You know that designing the right logo is an essential part of your branding and print marketing process.

Your logo can help decorate your product labels, jazz up the cover of a product catalog, or even make your storefront stand out.

But have you stopped to consider the importance of logo design as it relates to your website? Are you taking the necessary steps to ensure that your logo is working as effectively in the digital world as it is in print?

This post is here to help you find out.

Keep on reading to learn more about why the use of company logos on websites — and other web presences — is so important.

We’ll also let you know where you can create stunning logo designs online.

A Logo on Your Website Builds Brand Recognition

You’ve worked hard to create products and services that you’re proud to stand behind.

However, no matter how unique what you have to offer to customers is, you’ll always have competitors. The right logo can help to set you apart from other brands within your industry. It ensures that people end up with the products they want from your brand and not the lesser version of what you have to offer from your competitors.

In other words, the right logo design can eliminate consumer confusion.

But there’s another reason for the importance of logo design within your website. A well-designed logo will increase your overall brand recognition.

This means that your customers will be able to create an instant connection between your products/services and your brand. That’s because you’ve included the main symbol of your brand, your logo, on your website.

After all, nearly 80% of Americans say that they prefer to do their shopping online.

In other words?

If you don’t brand your company online, you risk losing up to 80% of your business. Can you afford to lose 80% of your profits every quarter?

We didn’t think so.

Now, let’s talk about where else you should put your logo online.

A Logo Creates Consistency Across Your Web Presence

The importance of a logo isn’t only about helping you to increase your brand recognition on your website alone.

It also helps your target market and current customers recognize you wherever you are on the web. (Your company’s website isn’t the only place that your brand exists on the Internet — right?)

Take a look at your current social media pages.

If you have different profile pictures on your Twitter, Facebook, and Instagram pages? Your market is going to have a tough time determining if those accounts belong to your brand, or if they belong to another company with the same name.

But if your profile picture is consistently a photo of your company’s logo? Customers will know right away that it’s you.

The same goes for your third-party listing sites, like Yelp and Google My Business. Even if you write guest posts under the company name, your “About the Author” photo should be a picture of your logo design.

In brief: while using a company’s logo on your website is important for brand recognition, your website isn’t the only place that you should use it.

After all, you didn’t work so hard on creating your logo design to limit it to one place, right? And speaking of logo design…

When Should You Consider Professional Website Logo Design?

We’ve covered the importance of logo design as it relates to both your website and your overall web presence.

Now, let’s talk about how you can bring your dream design to life.

If you’re struggling to create a design that’s clean and simple but still reflective of your company’s values, hire a professional design team.

Of course, you need to know what to look for in a quality website design company. Companies like L Form don’t only help with SEO and responsive website design. They also assist you with corporate branding and logo design. Visit the site to learn more about what to look for in the right web design company.

You should also ask your web design team to help you to find the best place for your logo on your website. Remember that your company’s NAP (that’s name, address, and phone number) should appear on every page of your website. The same goes for your company’s logo.

This is because not every visitor to your website will land on exclusively your home page. If you’ve developed a strong internal and external linking strategy, they’re more likely to end up on specific blog posts or product pages.

The Importance of Logo Design: Wrapping Up

We hope that this post has helped you to understand the importance of logo design as it relates to your website as a whole.

Ready to try out some of your ideas, and see if they look as good on the page as they do in your head? Use our free online logo maker tool to get started.

Plus, even if you do decide to go with a professional web design company or graphic designer, having a few mock-ups of potential logo designs will help to make sure they understand your vision.

So, what else goes into making a strong logo design? How do you choose the right colors, fonts, and images to make a lasting impression on your market?

We’ll continue to cover all these topics and more, so keep on checking back with us for the latest logo news.

Have you been asked to design a basketball logo?

With basketball increasing its share in the sports market each year, it’s no surprise new teams are popping up all over the place.

As a result, older teams are looking to refresh their image.

A creative basketball logo helps a team to stand out. Not to mention, it can seriously increase merchandise sales. Here are the top tips for creating a perfect logo for your team, or for refreshing that old logo.

3 Tips for Creating a Fun Basketball Logo

1. Color

It’s key to have colors that stand out. High contrast and distinct color combinations will help the logo pop out on merchandise.

For example, if you visit this site about basketball hoop installation, you’ll see their logo uses yellow and green. The contrast of colors draws in your eye right away.

