Consistent brand presentation increases revenue by up to 23%. The star of your brand: your logo. With numbers like that, you want to ensure your logo design is on point. But with so many law firm logos to research, how can you know where to start? We have you covered.

Here are 5 details found in excellent law firm logos.

1. Sleek Typography

The best logo in the world can be let down by bad typography. This is why all the best digital agency designers make sure to prioritize their use of type.

When designing your logo you want to ensure your font choice reflects the look and feel of your firm. You should also take care that your layout is up to scratch. There’s nothing worse than an otherwise serviceable logo with terrible kerning.

2. Savvy Use of Symbolism

Symbols are shorthand for otherwise complex ideas. They let us communicate a lot of information in very simple ways. Savvy use of symbols in your logo design is a great way to pack a lot of information into an otherwise simple design.

All the best legal logos make use of symbolism. Whether a cleverly placed set of scales or a typographical gavel, such logos evoke a very industry-specific look and feel. It’s that look and feel that will have your logo sticking in the minds of your audience.

3. Skilled Use of White Space

There’s nothing worse than an overly busy design. Logos with too much going on tend to confuse or even alienate audiences, so you want to steer clear of this design sin.

Instead of trying to say too much with your design, focus instead on the white space. That is the space around your main design elements. Does your white space serve to balance your design? Is there enough white space to clarify your logo? Answer these questions and you’ll be well on your way to a first-class logo.

4. Clever Use of Color

Color is an important tool in every designer’s arsenal. The right color can evoke thoughts, feelings, and ideas so you want to choose your palette carefully.

All the best law logos use color in clever, measured ways. Each palette is carefully considered to reflect the industry, the brand, and the user’s expectations. When choosing your own you want to consider who you are, who you’re targeting, and what industry mainstays you want to evoke.

5. Industry Awareness

Knowing your competition is key when it comes to running a business. You have to know who they are and how they’re speaking to your shared audience so you can differentiate yourself. This means that when it comes to designing a logo, you have to know the logos of your competition.

Researching your competitor’s designs can help you determine what works and what doesn’t. It’ll also give you valuable insight into industry trends. Most importantly, it’ll ensure you don’t accidentally mirror an existing logo in your own design.

Design the Best Law Firm Logos

All law firm logos are not created equal. Bad design exists in every industry and it’s your job to ensure your business doesn’t fall prey to it. With knowledge of these 5 details, you’ll be well on your way to designing your firm a stellar logo.

Want to read more articles like this? Keep browsing our blog.

You’ve studied up on the top ways to market your accounting or investment firm online, and you feel confident about your strategy. 

You’ve got a great blog, an engaging email campaign, and you’re even active on social media. 

But you know that your finance logo is the foundation of your entire branding strategy. It helps to increase your authority, connect you to your target market, and sets you apart from your competitors. 

How do you design the perfect logo for your financial firm? 

Keep on reading to find out.

1. Recognizable Images vs the Cliches

Yes, you want your finance logo to look authoritative and unique — but you also want to ensure that your logo helps people to understand what your company actually does. 

How do you walk the fine line between choosing familiar images that people associate with finance and accounting and relying on cliched images that all your competitors are already using?

By finding a way to make these recognizable images your own.

For example, instead of using just a gold coin, why not personalize the gold coin with a picture of your company’s founder, a bull, or even place your company’s name on the coin? Instead of a dollar sign, include graphics of the things you help your customers to afford: a college degree, a house, a baby carriage, the list goes on. 

2. Focus on Legibility 

An accounting logo is not the place for loopy fonts or bubble letters — and not just because those fonts aren’t in line with your professional goals. 

Remember that your financial logo needs to look just as good on a small business card as it does on a huge billboard. 

Choose a legible font, and even break up words with changes in color like the folks at The PayStubs did. 

Remember that colors like green, blue, and even red are all colors associated with money and savings. Use them in your logo whenever possible. 

3. Future-Proof Your Financial Logo

When you’re designing a logo for your accounting or finance firm, going with the latest graphic trends isn’t the wisest choice. 

