Pepsi famously spent $1 million to create their latest logo, causing the design agency to produce a 27-page document to justify the cost.

On the flip side, Twitter bought their original logo from a stock image website for just $15.

What’s the lesson? You don’t need to spend a fortune on your security company logo. But you do need to make sure that it sticks with your audience.

You need your security company logo to communicate lots of things to your customers. You also want it to look like it cost a million bucks (whether it did or not).

Whether you’re sprucing up an old look or creating a brand new presence for a brand new company, you want to make a splash. Make sure you’re communicating the right things by checking off these five boxes.

1. Build Confidence

Most consumers know nothing about cybersecurity other than that they need it. When customers first look at your logo, they’re looking for reassurance. They need to be told that their credit card and personal information are going to be safe.

Customers need you to show confidence so that they can feel confident.

Use strong colors like red, blue or green. Let them know that you take their business seriously without saying much.

Using script fonts or anything that resembles something handwritten conveys a relaxed or amateurish feeling. You want to avoid this. Look at other logos for examples.

Avoid the kind of playfulness you see in multicolored logos like Google or more informal brands. Subtlety conveys confidence and this is the approach you should focus on.

Check out our tips on how to convey trust in your company logo.

2. Be Different

You should be spending time researching other companies in your field for inspiration. But you should also look outside your field for ideas on how to execute your security company logo.

Copying another brand with a more established authority shows a lack of confidence and a level of insecurity in your company.

See if you can stand out with just two colors or a few tones of one color. Ask friends, colleagues, and family members what they think. Tell them to be honest and make sure you’re open to the feedback they give.

The people around you are just as important an audience as anyone else. If they immediately tell you, “Your logo looks just like…”, take note of that. Find ways to avoid being a copycat.

3. Cutting-Edge and Modern

In the tech world, you need to show you’re on the cutting edge today and will be at that edge tomorrow and the next day. Digital trends change on a weekly basis, so you need to be ready for the next big change.

When you think of what’s cutting edge in cybersecurity, what do you think? Write down a list and add these to your list of characteristics you want to see in your logo.

Your cybersecurity logo will have to fit the general style of tech logos with modern fonts and design elements.

Look at the logo for SentelTech to see how subtlety can convey modern looks. They use different tones of blue that “secure” a central area while using font weights to separate and emphasize the word “Tech.”

While you have to be aware of trends, don’t rely on them too heavily. Trends will leave you behind as quickly as they appeared. Take trends into account, but remember that Windows managed to make trillions without changing their logo for 25 years.

4. Reliability

If there’s one thing your logo needs to tell customers, it’s that you’re never going to let them down. Like the many cybersecurity companies that have come before, you need to tell customers you won’t be unreliable when it comes to protecting their data.

In all honesty, you will have moments where you make mistakes. You will get customer complaints and negative reviews. You need to have a logo that tells customers that, despite any problems, you will stay steadfast and reliable.

Customers don’t give up the first time their favorite company makes a mistake. They’ll often give a company the benefit of the doubt if the customer service is strong and that company continues to project an aura of reliability.

Your security company logo needs to remind visitors of that.

You need to look unrelenting and loyal. You can take the approach of crafting a classic look. Find something that says, We’ve been here for a long time and we’ll still be here for a long time.

5. Toughness

The key component of cybersecurity is security. Using darker colors and muscular or metallic looks can convey the toughness that will attract your customers.

You don’t need to pick something as obvious as a lock or a bicep flexing behind your company name. But you should choose an image that can convey all that through the colors and font.

If your company aims to create an app, this will be all the more important. Lots of companies choose an animal like a stoic-looking eagle or dog. This image projects power and loyalty.

Some companies choose a shield to undergird the overall image of their logo. This is a way to remind your customers that security is your business and you take it seriously.

Take Your Time with Your Security Company Logo

With so many tropes and cliches out there in security logos, it can be hard to find something that says everything you want without coming across as too obvious.

Take some time crafting the logo you want. But also trust your gut. If something just looks right or wrong, sleep on it and see how you feel in the morning.

