of 18-year-olds getting the ghost logo tattoos. It’s also not hard to imagine a room full of investment bankers bending over backward to hand Snapchat cash, to capitalize on their hipness.

Snapchat’s logo hasn’t always been so graceful. Ghostface Chillah used to have a face, which created a busier, clunkier design. The new minimalist reimagination makes the tech logo design speak to nearly any demographic you could think of, with no text required.

7. Nest

The Japanese have a word called “Ma,” which means “a constructive use of negative space.” In logo design, Ma is your friend, as you have very limited real estate to communicate the most important ideas about a product or brand.

Nest communicates its vision of a smart home easily, using a lower-case ‘N’ as the doorway for a home. Smart, simple, chic, and to the point, if only all designs could be as graceful and elegant.

Are You Looking For A Tech Company Logo?

There are thousands of tech companies being created each and every year, so it’s hard to pick less than ten great tech logos. Hopefully, our roundup has given you some ideas on how to showcase your tech company in its most stylish light.

Over two million brands have created top-notch visual designs using our online logo maker! Create an account with us today and let us showcase your tech business in its best possible light.

Does your company plan on using a flag? Flags are great promotional tools. There’s a reason why nations use flags. Flags are memorable and offer a great physical promotional tool.

Your company logo printed on a flag will attract new customers and will increase your brand awareness. But your efforts will pay off more when using effective flag design.

Do you need to learn a thing or two about flag designs? Creating an eye-catching flag is easy when you know the right tricks. Here are tips and tricks for effective flag design using your company logo.

Be Diverse

Anyone can relate to flags. Flags are created for social causes, for entertainment and for other industries.

Since you’re using a flag as a promotional tool, try and appeal to everyone. If you plan on using more than just your logo, go for an image or slogan that’s universal.

Niche flags will only attract a specific group. Unless your company specifically wants to attract a niche group, this can ruin your marketing.

For example, a USA flag with patriotic colors and an American-based message will only attract American customers.

If you work in the domestic American market, this shouldn’t be an issue. But international businesses may experience problems.

Always Keep It Simple

Images are worth a thousand words, and flags are no exception. So keep your flag design simple.

Most businesses only use their logo or slogan. Color schemes should be simple, such as solid colors or any color that compliments your business logo design. Make sure your logo font is easy to read.

You have a small space to work with. Lots of design and impact can clutter the flag.

Your Flag Shape Can Be Unique

Do you still want a catching flag design? Stand out with a unique flag shape.

There’s no reason to only use a square or a rectangle. Triangles, octagons, and arrows all make great flag shapes. You can also collaborate with a flag designer and create unique shapes.

Remember Distance and Movement

Flags are usually seen from a distance. What looks great up close may not look great from far away. Keep your flag simple with a large logo and solid background.

In addition, find the perfect spot for your flag. If your building is too large, display the flags on a windowsill or even on the ground.

Your flag will likely be displayed high and outside. The wind will cause it to move. Make sure your design looks catching while the flag is moving.

To best test your flag, place your flag in different areas to ensure your flag is convincing.

Now You Know Effective Flag Designs

It’s hard to stay relevant with physical promotional items, but flags never falter.

Unless you’re an expert at flag designs, choosing the best flag for your company can be difficult. As long as your logo is printed and you choose an effective background, you can ensure better brand visibility.

For more design tips, use different flag shapes, stay vague, and keep distance and movement in mind.

Do you need to create a company logo? Use our logo maker.

Are you struggling to select the right font for a vape shop logo?

Do you feel like you can’t strike the right balance between professionalism and a font that appeals to your target market?

If so, then you need to read on.

In this post, we’ll tell you everything that you need to know to understand how to choose the most effective font designs for logos.

From legibility to branding, by the end of it, we’re confident that you’ll make the competition vanish in a puff of smoke — or really, a vape cloud.

1. Focus on Legibility

When you’re in the process of choosing the font for a vape shop logo, there’s one aspect that’s far more important than anything else.

That’s the overall legibility of the font that you select.

In other words, focus on fonts that are easy to read, whether from far away or close up. We know that, when you’re choosing fonts, it can be tempting to go for a design that’s attention-getting and outside of the box.

While that’s a great way to turn your target markets’ heads, they might be turning your way for the wrong reason. Remember that, if people can’t clearly read the name of your shop, then all of your logo design work will be for nothing.

A font that’s hard to read also doesn’t do much to further the sense of professionalism surrounding your brand.

You should also focus on choosing fonts that don’t lose their legibility when you resize your logo. You may need to shrink your logo down to a much smaller size so it can fit on social media profile pictures or business cards.

Always ensure that your brand’s name can still be read.

What can you do to make your brand’s name pop out even further, especially when you’ve had to seriously shrink your logo?

We suggest choosing a bright and bold color to print your brand’s name in. Things like neon greens, shocking pink, or even white against a black backdrop will all help make your brand’s name pop.

2. Consider Having Your Own Font Created

The best for logo text when it comes to designing the right look for your vape shop logo?

One that no one else has.

Especially in recent years, branding has become the single most important aspect of logo design. You need to do everything you can to set your vape shop apart from the competition and make a quick connection with your target market.

So, how can you make that happen in a space as small as a store logo?

By having your own, unique font created for your brand. People quickly associate a specific typography with a brand, which will lead to faster brand recognition than ever before.

For example, think about the loopy red writing of the Coca-Cola name or the luxurious and sleek black capital block letters of the fashion house Chanel. Even the famous Disney “D” shows you just how powerful a font can be.

These are all things that you need to emulate in your own design.

3. Less Is More

Unless you’ve been living under a rock, you know that minimalism is one of the hottest design trends of the moment — and with good reason.

However, many people fall into the trap of wanting to create a logo font and design that says as much as possible in a small space.

You might feel the desire to put images and symbols inside your block letters. You might want to make each letter a different color. You might even want to create a logo design that uses multiple colors.

However, this isn’t what you should go with if you want to give the impression of a professional logo font.

Remember that primary colors are always the most effective, as is a simple and clean typography.

4. Learn from Others

Do you feel like you’re still struggling to choose the best fonts for logos?

If so, then one of the best ways to make the right design decision is to take a look at how other vape shops have pulled it off.

One of the most popular ways that vaping companies can make it clear what they offer and stand out from the crowd?

By choosing vape clouds in the shape of letters for their fonts. Many brands also embrace the pun of the vape “pen” by having it write out their brand name within the logo design.

In other cases, brands work to embrace the simplicity that we referenced above.

For example, take a look at the Vape in the Box logo.

Its simple white lettering is perfectly offset by a bright teal background. The brand has chosen block letters, which are easy to read even from far away. The brand’s logo can also be shortened to simply the word “Vape” for smaller icons like social media profile pictures.

Ready to Choose the Best Font for a Vape Shop Logo?

We hope that this post has helped you to better understand how to choose the best font for a vape shop logo.

Remember to keep things simple, to focus on legibility, and to ensure that you’ve thought about how your font choice relates to your brand as a whole.

Of course, we know that sometimes, you need to try several different fonts and designs out to see which one you like best.

Be sure to use our online logo maker tool to help you make the right choice.

Looking for additional logo design and branding advice?

Keep checking back with our blog to learn how to make the latest design trends work for your brand.