Try contrasting colors or simple black and white. The logo should also match the team’s uniforms, so it’s easily associated with them.

2. Get Inspired by the Game

Just like these classic NFL logos, you want your basketball logo to be inspired by the game itself.

Think about the classic NBA logo.

It’s a silhouette image of a player, in the dynamic movement of the game, running down the court, ball in hand. The image captures the excitement of the game — but is also clearly about basketball.

Gather inspiration from the game of basketball itself. The ball, the hoop, the players… all these elements can be used to capture the essence of the sport.

Keep in mind the icons you choose don’t need to be an exact depiction. Logos are known for being interpretive in their design. The image can be manipulated and stylized as long as it’s recognizable.

3. Think Simple

While it’s important to use imagery that speaks to the game, it’s equally important to keep it simple.

Choose one basic image and work off its premise. Don’t combine too many elements. The logo will be hard to remember and too crowded.

The most classic logos are extremely basic. Think of the golden arches, Nike swoosh, and classic Apple icon. They all have two things in common — simplicity and memorability.

Words also can be a part of the logo. But when it’s on merchandise or in the fine print, the words need to be easily read. Make sure your logo is recognizable no matter what size it is.

Many amazing logos in the NBA have the name of the team or town incorporated into them.

For example, the team logos for the Lakers, the Nicks, and the Raptors all incorporate their names into their logos.

Their logo, however, is still recognizable without the words. This is great for merchandising purposes.

Make Your Logo

You’re ready to make an awesome basketball logo. Just remember to:

• Think about color
• Get inspired by the game
• Keep it simple

If you use these three logo tips in your design, you’ll be sure to make a logo that resonates with basketball fans.

Need some more inspiration? Check out these sports logo ideas to get the ball rolling.

If you’ve just started a plumbing business, you’re likely interested in how you develop the perfect logo. But if you have little to no design experience, you may not know where to start.

This is a normal situation and can be easily solved once you’re aware of some basics.

Keep reading to learn 5 smart design tips that’ll help you create the perfect plumbing logo. By the time you’re done reading, you’ll know how to create a logo that’ll impress customers and even competitors.

Let’s begin!

1. Hire a Professional That Has Experience

If you want a professional looking logo, you need to hire a professional.

This might sound obvious yet when you consider the number of people offering logo design services it starts to make sense. That’s because many of these people aren’t good at designing logos. They’ll just take a templated approach and use a basic form of software to design your logo.

A professional, though, will ask you some questions about what you want.

They’ll also know how to make your logo express certain aspects of your business. For instance, suppose you provide special services for a specific area. An example might be hot water Canberra services. A professional can work out how to take this aspect of your business and incorporate it into the logo.

2. Don’t Rush

If you want your logo to look good, it’s important you don’t rush the process.

Make sure you take your time when working with a logo designer. If there’s something you don’t like, be sure to let them know and give them enough time to work on a new version.

3. Get the Opinions of Other People

It can help to get the opinions of other people. Consider asking a wide range of individuals what they think of your logo.

Be sure to get specific answers based on what they do and don’t like. You can then give this feedback to your logo designer and ask them to make the needed adjustments.

4. Do Your Research

You should also spend some time doing some research.

Find logos you like and send them off to the designer. These logos don’t need to have any kind of relation to plumbing. As long as they provide the designer with a sense of what you like, they’re fine.

5. Be Willing to Spend Enough Money

If you want a good logo it’s important you’re willing to spend enough money.

If you don’t you may end up with a logo that doesn’t look good. This can lead to it hurting the brand of your plumbing business.

Do You Know How to Design a Plumbing Logo?

Designing a plumbing logo is something that can be challenging if you don’t have a lot of design experience. But with the right tips, you should be able to make things easier on yourself.

You should think about hiring a professional and paying them a decent sum. You also want to be sure you have some examples of logos you like, which can help inspire the designer you’ve hired.

It can take some time to have your logo designed. But if you go through the needed process, you’ll eventually have something that truly meets your needs.

Designing a personal logo? Check out this post for some tips on how you can make your logo unique.

Are you looking to design a logo for your personal business? Not sure where to start, or how to go about designing a personal logo that’s unique and awesome? Well, no need to fear, we’re here to help!

In this article, we’ll be covering the ins-and-outs of logo design, including tips and tricks on how to differentiate your business through the power of design. After reading, you’ll have the knowledge needed to create a unique logo that will wow customers and help boost your business!