Still trying to figure out how you want your logo to look? Contact us for more tips on how to craft the best security company logo that fits your company.

How can you make your adult services company stand out from its competitors?

In this industry, the competition can be stiff. You need a quick way to show customers you’re the best source for what they’re looking for.

One way to bring more customers to your adult services company is to have an amazing logo.

In this industry, visuals are everything, yet logos often get overlooked. A great, sexy logo can tell customers exactly what they need to know about your business at first glance, such as that you’re a trustworthy or fun resource.

Ready to start designing an amazing logo for adult services? Read on to find out how!

1. Consider Color

Color is one of the first things people notice about a logo, and it’s one of the most important.

Every color says something. For an adult services company, consider using a color that’s traditionally associated with excitement in your logo, like red. However, this color is common in the industry, so you might also consider trying a different color that’s less expected.

Many logos incorporate multiple colors, which can be great. Just make sure that the logo will still look good in black-and-white, in case it needs to be viewed in grayscale by a customer at some point.

2. Use Double Entendres

Adult services can be a playful industry, and there’s no better way to create an amazing logo then to use a double entendre.

Try a logo that evokes a certain image that isn’t really there. For example, a peach can give an impression of certain sexy body parts, without actually being a scandalous logo at all.

Customers love a company that knows how to have fun. A double entendre logo doesn’t need to be elaborate to be effective – try to find something that people can “get” right away.

3. Be Completely Unique

Check out the competition and avoid having a logo that looks just like theirs. You’ll want to avoid industry cliches (unless you use them intentionally) and create a logo that’s entirely your own.

This helps customers remember exactly who you are, instead of confusing your company with another one. Logo trends will come and go, so don’t jump on board with the trend everyone else is using.

4. Say it With Lettering

Lettering always gives a certain impression.

Consider a logo in Comic Sans. This is probably the last font you would want to use for an adult services company – it looks unprofessional and even child-like.

Then, consider a logo in Times New Roman. It would look very professional, even stiff and formal. Also not what you want for an adult services company.

The best fonts will strike the right note for your customers. A swirly cursive script conveys romance, while a classic lettering style can give a sense of sophistication.

Of course, lettering isn’t always necessary for a logo, but it can be an important part of an amazing logo if you use it strategically.

To learn more about how text can give a certain impression, check out this post about how fonts come across in email.

5. Try Something Simple

Simple logos can be the easiest to remember. If you want a logo that will really stick with your customers, go the way of Apple or Nike with a simple, single-color image that is easy to reproduce.

Simple logos can also stand up over time better than some elaborate ones. Trends in color and design will come and go. The more basic your logo is, the easier it will be to keep it relevant for years to come.

6. Use Beautiful Symmetry

Many people are drawn to the symmetry of other people: it’s a huge factor in attraction.

You can use this to your advantage by creating an amazing logo that uses symmetry and balance to attract customers.

Use consistent, balanced proportions to make a visually pleasing logo. It doesn’t have to be perfectly symmetrical from side to side, but it should be balanced.

7. Try Negative Space

A logo with a hidden “secret” will excite your customers and get them interested in your company. Negative space is a great way to add a subtly hidden message to your logo.

The FedEx logo is famous for using negative space to create an arrow. This is a great choice for a shipping company since it implies speed and movement.

What kinds of things could you create using negative space for an adult services company? Get creative with it – you can give all kinds of naughty impressions using this technique.

8. Imply Action

Customers don’t usually seek out an adult services company because they want a boring, passive time. They’re looking for action and excitement – your logo should show that you can give that to them.

Of course, action won’t work for all logos. Some are more abstract or only have the name of your business in the perfect font – and that’s fine.

However, if your logo depicts something like a person or animal – something that could be pictured in action or still – consider going with an image that implies action.

Maybe you decide a leopard is the perfect animal for your adult services logo. Do you show the leopard laying down, or leaping into the air?

The latter is more likely to get attention from your customers.

