Does your company plan on using a flag? Flags are great promotional tools. There’s a reason why nations use flags. Flags are memorable and offer a great physical promotional tool.

Your company logo printed on a flag will attract new customers and will increase your brand awareness. But your efforts will pay off more when using effective flag design.

Do you need to learn a thing or two about flag designs? Creating an eye-catching flag is easy when you know the right tricks. Here are tips and tricks for effective flag design using your company logo.

Be Diverse

Anyone can relate to flags. Flags are created for social causes, for entertainment and for other industries.

Since you’re using a flag as a promotional tool, try and appeal to everyone. If you plan on using more than just your logo, go for an image or slogan that’s universal.

Niche flags will only attract a specific group. Unless your company specifically wants to attract a niche group, this can ruin your marketing.

For example, a USA flag with patriotic colors and an American-based message will only attract American customers.

If you work in the domestic American market, this shouldn’t be an issue. But international businesses may experience problems.

Always Keep It Simple

Images are worth a thousand words, and flags are no exception. So keep your flag design simple.

Most businesses only use their logo or slogan. Color schemes should be simple, such as solid colors or any color that compliments your business logo design. Make sure your logo font is easy to read.

You have a small space to work with. Lots of design and impact can clutter the flag.

Your Flag Shape Can Be Unique

Do you still want a catching flag design? Stand out with a unique flag shape.

There’s no reason to only use a square or a rectangle. Triangles, octagons, and arrows all make great flag shapes. You can also collaborate with a flag designer and create unique shapes.

Remember Distance and Movement

Flags are usually seen from a distance. What looks great up close may not look great from far away. Keep your flag simple with a large logo and solid background.

In addition, find the perfect spot for your flag. If your building is too large, display the flags on a windowsill or even on the ground.

Your flag will likely be displayed high and outside. The wind will cause it to move. Make sure your design looks catching while the flag is moving.

To best test your flag, place your flag in different areas to ensure your flag is convincing.

Now You Know Effective Flag Designs

It’s hard to stay relevant with physical promotional items, but flags never falter.

Unless you’re an expert at flag designs, choosing the best flag for your company can be difficult. As long as your logo is printed and you choose an effective background, you can ensure better brand visibility.

For more design tips, use different flag shapes, stay vague, and keep distance and movement in mind.

Do you need to create a company logo? Use our logo maker.

Are you struggling to select the right font for a vape shop logo?

Do you feel like you can’t strike the right balance between professionalism and a font that appeals to your target market?

If so, then you need to read on.

In this post, we’ll tell you everything that you need to know to understand how to choose the most effective font designs for logos.

From legibility to branding, by the end of it, we’re confident that you’ll make the competition vanish in a puff of smoke — or really, a vape cloud.

1. Focus on Legibility

When you’re in the process of choosing the font for a vape shop logo, there’s one aspect that’s far more important than anything else.

That’s the overall legibility of the font that you select.

In other words, focus on fonts that are easy to read, whether from far away or close up. We know that, when you’re choosing fonts, it can be tempting to go for a design that’s attention-getting and outside of the box.

While that’s a great way to turn your target markets’ heads, they might be turning your way for the wrong reason. Remember that, if people can’t clearly read the name of your shop, then all of your logo design work will be for nothing.

A font that’s hard to read also doesn’t do much to further the sense of professionalism surrounding your brand.

You should also focus on choosing fonts that don’t lose their legibility when you resize your logo. You may need to shrink your logo down to a much smaller size so it can fit on social media profile pictures or business cards.

Always ensure that your brand’s name can still be read.

What can you do to make your brand’s name pop out even further, especially when you’ve had to seriously shrink your logo?

We suggest choosing a bright and bold color to print your brand’s name in. Things like neon greens, shocking pink, or even white against a black backdrop will all help make your brand’s name pop.

2. Consider Having Your Own Font Created

The best for logo text when it comes to designing the right look for your vape shop logo?

One that no one else has.

Especially in recent years, branding has become the single most important aspect of logo design. You need to do everything you can to set your vape shop apart from the competition and make a quick connection with your target market.

