Have you noticed a serious dip in the number of patients you’ve seen in the past year at your plastic surgery clinic?

When you speak to people at local events, do you often find that they’ve never heard of your business, or that they’ve already started working with another surgeon?

Or perhaps you’re starting your own clinic, and want to know how to make your mark in a new city.

Whatever the case, creating the perfect logo is an essential part of your branding strategy. But what does it take to dream up an effective, engaging, and creative one?

In this post, we’ll tell you everything you need to know about whipping up the perfect logo for your plastic surgery clinic. We’ll cover typography, how to choose the central image, and much more.

Avoid Looking Overdone

You’ve seen what can happen when someone takes things a little too far when it comes to plastic surgery.

You don’t want the logo of your plastic surgery clinic to look overdone, either. As with surgery itself, a few minor, natural touches are usually best.

Initially, you might think that to set your design apart from your competition, you need to think big. You may want to choose several different colors, create a detailed central image, and use a loopy, over-the-top font.

That’ll get their attention, right?

It certainly will. But like the socialite that just couldn’t say no to one more injectable, it will cause heads to turn for all the wrong reasons.

Stick to a maximum of two colors when it comes to your logo design.

Keep your font clean and simple, much like a traditional doctor’s office would. This helps you to communicate a sense of professionalism, and it will also make it much easier for you to resize your logo to fit on social media profiles, business cards, and in print ads.

This brings us to our next point…

Image Is Everything

As the owner of a plastic surgery clinic, you know all too well that, like it or not, looks matter.

The same goes for your logo.

It can be tough to select a central image that communicates exactly what you do, but doesn’t overwhelm or seriously lack creativity.

So, how can you make the right choice when it comes to your central image? As we’ve mentioned before, subtly is as important in logo design as it is in the results you give your patients.

For a little inspiration, take a look at the logo at the top of the Atlanta Face and Body facelift page. Dr. Whitaker has turned the ampersand (AKA the “&” symbol) into a smooth, elegant, and long-lined young woman. She’s even added two arms to help the retouched ampersand to strike a “look at me” pose!

In addition to the creative element, what especially works here is the sense of discretion in the design. You know that many of your patients work hard to keep people from figuring out they’ve had a few nips and tucks along the way.

This logo design could just as easily be for a relaxing day spa as it might be for a plastic surgery clinic.

Focus on the Font

Another way you can create a logo for your plastic surgery clinic that builds brand recognition?

By choosing the right font.

Of course, it goes without saying that readability is incredibly important here. However, it’s far from the only thing that matters.

These days, typography is just as important — if not more so — than the images and colors you choose to include in your logo.

It helps you to communicate the central message of your brand, but it also helps you to reach out to your niche market. For example, is your plastic surgery especially beloved for its mommy makeovers? If so, choose an easy-to-read, clear font that’s perfect for people who are constantly on-the-go.

Or maybe the bulk of your clientele are the well-heeled residents of your city, the names that always pop up in the “social events” section of your local paper. If so, you might want to choose a scripted, elegant font that calls to mind an invitation to a fancy dinner party.

Looking for a way to really take your typography over the top?

In today’s world, it’s very popular for businesses within all types of industries to have a bespoke, customized font created just for them. Not only is it a wonderful way to connect with local artists (and maybe drop off a few of your business cards in the process.)

It will also help to set your practice apart from your competitors, who are still using one of the most overused fonts of all time.

Have a Logo Consultation

Before anyone goes under the knife, you always meet with them for a consultation. In it, you discuss what they want to have done, manage their expectations, and identify any potential problems they might run into along the way.

You should do the same when it comes to your logo design.

While it might be easier to settle on the first design you create, we urge you to think bigger and better. Meet with your team, or even poll your followers on social media and decide between several designs.

If you don’t want to hire a professional to design your central image, you can even make it a contest, with the winner of the best design getting a cash prize or a discount for one of your best treatments.

Create the Perfect Logo for Your Plastic Surgery Clinic

Remember, when you’re creating the logo for your plastic surgery clinic, you need to keep it subtle, keep it readable, and keep it on brand.

Now that you’re ready to give your current logo a bit of a facelift, or to create a new design from scratch, where can you go to flex your design muscles?

Spend some time on our website and blog to access hundreds of articles that will help you to fine-tune your design and learn how to use your logo to market your clinic.

Then, when you’re ready, use our free online logo maker tool to create several different design options.

In the new year, give your logo — and your branding strategy — the makeover it needs.

You’ve spent years dreaming about creating the perfect shoe brand.

You’ve been obsessed with sneakers for as long as you can remember, and you’re totally willing to wait hours in line for the latest offering from your favorite brand to drop.

You’ve invested the money, drawn up some killer designs, and you’ve even found the perfect retail location.

With all of that work, the last thing in the world you want is for your shoe brand to end up like Bella Hadid’s epic fail of a sneaker interview.

To avoid all that embarrassment, start by thinking about your shoe brand logos. But why exactly does your logo matter, and how can you design it?

Read on to find out.

