With more than 8 million people taking a flight somewhere every day, there are people vacationing and traveling constantly. If you’re trying to compete in the tourism industry, you need to find new ways to brand your company. A few simple branding tips can set you apart from your competitors in an important way.

Here are five ways you could set yourself apart from everyone else in the tourism industry.

1. Be Authentic

When you’re starting a business, you need to deal with the fact that you’re the number one ambassador of your brand. If you’re unhappy or uncomfortable with being out in the public, it’s going to show. If you’re not 100% on board with an idea, people will know.

You need to love the idea of being a travel agent and take your position as the face of the brand seriously.

Use your personality as something to attract people to your company. Show off who you are and what you’re about on Instagram and people will want to go on tours with you for the chance of hanging with you. If you use yourself as one of the attractions for your brand, you get the added bonus of not having to hire another ambassador with also knowing yourself.

If your authentic excitement for tourism comes off in your social media and online profiles, you’ll attract an audience ready to line up for your business.

2. Stay On Message

Every brand needs to have a message and a guiding principle arguing for who they are and what they’re about. When it comes time to give an interview, meet a new client, or talk to a group, you need to always be consistent and on message. If you’re on social media and digital platforms, you need to have the same logo and the same message wherever you go.

It can take years for a brand to take off so don’t be surprised if you need to work hard and repeat your message tirelessly. People may need to see your name and your brand a few times before they’re completely sold on what you’re about.

Every brand on the planet has an ideal customer and an ideal audience. There’s one very specific type of person who your brand is perfect for, and that ideal audience may not be as easy to find as you think. When you stay consistent with your message, you can attract your ideal audience.

Once you’ve attracted them, they will remember you next time they want to travel. They’ll tell their friends how great you are and help to spread the word.

3. Stand Apart From Others

When it comes time to define your tourism business compared to other travel companies, you need to show your uniqueness. It’s essential to show ways that you can impact your clients in a unique way. Your method of doing this should focus on what sets you apart and not what makes you look like every other business.

Give your customers a reason that they should value your brand over others. Figure out what skill you have that other tourism companies don’t have or don’t have time to focus on.

Some tourism companies have a lot of information to offer on their site or while setting up their tour. They might be able to entertain their customers better than other companies by putting together packages that excite and inspire customers.

Think about what you love and what you want from your next tourist trip and offer that to your customers. It’ll be easier for you to communicate with your customers about something you sincerely care about than something you’re still learning about.

4. First Impressions Matter

Remember that in any business, you only get one chance to make a first impression. While you might later decide that you want to rebrand your tourism company, you can only really roll your brand out once. It takes years to build a clientele and if you want to pivot, you’ll have to do so without alienating customers.

If you’re not ready to roll out your brand, take a step back and critique what you want to change. You can’t constantly change your brand without confusing your clients or throwing off your potential clients.

Branding is as important as anything else in business and no changes or movements should be made lightly. Brand yourself once by doing so with a clear message of who you are with a guiding principle, look, and attitude that you’ll feel proud in good times and bad times.

5. Think Two Steps Ahead

Growth is important to any business. When you’re putting together a tourism business, focusing on New York City, Paris, and Jamaica might be the bread and butter of your approach. However, as times change, different cities will meet the needs of a growing audience.

If you’re going to show them Paris, make sure they discover more on your trip.

You need to be constantly looking out for new places your clients will enjoy. If people enjoy working with you once, they’ll want to work with you again, so long as you can always teach them something new.

Stay two steps ahead of your competition by thinking about where your brand will go over time.

Providing every customer with a gift is a great idea so long as you can sustain that cost. If you’ve got 30 clients now, that might not be a big deal. But with 100 clients, you might struggle to keep up with those growing costs.

If you see your competitors tweeting and promoting trips to an emerging locale like Juarez or Berlin, they might have a special deal cut there. Don’t try to compete with them in Berlin. Find your own Berlin deal somewhere where you have connections.

Branding Tips Require Execution

You could have all the smartest branding tips on the planet but they all come down to the unique way you execute them. Without proper execution, you won’t achieve what you want in the industry.

If you want your clients to understand your brand personality starting with your logo, follow our latest guide.

Especially in today’s increasingly digital world, you know that your law firm logo design needs to be able to turn heads, keep people on your website, and increase your brand recognition.

And while you have the legal knowledge to make any witness quake in their boots?

When it comes to creative and modern logo design for your law firm, you’re not as confident.

Don’t panic. Instead, read on.

In this post, we’re sharing with you six of the most important things that you need to take into consideration when dreaming up your law firm logo.

From making sure you have a legal logo that can stand the test of time to knowing when the time is right to work with a graphic designer, we’ll tell you what you need to know.

1. Keep it Classic

Especially if you’re designing a law firm logo, it’s essential that you stay away from trends.

