Did you know that adding color to your logo can increase brand recognition by up to 80%? that’s because humans are naturally inclined to recognize bold colors and they will remember your business easier if you use them.

But what if you already have a logo for your business? You cannot just change it up, right? Well, you shouldn’t change it, but you can definitely update it and make it look like a modern logo.

You’re not alone if you do this. Apple has changed their logo over the years and most people still recognize the familiar bitten fruit on multiple devices such as smartphones, tablets, and laptops.

If you don’t know how to update your logo yet then keep reading this article. You’ll find great logo design inspiration to help you stand out from the crowd.

Modern Logo Design Trends to Follow in 2019

There are numerous ways you can update your logo and make it look slightly different while preserving its essence and core values. Here’s how professional logo designers do it.

1. Incorporate Gradients Into Logos

As a good rule of thumb, designers don’t really recommend incorporating gradients in logos. That’s because gradients can be hard to reproduce accurately on various devices as well as print.

If you don’t already know, a gradient represents the incremental fading of one color to another one similar to it. For example, you can start with yellow and gradually fade it until it turns into orange, creating a beautiful visual effect.

Gradients can be used in logos because they add depth and personality to your brand. You can use the colors of your brand and mix them up to create beautiful gradients. If you don’t want to use the colors of your brand, make sure that you pick ones which are close on the color wheel. This will add a sense of unity to your logo and prevent confusing your audience.

2. Go for a Vintage Look

You can also update your logo and make it look retro like a billboard from the 80s. nearly 40 years ago, designers used bold colors, badges, and cool fonts for the logos of various companies. In 2019, this trend is coming back and it provides a great way to stand up from the crowd.

For example, you can add a certain unusual visual pattern to your logo to make it look vintage. You can also choose bolder colors such as bright red, orange, purple, blue or forest green. Tweak your font to make it appear at an angle as this is what caught everyone’s attention back in the 80s.

If this seems like too much for you to handle, you should learn more on how to work with a professional logo designer who can help you achieve the look you want for your logo. 

3. Opt for a Semi-Flat Logo

Especially if your business is based mostly online, you might want to go with what’s popular on the internet. Today’s logo designers agree that flat-looking logos are highly appreciated by the broad audience. In 2019, they expect people to like semi-flat logos which preserve the cleanliness of flat ones but also incorporate a bit of 3D features.

For example, a semi-flat logo has simple shapes and a few colors. It looks like someone just pressed an object against a wall and make it look completely flat. These logos are popular because they’re easy to recognize and clean. However, designers also add a simple shadow to flat logos to make them semi-flat and give them have a 3D appearance. The shadow raises the logo a bit, making it look like it’s getting out of the screen.

4. Use Text Boxes

If you’re really into simplistic and minimalist logos then adding a text box might be the right thing to do in your case. Just as the name implies, a text box incorporates a rectangular shape with a few words inside. Most designers use just one or two colors for the box border and words to keep it neat and simple.

Adding a text box doesn’t mean that you have to get rid of your current logo. You can simply add it under the current logo and mention the core values of your business such as “integrity”, “passion”, “quality”, etc. The combination of a graphic logo with a text box underneath will make it much easier for your audience to remember your brand.

5. Go for Neon Logos

A neon logo looks amazing, particularly in digital formats. It basically consists of bright colors which represent your brand and create a powerful visual statement. Neon logos were a big thing back in the 80s, so you can actually add a little bit of vintage feel to your company if you choose this option.

Best of all, it’s not that hard to convert an existing logo to its neon variant. A logo designer might help you with that and the end result can contain the actual colors of your brand. Neon logos also have simple shapes and curved lines, so they will appear simplistic and attractive to everyone.

6. Go for a Simple Picture Logo

They say that a picture can say more than a thousand words and this is true, especially when it comes to logos. Famous companies such as Apple and Instagram use a simple picture as their logo and they’re doing pretty well nowadays. Why shouldn’t you do the same?

If your business sells music equipment, you can simply have a guitar with a flat appearance as your logo. If you run a gym, a dumbbell would also be ideal as the symbol of your logo. If you run an IT business, a simple picture of an integrated circuit board might do the trick. You don’t have to add any text or shapes, the image will speak by itself.

Ready to Design Your Own Logo Now?

Whether you work with a professional designer to create a modern logo or you do it by yourself, it’s good to update it once in a while. As long as you don’t stray too far from the current version of your logo, you should be fine and your audience might even appreciate the change.

If you liked this article, check out our other blog posts to learn more about logo design and how you can make your audience remember it for years to come!

It’s time to get attention for your business but how do you do it?

One of the best ways to get attention is through van branding. If you’re going to be driving around with these vehicles anyway, why not use them to get customers?

While putting logos and images on your van will cost some money, the money you’ll make from the customers you pull in will help you recoup your investment.

Continue reading this article to learn more about the best practices for branding your company’s van.

