Your AV company is in the business of communicating through images and sound, so why is your logo so generic?

There’s a reason why top global companies spend millions on logos. It only takes a few seconds to form a first impression of a logo and as little as five impressions to secure brand loyalty.

With only a few seconds to impress, what do you do? Ditch the stock logos and think like your favorite brands!

Let’s take a look at five more reasons to leverage logo customization.

Color Boosts Brand Recognition by 80%

Your AV company has to stand out in a sea of competition. But something as simple as color can increase recognition by as much as 80%.

Your logo plays a vital role in leveraging color in brand strategy, but you can’t just throw paint on a canvas and see what sticks. Color and mood are inextricably linked. Ask yourself, what do you want customers to feel about your brand?

As an AV company, consider the psychological impact of the following colors:

“Welcoming” light blue, as seen in logos from Walmart and Airbnb.

Purple conveys both calmness and creativity, which you can see from Yahoo! and Hallmark’s logo.

Red elicits a sense of urgency, which makes it perfect for CNN, CVS, and YouTube.

Yellow stimulates the mind and elicits a sense of optimism, as you can see in the famous Shell logo, Best Buy, and National Geographic.

The color white represents wholeness, completeness, and feelings of hope, as leveraged by Atema Partners, Adidas, Apple, and ABC.

Don’t miss an opportunity by treating your logo colors like an afterthought. Let’s dig in more into the true value of brand recognition.

Brand Recognition Starts Young

Going without a decent logo can have more consequences than you think. An ill-conceived logo can completely misrepresent your business. Just ask Pepsi and the 2012 Olympic Games.

But a compelling logo can help turn a new brand into a household name, like Apple, Nike, and The Walt Disney Company. And more recently, Twitter, Slack, Uber, and Netflix. And kids play a much bigger role than you ever would have thought.

Studies show that brand loyalty is established as early as six years old. In fact, more than 90% of children surveyed can correctly match brands to their logos. This means if kids absorb your logo at a young age they’re more likely to be customers as adults.

95% of Purchase Decisions Are Subconscious

Need another powerful reason for a custom logo? Consumers may have less power over their purchases than you think. This comes down to the power of the subconscious mind.

What does these mean for your logo? Everything.

Harvard Business school professor, Gerald Zaltman, found that 95% of purchase decisions are dictated by the subconscious mind. According to Zaltman, your senses help guide your subconscious mind, and there’s no better way to evoke positive emotion than with an effective logo.

An AV company, in particular, can look to Zaltman’s communication industry example. Aside from color and shape, Zaltman found that purchases are also linked to tactile experiences. That’s why the look of “finishing” and “sheen” are particularly effective in audiovisual logos.

You may not be able to control your customers’ subconscious mind, but leveraging the psychology of design does give you an advantage.

Logos Communicate Who You Are

Consumers hate mixed messages. Does your logo clearly represent what your AV company is really about? You need visual impact to clearly communicate your values and principles with little to no words.

That’s what an effective logo brings to the table. Through your logo, you can tell the world what kind of AV company you have. Do you want to appeal to high-end clientele or consumers who want discount AV services?

The best way to truly tell if your logo communicates with your target base is through focus groups, test audiences, user testing, and surveys. This will let you know whether you’re ready to launch or go back to the drawing board.

Logos Give Your AV Company Credibility

A poor quality logo screams ‘unprofessional’, but a complicated logo can be just as bad. So how can you stand out without taking a chance on logo design?

Truth is, a simple and clean logo design is often the most credible. Just look at Google, Apple, Nike, Microsoft, and Spotify. Four prolific companies with simple logos and colors.

What does this mean? Editing matters. Forget crazy gimmicks and make sure your logo is clear, professional, and relevant. This will help you establish your AV brand in the industry.

Here are a few more ways to establish credibility and trustworthiness in logo design:

• Pick a logo symbol that’s relevant to AV
• Keep it versatile
• Choose a modern font
• Use capital letters
• Use a strong shape like a triangle

Of course, this means quality matters. But don’t hire a logo designer just yet. Learn how to create and customize your own AV company logo with this quick and easy design guide.