Shoe Brand Logos Specify Your Niche

While it might be tempting to market your shoes to as broad of an audience as possible, it’s not exactly a secret that today’s shoe game is more competitive than ever.

Especially thanks to the rise of street style, both men and women are paying more attention to what they put on their feet. Yes, you’ll have a larger target market. However, that target market still needs to be within a specific niche if you want to be successful.

One of the best ways to connect with that specific market?

Through the designs, colors, and even typographical style of your shoe brand logos.

For example, take a look at the logo of British-based brand Rachel Simpson bridal shoes. Their logo is a minimalist, loopy handwriting script — the kind that you might see on a wedding or bridal shower invitation. Their logo is feminine, elegant, and timeless — just like every bride wants to be on her wedding day.

In contrast, take a look at the logo of the iconic skateboarding shoe brand, Vans.

Their signature extended “V” reminds buyers of the perfect shape of a half-pipe and the long lines, often banisters or walls, that skaters love to ride down. Additionally, the squiggly line logo often seen on many of their best-selling shoes calls to mind the precarious nature of skateboarding on rough terrain.

Both of these brands make it entirely clear the kinds of shoes they offer — strappy heeled sandals and durable, street-smart sneakers — thanks to their logos.

Logos Build Brand Recognition

You’re a young brand — which means that if you want to succeed, you’ll need to get serious about your branding strategy right out of the gate.

Your logo is one of the best, not to mention the most effective, ways to do just that.

Your logo is the first step in your overall branding strategy. If you don’t have that, then it will be incredibly difficult for your target market to recognize your shoes when they see them on the street or on their favorite fashion blogger on social media.

Your shoe brand logos will also help you to build a more consistent presence both online and in person. Make sure you put your logo on all your social media accounts and even put your logo in the same place on the actual design of your shoe.

Try unexpected logo placement to help you stand out, like the sole or even the laces of your shoes! As an added bonus, this will also lend a cleaner feel to the tags and pictures that your clients upload of your shoes on their social media accounts.

They Give Your Shoes A Luxury Feel

Unless you’ve been living under a rock, then you know that the past few seasons in fashion have been all about logos and graphic tees.

Logos are a quick way to take your brand from no-name to the one that everyone’s talking about — and has to have. Logos help other people to draw conclusions about a person’s style, income level, interests, and even lend an air of exclusivity.

You already want your customers to feel like they’re ahead of the game when it comes to style.

A logo makes them feel like they have the shoe that everyone else wishes they could wear. It’s as much of a fashion statement as the color of a shoe and the height of its heel.

Don’t be afraid, especially at the start of your marketing efforts, to put your logo anywhere and everywhere you can. Again, this is a great way to be consistent with your overall branding.

If you’re more street style focused, then tag street signs in your neighborhood with bumper stickers featuring your logo. Elegant, glam shoes more your niche? If so, print your logo on the side of a tote bag, and use them in lieu of more traditional shopping bags.

Ready To Start Designing The Best Shoe Brand Logos?

So, is your shoe brand more street-style, more prom-friendly, or does it cater to businessmen and women who need to look sharp in the office?

No matter what you have to offer, or what your dream client looks like, you need to make sure that your shoe’s logo makes a connection with your target market as soon as possible.

Feeling inspired and ready to design thanks to this post?

Let us help you take your logo design out of your head and onto your shoes.

Use our free online logo maker tool to dream up several possible designs. Once you’ve settled on the perfect one, start building up hype around your shoe brand by releasing an Instagram or social media post relating to that logo every day.

Reveal a hint about your choice, like font or color, every day, until you, at last, reveal the logo in all its glory.

For more epic logo tips and tricks you can use in 2018, check out our website to ensure that your logo is as fresh as your kicks.

Last year financial satisfaction hit a 24-year high in the United States. With the stock market in great shape and more income for investing there has never been a better time to grow your financial company.

For branding purposes, a financial logo can communicate the strengths of your experience and create a bigger customer base. The old adage that a picture is worth a thousand words comes into play when designing a logo.

When done properly your financial company logo will stand out and catch the eye. What’s more, it will help your company stand out from the competition.

Here are 5 ideas to make your logo the best for your brand:

1. Understand Your Brand Strategy

The first ideas for a logo design begin close to home. It is important you understand your brand and strategy to create a logo to reflect your goals.

If you cater to a specific clientele, type of investment, or geographic location, you may want to incorporate these ideas into your logo.

2. Study What Works for Your Financial Logo

Taking a look at the competition can be a big help when designing a logo. Too many newcomers to graphic design get overwhelmed when they look at winning designs though.

They think, “all the great ideas are taken” when they study good examples. The truth is, there are unlimited possibilities when creating a great logo design.

A firm like FutureAdvisor depends on a combination of lines, colors, and perspective to carry their branding to new and existing clients. Your firm can use existing ideas and change them to fit the unique qualities of your company.

Don’t feel limited by logo examples in finance either. Winning logos in every market sector might inspire your new design.

3. Animal Themes

One of the benefits of using animals is that they already connotate ideas for any audience. A lion may convey being king of the jungle while an eagle can soar above the landscape and bring perspective.

