Fill Those Empty Pews: 8 Tips for Marketing Your Church
Posted on November 19, 2019 by Logo Design Tips and Tricks
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Religion and spirituality have taken their hits in recent decades as church attendance dwindles and it becomes more difficult than ever to connect on a real and meaningful level.
Only 50% of Americans report being affiliated or belonging to a specific religion. So how do you get people into the pews and faith in people’s hearts?
Keep reading for church marketing ideas to help fill your church pews and inspire your parishioners.
Answers to Life’s Questions
Individuals usually turn to their higher power and look for God when they are searching for answers to life’s big questions.
Why are we here? What is the purpose of life? Why do bad things happen if there is a God that loves us?
It is often a tragedy or a crisis in life that will have people seeking out the comfort and support of their Creator. Seeking answers after a loved one dies or a personal trial causes strife in their life.
Offering answers and comfort in times of need is a way to gain a personal and intimate connection with those who attend.
Many individuals have never stepped foot in a church or even opened the Bible, they aren’t aware of the incredible comfort and blessings that a spiritual relationship with God can bring to one’s life.
Marketing material that opens the minds and hearts to realize that God is truly their Creator and wants to empower and bless them in the lives they’ve been given will help tempt the curiosity of those looking for answers.
Children and Youth Program
Some of the most successful church programs are geared toward children and youth. Creating a strong and positive youth program can not only attract children to your church but also get parents in the door.
Aside from times of tragedy, children are often the catalyst for adults questioning their own spiritual and religious path. Those who want to provide their children and teens with a strong basis of faith and spiritual guidance will be searching for a church that focuses on and nurtures youth.
Marketing material that promotes your youth programs and speaks directly to the needs and concerns of children in the world today can help pique the interest of children and their guardians.
Children with a strong spiritual and religious understanding and belief are less likely to face many of the problems of society such as addiction, crime, and depression.
In fact, youth with strong spiritual beliefs are 60% less likely to suffer from depression and those that do struggle with it tend to go in remission and find comfort more quickly than those with no religious or spiritual belief.
Church Marketing Ideas for Community Events
There are many community events held throughout the year that you could take advantage of to connect with the people in your neighborhood.
Whether it’s a Christmas carnival or a summer festival, you can always set up a booth or even just have members handing out pamphlets and saying hello. Making a personal connection is important if you want someone to feel comfortable walking into your church for the first time.
Community events can help the members of your congregation make connections with others and personally invite individuals to church activities and Sunday services.
Church Activities and Community Service
One of the best ways to endear your church and your members to the community is to show them some love.
It used to be that the local church was the social and physical gathering place for communities. It was also where the community would turn when there was a need in the neighborhood.
A kind act of service not only improves life for the ones who receive and give the act of kindness but also anyone who witnesses it. Kindness is contagious and you can actually start a revolution of Christlike love by setting an example for the community.
Any act of service you give is an opportunity to connect with individuals and to invite them to your church services and activities.
Social Media Church Marketing Ideas
In today’s world if you want to connect with someone and attract attention, the best place to do it in cyberspace.
Taking advantage of social media and the power of the internet can give your church a worldwide audience. Social media pages for your church can help you engage with thousands of God’s children at the same time.
You can use social media as a great way to attract visitors to your church website where you can tell them about the activities and coming events at your church.
It’s not hard or expensive to create a website or to gain followers and if you are entertaining and informative enough you could even go viral and have millions heading to your website to see more.
If your church doesn’t have a website yet don’t worry it’s easy to do with a church website builder.
Compassion and Christlike Love
One of the most effective ways to get people in the pews of your church is to truly practice what you preach.
Most of the people who walk away from their religion or church do so because of the people in the pews next to them judging them, not because they all of a sudden don’t believe anymore.
If you want to fill your pews you need to do outreach and show love to those who are there every week and those who haven’t been in years. Find a way to show them Christlike love.
If your members are living the gospel and truly trying to live a Christlike life, that power of heaven will do more to get people in the doors than any marketing campaign you could ever hold.
Just look at the Christmas campaign to Light the World where members of the church are encouraged to perform acts of service and love for others in their family, church, community and world.
The internet helps them create a united and inspired effort to love others. They get people in the pews because they loved them first.