Get Started

You know why you need a custom logo, now it’s time to give your AV company a design that matches its mission.

Time is of the essence in business, so start brainstorming your logo now to improve your company’s brand recognition, consumer perception, and credibility in the industry.

Make sure to bookmark these tips and tricks and check back often for the latest in AV logo design.

With over 2 million real estate agents in the United States, the competition is fierce. It’s more important than ever to set yourself apart from every other real estate agent around.

Which is why branding is so important. Part of an effective branding strategy is having a logo so clients can easily recognize you.

But you need to make sure your logo is unique. Here are some great real estate logo ideas to help get you started.

1. Use Color

When you’re looking for real estate logo ideas, what colors you want to use should be the first thing you think about. Colors are extremely important as each color conveys a different meaning.

Don’t go overboard on using colors. Too much and it will be confusing to people. You want to choose one or two colors that represent your brand best.

Try not to use colors that are trendy. Your goal is to create a logo that has lasting power.

It’s also possible to make a huge splash just by using black and white images.

2. Think of Symbols Outside the Home

When people think of real estate logo ideas, most think of using a house or some type of a dwelling. Except, that’s not really very memorable.

Instead, try using a symbol that might stick in people’s minds a bit longer. Geometric shapes would work well for the real estate industry.

Another way is to use images from nature to still convey a homey feeling without using an actual home. You could also use symbols from within the home as well.

Get creative and use symbols that symbolize who you are as a brand.

3. Make it Timeless

Your goal for creating real estate logo ideas is to find something that will stand the test of time. While certain trending ideas are useful, you don’t want to have to come back two years later and create something new.

Rather, try to find a logo that can be tweaked if it needs to be updated. The Quaker Oats brand has been using a Quaker on their cereal for over a century.

When they finally did some updates, it actually took them years of careful crafting before they made the changes.

4. Stick With Your Name

There are two options for real estate log ideas when you use your name. You can use your initials and design a really great monogram logo.

It’s perfect for people who either have very long names or difficult names to pronounce. You can also get creative with the various types of fonts and sizes that are available.

You can choose to use the monogram and another symbol or just use the monogram itself.

You can also choose to use your full name. Again, there are a variety of font styles and sizes you can use.

The best part is that your name will never go out of fashion. If in the future, you do need to make some updated changes, a new font can give you a whole new updated look.

If you do decide to go with a monogram or use your full name, make sure you’re fully committed to using your name for the rest of your career. Meaning, if you get married and take the other person’s name, you’d have to change your logo and branding strategies.

5. Make Your Real Estate Logo Ideas Fun

Buying or selling property is stressful for owners and buyers. Which is why it’s a good idea to create real estate logo ideas that are fun.

If part of your brand is that you make finding a dream home a fun and inspiring experience, then use symbols or artwork that show off your fun side.

Nike uses a swirl for their logo. It has nothing to do with running or shoes. But it does leave a lasting impression on people.

6. Keep It Simple

Whatever you do, keep your real estate logo ideas simple. Do not overcomplicate it.

You’re trying to gain a positive first impression with people. You do not want to confuse clients.

Sometimes you’ll see a company doing an advertising campaign that’s so outside the box that it leaves the viewer confused. That doesn’t help boost sales.

Instead, be creative but keep it simple.

7. Use a Slogan

A great slogan is one avenue you can take for your real estate logo ideas. A slogan is memorable and will always be attached to you.

Take the slogan, “looking out for your next move.” It has two meanings and is memorable. When a client is looking at Boise ID homes for sale, they now know who to call first.

Don’t make the slogan too long or complicated. A simple sentence that’s memorable and witty is enough.

8. Most the Most Out of Negative Space

The information on your logo doesn’t need to take up the entire space. Instead, leave some room for negative space.

You can actually do a lot with negative space. Take the FedEx logo, for instance.

Their use of negative space is so ingenious that most people don’t even realize they’re seeing an arrow in the “Ex” part of FedEx. Hidden images are fun and creative.