The 411 on Van Branding and Getting Attention for Your Business

It’s not as hard or expensive as you think to get started with branded vehicles. These tips will help you get started.

1. Know Your Advertising Goals

Before you start branding your vehicle, make sure you know what your advertising goal is.

Do you want people to contact you for a free estimate? Do you want them to book an appointment?

Maybe you want people to buy a certain product?

Knowing what you want to get out of your advertising is key before you start spending money on the actual work.

2. Get the Best Graphics

Don’t skimp on graphic design. Use a great company like Full Sail Graphics to get a design that looks as professional as your work. A weak graphic signals low quality work so you don’t want to have any part in that.

3. Go Big

You want people to be able to see your wording from far away. Go as big as possible when you’re putting text on your vehicle. If only the car behind you can see your text, you’re missing out.

4. Be Careful with Fonts

While fancy fonts might look cool, if people can’t read what your van says, it’s not going to do your company any good. Even if your normal brand font is something funky, consider doing something more traditional like Arial font so people can easily read what you’re trying to communicate.

5. What’s Unique About Your Company?

There may be ten other people in your city that do the same thing you do. Why are you different?

Use your van to spread the message of why people should use your company instead of one of the other many people that offer your services.

Maybe you’re family-owned and operated or you offer a discount to veterans. Whatever it is, make sure people know about it.

A Picture Is Worth a Thousand Words

Now that you know more about van branding, why not use it to your advantage? When people see well-done graphics on a company vehicle, it builds trust in the brand.

There are many other things you can learn on our site as well. Learning best practices before you start putting your logo on your vehicles will allow you to get the best results.

Browse our site, find your favorite section, drop a bookmark and come back soon for more great reads.

Do you want to create a big banner for your business to hang during an upcoming event? It’s a great way to make sure that your company stands out in the crowd.

There are probably going to be lots of other large banners hanging during the event, though, and the last thing you want is for your banner to get lost in the shuffle. Therefore, it’s important for you to design a banner that’s brilliant in every way.

You should carefully consider every individual aspect of your banner during the design process. Take a look at seven tips and tricks that will make your banner a huge hit.

1. Decide How Big You Want Your Banner to Be

Exactly how big do you want your company’s large banners to be? That’s one of the first questions that you should ask yourself when you’re designing one.

You can design a banner that is anywhere from 1 foot wide to 100 feet wide depending on where you’re going to hang it. You should pick out the appropriate size based on where you’re planning to put it during your event.

You don’t want your big banner to fall short in comparison to other banners at an event. At the same time, you don’t want it to be so large that people think it looks obnoxious.

Try to find the right size for your banner before you do anything else. It’ll let you know how much space you have to play around with when designing the banner itself.

2. Choose the Right Type of Banner

Do you want a banner that you can hang up on a wall? Do you want one that will hang on a stand? Or do you want one that you can fasten to a table?

There are a bunch of different types of banners that you can buy when you’re in the market for large banners. Each one will be designed to hang in a different way.

You should, again, think about the event that you’ll be attending and consider how you want to hang your banner up. You don’t want to buy a banner to hang on, say, a wall only to find that there isn’t any available wall space at your event.

3. Pick Out the Right Banner Materials

Most of the companies that invest in large banners choose to buy vinyl banners. They do this because vinyl banners are very durable and can be reused over and over again without showing any signs of wear and tear.

There are, however, other banner materials that you can choose from if you want. For example, some companies go with mesh banners, while others choose fabric banners.

The materials that make up your banners will determine how long your banners last to some degree. They’ll also alter the look of your banners and make a statement to those who see them.

4. Consider Which Colors to Use on Your Banner

When you’re going through the process of designing large banners, you can put any colors that you want on them. But you should think long and hard about which colors you choose since the colors will evoke certain emotions in those who see them.

Red, for instance, is a color that will express a sense of urgency to those who see your sign. You’ll get people’s blood pumping if you make your sign bright red.

Green, on the other hand, is known to calm people down and put their minds at ease. It’s a great choice for those who want to make people feel more relaxed at an event.

It’ll be up to you to figure out how you want people to feel when they see your banner and choose the corresponding colors. You should try not to use too many colors since that could make your banner more confusing than you want it to be.

5. Utilize a Font That’s Easy to Read on Your Banner

Most companies put at least a few words on their large banners. They’ll put things like their business names, their slogans, and their websites on them.

If you’re planning on doing this, find a font that will be easy for people to read at an event. In a perfect world, it should be easy to read both up close and from a distance.

It doesn’t matter how big you make words. If the font that’s used to write them out isn’t decipherable, it’s not going to matter.

6. Make Sure Your Company Logo Is Prominently Positioned on Your Banner

Your company logo is one of the most important marketing tools you have. You should stick your logo on everything that you create, including banners.

You should avoid sticking it in some corner of your banner where people won’t look, too. You want your logo to be front and center where everyone will see it as soon as they look at your banner.