While having a trendy logo might get you noticed?

Ask yourself if it’s really for the right reasons.

While a central image of a pink barrister’s wig for your all-female law firm or a drawing depicting a lawyer chasing an ambulance might get a few laughs?

Unprofessional images like this aren’t exactly going to win you new clients.

While these might be more extreme examples (at least, we hope they are) it’s just as important to steer clear of trendy fonts and the so-called “color of the year.”

Remember that, if you have to re-design your logo every year, it’s going to be tough for potential clients to keep track of your brand. Aim for a logo with a classic look.

Think bold, legible font that’s easy to resize for a variety of applications, from business cards to billboards. Additionally, when choosing a strong central image, go with something you know will never go out of style.

Columns, stars, the scales of justice, and even a drawing that uses your state’s seal in some way are all classic images for a law firm logo design.

Remember that it’s possible to create a sleek and modern logo design with the right formatting, a bespoke font, and a wise color selection. You don’t need to rely on cheap “gimmicks” in order to get your firm noticed.

2. Get Inspiration from Other Firms

So, now that you know more about what to avoid at all costs when you’re creating your law firm logo?

Let’s talk about how you can get inspiration from others when it comes to dreaming up the perfect design. The goal of conducting this sort of “competitor research” is just as much about knowing what works as it is about avoiding over-used images in your own design.

Look for common elements that you find attractive in a logo design.

Perhaps the words and images used in the design are well-balanced. You might notice that the color scheme of the logo is malleable enough to be used in other design aspects, like a law firm’s website.

For an example of how the colors of a law firm’s logo can inform other website design choices, check out the Finelli & Shaw website.

The black and yellow-gold “company colors” of the logo translate well to the yellow, black, and white design of the website as a whole.

Think about how your law firm logo’s colors, font, and other elements will work with the rest of your branding strategy.

3. Minimalism Is Best

Earlier in this post, we spoke about the importance of focusing on creating modern logos, while at the same time working to ensure that your design doesn’t become overly trendy.

But in addition to avoiding trends and hard-to-read fonts?

You also want to be certain that your design doesn’t look overcrowded. Just as you are with the cases you decide to take on, when it comes to your logo design, you’ll need to be selective.

If your law firm’s name is especially long, ask yourself if you need a central image at all. Is a drawing representing your firm worth running the risk of overcrowding your logo design? Is including one more color in your overall design scheme really as important as legibility?

And what about white space? Do you have enough of it?

White space can make your entire logo design pop, and also makes it possible for you to have more of a minimalist design. White space communicates to clients that you’re not desperate to get their attention.

It says that your law firm’s reputation — and its name alone — is strong enough to stand on its own.

4. Choose Your Colors Wisely

Let’s face it: for many people, the idea of a day in court is incredibly stressful.

Are the colors that you’ve chosen to make a part of your logo design actually stressing potential clients out even more than they already are?

This is where taking the time to learn a little bit about the psychology of color really comes in handy. For example, did you know that using red in your logo design can actually cause those who see it to experience an increase in their blood pressure levels?

Additionally, people have certain associations with specific colors.

If you’re an eco-friendly law firm, it would serve you well to use green, brown, or blue in your design. If you’re a corporate law firm, sticking with basic black and white may be your best bet.

5. Keep Images Active

So, you’ve decided to adopt a more modern logo design for your law firm.

Instead of more cliched and expected images that represent the legal profession, you’ve come up with something a bit more unique.

Before you commit to a final image?

Ask yourself whether or not the drawing you want to go with is an active design as opposed to a static one.

But what is active design?

Let’s look at the Apple logo as an example. The image isn’t of a whole apple. Instead, the brand’s central image is an apple that’s had a large bite taken out of it. The same with Twitter’s logo. It doesn’t show a bird balancing on a light pole. Instead, it shows a bird in flight.

Both of these either hint at a past action, or actually show the central image in some sort of movement.

This is much more compelling than a static, stamp-like design. So, make sure that you show a gavel coming down, as opposed to one just sitting on a desk somewhere.

6. When in Doubt, Ask a Professional

At the end of the day, the law is what you know, do, and love best.

No one expects you to be a creative logo designer on top of knowing the ins and outs of personal injury law in your state.

Part of wanting the best when it comes to your law firm’s branding and marketing strategy is knowing when it’s the right time to hand the reigns over to someone else.

For example, you might want to think about hiring a professional typographer to come up with a bespoke font for your logo. Then, you’ll have a font that you can use on your website and other promotional materials.

This gives your target market just one more way to recognize your brand.

You might also want to work with a local artist who can help you to come up with a unique and on-brand central image for your logo.

Hand drawn designs are an excellent way to embrace a modern logo design, without running the risk of coming across as too trendy. Plus, a drawing immediately sets your law firm apart from your competitors.