So, how can you make that happen in a space as small as a store logo?

By having your own, unique font created for your brand. People quickly associate a specific typography with a brand, which will lead to faster brand recognition than ever before.

For example, think about the loopy red writing of the Coca-Cola name or the luxurious and sleek black capital block letters of the fashion house Chanel. Even the famous Disney “D” shows you just how powerful a font can be.

These are all things that you need to emulate in your own design.

3. Less Is More

Unless you’ve been living under a rock, you know that minimalism is one of the hottest design trends of the moment — and with good reason.

However, many people fall into the trap of wanting to create a logo font and design that says as much as possible in a small space.

You might feel the desire to put images and symbols inside your block letters. You might want to make each letter a different color. You might even want to create a logo design that uses multiple colors.

However, this isn’t what you should go with if you want to give the impression of a professional logo font.

Remember that primary colors are always the most effective, as is a simple and clean typography.

4. Learn from Others

Do you feel like you’re still struggling to choose the best fonts for logos?

If so, then one of the best ways to make the right design decision is to take a look at how other vape shops have pulled it off.

One of the most popular ways that vaping companies can make it clear what they offer and stand out from the crowd?

By choosing vape clouds in the shape of letters for their fonts. Many brands also embrace the pun of the vape “pen” by having it write out their brand name within the logo design.

In other cases, brands work to embrace the simplicity that we referenced above.

For example, take a look at the Vape in the Box logo.

Its simple white lettering is perfectly offset by a bright teal background. The brand has chosen block letters, which are easy to read even from far away. The brand’s logo can also be shortened to simply the word “Vape” for smaller icons like social media profile pictures.

Ready to Choose the Best Font for a Vape Shop Logo?

We hope that this post has helped you to better understand how to choose the best font for a vape shop logo.

Remember to keep things simple, to focus on legibility, and to ensure that you’ve thought about how your font choice relates to your brand as a whole.

Of course, we know that sometimes, you need to try several different fonts and designs out to see which one you like best.

Be sure to use our online logo maker tool to help you make the right choice.

Looking for additional logo design and branding advice?

Keep checking back with our blog to learn how to make the latest design trends work for your brand.

When you are trying to grow your business and your brand, one of the biggest sticking points can be your logo. When you are designing the perfect logo, you want it to send the right message about your company, your brand and what you stand for.

You thought it was all in the picture, the logo design and the wording, which it is. But you didn’t consider how important the color scheme was.

Your logo color scheme can be one of the most important aspects of your logo. Your colors tell a story about your brand that people pick up subconsciously in the brain.

Great, so you need to pick the right colors for your logo.

But there’s a problem.

What are the right colors? What do the different colors mean? What are your colors saying about your business?

This article will guide you through the whole process.

Let’s begin.

What Your Color Scheme Say’s About Your Business

Your brand’s logo is one of the most important aspects of your business. What many people don’t realize when they start to design their logos and branding is that color schemes send a message.

When picking the colors you’ll represent your business with; you should be thinking about what message your logo color scheme is sending to your audience. Color increases brand recognition by up to 80%.

It’s important to think about your branding when designing a logo. 90% of all purchasing decisions customers make subconsciously. That means it’s vital for your company to choose a color scheme that evokes positive emotions.

Picking Your Logo Color Scheme

When you look at branding, the colors you choose can have a powerful effect on your customers. Color is both emotional and practical and can make a big difference to what people feel when they look at your logo.

As always, just because something is true doesn’t mean it’s easy to figure out for yourself. So how do you go about picking the right colors for your business?

Well first, you should understand the symbolism and psychology behind colors. There’s a lot of logo design trends in 2018, but it should all start with color.

Let’s explore some of the things you should be looking out for when picking your logo color scheme.

The Meaning of Colors

What’s in a color? A lot apparently. Colors you pick for your brand and logo can have a subconscious and psychological effect on your customers.

Let’s look at some of the most popular color choices and see what message they send to customers.

