5 Features of a Streamlined POS Logo
Posted on December 06, 2017 by Logo Design Tips and Tricks
Since the point of sale industry is quickly turning into a nearly $100 billion field, you’ll need to offer the best branding to get your name out there.
As with any industry, this begins with finding a great logo.
If you run a point of sale business and don’t yet have a killer POS logo, you’ll need to follow the tips that will help you find that logo.
With this in mind, let’s explore the five features that guarantee a high-quality, streamlined POS logo.
What Makes A Streamlined POS Logo?
Make Your Logo Stand Out
It’s important that you do everything in your power to stand apart from your competition. Since this industry is cracking the $100 billion range, your competition will only continue growing.
Your logo needs to not only be eye-catching in terms of color and design, it should also possess plenty of personality. Doing this will make you a premier company in your field.
For instance, the Harbor Touch POS system logo is subtle, yet recognizable, which is why this company thrives.
Use A Professional Quality Logo Maker
There are a lot of services you can turn to when you need a great POS logo design. However, if you’re in need of a streamlined logo with little hassle, you can’t go wrong using a logo maker.
Having the help of an online logo maker lets you choose the right colors, dimensions, and design on your own, so you can get up and running ASAP.
Be sure that you find a reputable logo maker that gives professional-grade imaging with each file you create.
Hire A Company To Handle Your Logo Design
When you have a bit of a budget and want attention to detail, leave the logo creation process to a professional.
Hiring a professional logo design shop allows you to find the POS logo that will let your company market successfully.
However, don’t think the most expensive logo is the best. Companies like Nike and Twitter have built billion dollar empires with logos that cost them next to nothing.
Choose quality over price when finding your logo design company.
Think About What You’re Trying To Impart
The message is everything when it comes to selling your brand.
Since your POS system will serve as the foundation for a company that chooses to use it, make sure you’re conveying themes of security and trust.
There are endless ways to convey this with your logo, which is why a little creativity goes a long way. But knowing what you want to convey on the front end is half the battle.
Think About Dimensions And Symmetry
Finally, you need to make sure that you’re following some artistic principles that will bode well for your logo.
You need it to be symmetrical, yet not too plain. You’ll also want to emphasize the rights parts of the logo in order for it to stand out.
Get plenty of logo mockups before deciding on the final version.
Interested in learning more about branding and marketing? Check out more of our posts!
How to Design a Welcoming Dental Office Logo
Posted on December 05, 2017 by Logo Design Tips and Tricks
Did you know that there are 195,722 practicing dentists in the United States?
Quite the number, isn’t it?
If you’re a dentist, it’s important to create a welcoming and inviting environment that attracts both current and potential patients. Creating a welcoming dental office logo can help you achieve that sense of warmth and safety.
Unsure how to create your own? Check out our expert tips!
The Tooth Logo
As a dentist, you work with teeth all day long. Whether you focus on restorative dentistry or specialize in pediatrics, all dentists know their way around the human mouth.
There are many ways to create a beautiful dental office logo that features teeth. Play around with using a singular tooth or an entire smile. You can also experiment with different words and shapes.
The great news about having a tooth logo? People automatically associate it with dentists. After all, who else is going to use a tooth for a logo?
Kid-Friendly Shapes and Symbols
Do you work with lots of kids and families?
If so, you already know how scary visiting the dentist can be for young ones. (Although it can be just as scary for adults, too!)
This is where fun animals or shapes can really make a standout logo. Your design can actually impact someone’s mood when he or she walks through your door.
Consider kid-approved animal cutouts like dinosaurs, fish, or dogs. In terms of symbols, you want to do your best to emulate feelings of happiness. These include popular symbols like flowers, the sun, or plants.
Happiness and calmness are the goals here. The image should make you feel good when you see it!
Abstract Designs
With so many shapes, color, and symbol options, making an abstract logo design is easy and fun.
Abstract logos convey a sense of modern elegance. They also convey a sense of classy minimalism, both of which represent timeless marketing trends.
With abstract designs, the sky’s the limit. Play around with different textures, lines, and symbols. Get feedback from a colleague if you’re not sure what is (or isn’t) working.
Mind the Color
Many people fear the dentist, so the experience can provoke a lot of anxiety in some patients.
This means you need to take color palettes into consideration when designing your dental office logo. The following colors are most closely associated with feelings of happiness, calmness, and serenity:
- Yellow
- Silver
- Light blue
- Light green
- Pink
- Lavender
You may want to avoid colors like black, bright orange, and red. These colors can increase feelings of fear or uneasiness.
While color doesn’t necessarily make or break a logo, it’s important to keep in mind when you start designing.
Final Thoughts on Your Dental Office Logo
Your logo is one of the first images a patient sees when he or she walks through your door.
You want the image to be inviting, captivating, and interesting. You also want it to stand out and be unique from your competition.
Ready to get started on making your perfect logo? Check out our extensive tutorial here and let’s get designing!