Don’t be like those other firms, all of whom are likely using an eerily similar stock image in their own logo designs.

Show your clients that you’re interested in going your own way.

Ready to Bring Your Law Firm Logo to Fruition?

We hope that you’ve found the law firm logo design tips in this article helpful.

Above all, we hope that you feel much more confident about either designing your legal logo yourself, or at least giving some serious input to the graphic designer you want to work with.

The best way to understand if you have a winning law firm logo on your hands?

Use our free online logo maker tool to compare different design options, colors, fonts, and images.

Still not sure that you’re ready to start creating your logo just yet?

Keep on reading our blog to get access to invaluable logo design tips. Let us help you to take your branding strategy to the next level, and to gain more clients as a result.

Are you considering launching your own fashion collection or clothing store? If so, you need to learn all about branding if you want your business to stand out from the rest.

Branding is more than just a logo. It’s about the stories you tell, the packaging you use, the quality of your items, and the connection you have with your customers.

Being unique in an oversaturated fashion world is challenging. But if you have an effective marketing strategy and a clear vision, you can compete with worldwide clothing brands.

Keep reading to discover what goes into successful fashion branding and how to implement it in your business.

What Will You Sell?

Rule No. 1 of how to build a clothing brand is to decide whether you’ll be selling ready-to-wear clothes or high-end fashion.

Do you have ambitions to become the hottest new fashion designer or are you happy to offer your creations to a wider audience?

Fashion clothing is about perceived value. Some people buy designer pieces as a status symbol and pay for the brand rather than the actual clothes. Others pay top dollar for haute couture because they feel the quality is higher.

On the other hand, fast fashion clothing brands cater to a crowd that wants to be trendy and doesn’t care about status or designer logos.

Narrow Down the Style

You can build a fashion brand in two ways: one is to design your own clothes for each season and then mass produce them. The other is to curate the best pieces from different manufacturers and sell them year-round.

Whichever you choose, you need to define the style you’ll be going for. Will you be selling classic, timeless pieces or modern, colorful, hip clothes? Are you selling all kinds of sportswear or are you exclusively focused on top-quality yoga pants?

Before you even start a brand, you need to narrow down the style you want to be known for. This is an essential part of your branding that’ll set you apart from your competitors.

Be Devoted to Quality

The most important factor in building a fashion brand is the clothing quality. If you want customers to stay loyal to your brand and tell their friends about it, you can’t compromise on quality.

This is especially true if you want to become a fashion designer with high-paying clients. Well-made clothes are more expensive because they last for years, and the customers get more value for their money.

The quality must be consistent throughout every piece you sell and cannot go down as soon as your business starts growing.

Pick a Name for Your Fashion Brand

When creating a fashion brand, you obviously have to pick a name. You can use your own full name or a variation of it, or think of something catchy and unique to represent your brand values.

Some of the biggest fashion and clothing brands have short, simple, easy-to-remember names. Bear this in mind when you think about the name of your business.

Create a Logo and Unique Packaging

A crucial step in building a clothing brand is creating a unique logo and packaging. This is the visual part of your branding and the first things your customers see when they come across your clothes.

Your logo should be true to your brand vision and represent who you are as a business. The packaging should contain the logo and reflect the experience you want to give to your customers.

Offer Outstanding Customer Service

Your customers are the only reason your brand exists, so you have to treat them with care and respect.

This means providing a smooth shopping experience, seamless returns, and most of all, treating them as a part of a community.

You can do this by sending them discount codes, gifts for their birthdays, loyalty programs, and special offers once in a while.

Use Effective Marketing Strategies

Another golden rule of “How to Build a Fashion Brand 101” is using effective marketing.

This doesn’t mean commercials, large billboards, and flyers. It means connecting to your customers on a deeper level and personalizing their shopping experience.

Show your customers how to style the clothes instead of just displaying a picture of the piece. Show the material up-close, from several perspectives, and in multiple colors.

Invite your customers to share how they wear the clothes and display the photos on your website and social media.

You can also send out newsletters with valuable content, have seasonal giveaways, and use influencers to promote your brand in front of new audiences.

Tell a Story with Your Brand

No matter what type of clothing you sell, you need to establish a gripping story around your brand.

You want customers to recognize your branding without even seeing your logo or packaging. Storytelling is an essential part of your marketing strategy. It’s applicable to everything from your website, product descriptions, emails, social media channels, and company vision.

Blogging is one of the best ways to raise awareness about your brand online and provide value to your customers. You can write about fashion, post lookbooks, talk about beauty, and company news.

To see how other companies use their blog to appeal to their customers, read more here.

Be a Trendsetter

One of the most iconic women in fashion, Coco Chanel, once said that “fashion changes, but style endures.”