9. Have a Great Story

If you can have a great story or meaning behind your logo, that gives you another great way to draw customers into your business.

No one wants to hear that a business chose a logo just because it looked cool or seemed like it would be effective – even though that’s often what happens.

Instead, if you choose a logo that has a deeper meaning, such as an ancient symbol with sexy connotations, you’ll have an interesting story that tells your customers you really know your stuff.

Where Can You Design an Amazing Logo?

Once you have the inspiration for an amazing logo, it’s time to do the design work.

You don’t need an elaborate setup to make a great logo for your adult services business. In fact, you can do logo design from the comfort of your own home.

Ready to get started? Visit our online logo maker today – it’s easy!

The most recent study on alternative medicine statistics in 2012 shows that 33.2 percent of U.S. adults use complementary health approaches.

That’s 1/3 of the population seeking out the help of holistic medicine practitioners in a variety of areas and specialties.

So it’s no wonder that designers are having to come up with new ways to make a holistic logo that stands out from the rest.

At the same time, the design of such a logo can’t make too big of a departure from the norm if it’s to deliver the right message.

All of this begs the question:

What Makes for An Effective Holistic Logo?

A well-designed logo can significantly influence the decision of someone who’s seeking out holistic medicine for the first time.

Here are some of the latest trends catching the eyes of would-be clients.

1. Avoiding Medically Cliche Colors

The medical field has traditionally stuck with the red and white as their go-to colors. That’s because red is the color associated with our most physical needs.

But as people turn to holistic medicine, they’re seeking more than just a focus on the physical.

So green is one of the predominant colors you’ll see in holistic logo design. It folds in the elements of the earth and denotes being rooted and grounded. It is the color of balance and growth.

Holistic medicine practitioners have also begun to add splashes of other colors too though – sometimes for a sense of playfulness in an otherwise overly serious industry.

2. Keeping it Simple

Some logo designers are moving away from color altogether. They’re using geometric shapes in black and white color palettes to create clean and crisp designs.

This makes sense, as simplicity has long been a go-to in many health and wellness logos. A logo that was designed twenty years ago can be easily replicated by taking a variation of the current symbol and juxtapose it with some bold typography.

It keeps the simplicity of the original design but gives it more staying power.

3. Ditching the Fonts

Holistic medicine aims to be a more personal approach to healing. So depending on the business, some holistic logo designers are swapping out stodgy fonts for handwriting instead.

Hand lettering adds a whimsical element to the logo design while giving it a unique quality that separates it from all of the others.

4. Employing the Power of Symbols

Professions have long used symbols in their logos. Lawyers use balances, while plumbers might have pipes that spell out their initials.

The following are some of the symbols holistic logo designers find to be effective:

• Trees
• Leaves
• Flowers (Lotus or other)
• Ancient symbols
• Spirals
• Hands/Feet
• Sunrises

Most of these symbols give the sense of rising up and out from something.

For example, the logo for A Better Today Recovery Services has a green leaf and an orange human shape – both simplified – stretching toward the sky from the brown earth.

It’s a simple yet powerful way to illustrate the freedom one experiences once they recover and heal. And this is what you want in a logo.

You Can Create Your Own Design!

It’s easier than you might think.

So if you’re a holistic medicine practitioner and you want to create the perfect logo that expresses the essence of your business, try our free online logo maker tool to start drawing up possible options.

And keep coming back to our site to learn more about how to take your branding to the next level.

You grew up wanting to help animals.

Now, after years of education, training, and work, you’re finally ready to start your own veterinary practice.

But did vet school prepare you for marketing?

Even a medical practice needs good public relations and branding. And it all starts with your most powerful marketing tool: Your logo.

Here are some tips to design a great vet logo.

Look Like a Vet

This first tip may seem obvious, but it’s important to keep in focus.

If you’re making a logo for a vet, it needs to look like a vet logo.

The best thing about good logos is that they can say a lot without saying anything.

You may want to include “Veterinary Clinic” or “Animal Hospital” somewhere on your logo. But when designing it, try to refrain from using these phrases until the end.

