5 Gorgeous Label and Logo Fonts
Posted on March 21, 2018 by Logo Design Tips and Tricks
There’s no denying the appeal of a great logo.
Think of some of the most iconic logos for today’s biggest brands. They don’t only benefit from having great design. They also use quality fonts.
Your business font is a vital part of branding and should be consistent in packaging. You need to find a font that will make your brand stand out while also making it easy to read for the consumer.
Are you looking to create your own logo? Check out these gorgeous label and logo fonts that stand out in the crowd. Read on to learn more.
1. Garamond
No list of best logo fonts is complete without a reference to Garamond.
Garamond is a group of serif typefaces since the 16th century. They first gained popularity from texts and hardcover books.
Today, Garamond remains one of the most used typefaces in the world. They add a touch of sophistication and professionalism, which make them a great logo font.
You might recognize Garamond from Apple’s logo. The combination of an elegant typeface and playful design made it an iconic piece of branding.
2. Bodoni
Have you ever seen the logo for Armani? What about Calvin Klein or Vogue?
Bodoni is a popular logo font for upscale brands. This longstanding typeface combines thick and thin letters to create bold and daring logos. It’s a favorite of the fashion industry.
You can use Bodoni to create an eye-catching and visually appealing logo.
3. Futura
There’s no shortage of brands with Futura in their logo.
You’ll see Futura in advertisements for everything from Volkswagen to FedEx. This sans-serif typeface creates a modern yet playful look.
Why go with Futura? For one, it helps create a strong brand identity. The lettering customizes to create modern and easily recognizable brands.
Futura is also widely used in print advertising. You can print out your Futura logo with custom roll labels.
4. Helvetica
You’re probably familiar with the name Helvetica.
Countless brands use this typeface in their logos. You’ll recognize this sans-serif typeface in logos for American Airlines, Ducati, Harley-Davidson, JC Penney, and more.
Helvetica may be a staple in the advertising world, but it’s still relatively new. Swiss designer Max Miedinger created this type family in the 1950s.
Helvetica is widely used thanks to it simple yet creative design. It also creates a sense of comfort and familiarity since it is in the logos of countless brands.
5. Proxima Nova
Proxima Nova may be the newest font on this list. But that doesn’t mean it’s any less impressive.
Proxima Nova had a meteoric rise since its inception in 2005. Over 25,000 websites use this font.
You’ll recognize this font in logos for big brands like Twitter and Spotify. It’s a modern and fun typeface for any brand. This is a great option if you’re looking to go digital or appeal to a younger audience.
More Logo Fonts
The right logo font makes all the difference. Use this guide to create the best logo for your brand.
Are you looking to create your own logo? We can help. Check out our free logo maker today.
4 Tips for Creating Great Medical Center Logos
Posted on March 21, 2018 by Logo Design Tips and Tricks
Unhappy with your practice’s current logo design?
Feel like your logo looks like every other hospital, pharmacy, or medical professional’s office in your neighborhood?
Do you know that you need to make a change to your medical center logos, but aren’t quite sure what that change should look like?
Don’t panic – we’re here to help you.
In this post, we’ll tell you a few of the most important elements you need to consider in your medical center logos. Then, we’ll let you know where you can go to create several potential logo designs.
Read on to learn how to create logos that reinforce your brand message, differentiate you from your competition, and make an emotional connection with your target market.
1. Consider the Central Image
One of the most important things to consider when it comes to creating strong medical center logos?
The central image of your design.
This image will help you build your brand recognition, connect with your target market almost instantly, and, above all, make it clear the specific type of medical services you offer.
This last point is especially crucial.
While, yes, things like a stethoscope, a red cross, or even a drawing of a medication bottle communicate some kind of medical service, these images don’t do a lot to make it clear exactly the kinds of services and specializations you provide.
For example, if you’re a cardiologist, then you might want to make a logo that incorporates a heart rate monitor into your design. If you specialize in pediatric medicine, include children in your logo, and use lots of bright colors in your design.
Above all, your central image should illustrate the kinds of patients you see and should make the specifics of your practice clear.
Not only do stereotypical images fail to set your practice apart from the competition, they also do nothing to give your market any kind of information. Think bigger, and be better.
2. Choose Colors Carefully
Once you’ve decided on your central image, you’ll then need to start thinking about the colors you want to include in your design.
For best results, we recommend sticking to a minimum of two colors and a maximum of about four.
Yes, being bright and bold will help you to stand out – but if your medical center logos look like the page of a child’s coloring book, you’ll stand out for all the wrong reasons.
Plus, keep in mind that color psychology will also play an important role in your design. If you provide natural and holistic services, you may want to go with greens and blues. If you offer emergency services, red and white will make that clear and create an emotional response in your target market.
