Search engine ads are an important part of building your website’s presence. They can bring a targeted audience to your site, which can transform into subscribers and sales. However, search engine ad campaigns aren’t as simple as pumping a ton of money into a super common search time. 

Understanding some of the nuances of how search engine ad networks function, and what you can do to put yourself at the top of the pile, can help drive more traffic to your site. 

What is a Search Engine Ad?

Search engine ads are ads that search engines place at the very top of their results page. This lets you target customers as they search for related terms.

While almost every search engine offers its own form of ad network, the largest network and the one worth dedicating your time to is Google Ads. Google captures 92.62 percent of all global search traffic. Any digital marketing agency worth its salt will tell you that Google is where you’ll find the largest audience. 

Google search engine ads work by writing a sample search result and then setting a maximum amount of money that you are willing to pay per click. 

Tailoring Your Search Engine Ads

However, as already mentioned, you can’t simply list a high cost per click in order to dominate specific keywords. This would make it too difficult for spam to get through.

Quality Score

The quality of your ad plays a large role in determining whether or not your ad actually shows up. Google shows you the quality of your ad through its quality score, which is a scale from 1-10. The higher that number, in combination with the more you are willing to pay per click, the more likely it is your ad will show for its associated keyword. 

Long-Tail Keywords

You’ll also want to make sure that you’re targeting the right keywords. Long-tail keywords refer to keywords that make up the “long-tail” of associated searches – which means that they don’t get searched often, but the people who search are deeply interested in your business. For example, if you’re a pet store, “puppies” would be a short tail keyword, but “husky puppies for sale in Columbus Ohio” would be a long-tail keyword.

By adding many long-tail keywords into your account, you can capture more targeted traffic. This can lead to additional conversions and sales when compared to short-tail keywords, and you’ll pay for fewer wasted clicks on your ads. 

Negative Keywords

In a related vein, you want to make sure that you block out specific keywords. For example, if you’re only selling Dodge cars, you’ll want to block out searches for other makes of vehicles. People who are looking to buy a Mazda, for instance, are harder to convert, so your ad money is best spent elsewhere. 

Keep it Dynamic

While the above tips can help you tailor your search engine ads to drive more traffic to your site, running an ad campaign is a dynamic process. You’ll want to be constantly testing new wordings, locations, and keywords to capture new audiences.

For more information about running a search engine ad campaign, or digital marketing in general, check out the eCommerce and business sections of our website. 

Branding says everything about your business. Some of the largest companies in the world have spent millions of dollars branding and rebranding their logos to connect with their customers and showcase their beliefs.

Some brand logos are iconic, some rememberable, and others not so much. So what makes a logo stand out? What are the logo colors, fonts, and design that produce an attractive and enticing logo?

In this article, we will explore how colors play with our emotions and how thorough designers have to be when creating a logo. 

The Psychology of Color

You’ve heard of the practice of psychology – the study of the mind and behavior – but did you know there’s such a thing as the psychology of color?

The psychology of color refers to the way people feel or what they think when they see a specific color. Color is fascinating, in that it provokes emotions, thoughts, feelings when it’s seen, though we rarely pay attention to it. Color can alter our thinking.

When designers are creating a logo, like those at Leaflet Distribution Dublin, understanding the spectrum of color is significant and essential. Each color speaks to us differently, and how they use that color within the logo is instrumental in communicating the brand’s philosophy. 

Questions, Questions, Questions

Designing a logo can be a fun and exciting time. It means you’re finally launching your business and you’re ready to show the world who you are. But there are a few questions to ask yourself about your business. 

Here are some to consider:

• Who is your target market? Male or female?
• Is your brand whimsical or down-to-earth?
• Is the brand trendy or classy?
• What’s the age of your ideal customer?
• Is your ideal customer wealthy or more middle-class?

These questions might seem silly at first. But once you start digging deeper into your brand, you’ll learn how to create a logo that truly speaks to your company correctly. And, also, you’ll probably even solidify your brand even further!

