In 2000, the UK-based oil company BP unveiled a logo redesign that cost them 136 million pounds.

Although that number may seem incredibly high for just a logo, the truth is that brand logo design is one of the most important things for your company.

The best logo may not be the one that you like most at first glance, or the most obvious choice for your company. Using a professional design helps you get the perfect logo that will boost your brand’s success, not just one that looks nice.

Just what makes professional brand logo design so worthwhile? Read on to learn more about why you need to get one professionally designed today.

1. Affects Your Reputation

It might seem like logo and reputation should be two separate things. However, any professional logo designer knows that logos are closely connected to a brand’s reputation.

If you’re just starting out, the right logo can give customers the right idea about your business. For example, logos in shades of blue tend to be seen as belonging to reliable businesses. Bold colors, like orange, can make your brand seem exciting instead.

Reliable is a word you might want customers to associate with a financial institution. However, if you’re starting a dating website for college students, you might want to evoke excitement instead.

Once your business is going strong, a logo redesign can be a great way to manage reputation issues. If you experience a PR disaster (though we hope you never will!) a logo update can help with revamping your image.

2. Helps Make the Sale

A recognizable logo is a great way to re-grab the attention of customers who left your site without making a purchase.

Sometimes, people will visit your site and browse around, but leave too soon. However, these customers can be gained again using a technique called retargeting. A good logo helps.

Retargeting is when an online ad is shown to that customer who was on your site before. A Javascript code on your site allows your site’s viewers to be “tracked” on the web, so an ad can be shown to them after they leave.

If you have a great, instantly recognizable logo, they will immediately know where that ad is from and be that much more likely to click on it.

3. Shows How You’re Different

In any industry, there will be competition. A logo is a good way to show how you’re set apart from that competition at first glance.

Professionals know how to make a logo that stands out from the rest. If everyone in your industry is using abstract logo design, maybe some lettering is a good idea for yours. Or if everyone has nature-themed imagery in their logo, you can be different with a geometric style.

Of course, it’s important that your logo makes sense for your business. But that doesn’t mean it needs to use the same elements as every other logo in your industry.

Ready for a New Brand Logo Design?

With the right logo, you’ll see the results in the growth of your business right away. Sometimes it just takes a little professional help.

If you have logo ideas that you want to try out before you contact a professional, an online logo maker is a great way to test your designs. Try our free online logo maker today and put these brand logo design ideas into practice!

“A picture is worth a thousand words”, but a great logo design says tens of thousands of words.

Do you want to create a great healthcare logo design for your healthcare company?

Remembering everything you need to include to produce a great healthcare logo can be overwhelming.

After all, the best logo designs are at the same time effective, memorable and recognizable.

To help you create your healthcare logo design, we’ve put together this definitive checklist.

1. Do You Have a Message?

When designing a healthcare logo, you need to ask yourself what message you want to convey.

Ask yourself what you want your healthcare company to be remembered by.

As a healthcare company, you probably want to convey a message of care and trust.

2. Is it Original?

The next thing on the checklist is originality and uniqueness. There are so many amazing and interesting logos out there. You have to make sure your logo stands out.

How do you create an original logo?

Think outside of the box. This may involve clever use of color, or maybe by selecting a striking font for your text.

Many of the best logos use negative space, background and shadow to create a logo like no other.

3. Is it Simple?

Many people assume that a great and original logo has to be complicated. However, this is absolutely untrue.

Think about Apple’s half-eaten apple logo or Nike’s Swoosh.

So simple, but still original.

The trick to this to focus on the message or idea you want to communicate and develop that in a simple manner.

4. Can it be Scaled Up and Down Again?

The best healthcare logo designs are versatile. This means they can be scaled up and down.

Some logos look incredible when they’re blown up but awful small size, and vice-versa.

This is why you have to consider carefully how you want to use your logo. You have to think from the perspective of the customer or patient.

Are you planning on using your new logo on your website? Or do you have a company vehicle? Or do you need to print it on some business cards?

5. Use Color Effectively

Color really matters when it comes to designing your company logo. This means going beyond splashing bright and wonderful colors everywhere.

You have to think carefully about the associations people make with particular colors.

Research shows that people associate the color red with power. Blue represents trust. Yellow refers to hope.

A great example of this is how Gentle Procedures uses the color blue and an image of holding hands to convey care and trust in their logo.

Decide what you sort of values you want to convey, and use color to design your logo accordingly.