But it’s not just about looking professional. If you rely too heavily on trends, you’ll likely have to update your logo design within the year so it doesn’t look dated. 

This can seriously mess with your brand recognition — and cost you time and money. 

Instead, keep it clean, classic, and original. You’re building a reputation that will last for years to come. 

Ready to Design Your Finance Logo?

Now that you understand the ground rules of designing your finance logo, it’s time to begin the process! 

Don’t just go with the first design that pops into your head. Instead, use our free online logo maker tool to test out and refine your top options. You can even ask your social media followers or current clients to help you decide. 

In addition to our design tools, keep checking back in with our blog for the latest in logo design. 

Together, let’s make your brand a name that everyone knows. 

With the variety of platforms for gaming, many creatives have more chances to realize their dreams of getting into the gaming industry. As both the cause and effect, the number of gamers are rising, too.

The tools for making games for mobile devices, for instance, are available to anyone. More indie companies are creating games for the PC and consoles, as well. If passion is only what you have, you can instead create a gaming channel on YouTube.

Whatever you’re thinking of starting, however, you need to lay out the groundwork for it first. You first have to take care of business essentials, like the equipment, applications, and things like your gaming logo.

The logo is going to be your brand’s face, so it’s important to get it right from the get-go. If you’re stuck in this area, keep reading to get some cool ideas. 

Gaming Logo Design Ideas

If you need some ideas for your new logo, look at what the other companies did to get some inspiration. Observe what elements they have in their logo that you can replicate. Here are some design ideas you can incorporate into your logo.

1. Your Name or Initials

Think this is too simple? Nintendo, PlayStation, Atari, and Sega would beg to differ.

Games like Uncharted and Super Mario go by this design, too, and you can’t see anyone complaining. The video game companies EA and Blizzard only have their names in their logos, as well. 

They’re simple, yet effective in creating familiarity. That’s because even though they only used their name, they made sure that the logos are unique and manifest their brand and values.

2. A Character or an Iconic Object

If you’re thinking of a video game logo, considering the main characters is a good start. Any objects that are important to the story can also go into the logo.

Take the Final Fantasy series as an example. Aside from the all-too-familiar “Final Fantasy,” each iteration also features a character(s) or something from the game.

FF6, for instance, features Terra Bradford, a playable character in the game. FF7 features a meteor with blue and green shades, which reflect the color tones of the game. The meteor represents the Materia orbs that are crucial to the game’s setting.

Other examples are the Skyrim logo, which features a dragon, and the Witcher series logo, which features the pendant of the main character Geralt.

3. A Gaming Peripheral

This is another popular idea for gaming companies and channels alike. Take a piece of gaming peripheral, make it look a little different, and insert your name (or not).

The joystick is a popular choice because it’s one of the best representatives for gaming. Almost anyone who sees it will know that it’s about gaming.

Headphones are also a good idea; you’ll often see gaming channels with a human wearing a pair of headphones. Other ideas you can use include an arcade machine and the mouse.

4. Virtual Items

Potions, rupees, gems, treasure boxes, and even pots are iconic representations of gaming. Almost any game has a variation of these items, but the purposes are still the same.

You can use these for your logo, as long as you make it clear enough they’re from a game. This is going to be a bit trickier because other industries may use these items, too. For gamers, however, they will know what you’re referencing to right away.

Health bars and hearts, although not items, can also represent your gaming company or channel well.

5. Pixel Art

The gaming industry has come a long way from the 8-, 16-, and 32-bit eras, but it seems like we’re coming back. Pixel art is becoming popular again for video games because of its nostalgic and vintage effect.

If that’s what your brand is aiming for, why not make a pixel art logo? This is an especially great idea for gaming channels focusing on old games. It’s also suitable for gaming companies making pixel art games.

Things to Consider When Choosing a Gaming Logo

While thinking of a logo, though, you have more to consider other than creativity. Consider your branding, and then from there, decide on the following:

1. Colors

In the Witcher games, black and white stand out, with red serving as an accent color. This color choice goes well with the game, which features dark tones.

The NBA games’ colors, of course, come from the basketball franchise. 

