Looking to design the perfect home builder logo for your construction-based company?

Having a great logo can help present your company in a trustworthy, positive, and appealing light. These are all good things for your business.

If you want to design a logo that looks great and appeals to your customers, you’ve come to the right place. Designing a logo can seem daunting, but we’ve made it easy.

Here, we give you five tips for creating a great home builder logo. Use these recommendations to put together a logo you and your company can be proud of.

1. Pick the Right Font

One of the first steps in designing your logo should be picking the right font. This will be one of the main items that will help your logo make a great first impression.

Using an ugly or basic font will immediately turn viewers off. No matter how great the rest of your logo design is, if your font is off, your whole design will be compromised.

There are many fonts that should simply be retired from use. Comic Sans, Papyrus, and Wingdings are among the list of fonts that simply do not need to appear anywhere in the modern world.

Designers who use these fonts are not the designers you want to work with.

Picking the right font is an essential step in creating a home builder logo that really works. Use something modern yet relatable, and do not be afraid to try something different.

You may even start a new font trend if you really get it right!

2. Use Sharp Elements

When creating a home builder logo, you do not want to use curvy lines and flowery script. Using sharp elements rather than more feminine ones will convey the vibe of your company much better.

Plus, using sharp and strong elements in your design process will help potential customers to trust you more.

If you and your company seem capable and professional, people are much more likely to keep you in mind for their needs.

Using sharp, strong, and bold elements in your logo design will go a long way in communicating your company’s core values to your potential customers.

Remember that your logo will be a visual representation of your company on all kinds of materials and for years to come, so you want to make sure to design something you feel proud to show off.

3. Keep It Simple

Keeping it simple may seem contrary to your goals. However, it is actually very important to keep your logo as simple as possible.

You do not want to complicate or clutter your logo design with too many elements.

Trying to add in accessories like home building tools, a motto, your company name, and cutesy details will only serve to drag down the overall appeal of your logo.

If you must, repeat this mantra to yourself while designing your logo: keep it simple.

This will help you to eliminate elements that are not necessary, or even refrain from adding them all together.

4. Visual Appeal Is Key

Keep in mind that above all, your logo should be visually appealing. It is the first thing many people will see when hearing about your company for the very first time.

A bad logo can make them never take a second glance. Don’t let this happen to you.

Including a lot of information in the logo may seem helpful, but really this just confuses the eye and crowds the brain of your logo viewer.

Take a step back after a draft of your logo is designed.

What’s the first thing you think of when you glance at the logo? What images or ideas does it call to mind, and how does it make you feel when you look at it?

These simple reactions can provide important insight into how well your home builder logo will be received. It must be visually appealing in addition to being a great representation of your brand.

5. Use the Right Colors

They may seem like a minor detail, but choosing the right colors for your home builder logo is key. Nothing can make or break a logo quite like the color choices can.

For example, check out the logo of Now Living. The orange and black colors convey the traditional construction colors while the modern fonts bring the company into the modern age.

While orange and black are the traditional colors associated with the construction world, you do not have to limit yourself to only these choices. Branch out and do something different.

Stay with colors that are somehow relevant to what your company does, but do not feel confined to only using the usual colors that most other companies do.

Your logo should be unique and recognizable, but must also be a good representation of your company’s values and mission.

Need Help Designing A Home Builder Logo?

If you need help designing the perfect home builder logo for your construction company, you have come to the right place.

Our logo-making platform will help you to design a logo in less than 10 minutes, even if you’re not a designer. The interface is not complicated and there are tons of options to choose from, making sure you’ll get your logo just right.

Plus, if you need a break, you can always save your design and come back later. You will also be able to download your logo an unlimited amount of times.

There are countless logo assets and design templates to choose from, so just scroll through the library of available elements if you need some logo design inspiration.

Check out our online logo-maker tutorial to get a feel for how it works.

Branding is an essential part of marketing any business. It sets a company apart from their competition.

Even in the construction business, people do business with people. People want to do business with other people who have similar goals and values as they do.

Branding helps translate that. Part of branding a business is creating a logo that people relate to.

But creating the right logo for a construction business isn’t easy. Here are seven tips for designing the right logo to help build sales.

1. Check Out the Competition

Before getting started, check to see what types of construction logos the competition has already created. This is important for two reasons.