Red – Think Passion, Danger, Energy & Excitement

Red is a color you’ll see pop up in logos all throughout the business world. The color red has a lot of varied associations.

In your logo, you’ll find that using red is a powerful way to pack a punch. It’s also known to be a color that reveals desire and passion.

It’s no surprise that brands like Ferrari run with the color red in their logo. Everything about the company revolves around passion, power, danger, fire and to some even sexuality.

The color red can mean bring out a lot of subconscious feelings:

• Red can evoke strong emotion
• It encourages appetite
• Red increases intensity and passion
• The red rose even symbolizes love
• In marketing, it can increase the heart rate
• It can create urgency in sale posters
• Companies use red for impulsive shoppers

Companies like Netflix, McDonald’s, Kelloggs, YouTube, Coca-Cola & Target are all big lovers of the color red in their branding.

Blue – Trustworthy, Calming, Depressed & Highly Communicative

Blue is one of the most universally used colors out of all of the color palette options. You’ll find blue to be a highly versatile color that can communicate a lot of different feelings to your customers.

If your company is looking to give off the impression of reliability, trust, and great communication, then blue might be for you. You only need to look at some of the largest communication companies in the world such as Facebook, Twitter, and Samsung to see that this is true.

The color blue is also considered a calming and peaceful. often associated with the ocean and the sky. Remember though that the emotional feeling of ‘being blue’ refers to depression and sadness.

Here are some of the emotions that blue can subconsciously evoke:

• People associate blue with water and peace
• It’s most preferred by men
• It curbs your appetite
• It’s thought of as a cold color
• Blue gives the perception of consistency through life
• It increases productivity
• It’s the most used color in offices
• In marketing, blue’s considered non-invasive and productive
• It creates a sense of security and trust in your brand

You’ll find some big corporate companies like Facebook, Twitter, Pepsi, Ford, Dell, Walmart and Skype that all use blue in their logos and branding.

Yellow – Optimistic, Cheerful, Happy & Playful

Yellow, also known as the color of sunshine is one of the more fun and playful colors. Adding this color into your branding mix can give your customers a smile.

It’s also one of the most noticable colors, which is why you see yellow used in street signs. It sends out messages of joy, friendship, and energy.

Yellow has associations with mental clarity and intelligence. You’ll also find yellow used in cautionary situations like life jackets, hazardous areas and even in cautioning tape.

Here are some of the emotions that yellow can send your brain subconsciously:

• Yellow can increase cheerfulness
• It’s a warming color
• Can cause fatigue on the eyes
• Stimulates your brains processes
• Stimulates the nervous system
• Yellow can encourage communication
• In marketing yellow can represent optimism and youth
• It’s used to grab customers attention in windows

You can find yellow in company logos such as Ikea, Nikon, Cat, Sprint, McDonald’s, Best Buy and Denny’s.

Which Logo Color Scheme Suits Your Companies Message?

There’s a lot of different choices when picking your logo color scheme. The three main primary colors, red, yellow and blue are some of the most used across all industries.

Deciding on the right color can make a huge difference in the message you are sending to your customers.

Logo design is vital for every business. Your logo is the first piece of imagery your customers look at and is their tool for identifying your brand.

Most businesses stress over several logo aspects: the font, the design, etc. But few businesses stress over a major detail: color.

Color can make a person feel different ways.

If you want your customers to convey a certain feeling, research color psychology. This is key when creating a logo for a food company; you want your customers feeling hungry, happy, and satisfied.

If you’re creating a food logo design, here’s a look at each color and what it entails. Here’s your guide to choosing the best color for your logo.

Red

Red is one of the most diverse colors in color psychology. Red conveys passion but it also conveys dominance and strength. When someone looks at the color red, they feel very strong emotions. But these emotions can lead to hunger.

Admit it: you love food. For lots of people, food is their passion. Hunger is a dominating emotion, which represents red’s dominating influence.

Red is a popular logo design choice because the color attracts attention. When you see a glimpse of red hue, you become interested in the logo.