Create Your Healthcare Logo Design

Make sure you go through our definitive checklist when you’re creating your logo design.

Our system is one of the easiest, most convenient ways to produce a great healthcare logo for your company.

Click here to start creating!

Every marketer makes the case for effective brand logo design.

No matter the size of a company or the market in which they operate, they argue that every business needs a great logo.

The same applies when it comes to recovery facilities.

And yet, we take marketers at their word when they promote the benefits of a brand logo design.

This causes many recovery facility business leaders to ask themselves – what are the benefits of brand logo design for us?

To answer this question and more, we’ve put together this list of how an effective brand logo design can result in benefits for you business that you never imagined.

Keep reading to find out how a great logo can transform your recovery facility business.

1. A Brand Message

Marketers are always talking about the importance of branding.

But what exactly is branding?

According to the American Marketing Association, branding is:

“A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”.

This reflects the essential role of logos. Name, terms, design, symbol all function together to create a logo.

Ask yourself: what brand message do I want to convey through my logo?

As a recovery facility, you may want to give clients and patients a certain impression. This may include values such as:

• Caring
• Sympathetic
• Scientific
• Professional
• Safe
• Trustworthy

Establishing the brand message you want to communicate in your logo design is the first step to an effective brand logo design.

2. Be Original and Memorable

The competition to produce an original and memorable logo in your niche market is extremely fierce.

However, it’s essential that you make sure your logo is designed to stand out from the crowd.

It’s not enough for your identity to be just another recovery facility. Instead, you have to carve out a niche for yourself. This niche in the market needs to be reflected in your logo design.

You can achieve this by thinking outside of the box.

Producing an original logo is essential to be memorable for your clients. You want people to think of recovery facilities, and instantly see your logo in their mind’s eye.

3. Simplicity is the Best

Now you may be asking — how can I create an original logo that communicates my brand message, while also keeping it simple?

The truth is that many people assume logos need to be complicated to achieve everything they set out to do. When in fact the opposite is the case.

If you’re still confused, think about the simplicity of Twitter’s bird logo or Apple’s half eaten apple.

Despite the simplicity of these logos they are effective, original and memorable.

You can achieve this with your logo as well. You just need to concentrate on how to convey your message in the simplest way possible.

4. Scalable Marketing Materials

As a recovery facility, you need to produce a logo that can be used in many ways. This is because the best logos are versatile.

You might create a fantastically engaging logo. But unless you can use it consistently across your marketing materials, it’s not going to be effective.

The best logos look great on any of the following:

• Business Cards
• Websites
• Social Media Accounts (e.g. Facebook)
• Signs on buildings
• Merchandise
• Office Materials
• Company Vehicles

Having a scalable logo for your recovery facility business means that it is recognizable and memorable wherever it’s found.

5. Appear Credible and Established

An effective brand logo can also contribute to making your recovery facility business appear credible to patients, customers and business partners.

If you’re serious about offering your clients a professional service, make sure you have the professional logo to go with it.

Looking credible and established with your well-designed logo is key to growing your recovery facility business.

An effective logo also demonstrates your commitment to the business.

Clients are looking for a sense that your recovery facility is well-established and stable.

6. Explain Your Name With a Brand Logo Design

Have you ever heard the name of a company and wondered what service or product they provide?

Many companies are named after the founder, use an acronym of the name, or make up a new word.

Do you already have the words “recovery facility”, or something similar, in your company name?

If not, an effective logo design could provide people with further clues about what your company is about.

An example of this is how the recovery facility The Recovery Village use a green tree to symbolize peace and nature. These are exactly the types of values and ideas you want to communicate through your logo.

7. Make a Connection with Your Clients

Even recovery facilities have to make emotional connections with their clients if they are going to be successful.

There are so many competing companies out there, it’s difficult for clients to remember them all.

But most clients are likely to visit the recovery center that sticks in their mind. With an effective logo, this could be you.

8. Use Color Effectively

One of the most powerful ways to establish a connection is with clever use of color.

Every marketer knows that color matters when it comes to design and marketing.

However, few realize the full potential of color. By using certain colors for your logo you can tap into the associations people make with these colors.

Experts suggest that red signifies passion, love, and energy, while yellow represents optimism and hope.

Whereas blue refers to order, care, trust and security. And finally, green means nature and health.

Think about the associations you want to make with your clients and select the right colors to achieve this.

Create Your Own Logo

Now you know the how an effective brand logo can benefit your recovery center business, you are ready to create your own logo.