So, What is a Logo Exactly?

A logo is basically a visual symbol that helps connects customers with your business by making it familiar and appealing. A logo sets your business apart from other businesses and gives your business an identity that audiences can identify with and latch onto. When truly great, a logo can build a personal and emotional connection with audiences, so that they’re driven to try out your business or continue to engage with it.

Here are the 3 most common logos types you should know:

• Illustrative logos (illustrate what you do)
• Graphic logos (symbol that links to your brand)
• Font-based logo (such as Fed Ex, Google, or Coca Cola)

Every type of logo has its pros and cons, so it’s best to explore every option and see which one ultimately works best for your business.

What’s Included in a Logo?

Logos consist of three important elements: a logotype, a brandmark, and a tagline. Here’s a breakdown of these three things:

Logotype

The logotype is the name of your business. It’s the typographic treatment of your business, which helps customers quickly identify your business. It’s also commonly referred to as a wordmark.

Brandmark

This is the visual element that provides visual recognition of your brand. It usually encompasses smaller elements like your logo’s coloring and overall aesthetic design. The arrow in the Amazon logo is an example of a brandmark.

Tagline

Last but certainly not least is the tagline, the text that accompanies the other two elements. An effective tagline serves the following functions:

• It grabs the attention of customers
• It specifies your brand’s message
• It makes your brand more memorable
• It creates a need for a customer
• It captures a certain desired brand feeling

When writing your tagline, focus on making it short, honest, and easy to remember. It should also capture the right tone of voice for your audience.

How Should I Approach Making a Personal Logo?

Before you jump into the visual design of your logo, it’s best to take a step back and do some research to determine which direction you should take it in. Here are some important tasks to do and questions to answer prior to making your personal logo:

Decide How You Want to be Seen

The first step in designing a logo is determining how you want people to perceive your personal brand. Do you want them to see you as relaxed and casual or more elegant and elevated? Write down some keywords you’d use to describe your brand and then try to capture those words in your visual design.

Think About Your Audience & Competitors

A logo is a form of communication, so it’s important you know who you’re ultimately trying to talk to.

Think about your target audience, who they are and what they like, and other places they shop, to inform how you should be talking to them. Create a profile of your typical audience member and make them as real as possible so you can find ways of communicating with them that come across as organic.

It’s also incredibly important to know what your competitors are doing, and how they’re talking to your potential customers. What do they do well, and what does their logo say about them and their brand?

Think about the ways in which you’re different from your competitors, and how that impacts how you talk to your customer. How can you visually differentiate yourself from competitors without alienating yourself from customers?

By answering this question, you can create a personal logo that sets your brand apart while still winning over customers.

Designing a Personal Logo

Now that you know what goes into a logo, let’s jump into everything you should know about the design process. Here are some tips and best practices for designing a unique personal logo:

Focus on What Makes You Different

The main focus of your logo at first should be creating one that is visually distinct from your competitors. In order to do this, think about all the things that make you unique or different from your competitors, and how you can incorporate those things into the design.

Also, consider any existing imagery or visuals you may have that you can leverage for your logo.

Beyond imagery, look into different font options that can make your logo stand out. Don’t focus on making it too loud or expressive, but rather try to make it reflect the tone and voice of your business. It should be unique enough, however, so that you’re not accused of copying competitors.

Make it Clean & Clear

The best logos are simple and clean. So, do your best to avoid making your logo complicated or elaborate, and don’t try to cram in too many design elements to make it stand out. Overloading your logo will only make it visually unappealing and distract customers from what you can offer them.

Another best practice is to make your logo as symmetrical as possible. Use familiar shapes and sizes for your logo to avoid making it seem off-balance. Another good rule of thumb is to only use two colors in your logo, as any more will make it seem cluttered.

Design Tips for Logos

Are you not familiar with the design process? Need help starting your logo design? Well, the good news is that there are great online tools that make it easy for you to create a logo for your business.

If you are using an online logo designer, just make sure to keep the following logo design principles in mind as you use it:

• Simplicity
• Versatility
• Timelessness
• Memorability

By keeping these design principles in mind, you can create a truly great logo!

Final Thoughts on Designing a Personal Logo

Designing a personal logo isn’t easy. A lot of time, energy, and effort goes into it. By following the tips and tricks in this article, however, you can approach the design process in the best way possible and create a truly amazing logo for your business.

Ready to take a stab at your logo? Get started with our free online logo maker!