First, the whole point is to stand apart from the competition. To do that, it’s necessary to understand what the competition says about their business.

Second, it would be a huge waste of time to create a new logo only to realize that it’s nearly the same as a competitor’s.

However, checking out the competition will also provide some ideas and clues as to what a good construction logo can look like. Write down what parts of their logos really stand out.

Then write down which parts are distracting or might turn off a potential customer. This can be the colors, symbols, and even the font design.

2. Focus on the Message

Creating a construction logo that stands out amongst the rest is a key element. But it also has to convey trust.

Think about McDonald’s and their golden arches. Those arches have come to represent value, family, and good food delivered exactly the same way no matter where it’s being purchased.

That’s how McDonald’s wants to be known. That’s the message they’ve sent out to everyone since they opened their doors.

Take some time to write down keywords and phrases that mean something to the company. Know exactly how the company should be thought of and then create a symbol that best represents those words and meanings.

The message doesn’t have to be blatant, it can also be hidden within the logo. But the logo must represent the company’s values in order to be effective.

3. Choose a Symbol

Choosing the right symbol for a construction logo will take some time. It needs to be something that conveys a meaning within the symbol.

A bear as a symbol conveys strength. Common items that might be used in a construction company logo are hammers, hardhats, and drills. These are logos that demonstrate exactly what the company does.

Font-based logos are also a popular choice. Think IBM. They rely on distinctive fonts to set them apart from their competition.

However, neither route needs to be chosen. Think of the Nike logo. It’s merely a swoosh.

Nike has spent years and millions of marketing dollars to convey meaning into that simple swoosh.

Whatever type of symbol is chosen, it should help to build consumer awareness, brand awareness, and trust.

4. Select the Right Font

Selecting the right font is important when creating a construction logo. Choose one too fancy and it might turn off potential customers.

Some are just difficult to read and would serve to confuse customers. It can be difficult to figure out which one to choose because there are so many offered.

However, a font should be chosen just like the symbol. It should convey a message clearly and concisely to the customer.

5. Pick Out the Best Colors

Colors within a construction logo are extremely important. Colors have a deep meaning behind them.

It wouldn’t make sense to choose bright pink if a construction company is trying to market to a mostly male audience. It would make sense to use an earthly green color like HomeRenoCare when connecting new home buyers to home construction builders.

Colors should be easier to choose after the message has been figured out. However, don’t go overboard by choosing too many colors.

It can be off-putting and confuse the message. Benjamin Moore, a company that specializes in selling paint went with a simple, all white logo.

Limit the number of colors from 1-3 to ensure the message isn’t lost under all the color. The point is to stand out, not overwhelm.

6. Keep the Construction Logo Simple

More than anything, a good construction logo needs to convey a lot within a small amount of space. But that doesn’t mean it needs to have a lot within that space to convey it’s message properly.

The best logos are simple. There aren’t too many colors, or symbols, or words. There is just enough to make someone take notice, even when they aren’t aware of it.

There is such a thing as clutter within a logo. It’s when there’s too much stuff within the logo and that clutter serves to overwhelm and confuse the consumer.

A logo needs to represent a place where a consumer can go to buy something they need. It also needs to represent an easy experience, even when there might be difficult decisions to make.

Baskin Robbins may offer 31 flavors, but it only features 3 colors, its monogram, and their name on their logo. This gives the impression that going in to choose an ice cream flavor should be a fun and joyful event.

7. Be Wary of Trends

While it might seem tempting to create a construction logo based on what is trending now, it won’t last. Then it will be necessary and costly to change the logo.

It may also confuse consumers and create a barrier when it comes to brand recognition if the logo has to be completely redone. While it’s okay to make minor changes, it’s pretty tough to completely rebrand down the road.

Think of Quaker Oats. It was started in the mid-19th century. The logo, a Quaker man was used because it conveyed good quality along with honest value.

However, throughout the years, the company has had to make a few updates in order to modernize their brand. To avoid upsetting their customers, they had to take 10 years to slowly change their logo.

Instead, choose something that can stand the test of time. Something that can last for 10-20 years is a great logo to choose.

Get Started

It’s easy to get started creating a new construction logo with us. Over two million people have already relied on our services to create their company logo.

It can even be done in less than 10 minutes. It’s even possible to edit the logo when minor changes need to be made.

Don’t wait to start branding. Create a free logo today.