Logo Colors: What They Convey

As mentioned before, colors make us feel certain emotions, even though we may not realize it at the time. Walk into a room that’s painted blue, and you’ll get the sense of a calming atmosphere. Enter a bright, cheery yellow room, and you’ll sense the complete opposite. 

Even though there are variations of every color, in general, the color itself speaks something to us. Here is an essential color emotion guide on how each color makes us feel and think. 

Colors are divided into two categories – warm and cool. Let’s take a look at the warm colors.

Warm Colors

Warm colors are all very similar in that they produce many of the same emotions, but all in their unique way. 

Red

Red is associated with fire, passion, gumption, and an overall go-get-’em attitude. Males, in particular, are drawn to this color. If you want to grab anyone’s attention, red is the color to use as it creates a sense of urgency. Red is known to increase heart rate, getting people pumped up for whatever comes their way. 

Orange

Although orange is not as in-your-face as red, it still deserves a nod. Orange promotes friendliness, playfulness, and possess overall energy. This color is especially approachable if you’re working with children. 

Yellow

Despite what some say, yellow isn’t for the mellow! Yellow is like a bright smiley face, meant to bring joy, happiness, warmth, and cheerfulness to any logo. Yellow is unique, in that it needs to be balanced with other colors because too much or too little leaves you distracted or overwhelmed. 

Cool Colors

Now that we’ve had a chance to get to know the warm colors let’s take a closer look at their opposites – cool colors.

Blue

Blue is one of the most popular logo colors, with about 33% of brands using some form of blue. This color presents tranquility, peace, and maturity. If you want people to trust you (and your brand) adding blue is a perfect choice. 

Green

Green is naturally associated with the outdoors, and that’s exactly what it conveys. This color is all about newness, whether it be a change in health or even wealth. Seeing the color green brings us peace and a desire to promote growth in our lives.

Purple

Purple is the color of luxury. Red and blue create this striking color used for those who wish to communicate boldness, power, and passion. Purple showcases a grand and distinguished brand with just a hint of mystery.

Brown

Surprised to learn that brown is a cool color? Brown is a more serious color, appealing mostly to a male audience for it’s earthy, tough-guy persona. Even though brown is not as popular as the other colors, using it can be tricky or brilliant.

Black and White

These two colors are in a category by themselves. Black is modern, trendy, sleek, and sophisticated, but could also be seen as harsh. White expresses youthfulness, purity, and innocence.

While they do well on their own as a logo color, they’re even more powerful when combined with the colors above. 

Combining these two to get gray or even silver indicates a similar feel to blue – maturity with a touch of seriousness. The hue matters as well, because a darker gray gives off a bolder feel, while a lighter silver adds approachability. 

Color for Your Brand

A logo without color is like a business without a personality. Logo colors speak to your clients and customers and represent who you are as a brand. Choosing the right ones will propel you forward for a bright future.

Ready to get started on your logo today? For free? Check out our online logo maker and be on your way to promoting your brand today! 

The world of business is evolving all the time, many of the most recent innovations have to do with the internet. Today, about 17% of sales are done online.

Therefore, the importance of website design cannot be emphasized enough. Having an organized, navigable website with a decent logo can be the difference between a successful business and an unsuccessful one.

Unfortunately, most of us are not computer technicians or experts on the world wide web, so making a good website can seem like a daunting task.

The good news is that you’re not alone. We’ve made a list of some features that every website should have (and why) in the paragraphs below.

1. Business Information

The first thing anybody should know when visiting your website is why it exists. Do you sell cakes? Used cars? Legal services? The purpose of your business should be clear almost instantly.

The purpose of your business should be clear on the front page and in the domain name. If you sell bouncy castles, for instance, bouncekingdom.com would be a great domain name. A more vague name like aircastles.com would not be as good.

Not only will you need to communicate the purpose of your business, but other information should be easy to find as well. If your company has a logo, it should be visible on every page, without taking attention away from everything else.

It should also be easy to get a hold of the business. Usually, this is done through the use of a ‘contact us’ page. Most websites display these prominently so that the customer will be able to reach out to them without any difficulty.