Red also has powerful physical effects. This includes increased metabolism and blood pressure. For food logo design, looking at red imagery can boost your appetite!

Orange

Lots of food and beverage companies use orange in their logo. That’s because orange reminds you of hunger and thirst. When you see the color orange, you think of a refreshing tangerine or a delicious sweet potato.

Orange is also a vivid color. Like red, you naturally gravitate toward the color orange.

But rather than convey dominance and passion, orange conveys warmth and comfort.

Compare orange to a homecooked meal and red is scarfing down a burger. This is why lots of restaurants use orange in their logo.

Cooks are especially prone to the color orange. Orange ignites creativity — and who better to indulge in the creativity of food than a cook? If you create kitchen utensils, orange is a great color to use in your logo.

But there are issues when using orange as a logo. Different print media display orange differently; this includes on the web, on paper, and on television. If you want to use orange in your logo, discuss your options with a graphic designer.

Yellow

There are two colors that food brands commonly use for their logos: red and yellow. Red was mentioned, but now it’s yellow’s time to shine. Yellow is an intense color, therefore it attracts intense emotions.

Yellow is beneficial because it’s attention-grabbing and conveys feelings of happiness. Yellow also represents food attributes: the sun helps food grow and delicious foods such as corn and lemons are yellow.

Like orange, yellow can be rough on logos. If you decide to use yellow in your food logo design, combine yellow with another color. Yellow is hard on the eyes and is difficult to read.

When mixed with a dark color such as black, yellow help brighten up the design.

Green

If you have an eco-friendly, vegan or humane food brand, green is the color you should choose. In this modern day, green is all about the earth. When someone looks at the color green, they feel a sense of joy and satisfaction.

But make sure you discuss your green logo with a graphic designer. Green is a powerful color; therefore, certain shades can seem unappetizing.

Blue

Blue is the epitome of a cool tone. This color activates relaxation and serenity. Not exactly a color you want to use in your food logo design.

But some logos look great with blue. For example, blue does great with seafood. Fish come from the ocean, which is blue. Therefore, blue is fitting. But if you run a farm, a blue logo won’t match as well.

Purple and Violet

Purple is one of the most difficult colors to use with food logo design. This color is another cool tone, which is always difficult in food industries. Purple also conveys imagination and spirituality, which aren’t very appetizing emotions.

Like green, purple is great for food brands with humane value. Purple activates your psychic senses and your morality. It helps you become a humanitarian and ignites compassion.

While a fully purple logo won’t convey much strength, adding purple hues will make your logo more powerful.

Black and White

If logo designers are unsure of which colors to choose, they go with black. Do you wonder why the little black dress is a wardrobe staple? Black looks good on everyone and is perfect for any occasion.

This idea applies to logo design. Black is legible, always makes the perfect font color, and can be used as an outline for an image.

But there are times when your logo is placed on a dark image. Therefore, have the same logo available in white.

While both colors aren’t “food-friendly,” you can easily draw an outline of a food-inspired image.

Brown

Browns are often used for eco-friendly food brands and farms. Brown signifies the earth; it’s wholesome and natural. When someone looks at the color brown, they think of the soil that grows their food.

But brown can also be unappetizing. If you use brown, combine other colors such as green and yellow for an earthy feel.

But foodies also associate chocolate with another food source: chocolate. If you make chocolate, dark brown or brown-black is always appropriate for chocolatiers.

Pink

Pink doesn’t invoke feelings such as hunger but can work in food logo design.

Pink represents femininity, love, and understanding. But pink also reminds us of some tasty treats: cotton candy, bubblegum, and even strawberry flavors all have a pink color.

If you’re in the sweets business, a pink logo will activate a sweet tooth.

Time to Use These Yummy Colors for Food Logo Design

When you promote your food brand, you want your customers feeling their taste buds go wild.

Pictures and videos of food do the trick, but you can activate this sense with your company’s logo. The secret to this effect is choosing the right color.

If you can’t decide which color to use, a designer can point you in the right direction. Or, you can make your logo online. Get started here.