By doing this, you’ll build up your brand recognition. People won’t have any trouble identifying which company is associated with your banner.

7. Trust the Best Company to Bring Your Banner to Life

Designing the perfect banner for an event is only half the battle. You also need to hire the right company to take your designs and bring them to life.

View here to learn more about a company that can help you make the most of the large banners that you’re creating.

Let Large Banners Set the Right Tone for Your Company at Events

When your company is in attendance at an event, you want to make sure that you and your employees mix and mingle with people to make your presence felt. But you also want to make your presence felt without having to say a single word.

Large banners can help make this possible. You can communicate with everyone at an event without actually talking to them through banners. They’ll help set the tone for your company and show others what you’re all about.

Check out our blog for some useful tips on incorporating a great logo into your banners and other marketing tools.

The food retail industry is projected to rake in a staggering 5.75 trillion dollars this year. As global populations continue to balloon, that number will keep trending upwards.

All of that opportunity in the food niche has inspired many entrepreneurs to enter the fray by opening restaurants, creating private-label goods for grocery store distribution and more.

Whether you’re in that camp of new “food-preneurs” or you’ve been in the game for a while, you’re going to need a strong logo to make an impact in a market that’s becoming increasingly crowded. Our write-up below shares some tips that can help you craft a food logo that your customers will find mouth-watering!

1. Incorporate Your Signature Item

Does your food brand have a signature item? If it does, making that item a focal point of your logo’s design is a great idea.

In a perfect world, your logo will communicate with customers in an instant who you are and what you do. If you’re a food brand that sells burgers, having a burger in your logo immediately achieves those ends.

To be clear, logos don’t need to be that obvious for your brand to be successful. Look no further than an apple being “Apple’s” logo for their computer products. We will say though that clarity is usually the best foundation to build your logo on.

2. Think About What Makes Your Brand Special

Maybe having a burger as the logo for your burger brand is too obvious for your taste and you’re looking to do something that’s more unique. We think that’s a great idea!

That aspiration begs the question: What makes you unique?

Are your burgers vegan? Are your salads constructed from veggies that were sourced from fair-trade farmers?

If there’s something special about your food brand that people would be hard-pressed to find elsewhere, featuring that unique tidbit in your design can help your logo pop.

3. Color Means a Lot to Food Logos

Color can have a psychological effect on humans. As a food retailer, what’s the psychological effect that you’d like to have on prospective customers that see your logo?

If making money is important to you, hunger should be at the top of your list.

To that end, make sure that the colors you use in your logo are appetizing. Brown and green aren’t going to make people want to eat. Yellow and red, on the other hand, can really work in your favor.

4. Don’t Think About Color Until You Love Your Logo in Black & White

Yes. Color is essential when it comes to effective food logo design. The problem is that people get so fixated on color when they’re conceptualizing their logo that they forget to spend enough time ensuring that their logo’s base is excellent.

The base of your logo (its black and white sketch) should be visually appealing and communicative. Once you can confirm that it’s both of those things, you can start using color to plus it out.

If you lead your logo’s design with color and not with a strong art foundation, your logo is going to be mediocre.

5. Have a Look at Your Competition

There are thousands of players in the food space that are wildly successful. All of them have logos. Take a look at the big players in your food niche to see if you can find commonalities in the logos that they use.

What do those companies do that you like? What can you do differently to stand out?

A little bit of competitive research can go a long way when it comes to avoiding mistakes and increasing your odds of stumbling onto a great idea.

6. Think About Versatility

Your food logo is going to be present in almost every piece of marketing collateral that you present to the world. Does it have the versatility that it needs to look great in all of those places?

For example, a giant hotdog might look great on a rectangular billboard. How would it look in a square Instagram post though?

What about when you get into food packaging design? Will your logo look great on a food box/bag?

Think hard about how your logo will be leveraged over the lifespan of your business. Choose a final design that you predict will be easy to work with.

7. Consult With Your Customers

Your company and all of its branding pieces exist for one purpose: to sell things to your customers. Therefore, it stands to reason that you should source feedback from your customers to make sure that your logo is having the effect that you want it to have.

If you already have a customer base, create a few logo designs and ask for their feedback. Figure out which design they like best and leverage their suggestions to make that design even better.

Don’t have a customer base yet? No problem!

Figure out who your target customer is, put together a focus group and get that group’s feedback on your designs.

Getting feedback from the group that matters most to your company’s success is an excellent way to help refine your design quickly and come away with a final food logo that really works.

Finishing Up Our Tasty Food Logo Tips

Creating a good food logo isn’t dissimilar to creating a great logo for any kind of business. There are though, a few special considerations that coincide with food that are worth leaning on to make your logo truly mouthwatering!

We hope that our tips have helped you move closer to your ultimate logo and we invite you to use our free logo making tools if you’d like to start drafting up some designs!