Keeping up with the trends is a given in the fashion industry, but even more important is setting them. If you have a fashion brand and you want to make a statement, focus on originality instead of following everyone else.

Be the brand that helps people look and feel unique when wearing your clothes. Don’t settle for the same pieces everyone else is selling. If you want to stand out, be bold and do something nobody else thought of.

Now You Know How to Create Fashion Branding from Scratch

Launching a fashion business is no easy feat and it goes way beyond designing and selling clothes.

Creating a recognizable fashion brand is one of the main factors for the success of your business. Along with having a name, logo, and packaging, fashion branding is also about the stories you tell and your relationship with your customers.

For more branding inspiration and tips, check out our blog.

Need a logo for your business? Now you can create your own logo from scratch using our easy online logo maker.

As a managed service provider, you’re well aware of the fact that there’s a lot of confusion surrounding what your company has to offer other businesses.

Your job is to make life easier for businesses in a wide variety of industries by offering things like cloud-based web hosting services, general IT services, assistance with payroll and compliance, and much more.

Looking for a better way to instantly let leads know exactly what you have to offer?

The right cloud logo design can help to clear up any confusion when it comes to the specific services you provide.

So, what makes a strong cloud logo design?

Keep on reading this post to find out.

1. Minimalism Matters

The first thing that you need to keep in mind when you’re dreaming up your cloud logo design?

As a managed service provider, it’s your goal to increase the operating efficiency of the businesses you work with. You want to make it easier for them to find the files they need, and to ensure that they have a safe and secure space to both store and access their data.

What doesn’t communicate that?

A cluttered, over-the-top cloud logo design.

Especially in the world of cloud-based services, simplicity is key.

We strongly suggest using no more than three colors in your entire logo design — and less if you can help it. Your central image should be crisp, include lots of white space, and should be easy to replicate on a variety of surfaces.

Avoid anything that suggests digital clutter. This includes hard-to-read fonts, overly detailed images, and clashing colors. This will only hurt your business.

2. Avoid Cliches When Designing Logos with Clouds

As a primarily cloud-based business, we know that it can be a serious challenge to make sure that your leads know what you have to offer without creating a cloud logo that looks like a carbon copy of your competitors’.

While your logo will likely include some sort of cloud image, there are lots of ways that you can breathe new life into the design.

First of all, remember that you can place your text inside the cloud. You could also place images of gears, a computer desktop, or even a lock inside the cloud.

This helps to separate you from other businesses in your industry. It also suggests to customers that your cloud is a protective space for their data.

Avoid having raindrops or fog leaking from the cloud, as this can quickly call to mind security breaches and a loss of data.

You can also use unconventional colors for your cloud — in other words, there’s more to good design than blue cloud logos!

Use the psychology of color to help you decide on a hue that will best pique the interests of your target market.

Finally, if you’re ready to think outside the cloud image, try an interlocking shape of your own creation. Things like a three-dimensional box, an octagon, or even a circle will still hint at a sense of protection but will be a bit less common.

3. Aim For Visual Balance

Scalability is key in logo design — but so is ensuring that there’s a strong visual balance within all the elements of your design.

If you have a tagline, is it properly centered underneath your company name and central image? Is your central image in proper balance with the size of your font, or does it seem to overwhelm the entire design?

Discover more about how to create a logo design with the right visual balance by looking on the Jaguar PC website. First of all, their logo design uses two colors to ensure that the design is easy to read.

But we especially love the look of the “g,” which is unique enough to immediately imprint on the minds of potential customers. Plus, the orange hue of the logo communicates a sense of authority and dominance.

This design can also easily be adjusted when it comes to size and scale — so it will never end up looking cramped or cluttered.

This is the perfect example to draw inspiration from when creating your own design.

4. Keep It Current

Finally, especially in the world of managed service providers, your cloud logo needs to communicate to customers that you’re with the times.

The last thing that you want is for an outdated logo to make potential clients think that your services also haven’t been updated in a while.

When you’re designing your logo, make sure that it gives you opportunities to update the design in the future. Make sure updating doesn’t compromise your branding.

For example, think about how Apple consistently changes the color of its logo to account for trends and announce new products. What about how Google changes its homepage and font design to celebrate holidays?

Your logo design should possess the flexibility to be able to do the same.

Ready to Create the Perfect Cloud Logo?

We hope that this post has made it easy to understand the essential elements that a compelling cloud logo should contain.

Remember to focus on creating balance in your cloud logo design, and to ensure that your logo can be updated as your company grows.

Looking to dream up a few potential designs?

Use our simple logo design tool to make it happen.

Then, continue coming back to us for more invaluable design and branding advice that will help your managed service provider business to make it to the big leagues.

We can’t wait to see what you accomplish next.