It’s subtle, yet powerful.

Negative space also forces the eye to be drawn to whatever is there. You could create a very simple logo with so much negative space that people have no option but to see your logo.

9. Active Versus Passive

Real estate agents are extremely busy. You’re always on the go.

Your real estate logo ideas can incorporate your active lifestyle into your brand. A bird in flight can show that someone is on the move.

You could even use a photo of a home that looks like it’s in motion.

You might also consider using a passive type of logo. That would convey that once you sell a home, the resident is there forever.

Make Your Free Logo Now

Don’t wait to set yourself apart from your competition. Get started making a new logo for yourself now.

It’s easy to get started. Check our tutorial that shows you how to create your own logo.

Are your design desires deeper than your pockets? You’ll be glad to know you can create your own logo for way less than you’d pay a professional.

Online logo creators have made it easy for designers and non-designers alike to create stunning logos. Simple drag and drop tools take no skill to master. Best of all, you can design your logo for free and only pay for it if you’re happy with it.

This means you can get the logo of your dreams at a fraction of the cost of a professional artist.

The only limit is your own creativity.

Ready to get started? These five simple steps will help you create your own logo in minutes.

Peruse Logo Design Trends

Just like fashion and home decor, logo design trends evolve, too.

While you may want a timeless style, you likely won’t have the same logo for the entire life of your business. You want your logo to match the times to let people know you’re paying attention to what’s current.

The logo you create won’t necessarily look the same in five years as it does today. Companies are continually altering their logos to keep up with design trends.

Apple, Facebook, Twitter, and Coca-Cola regularly release new, slightly tweaked versions of their logo without affecting the overall design.

Some companies, like BP and Marriott, performed complete overhauls on their logos.

When creating your initial logo, go with what’s hot right now. You can always tweak it as trends change.

Consider the Psychology of Logo Design

There’s an entire psychology behind logo design that can help you create the right image.

Shapes, colors, and fonts play a huge role in shaping how others will perceive your logo.

Shape

There are three main types of shapes in logo design: organic, geometric, and abstract.

Organic shapes assume the form of an identifiable object, like a house or a leaf. Geometric refers to triangles, circles, squares, and the like. And abstract shapes do not define any predefined parameters.

Most logos have a combination of two or more of these elements.

Circles, ellipses, and general roundness promote a sense of community and partnerships.

Rectangles and squares represent professionalism and efficiency. In some cases, these shapes can ward off potential clients by creating a standoffish vibe.

Triangles promote power and balance. Spirals are fun and inspiring. Straight lines are bold and masculine while curved lines are softer and more feminine.

Take these things into consideration when deciding what shapes will best build your brand image.

Color

The significance of color in logo design runs as deep as that of shapes.

It affects how your audience views your brand. When combined with the right shapes, your logo can go a long way in promoting the right image.

For example, red is energizing and passionate. Yellow is fun and friendly. Blue is calm and professional and is the most popular color in logo design.

Take care to research the meaning behind color before you create your own logo. You want to take every opportunity to let your logo speak for your brand.

Font

The shape and style of your font can reflect a strong brand.

For example, do you want skinny letters or bold font? Script or straight? Does a handwritten style fit your brand, or perhaps a typewriter-style font?

You should choose a font that’s easy to read, but also one that fits your brand style. Using an online tool to create your own logo gives you access to lots of font choices.

Think About Where Your Logo Will Appear

How do you plan to use your logo? Will it appear on your website and other digital content? Do you plan to print it on business cards or marketing materials, like these banners or signs?

Logos can look different depending on how and where they’re used.

For example, a logo with tiny details or a gradient looks great on the screen, but those details likely won’t translate when printed on a business card.

Explore Other Logos to Get Inspired

You want your logo to be unlike any other, but that doesn’t mean you can’t garner a little inspiration from other companies.

FedEx, Amazon, and Apple have some of the most inspiring logo design elements. Look closely at the space between the “e” and the “x” and you’ll notice a hidden right-pointing arrow.