Do you have any further questions about how an effective logo design could grow your recovery facility company? Leave a comment below.

Get in touch with us to try out our logo making tools today.

Let’s be real here: sex sells. If it didn’t, people wouldn’t find themselves making millions of dollars writing erotica for Kindle. But the truth is, most businesses can benefit from a bit of sexy branding.

If your brand is playing it safe to no avail, you should consider a sexy logo. But before you get started on it, you need to do it right. Follow these five tips to keep eyes locked on your brand.

Don’t Be Too Crass

When you think about a sexy logo, it can be tempting to imagine something crude or disturbing. But oftentimes, it’s best to let your brand speak for itself.

The key here is making your logo “suggestive.” You don’t need to beat people over the head with the sexiness of your logo. You just need to let the mind wander, wherever it may go.

In this respect, it’s a lot like your brand’s name. Whether you run a gentleman’s club or an erotic publishing agency, it doesn’t sell to give your brand an over-the-top and crude name. It makes people feel uncomfortable or even disturbed.

At the same time, you want people to be aware of what your company is all about. This is why your brand can use innocent-sounding words in a context that’s anything but.

Subtle logos communicate this same desire, but for the visual counterpart to your name. But a subtle logo is about more than just sexiness!

You wouldn’t have a real estate logo that’s just a house. So why would you have a sexy logo that’s just a sexual reference? Instead, trust in the minds of your customers: they’ll probably get it.

Think Curves

For a number of logos, it’s best to use a sharp and angled design. But while this makes sense for a brand like FedEx, it doesn’t for a sexy logos.

This is because of what you’re trying to communicate. If your logo is sharp and angled, it’s communicating from a place of sterile detachment.

This is why companies working with businesses do this. Having a logo that communicates your robotic nature shows that you won’t make human mistakes.

A logo with sex appeal focuses on the desires of your customers. And while they may want something less than human from an accountant, they may want something more human here.

A curvy logo has several sexy implications. It suggests a lot relating to human anatomy and activity. But above all else, it reflects humanity.

People want something human out of any sexy branding they encounter. So you should really emphasize a suggestively curvy logo for your company.

Simple Is Best

Simplicity is a good part of any logo, sexy or otherwise. You want your customers to follow your creation, not get lost in it.

Think of a good sexy logo like a map. It can be decorative and interesting, but it also needs to take the customer to their destination of choice.

You have things to communicate with your logo. You want people to know who you are, what you do, and how to find you. It’s a lot, but you should be careful not to lose your audience with needless complexity while providing this information.

Remember that simplicity is the best policy for your graphic design. A lost customer can never spend money on your product or service. And this is made worse when you consider the fact that you only get one chance at a first impression.

The advice we’re providing you is that what’s simple is best. But another way to put it would be “simple is sexy.” Because what’s sexier than an interested person giving you the money you need?

Contrast Matters

Color contrast is the most important part of designing every logo. As with simplicity, putting a fair amount of contrast in your brand’s logo will improve the visual imprinting of your brand.

In general, it’s best to use colors that contrast without clashing. This means using brighter colors on darker backgrounds. If you’re not sure what colors provide good contrast, this wheel can help.

Out of all of the tips on this list, a high level of contrast is the most important. Without it, you can end up with a forgettable or even unreadable logo.

A well-contrasted logo makes your brand stand out. So remember that while you’re looking for a sexy logo, you’re also looking for a sensible one. Following this step is one of the only ways to make it happen.

Choose Your Font Wisely

Let’s say you saw what would be an incredibly sexy logo. There’s only one problem: the font is comic sans. The contrast between message and font would be beyond harmful to a brand.

This would actually make the company look laughable. But the fact is, a good font strategy is about more than just not choosing the wrong font.

It’s about actively choosing the right font. One of the best companies for this has been Angels of London Incall.

The website succeeds by using a cursive, gold font that communicates eroticism and mystery. While it isn’t too on-the-nose, it’s also related to the subject matter and communicates a mid-20th-century elegance that suits the brand.

You can’t use the same exact font as Angels of London. But you can find a way to create a font that suits your brand in the same way. Remember, the font is the workhorse of your logo.

Start Making A Sexy Logo

If you’re interested in designing a sexy logo, we can help. our logo maker helps people design logos for all purposes. It’s easy to use, free, and incredibly effective.

We want to take your brand to the next level. If you want to work with us, register today.