The prominent color in the Xbox is green, representing feelings of envy. It may make people feel like they had to buy it. 

This is one of those examples wherein the color unexpectedly worked for the brand, though. The real reason why it had the color green was that the only marker available to the artist was green.

Think your color choices through, but don’t hesitate to play around to see what will stick.

Breakout Games, which only has one color, also did this right. The escape room’s logo is in red; this color makes you feel fear and uncertainty – which are the feelings they want you to have while you’re inside their “trap” rooms. 

2. Typography

Your typography choices must also represent your brand, but make sure it’s unique. This will make it easier for people to relate the font to your brand, even when it’s used outside the context.

The Horizon Zero Dawn game, in particular, has a good choice of font. It’s set in the future, wherein AI robots and futuristic technologies are a heavy theme. At the same time, humanity is back to living in tribes and with fear of technology.

The HZD logo represents both the futuristic theme and the broken world.

3. Impact

Everything can be perfect: the icons, the typography, the colors, and creativity. However, it can still have one thing missing: the impact.

When your audience sets eyes on it, they should not only get brand familiarity, but it should also invoke certain feelings from them.

Test your logo firsthand to see how it makes you feel, then let others take a look, as well. This will give you insight on what you can change and what elements aren’t working for your intended reaction.

Learn How to Make a Gaming Logo

Your best logo ideas might come at any time; list down all your ideas so you can explore them all later. What comes next is creating the gaming logo itself.

Learn how to do that by reading more of our guides about logo creation. 

Research shows it takes around 5-7 impressions before someone remembers your brand. 

However, there’s a good chance you can reduce that figure by giving your brand a good logo. 

Now, creating a good logo isn’t easy, and you probably have a lot of questions about how you should do things. Do you need to hire a designer? Can you create a logo on your own? 

Below you’ll learn more about the importance of logo design and how you can create a brilliant logo for your business. If you want to stand out from the crowd, the tips in this post will help make your brand more memorable. 

Let’s begin! 

Why You Need to Take Logo Design Seriously

Your logo will have a big impact on how people perceive your brand, and so it’s something you should take seriously. That’s because if your logo doesn’t look that good, people may start to question the quality of your goods/services. 

That said, it’s easy to get caught up with logo design, and you can easily spend too much time on this aspect of your business. This is something you need to be wary of, as falling into this trap can lead to a lot of wasted time. 

Thankfully, you can avoid this issue by hiring designers or by using powerful design tools – all of which we’ll explore in the sections below. 

Finding Someone to Design Your Logo

If you’ve never needed a logo before, you might not know how to find someone that can help you with this task. 

One option is to use a site like Fiverr, where you can have a logo designed for around five dollars.

Now, the quality of this logo might not be that high, as you’re only paying a small amount. But it can be a good option if you want to quickly get a logo you can use on your business card or website. 

If you want to take things to the next level, then you should think about using a site like 99 designs.

When you use 99 designs, you start off by providing a brief for what you want your logo to look like. Upon doing so, a wide range of designers will then create a logo based on this brief. You can then pick the one you like and pay whatever the designer has quoted. 

Should You Design Your Own Logo?

If you really want to keep your costs low, then there’s also the option of designing your own logo. 

Of course, if you have little to no design experience, you may think that this is an impossible task.

However, you’ll be happy to know that this task isn’t as hard as it sounds, as you can use tools like Adobe Spark Post to help you get the job done.

This tool provides you with a ton of templates you can use as a basis for the design of your logo. You can adjust these templates so that you eventually end up with something that looks totally unique. 

Do You Appreciate the Importance of Logo Design? 

You should now appreciate the importance of logo design, as well as how you can actually develop a good logo for your business. 

If you find yourself overwhelmed by this process, you should try to get the opinion of someone you trust.

This is especially helpful if you’re struggling to choose from a wide range of potential logo designs. With the help of a friend, it becomes a lot easier to tell the good logos from the bad. 

Of course, if you pick a logo and then regret your choice at a later date, that’s okay. It’s an easy mistake to recover from as you can always update it at some point in the future. 

Do you have any tips regarding logos? If you do, please share your thoughts in the comments section!