Challenge yourself to make a logo that shows rather than tells. Someone should see your icon and think, “That looks like a vet.”

What elements might you include? Well, animals, for one.

Dogs and cats are the most common pets and often both used in vet logos, such as the Marietta Vet Clinic. If you specialize in certain animals, such as horses, you should represent that in your logo.

You might also use some symbols of healthcare. A heart, the red cross, or the Rod of Asclepius are all common icons used to represent health centers.

Your logo should be somewhat playful because your business involves animals. But as a medical clinic, there’s a sense of seriousness as well. Try to balance professionalism with your love of animals in your logo.

Represent Where You’re From

Where is your clinic located? Can you tap into symbols of your region?

Every state and many cities have objects that represent them.

Florida and California are known for sunshine, beaches, and palm trees. Can you include these in your design?

Companies from the Lone Star State, Texas, might want to include a star on their logo.

Every pro sports team in Pittsburgh uses black and gold as colors, reflecting the city’s flag.

Finding a way to connect your brand to your area in your logo is valuable. It lets consumers know where you are without saying so. It also shows pride in your area and creates a special connection with your community.

Consider Usability

Your logo needs to be versatile. You’re going to use it in a variety of ways, and you need to consider all those ways when designing your logo.

Your vet logo appears on your website and social media pages. It’s on the signage outside your clinic and on the paper documents you give to patients. Television ads, billboards, and other marketing materials will feature the same logo that you put on shirts and office pens.

Will your logo work on all those mediums?

Your logo needs to be scalable. It can be blown up to large proportions or made very tiny without losing its substance.

Graphic Design

One key to this is to design it as a vector graphic. Vector graphics create shapes and lines based on algorithms. They thus don’t change in quality when you scale them up or down.

Raster graphics, in contrast, are made with small squares called pixels. They can look good at one size but become grainy and pixelated when scaled up. You want a logo that maintains its quality at all sizes.

Another key to scalability is the amount of detail. Logos with a lot of intricate detail can look amazing at certain sizes, but those details become muddied when shrunk down. Your detail actually works against you.

Material Reproduction

Something you should also consider what materials your logo will be reproduced on.

For example, you might want to put your logo on custom polo shirts for your staff to wear. Fine details and gradients don’t translate well to threading or screen printing.

Your logo might also be printed on documents without color ink. Does your logo design work well in black and white? If not, it’s a good idea to make some adjustments.

Be Strategic with Color

The colors you choose for your branding can have a deep effect on how people perceive your clinic.

Color is a popular area of study for both psychologists and marketers. Seeing certain colors can have a subliminal impact on someone’s emotions.

While personal experiences can adjust how colors impact an individual, analysts have found some general trends.

What colors might be good for your vet logo based on psychology?

• Green – Represents health and growth
• Blue – Represents trust and dependability
• White/Black/Gray – Represents balance and calmness

These aren’t hard and fast rules, but they’re something to keep in mind when designing.

Avoid Temporary Trends

Design trends come and go.

A particular typeface or use of color may become popular for a time. But, like in fashion, you need to be careful to not invest in a trend that won’t last long.

Some trends have a distinct reason for developing and might be more likely to stick around. For example, the minimalist logo design trend is a byproduct of the mobile age. Companies have to think of how their logo looks as a social media avatar or an app icon.

But other trends will pop up almost randomly, be popular for a few months or a year, and then die out.

Your logo needs to last. Changing your logo every few years isn’t ideal. Avoiding trends will make your vet logo more sustainable and enduring.

Represent Something Great

Ultimately, your logo is a mere representation of your vet clinic.

Your logo doesn’t pick up the phones or schedule appointments. Your logo doesn’t do checkups and perform procedures.

The most effective logos are the ones that represent great companies. It’s your work that instills trust in your clients, not your logo.

Start Designing Your Vet Logo

With these helpful tips, you have a great foundation to start building your brand.

Online Logo Maker gives you free digital design tools to make your own logo. Start designing your vet logo today!