Church Marketing Ideas That Inspire
Your church marketing ideas can inspire more than just a few in your neighborhood. Done right you can inspire the world.
Be sure to bookmark our site for easy access to all our inspirational tips.
5 Tips For Selecting The Right Product Packaging
Posted on November 03, 2019 by Logo Design Tips and Tricks
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You’ve spent thousands of dollars developing your product. Wouldn’t it be a shame to ruin its chances by choosing the wrong packaging?
We explore the basics of product packaging.
Things to Consider for Product Packaging
When you’re deciding how to package products, you’ll need to consider several things. Everything from size to budget and how the product will be shipped matters.
Let’s look at 5 different factors.
1. Budget
Packaging for products can get expensive, so it’s important to determine a budget. Knowing how much you can spend will dictate the type of materials you use, as well as the design.
2. Cost of Packaging
You need to determine how much you plan to charge when packaging products. You will need to consider your customers and calculate how much you think they will spend.
3. Packaging Materials
There are many different kinds of materials for packaging. Here are some common types of materials.
Paperboard – Coated white chipboard for folding cartons, trays and sleeves. Lightweight and suitable for food, dairy, pharmaceuticals, hardware items, and retail products.
Corrugated – Paperboard with fluted medium-stock paper laminated to it. Suitable for produce, fragile items, heavy items, subscription boxes, shipping boxes, and e-commerce packages.
Carded Packaging – You will find many options for produce, fragile items or for items that will be hanging on a display.
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Blister packs – Pre-formed plastic packaging, which is used for consumer goods, perishables and pharmaceuticals.
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Clamshells – Packaging that is made from two identical “shells” connected by a hinge.
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Skin packs – The product is placed on a corrugated piece of cardboard. A see-through plastic sheet is then placed on top.
Shrink Films – Flexible, lightweight materials that work well when using printed designs.
Natural Fibers – Natural fibers give your product a cool “earthy” vibe, which may fit well with your brand and company values.
Seamless Tins – Packaging such as candle tins are perfect for shipping a wide range of products. Along with candles, you can ship lip balm, herbs, salves, and waxes.
4. Packaging Design and Branding
Your company has a brand or message you want to send. Packaging products play a role in branding your items, too.
You must determine your target audience. In other words, who is most likely to buy your product? Decide what will appeal most to that audience. The design of a product geared toward tween girls will be quite different than a product for seniors.
The colors, shapes, graphics, logos, and images of the packaging should all work to attract your audience.
5. Transportation and Shipping
Lastly, you need to consider how your products will be transported. Whether you put them on a truck or a plane, or if you deliver them yourself, the design must be functional and allow for easy shipment.
You also want to make sure the packing is durable so your products don’t get destroyed while they’re being shipped.
Packaging Makes the Product
A picture is worth a thousand words. So is product packaging. Use this handy guide to help you choose the right packaging so your products will be a complete success.
If you need more information about branding, marketing, and logo design, be sure to check out our resources and services.
Here’s How to Build a Brand On Instagram And Start Getting Likes!
Posted on November 02, 2019 by Logo Design Tips and Tricks
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If you’ve ever wondered whether Instagram is worth putting your marketing efforts into, hold onto your hat. Instagram gets over 1 billion active users on the platform.
500 million of those users scroll through their feed daily.
Building your personal brand has never been so attainable. All your potential followers and customers are on this platform waiting for your influence.
Wondering how to build a brand on Instagram? Read the following tips and watch the likes roll in!
Create a Foundation of Authenticity
If your only reason for wanting to build a brand is money, good luck. On social media, followers can smell that from scrolls away.
You need to be authentic everywhere you show up on the internet. What does that mean?
It means not being afraid to be imperfect. It means showing the good with the bad. And, it means storytelling, not just pushing sales copy.
On Instagram, you have an amazing opportunity to show followers the story of your brand. Take them behind the scenes in your Insta Stories or interview happy customers in your Instagram Lives.
Filters and planned content are great and important. But, not more important than coming across authentically to your followers.
Use Strategic Posting
Did you know there are optimal times to post based on your audience?
If your target followers are stay-at-home-moms, then late morning posts are great. If your target followers are college students, evenings work well.