10 Examples of Killer Cannabis Logos You Need to See
Posted on December 04, 2017 by Logo Design Tips and Tricks
The CDB industry is almost raking in a whopping $7 billion each year. There’s no surprise as to why you would want to be a part of it.
As a small business, you’ll need to budget for certain expenses. At a minimum, you’ll need $10,000 out of the gate just to start.
Of course there’s office supplies, rent, and miscellaneous fees. There’s one expense you shouldn’t skimp on, and that’s marketing.
Believe it or not, your cannabis logo is part of your marketing expense. Check out these 10 logo ideas to get started!
1) Oil Of Sunshine
Looking at this golden teardrop logo surrounded by a few radiant spikes, you might not immediately think of cannabis. That’s a big plus for a CDB that wants to retain a bit of mystery.
Once you’re familiar with the brand, the shining drop makes more sense. If you’re not looking for it, though, it’s eye-catching.
Give your logo a bit of sparkle and mystery to get people asking the right questions.
2) Royal Highness
Can a cannabis logo be both “wink wink” and professional looking? Royal Highness proves it can be done.
Let’s face it – the biggest cliche in the cannabis industry is the leaf logo. Royal Highness takes that worn out trope and turns it into a regal lion’s mane.
What’s the main take away? Don’t fear the leaf — but be creative!
3) MedMen
Here’s another fun twist on a pop culture phenomenon. Med Men is a great play on the Mad Men TV show, creating a built-in affinity with their audience.
This cannabis logo is bold and to the point — thick white letters on a maroon background. IT gets to the point and gives you a chuckle.
The lesson here is to play on pop culture and familiarity to build an intriguing logo. It’s sure to strike a chord with your customers.
4) MJ Freeway
This brand is almost a masterclass in logo design. Take a look at their older logos and you’ll see how they matured over the years.
Of course, they started with the typical leaf logo incorporated as the “W” in their name. The next iteration saw the leaf playing a smaller role, but still part of the design.
The next step was to light blue block lettering. While this is a serviceable design, their final idea is a real winner.
Now this company sports a professional and elegant logo consisting of black block letters and a gold filigree icon.
5) Apothecanna
One of the biggest reasons to get into the CDB game is to provide people with medicinal relief. Make that a part of your design strategy!
Look at Apothecanna – they’ve clearly taken inspiration from medicinal packaging. It’s plain lettering and an uncomplicated icon, but the color keeps it interesting.
If you’ve got a message about Quantum 9 how to take CBD oil, look over some medical logos to get an idea.
6) Therapy Tonics
Take the above advice and throw it way back – like the old-fashioned design that Therapy Tonics uses.
Their vintage script and wording takes you back to a time when cough medicine had a bit more than the green stuff in the ingredients. For a company based in the West, it really works.
They even use a rough paper for their business cards. That’s true dedication to their cannabis logo theme!
When creating your own logo, make sure you consider all options – even the very paper it’s printed on.
7) Wurk
Wurk’s logo pulls no punches and yet it manages to be a bit playful. Sometimes simple is best, and Wurk’s design proves it!
The straightforward white font on a bold blue background is no-nonsense. It’s clear enough to stick out in a wallet full of business cards – and your mind.
The one fun detail – the “U” has an umlaut over it. It gives the impression that the logo has a happy face.
Keep it simple – but have a little fun, too!
8) Dixie Elixers
Looking at this cannabis logo, you feel like you’re trying to decipher an alien code. Then it hits you – Dixie.
Whereas the previous logo design was straightforward with their font, Dixie is a bit more mysterious.
It’s beautiful, it’s elegant, and it’s unique. Play around with your choice of fonts until you find something that speaks to you.
9) Whoopi and Maya
If you’re searching for a luxe look for your brand, take some tips from Whoopi and Maya.
The containers their products come in are dark and wrapped with black labels. In gold lettering, the product’s use is displayed – “rub”, “relax”, “savor”.
In smaller, colorful letters, it describes the actual product itself. This is a product you wouldn’t mind having out on the shelf.
Black and gold are a great way to bring a bit of luxury to your brand. This is a great example as to how to make it work for your products.
10) In The Flow
Have you ever seen such an eye-catching design? You’d never guess it was a cannabis logo.
In The Flow’s logo is swirling, multi-colored spiral. It almost looks like an octopus tentacle.
This brand proves that while it helps to keep design trends in mind, it pays to think outside the box.
Don’t be scared to be a little weird. You’ll stand out from the crowd and get your potential customers asking questions.
Bonus Tips For Your Cannabis Logo
Need a few more ideas? Here are a few more things to keep in mind when you’re putting together your cannabis logo.
- Bongs are boring – if there’s one thing more played out than the leaf, it’s a bong. This isn’t the 90s, you can come up with something more relevant.
- Keep it legal – Look into your local laws. You might find that you’ll have to tailor your designs around packaging prohibitions.