The arrow in the Amazon logo points from the letter A to the Z, reflecting the notion that they truly carry everything.

And Apple’s stem is actually the “bite” that’s been taken out of the apple.

These small nuances are easily overlooked, but they do make an inspirational impact. They prove thought, creativity, and professionalism went into the design process.

Even if you’re not a designer, you can still find these moments of creativity. All you need is a little inspiration and experimentation.

Use Free Online Software to Create Your Own Logo

Having a general idea of what you want before you start designing can save you hours at the drawing board.

Now that you’ve considered things like shape, color, trends, and what other companies have done, it’s time to create your own logo.

Tools like OnlineLogoMaker make it easy to get a simple yet powerful design. The clean interface lets you focus on your logo rather than dozens of tools and menus.

Using an online logo maker rather than standard design software has its benefits. For starters, you have a suite of images, fonts, and templates built in. This helps keep your final cost low.

In addition, you can see what your logo looks like on a business card before you finalize your design.

Once you’re satisfied with your logo, simply purchase it and download it to your computer.

Then start using it!

In Closing

Online tools and design help make it easy to channel your inner artist to create your own logo.

With a little time and imagination, you’ll have a logo you’ll be proud to show off.

Check out our online logo maker for free and start creating the logo your business deserves.

The cooling and heating industry isn’t exactly the most glamorous type of business out there. Nonetheless, it is a necessary tool for homes and commercial properties.

If you have experience within HVAC companies yourself, you know these facts better than anyone. What you might not have as much knowledge about is logo design.

Logos and other creative tools are crucial to the success of any HVAC company. This is what makes you stand out from the crowd and get the attention of potential customers.

Luckily, making a logo isn’t rocket science.

Here are a few ideas to kick-start your HVAC company’s creative process.

1. Use Bold Colors

Nothing says “hey, look at me” like the use of a strong color contrast. This catches the eye of users who come across your logo on various digital and print mediums.

Bold colors can work well on a website, a social media post, a business card, a company shirt, billboards, and much more. You just have to know how to balance each shade when you’re creating the logo.

Begin in black and white to establish your foundation.

From there, add company colors to make sure your logo is well-branded. Then, see if you can turn one of your brand colors into a bolder shade, or if you can add a touch of another color entirely to make your logo pop.

2. Create a Unique Shape

Instead of using color to compete against the logos of other HVAC companies, try playing with different shapes.

There are many ways to incorporate a funky shape into a logo. You can set everything up in a circular design, a diamond orientation, or even something completely abstract.

The choice is up to you, and remember, your logo doesn’t have to be the exact representation of a certain shape. Feel free to go outside the lines a bit and see what happens.

3. Add a Hidden Message

While you’re combing colors and shapes, think if there’s any way you can create something entirely your own. Major companies like FedEx and McDonald’s have been able to do it with their iconic logo designs.

There’s no reason you can’t add a unique twist to your logo, too.

Think of the values your company holds itself to and the benefit of HVAC as a whole. Maybe highlight your specialty in AC maintenance or commercial installations.

Either way, focus on sending a message to users that will be memorable.

4. Stick with the Basics

If you’d rather not bend over backward to make your logo, you don’t have to. Just make sure it is something that is professional, beautiful, and sharp. That is the true key to making a logo timeless.

Take a look at what other HVAC companies are doing. Pay attention to the HVAC symbols they use and brainstorm how you can work something like that into your logo.

Logo design isn’t always a task of reinventing the wheel. You do have to make sure, though, that you aren’t just copying another logo you like.

5. Get to the Point

Sometimes, the best logo for your brand is as simple as the company name. This is the easiest way to create something unique, since no other HVAC company has the same title.

Take it a step further by finding the best possible font for your logo. Add a touch of color or a small, special symbol to wrap it all up.

Make a Logo That Sets You Apart from Other HVAC Companies

Logo design can be simple or a bit of a process. You may have a burst of inspiration or spend some time going back and forth until you get your design just right.

But, in order to create a beautiful logo, you have to get started!

Click here to create your very own HVAC logo.