Wouldn’t you consider an advisor who has an “eagle eye” to help you see more clearly?

4. Symbolic Graphics

As with animals, there are a great many logos that depend on symbols to carry the message about a brand. Money and wealth are often associated with financial services and can be used to attract clients.

But it’s important to think out of the box. You may want to convey stability or creativity. Younger investors may respond better to the imagery of going fast or being revolutionary.

5. Colors and Lines

There are no limits to creating a great logo design. While a pyramid can symbolize stability and tradition, it can also be tilted, warped, and cracked in a design.

Taking a traditional design and altering with bold colors or dramatic lines is a good way to bring the best of both worlds.

Get the Help You Need

In every case, it’s important to experiment and find the graphic that works for you. Online Logo Maker can help.

Use our tutorial now to discover how easy it is to create a financial logo that looks great and attracts new business.

The use of logos on a website, or really anywhere in the world, plays an important part in company branding.

Your website is the perfect place to showcase your logo. But if you don’t know how to use a logo or where to put them, you could miss out on attracting new customers.

Want to know how to utilize your logo the right way on your website? After you read this post, you’ll have a website you’ll be proud of.

Let’s get into it.

A Guide to the Proper Use of Logos

Logos and symbols play an important role in brand recognition and identity. If you don’t think that logos are important, think about some of the popular images you’re exposed to every day.

Think about how iconic McDonald’s golden arches or the white cursive on a bottle of coke is. Those images resonate with you because companies have strategically been using their logo correctly for years.

You may not be as big as McDonald’s or Coca-Cola, but you can follow these simple tips to get the most out of your logo when you put it on your website.

Keep the Look Consistent

There’s a reason why some companies have thick notebooks full of notes on how to properly use logos.

Logos are designed to build brand identity and recognition with people. This is why it’s important to make sure that you pick one logo, and stick to it.

The only times your logo should change should be when you’re resizing it so it can look good on a website or social media. Don’t experiment too much with different colors or fonts. Keep everything simple and recognizable.

Sometimes there may be exceptions to this rule. You may want to add a small awareness ribbon to the corner of your logo if you’re supporting a cause or may want to add a touch of red and green for the holidays.

Despite these special occasions, make sure your logo looks the same when it’s on your website.

Keep Placement Consistent

When you’re designing a website, people should be able to tell where your logo is going to appear.

Once again, consistency is important when it comes to the proper use of logos online.

Having logos appear randomly on the page is a poor website design practice. You don’t want people to have to hunt for the logo if they want to see it.

If your logo appears in the top right corner of the website on the home page, it should appear in the top right corner of every page. The consistency helps improve brand awareness and makes the design of the website look cleaner.

Make It Work for You

If you really want to make the most of the use of logos on your website, don’t just make it a plain image.

Your logo could also be a button that links people to other places on your website. Many people choose to have the logo link people back to the homepage.

Other people like to get creative with what their logo can link to. Some have the logo link to the contact us page instead of the home page, and others treat it like a fun easter egg you can click on and find pictures and other items.

Go Center for “Print” Look

Is your website a blog, or do you post a lot of information and current events? Are you a fan of print media and want your site to look like a magazine or newspaper?

Instead of placing your logo on the top left or righthand corner, consider placing it in the center at the top of your website.

Take a moment to look at websites like the New York Times, Washington Post, Vogue, or Wired. They all started off as print newspapers or magazines, and they all have their logo in the top center of their website.

Logos that are placed in the center of a website evoke a newspaper-like look. It mimics the masthead you’d see in a traditional newspaper. If you want to give your site some authority, go for the center placement.

Remember Its Purpose

A logo is supposed to help with branding and become a way for people to identify your business, but it’s not the main attraction of the website.

Don’t make the logo take up too much space or look too flashy or loud. People are on your website to learn about your business, not look at your logo.

Incorporate other visuals into your website. Don’t forget about adding pictures, video, and other visual elements to make your website standout. And also be sure to fill it with some excellent copy.

Keep Everything on Theme

Your website should compliment your logo. The layout themes and colors should look great with the logo, and help bring attention to it subtly.

Take time to think about the kind of colors your logo has, and what colors would best compliment them on your website.

This website does an excellent job of incorporating logo colors into the site’s colors. The green, blue, and white in the logo are reflected in the green mountains, blue sky, and white clouds of the first image you see.

Have Different Options

Branding is important when you’re on your own website, but what happens when you’re being promoted on a website you don’t own? You could be writing a guest post for a blog, or simply have an advertising partnership with a different business.

To ensure the best use of logos on other websites, have different sizes and file types of your logo ready to send out.

This will ensure that your logo looks great on whatever website it’s featured on.

Wrapping Up

Getting the use of logos right on your website can be easy if you follow key rules. As long as you stay consistent and remember its purpose, you can’t go wrong.

Do you want to learn more about creating logos? Check out our post on how to choose the right font for your logo.

If you have experience working in web design or have tips for our readers, be sure to tell us about it in the comments section!