- Go pro – Don’t just get anyone to put together your design! A professionally designed logo can be affordable and easy to create.
- Mascots are a miss – Cute characters that promote your product might be seen a a modern-day Joe Camel – and there’s a reason we don’t see him anymore. This is for adults – keep that in mind when you want to get cute.
Now that you’ve got some great ideas, you’re ready to craft the next best cannabis logo! Get creative, be true to you, and start your design today!
Make a Splash: 5 Elements to Consider for a Fluid Pool Logo
Posted on December 04, 2017 by Logo Design Tips and Tricks
Want to design a pool logo that will catch every homeowner’s eye?
As a business owner, you’re always on the hunt for ways to attract more customers and to establish your brand image.
But before you get caught up in online marketing or promotions, it’s important to spend some time developing a professional logo. The right logo can send a clear and snappy message to consumers and establish your reputation–all in the blink of an eye!
When it comes to crafting the best pool logo, you’ll want to keep several elements in mind. Read on to learn more about what your logo should incorporate to make a splash in the pool market.
1. Choose the Right Message
Every logo is founded on a clear message, one that will stay with customers well past that first glance they give your logo.
The best message is one that reiterates what your company is all about and, as a result, will lead to a new customer relationship.
Before you plunge into crafting the ideal pool logo for your company, start by brainstorming what message you want to communicate to your existing and future customers. A great place to start is your company motto or even a statement of your vision as an organization.
If you install pools for a retiree community, you may want to emphasize an element of freedom and new horizons, for example. If you are a pool remodeling company like Ross Services for U, you’ll want to communicate ideas of renewal or change.
Sometimes it can be helpful to write down a list of keywords and to go from there. For example, your brainstorm list may have the words “facelift,” “comfort,” “sunny afternoons,” and “leisure” on it.
If you’re stumped, browse online for blogs about designing your ideal logo. There is a lot of advice out there when it comes to branding, and sometimes a quick Google search can help you ease that design block.
2. Don’t Forget the Water
Every pool logo has something to do with water. Don’t forget to integrate this element when you are designing your logo, and to match it with the message you want to share with your customers.
When coming up with ways to bring in the water element, try to think outside the box. You may want to do a Google image search of “water” to see what appears. Think also about the variety of forms that water can take, and what emotions we associate with forms of water.
For example, you’ve got water droplets, rain, waves, the ocean, pools and rivers, lakes, and puddles. Of course, each of these images is likely to communicate a different message and emotion to a viewer.
If you bring in an image of the ocean into your logo, you may invite in a sense of expansion and distance. The image of rain will naturally evoke a feeling of being drenched.
Play the matching game to choose which form of water matches the message you want to get across to viewers.
3. Assess Your Competition and Take It Up a Notch
A lot of companies deal with water, so you’ll want to pay attention to the logos of your competitors to make sure you aren’t taking their ideas. Beyond that, checking out the playing field will enable you to take it up a notch when designing your pool logo.
Analyze each logo and ask yourself what message it communicates. How effective is the image in communicating that message? Most importantly, how could you do it better?
In order to take it up a notch, you may want to go more abstract. Let’s say that your competitor has an image of a water droplet in their logo with a distinct color pattern.
This sounds great, but you could take that same water droplet and cut it in half. Or you could change it into a perfect sphere. Or you could transform that droplet into four quarters of a circle, recalling a window. See where we’re going with this?
Often times the most competitive logos are artful and unexpected. They aren’t obvious. Try to go this path when creating your clever pool logo.
4. The Simpler, The Better
No one has time to read a logo or sign that is crowded with information or isn’t straightforward. Keep your customer in mind when designing your logo and keep it simple.
Aim for a minimalist design that still has a clear message and an image. Make sure that this streamlined design can be easily replicated on business cards and outdoor signage.
Choose images that aren’t overly complicated or detailed–less really is more!
5. Bring in the Perfect Colors
If you are designing a pool logo, you’ll likely want to bring in some colors that remind the viewer of water–i.e., blue and white.
When choosing the perfect colors, however, try to avoid the standard blue and white your competitors might have in their logos. Explore different hues and variations of these colors, or bring out a striking contrast with a dark navy and a pale cerulean.
Go to a paint store and take samples of paint swatches if you have to. Choose colors that resonate with your message and image but also set you apart.
Things to Consider When Designing Your Pool Logo
You can make or break your brand image depending on which logo you choose to represent your company. Before you go about designing your pool logo, it’s important to think about some key elements.
Begin by choosing the right message you want to convey to customers with your logo. This could be a message about change if you are a pool remodeling company. It could be one of freedom or inspiration if you cater to new or retired homeowners looking to make a splash with a patio or pool addition.
Once you have your message, match the colors and the theme of your logo to this message. You’ll want to bring in the element of water no matter what, but in a way that carries your company’s message across.
Have experience designing your successful pool logo? Share your thoughts in the comments below!