Above all, the colors you choose to include in your logo design should be consistent with the rest of your branding.
For example, take a look at look at the website for this alcohol rehab center.
They’ve focused their entire website design on the colors blue and white, to help to keep website visitors calm and focused. The text of their website is also white, which is further emphasized by the blue background of the page.
The writing in their logo is consistent, in the same white color, as is their design – a soothing, wound shape like an elongated spiral. This design and the color scheme is consistent with the services they set out to provide.
3. Don’t Neglect the Size
Once you’ve chosen the colors and the central image you’d like to use, it can sometimes feel like your medical center logos are complete.
However, there are still a few more things you need to consider.
One of the most important?
The size not only of the logo as a whole but all of the elements within it.
Think about how many different places that logo is going to be displayed. It may be on physical signage outside of your practice. It might be on your business cards, your social media accounts, printed in a newspaper, or even on the back of the jersey of that local sports team you sponsor.
When you’re creating your design, it’s up to you to ensure that, in any size, your logo images and text are clear, easy-to-read, and don’t end up looking like a Monet painting.
Don’t overcrowd your logo design, include too many words, or create several smaller images. Instead, go for a sleek design that tells your consumers you don’t need all the bells and whistles to get noticed.
4. Typography as a Branding Strategy
We’ve also discussed the importance of choosing the right colors when it comes to your medical center logos.
Now, let’s quickly discuss how the right font can influence buying decisions, build your center’s brand recognition, and help you to connect with your target market faster than ever.
Of course, the most crucial thing to keep in mind is legibility. As with the image you choose, your font choice will still need to be readable in many different forms.
But your font can also reinforce your overall brand and set you apart from the competition. If you’re an eye doctor, use the same font that’s used on eye test charts. If you work with children, you could choose a font that looks like it’s been written by a child (though is still legible, of course).
Your font matters, so don’t be afraid to take a risk.
Ready to Design a Few Medical Center Logos?
One final thing to keep in mind regarding logo design?
You probably won’t get it right the first time.
To come up with several different logo design options that you can let your patients, your employees, and your target market vote on, use our free online logo maker tool.
Still need a little more advice on how to design the most effective logo possible?
Be sure to check out our blog for access to the latest tips and trends when it comes to logo design.
We can’t wait to help you strengthen your brand with a new logo.
How to Create a Logo for Your Mechanic Website
Posted on March 21, 2018 by Logo Design Tips and Tricks
For many companies, the logo is an essential, memorable part of their brand. From Apple’s apple logo to Allstate’s “good hands” logo, you tend to associate these brands with the logo, and it makes them more memorable. If you want your business to be successful, you’ll need to create a logo that will push you forward.
There is no perfect way to create a logo. Many famous logos come from random inspiration. Others are very simple while still being effective. Here are a few tips on how to create a logo for your mechanic website.
1. Determine a Type of Logo
There are various different types of logos, from font-based logos that focus on company names to abstract graphic logos like Nike’s famous swoosh. For many mechanic websites, the ideal logo is a combination of both.
This combination will usually include a car or some aspect of mechanics, such as gears or a wrench, as well as the name of the company. This type of logo is a no-brainer and one can never go wrong with it.
2. Think About Color Scheme
Colors can have a dramatic effect on a person’s mood and how we perceive certain objects. Companies know this, and use their color scheme in their logos to convince us to purchase their products. For example, many banks use blue in their logos to portray trust and stability.
When choosing a color scheme for your logo, you will want to figure out what type of message you’re trying to convey. Will you go with a reliable brown color or a harmonious green color scheme? Either way, you’ll want to figure that out sooner rather than later, as it will be the base of your logo.
3. Think About What You Do Best
When creating your logo, you’ll want to consider what your business’ specialty is. Are you known for fixing up luxury cars? You might want to consider including an Audi in your logo. Is your customer service the best in town? Consider including a mechanic to represent you.
Wherever it is that you feel your business is strongest, you will want your logo to focus on that. Customers will be able to make the mental connection in their head and understand what your company stands for.
4. Understand the Competition
In every aspect of your business, you’ll want to know where your competition is doing well and where it is lacking. Logo design is no exception. As you start to create your logo, make sure you identify where your competition is succeeding and what its shortcomings are.
By improving on the success of your competition and avoiding their same shortcomings, you will have the best logo in your local market. This will, inevitably, draw more customers and ensure more success.
Are You Ready to Create a Logo?
If you need help creating a logo for your mechanic website, look no further. Once you’ve figured out what you want to capitalize on and what kind of color scheme and message you want to deliver, a professional can help take you all the way.
Check out our online logo maker to get started on making the logo that will set you apart from your competition for good.