Then, make sure your content is based on a theme. The most successful Instagram brands use a theme to design their grids. That could mean using a checkerboard layout, white framing, or a puzzle feed.
You could also make your posts correspond with your branding colors. And remember, consistency in branding is key.
Promote Engagement by Engaging
Today’s followers don’t want to simply follow popular brands. They want to engage with brands that will engage with them back.
But, wait. What does engagement mean?
Engagement is any type of interaction on your Instagram account with users. It includes likes, shares, follows, direct messages, and comments. High engagement rates lead to higher conversions and higher sales.
To encourage engagement on your content, get involved. Respond to comments, like your followers’ posts, and share your followers’ relevant content.
Another convenient way to boost your likes is with purchased engagement from this service. Supplementing your engagement traffic with purchased likes maximizes your efforts.
Instagram has rolled out new beta testing pilots in some countries. In these tests, you can’t see the total number of likes on any post. So, the focus is more on other types of engagement, like comments.
Still Wondering How to Build a Brand on Instagram?
Instagram is a lucrative platform for businesses and brands. It’s where your target customers likely spend time. So, it’s where you should be, too.
If you’re wondering how to build a brand on Instagram, start with the tips above.
Then, learn more ways to boost your digital presence in the SEO section of our site!
The Branding Benefits of Auto Decals for Your Business
Posted on November 02, 2019 by Logo Design Tips and Tricks
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A whopping 128 million adults — that’s how many Americans commute to work every day.
What’s more, their daily round-trip commute takes up almost an hour on average.
There’s also the fact that US motorists are driving more than ever — they drove some 3.22 trillion miles in 2017!
That’s a lot of time spent on the road, which gets even longer with all the horrible traffic.
All this has led to savvy business owners taking their advertising game to the road. After all, the roads are always filled with potential customers.
The use of auto decals is one such marketing strategy that smart business owners now use. You’ll see these branding tools plastered on company cars and even client’s vehicles.
Now the question is, how exactly do these branded decals work and benefit businesses? Why should you start using them for your own organization?
Keep reading, as we’ll answer all these questions and more!
Auto Decals Let You Advertise on the Go
Custom auto decals allow you to bring your ads wherever your vehicle goes. They transform your company cars into literal advertisements-on-wheels.
High-quality decals expose your brand — its name and what it stands for — to everyone who uses the same roads as your car. You can even spread the word about your business as your ads-on-wheels pass by pedestrians.
You Can Go Small or as Big as You Want
Decals are highly-customizable, so it’s easy to get them in the exact shape and size you desire. You can get downsized versions of your brand logo to place on smaller vehicles like scooters. You can also go for smaller car graphics if you only want the ads on your vehicle windows.
On the other end of the spectrum is a full car wrap, which gives you the most advertising impact. High-resolution graphics will make any vehicle stand out, resulting in increased brand awareness. Also, this gives you more space to talk about your brand and how it can fix their problems and address their needs.
Keep in mind that visuals are more interesting and attention-grabbing than plain text. For starters, the brain can process images up to 60,000 times faster than written words. By combining the two, you can make your car adverts more effective in spreading the word about your brand.
Decals Add a Safety Layer to Your Vehicle’s Glass Windows
While we do hope that you won’t become a victim of motor vehicle theft, they still happen at a rate of one every 42.2 seconds. Thieves can break your car windows and make away with the entire vehicle.
You can make your car safer and more secure by installing decals, which can help reinforce the glass. Even if the glass breaks, the decal material will help keep the glass shards together. This means a thief would take longer to get into your car and drive away in and with it.
Of course, you’d still need to get your car windows repaired after. As Multi-Glass Of Texas LLC notes, chipped or cracked windows can pose risks of injuries. But with a decal keeping broken shards together, you reduce these risks as you take your ride to the repair shop.
Amp Up Your Ads with Custom Car Decals
These are just some of the other benefits of getting auto decals, but they should be enough to show their worth. So, transform your car into a moving advert to increase brand awareness now! Plus, you’ll feel more at ease knowing that auto glass decals make your car a bit safer.
Ready for more effective marketing tips to spread the great news about your business? Then don’t forget to bookmark our site’s Blog page so you can keep checking back for more how-to guides like this!