The travel industry is blowing up right now.

As a business owner, there are many opportunities to invest in opening hotels and hostels or fund the next best travel app.

Whatever route you take, though, be sure to take your time when it comes to your logo. A strong travel logo design is crucial to your overall brand and marketing strategy.

Without it, you risk losing consumers from far and wide to your competitors.

Here are 7 travel logo trends to keep an eye on in 2018.

1. Simplicity

Simplicity will always be king of logo design.

No matter how fun or funky you want to get, your logo has to be timeless.

Keep this in mind as you look through the rest of creative ideas set to make waves in 2018.

Pick one or two to focus on, instead of trying to use as many tactics as possible. This will ensure you have a stand-out, yet classy, travel logo design as the final result.

Plus, it will be easier to use your logo in digital and print marketing.

This includes anything from your website to a watermark on a social media photo and business cards to company apparel. Basically, you want your logo to translate well anywhere you put it.

Keep it simple, and you’re on the right track.

2. Yin and Yang

The yin and yang symbol fits perfectly into the conversation when talking about simple, timeless designs.

But, it doesn’t always have to be the black and white image that first comes to mind.

Many companies are using the classic original as inspiration for their logo.

This results in designs that are slightly contrasting, yet totally in sync.

Such a visual experience happens by blending two elements into one, using a set of distinct colors, or incorporating a mirror effect – all of which can be seen in yin and yang.

3. Rising Color

Not sure which of your brand colors to use in your travel logo design?

Consider just using one and giving it a bit of gradient feel. That’s the easiest way to understand a rising color approach, although it tends to blend better than a typical gradient.

A rising color is all about creating depth.

It can make a logo significantly more interesting, and express a bit of personality, too. This doesn’t always have to be vertical, either.

Rising colors work well on a horizontal scale, or in a curved or diagonal path.

Play with each option until you find the best fit.

4. Shadows and Fades

Instead of working with different color scales, you might be more interested in shapes.

If so, shadows and fades are a must for your 2018 travel logo design strategy.

These are a fun way to spice up a basic design. They create texture and grab interest much better than a plain two-dimensional approach.

Shadows work better with shapes than with text. Otherwise, you risk making your company name or tagline hard to read. Stick with lines and curves for the best shadow results.

Fades, on the other hand, work the other way around. They go beautifully with text.

Use them at the start and end of a word or on the endpoints of each letter. Maybe play with the sides as well.

5. Text Boxes

Speaking of text, if you don’t like the way a fade looks on letters, try a text box.

In fact, you can use this as the basis for the entire logo, not just the wording.

Text boxes give your travel logo design a modern feel.

If you’re about to open a high-end resort or a group of villas in Corsica, this might be up your alley. Or, consider using this tactic for a new restaurant in an art district somewhere.

The box creates a bold feel many travelers will appreciate. Give it a chance and consider your target audience as you work it in.

6. Microline Groups

Instead of the crisp edges of a text box, maybe you’ll appreciate the aesthetics of microlines.

Microlines are groups of small, repetitive lines. They typically flow in the same direction, although you can combine a few different groups of these in one logo.

The point is to create a flow.

These lines offer a stunning visual that’s hard to match with other design elements. They’re unique, intriguing, and just enough to catch the eye without being over-the-top.

Keep all your lines one color or add a bit more creativity and use a contrasting effect. If you can’t decide which way to go, think of the overall feeling of your brand.

One color expresses unity, stability, and power.

Multiple shades can be a hint of the fun, outgoing feel you’re trying to establish.

7. Overlays

Last but not least, don’t hit “save” on your travel logo design until you try an overlay.

Overlays are a way to bring two shapes or letters together. This doesn’t have to be a complicated look. In fact, it works best when the merge looks almost natural.

You can do an overlay with two or more elements of the same shape. The Olympic Games’ logo is probably the most well-known example of this.

Or, have some fun and try this out with different kinds of curves and lines.

Think of letters you can bring together to make your company name stand out. Maybe create a background for the name with various kinds of shapes merging into one.

Create Your Top-Notch Travel Logo Design

2018 is quickly approaching, which means you need to be on top of your travel logo in time for your brand launch.

Take your time while creating your logo, and be willing to take risks.

Even if you don’t end up liking the way one of these trends looks, there is bound to be a fit for you somewhere on the list. Go through each choice and see what works.