If you’re looking for a company to help with web design Richmond, Virginia is a great place to start.

2. Other Content

In the earlier days of the internet, having a website that was exclusively about business was common. However, recent years have seen the rise of a new trend, often referred to as link building or search engine optimization.

The basic idea behind this is to put articles on your website related to your particular business or industry. By sharing relevant advice and information, you can use the sheer power of human curiosity to increase your website traffic.

This may seem like a strange tactic, but it works, especially for small businesses.

Maybe Valentine’s Day is coming up, and I’m not in the market for flowers, or an engagement ring, or any related gifts. However, I see an article on the origin of Valentine’s Day, and now I visit the website just to learn more.

3. Mobile Friendly

Since late 2016, mobile browsing has consistently accounted for roughly half of all internet use. If your website isn’t capable of being navigated from a phone or other device, you’ve already lost a gigantic customer base.

Whatever website design you end up going with, mobile use needs to be a necessity.

The Importance of Website Design

The importance of website design must be understood when running any kind of business. We’ve mentioned only a few of the things your website must have above, but there’s more out there.

We encourage you to do more research on your own. 

If you want to know more about business logos or are looking to have one made, please check out the rest of our site.

When you think of successful company logos, you might think of the most recognizable logo in the world, the Nike Swoosh. And if you’re looking to do a logo redesign to boost sales, you might think it’ll cost a fortune.

Think again. The Swoosh was designed by Portland State student Carolyn Davidson for $35. She also really thought it through, using an image that depicted the product benefits: speed and movement, like victory goddess Nike. 

The Swoosh and Nike were so successful that Davidson was later celebrated and given 500 shares of stock worth about $1 million today.

The lesson? You too can have a successful sales-boosting logo without spending a fortune. But you need a smart redesign that nails brand and you need to be smart with marketing strategy to drive sales.

But how can a logo drive sales? Keep reading for five ways a new logo can supercharge sales.

1. A Logo Creates a Feeling

When you do your branding, you want to create a feeling — like warm, confident, happiness. Your customers associate this feeling with your product.

They believe that your product will give them this feeling. If your logo is designed to convey this feeling, it can help you convey your brand and feeling and help drive sales. 

2. A Logo Makes Your Product and Brand Instantly Recognizable

Your logo is the face of your product out there in the world and if it pops, people will notice. And if people see it over and over because you’re doing your job with your marketing, especially online, it will become recognizable.

Then, in the future, every time they see it, they’ll know exactly what it represents. Just like when you see the Swoosh, you know is the athletic show. And when you see golden arches, you know a hamburger, fries, and coke await.

To take full advantage, be sure to try one of our favorite tactics, which is an automated marketing system like websuitable that takes full advantage of your logo to nurture customers to drive them to your site and close sales. 

The logo adds familiarity which then builds trust and also brings them that feeling that makes them want to buy your product.

3. It Builds Trust

As your logo becomes recognizable and familiarity grows, people start to believe that your product and company have been around a while and that they’re, therefore, trustworthy. 

People would rather buy from a trusted company than one that they’re not so familiar with. They’re also more willing to try something new from a company that’s trustworthy.

4. It Can Make Your Company and Product Shine Brighter Than Others

A great logo builds trust and will catch the attention of customers. If you have a lot of competition in the market, this can make you and your product stand out. Especially online, this can help you drive traffic and ultimately sales.

5. It Can Help You Make A Great First Impression

If you have a clever logo that really nails your product in a fun, stand-out way, people will notice. And you’ll get points if you make them think, laugh, or invoke that emotion. This will help them remember you, which in turn will make you and your brand and product familiar and, therefore, trustworthy, which can lead to sales.

Supercharge Sales With Your New Logo Redesign

Now that you know some ways that you can boost sales using your new logo, it’s time to get that new look and begin taking steps to drive sales.

You can start by trying out our online logo maker to test out ideas. Then, once you have the best logo design to represent your brand, give it a go. And take advantage of the online marketing team that can help you give your whole website a boost too to take full advantage.