5 Ideas for Medical Logo Design Inspiration
Posted on March 21, 2018 by Logo Design Tips and Tricks
Renowned designer Milton Glaser talks about the necessity for good design. “To design is to communicate clearly, by whatever means you can control or master,” says Glaser.
This is as true of medical logo design as any other branded asset.
Medical logo design is incredibly important to help your brand stand out from the competition. It’s a sign of originality and authenticity, which are two of the most significant factors in helping your business to stand out.
There’s no such thing as a plug-and-play graphic design. Every medical logo design is going to be different. That’s because every medical practice is different.
There are some universal design principles that you can apply to your brand’s visual identity, however.
Here are 5 ideas for your medical logo design to get you started.
5 Ideas For Your Medical Logo Design
The rules of design change as fast as the industries they represent. There will always be a new fad or gimmick to chase. Spending your time on time-honored designed principles is a better use of your energy and resources, as a result.
Here are a few classic design principles to help you find the best medical logo design for your practice or medical product.
Idea #1: Develop A Business Plan
It goes without saying, but you should spend a bit of time doing a classic business analysis before launching your even thinking about your medical logo. Your intended audience will greatly impact your medical logo design. So will your niche or industry.
Working in a highly technological field? Think about incorporating a pixelated logo to convey your technical savvy. Going into holistic health? Perhaps you might want to use the color green and some naturalistic imagery.
Idea #2: Investigate The Competition
Clarifying your brand identity should give you an idea of which direction your design is headed. Now it’s time to do some market research. After all, there are lots of medical logos in the marketplace.
The pharmaceutical industry in the United States alone is worth $450 billion annually. That’s a lot of competition.
One of the main reasons for market research is to make your brand unique. You can learn from your competition, as well. Spend some time researching the most common colors and typefaces for medical logos. These will serve as your building blocks to spin into your own custom medical logo.
Tip #3: Define Your Mood
Your logo is the first chance to broadcast the feeling you’re trying to associate with your brand. Do you want that to be calming? Or are you looking for more of an exciting image?
Think of the way things are often branded to market them towards men. Men tend to be reluctant towards anything soft or introspective. They also gravitate towards action-based aesthetics that help them feel confident and in control.
If you were designing a medical logo for a men’s product, a cotton candy pink logo with lots of flowers might not be your best bet. A little firecracker burst to give a pyrotechnic pop to your branding might be just the ticket, though.
The goal would be a little different if you’re designing a logo for a medical publication, as another example. This medical logo would need to convey authority and trust. Perhaps a pen crossed with a stethoscope might fit the bill?
A familiarity with symbolism in visual culture will serve you well when designing your logo. Visual elements are loaded with meaning. Make sure that you do some research that the symbolism is the same in other cultures if you’re working internationally, however.
Tip #4: Simplify
Your design is coming along and now it is time to refine your efforts. You likely have some ideas for typography and color design after doing your market research. You also have some design elements to convey the feeling of your brand.
Now it’s time to break these down into a memorable, iconic form. A great logo is unforgettable. It will stick with the audience from first glance and linger with them for years.
Think of the Nike Swoosh, for instance. It’s one of the most recognizable logos of the last 100 years. It’s also a glorified checkmark.
Or think about the iconic Apple logo? The first Macintosh’s featured a rainbow-hued Apple icon. Later iterations simplified the logo down to a single, solid color.
Simpler designs are easier to remember. They also convey the most important aspects of your medical practice, quickly and efficiently. Look at the colorful, stylized M of Muse Treatment‘s logo, as an example
Idea #5: Perform Market Testing
The greatest graphic design wasn’t created overnight. Nor was it created in a vacuum. Major corporations tend to have extensive marketing departments and overflowing budgets to test their designs.
You might be obsessed with your new medical logo but that doesn’t mean your customers will be. You’ve got to test the waters. Your visual branding is for the public, after all.
That’s not to say you need to spend a mint on market testing. Even running your medical logo by a few trusted friends with good taste and some design knowledge can be a major added bonus.
Market testing can actually save you money in the long run. Imagine if you had a bunch of merchandise printed with a logo nobody likes? That money would be down the drain.
You could possibly use your social media networks for some informal market testing, as well.
You could host a competition for your social media followers asking them to give you feedback on different logos. The hashtag campaign could make for some free publicity as one more additional benefit!
Ready To Design A Logo For Your Medical Business?
The rules for design are always changing. So are the tools that we have at our disposal. It’s possible for independent business owners to make world-class logos for their medical businesses if you know what you’re doing.
Your brand is unique. You have the vision to share with the world. Your logo will let the rest of the world what that vision is.
Get started with our free online logo maker today!