The result is sure to be a logo not many competitors will be able to stand up to.

Ready to get started?

Click here to create your custom travel logo design.

Branding matters. If your company doesn’t have a smart or memorable brand, you can end up underperforming and even falling apart. But building that brand can be tougher than it seems.

Even if you’ve already established a brand, companies change over time. Your company’s image 40 or even 4 years ago is not the same as your company’s brand today. Being able to adapt and transform is vital to your survival.

Luckily, there are some easy ways to use visual techniques to refresh your brand. Whether you need a new logo or think your consistency is falling apart, these tips can be incredibly helpful for your growth.

Before You Refresh Your Brand, Listen To Your Customers

You need to be careful when you refresh your brand. By definition, refreshing doesn’t mean a complete overhaul. It means seeing what works and building consistency based around that.

Updating for the modern world is a good thing. But some companies throw the baby out with the bathwater to build a total overhaul.

It can be hard to tell whether or not this is what you’re doing. But you can check, and one of the most effective ways to pull that off is by asking around.

See what your customers like about your brand. And see what problems and challenges they find. Use this information to your advantage while refreshing.

Also look at who your customers are. If your brand attracts a large LGBT customer base, make sure that you work with them to create something totally unique.

Refresh, but do it cautiously and conservatively.

Look At Where Things Branch Off

Oftentimes, brands need to change because their message has grown inconsistent and muddled. If this problem is causing you to refresh your brand, there is hope.

You may find yourself with one aesthetic on a mobile app, and another on your website. And in your email marketing, you may find yourself face-to-face with a third image.

The best way to repair it is by taking account of these branching-off points. After examining them critically, you can work with them to build as much unity as you can.

If you find yourself with multiple points of departure, work from what they have in common. After this happens, you can make sure that each element of your company’s image has a unique value, but still maintains a connection to your original work.

This is good news because it means that you don’t need to rebuild your brand from scratch. Remember to emphasize simplicity during this undertaking.

Visually And In Terms Of Branding, What Works

When you’re designing a logo, it can be important to make sure that you stick with what works. This is true for both logo design and branding.

For basic logo design, one of the best thing that you can do is emphasize contrasting and effective colors. It can be easy to do this when you look at tools like the Sessions College color calculator.

You should also make sure that things stick your brand. Using bright orange in the branding for a funeral home probably would not be effective.

In terms of branding, this provides you with the perfect opportunity to connect your brand with your logo. This is particularly helpful if you have a visually inspiring name.

For instance, the financial services company Bonsai Finance is able to link a logo to both its name and purpose.

While they’ve managed to build a logo that resembles a tree, it also does this through an abstract and clean linear design. This trick tends to be more effective for financial companies.

If you have the opportunity to do something similar to your brand, it can be incredibly effective. But the most important thing is to look at how you can use what works to refresh your brand.

How Has Logo Design Changed?

One of the biggest reasons to refresh your brand logo is the fact that things have changed. A good logo today is not the same as a good logo twenty years ago, and that definitely isn’t the same as a good logo fifty years ago.

A good company can recognize these changes and make their own matching transformations. This doesn’t mean that you should completely throw out your current design.

But it does mean that you should look at the changes made to logo design in the past several years, and reform your logo to build a consistent yet evolving visual brand.

For a good example of this, look at the evolution of the Pepsi logo. Once you get to the 1970s, every version of it seems recognizable. Yet there have undoubtedly been some incredible changes made to preserve the brand.

Today’s logo fits post-recession minimalism. Comparatively, the 1990s and early 2000s embraced a more flashy form of branding.

Your logo can refresh your brand on a similar track. Because while it must remain consistent, it doesn’t have to be static.

Has Your Company’s Purpose Changed?

Finally, you should consider whether or not your company’s purpose or vision has changed. While this is unlikely, it is an important consideration.

For instance, if your client base has grown more affluent, you can refresh your brand to reflect that. If your company has grown more prestigious, you can communicate that through a logo.

Your brand can change entirely. If the purpose of your company has changed, you’ll probably need a more extreme brand overhaul to reflect who you are today.

Build A Logo Today

It’s a long process to refresh your brand. But the first step is making your new logo.

We offer a highly effective logo maker to help companies pull off a successful rebranding and refreshing. Don’t wait to take control, build your logo today.