Facebook had 1.59 billion average daily users and 2.41 billion monthly active users in June 2019.

That’s a lot — about 20.5 percent of the world’s population uses Facebook every day and 32.2 percent use it monthly. (Estimates based on the company’s latest disclosures with the U.S. Securities and Exchange Commission and world population estimates from and an illustration of United Nations data.)

There is so much power for advertisers and marketers on Facebook, not the least of which is the nearly infinite ways to splice the user population for targeted content. 

But are you on the fence? Have you never marketed through social sites? 

Don’t worry. This post will run through the benefits of Facebook advertising to get you up to speed on what could become a go-to source for online efforts. 

Targeting with Wild Specificity 

Facebook can help you pare down the specific populations that you want to see your message in pretty amazing ways. Think of any number of demographics to target and then multiply the possible subpopulations by a whole gambit of behaviors get ultra-specific campaigns.

In case you’ve been living under a rock on another planet, the power and specificity of the data that Facebook gathers and offers to marketers have gotten the company in trouble. Its ability to influence specific people is a matter of American national defense issue.

Being Where Customers Live One the Top Benefits of Facebook Advertising

Awareness is all about frequency. The theory behind the classic billboard is that its long-term presence in people’s sightlines will help boost the awareness of a brand as it is seen over and over.

But the problem with the billboard is that it’s not at all targeted and it is only as good as the thoroughfare that it’s exposed to. 

Building brand awareness through Facebook advertising puts a “billboard” in the place where people live online.  

Since Facebook has such a large user base, Bear Newman of Bear Fox Marketing (https://www.bearfoxmarketing.com/) says that you should utilize Facebook ads, because your audience is bound to be on there somewhere.

An Ad Machine in Every Pocket

According to at least one measure, 96 percent of Facebook users access the social network through cellphones or tablets. That means that marketers and advertisers could be putting the message of their client into millions of people’s pockets. 

And it’s hard to say for sure how much time people spend on Facebook. The general zeitgeist suggests that most people spend too much time on Facebook. Some rumors have suggested average daily user time spent on the sight is between 40 and 50 minutes.  

Couple that with the fact that smartphone adoption is a runaway train and you should realize that it’s plain foolishness to use Facebook with your ad and marketing efforts. 

No Reason Not to Start Now

The backend-user interface for Facebook’s advertising platform is really easy to use and produces a lot of data to analyze. This means that Facebook feeds both your ad and marketing operations and management, and there’s no good reason not to take advantage of the benefits of Facebook advertising. 

For more on how to turn those insights into action, hit up our Digital Marketing or Social Media tags to see our latest on how to build your biz with the best internet tools on the planet. 

Did you know you have about two seconds to impress a potential customer with your logo?

Of course, you did! And that’s why you have an amazing logo. 

So as you’re preparing to create your own printable checks for your business, it’s a great idea to include your logo on them. We’ve got five ways that adding a logo to your business checks pays off.

1. Reflects Highly on Your Business

Because your business check is essentially a reflection on your company, you want your business checks to be the utmost in quality.

Every business check has essential information. But, adding a visual, shows that you’re willing to go the extra mile.

This leaves a positive impression with whoever is handling the check and says that yours is the sort of company with whom people want to do business. 

2. Provides Consistency to Build Brand Awareness

Your logo is on your website, your business card, your front door, your advertising, etc. You can even put your logo on a pay stub!

So why not plant it on your business checks too?

To reinforce brand awareness, your visual content should remain consistent. This is Basic Marketing 101.

So even though a business check isn’t technically “content,” putting your logo on there will still contribute to brand awareness.

And customers are far more likely to make purchases from brands they recognize.

Remember, it’s not just the payee who will see these checks. They will likely pass at least one other set of hands before being deposited. That’s an automatic plug for you. 

3. Makes Your Checks “Pop”

If you think of your business check is a variation on a business card, then it makes perfect sense to add your logo.

This is especially true if you’re just starting out your business. But it also applies to long-time business owners as well.

Having a color logo makes your business checks stand out and demand attention. It really is a great marketing tool.

4. Establishes Trust

When you make the extra effort to build brand awareness through consistency, it tells a potential customer or client that you’re not just some fly-by-night operation. 

That sort of commitment says that you’re a company committed to excellence and that you’re to be taken seriously – that you’re in it for the long haul.

By including the logo on your check, it shows that you’ve made that commitment. With commitment comes trust. With trust comes a successful brand.

5. Will Not Leave You Broke

To add your logo, you don’t need to get your business checks professionally printed. Of course, you can if that’s your desire. 

But printing your own checks can help you save money. You can reproduce your logo with an online logo maker to customize your checks. 

You just need to learn proper bank procedure and then familiarize yourself with the process and requirements.

Plus, you can print in bulk to ensure that you never run out of business checks. Because almost nothing is as unprofessional as not having a check when you need to pay someone.

Add Your Logo to Your Printable Checks

The extra effort required to create printable checks with your logo is so worth it. It won’t take long, and it’ll create a lasting impression. So make it part of your branding strategy.

And for more great articles on the power of the logo, keep checking back to our site!

Are you looking to make your business mailing envelopes look a bit more formal? If you do and you want to avoid having to order your personalized envelopes, read on. All you’ll need is a computer, a printer, and blank envelopes.

When you have a business, you want it to stand out among your competition. You want your customers to remember it. One way of doing that is to put your brand on everything you send them, including mailing envelopes.

Put your brand in the envelopes you send your customers. Read on below for our quick and easy guide on how to print on an envelope. 

1. Use the Envelope Template on Microsoft Word

The typical software to use for this job is Microsoft Word. It has all the tools you need to make your customized envelope. You don’t even have to do much other than input the data you need to place on your business envelope.

In this step, we’ll show you the easiest and quickest process. Later, we’ll add other ways to do it. For the first step of all processes, open Microsoft Word on your computer.

On the toolbar, there’s a tab titled Mailings. Click on it and the ribbon will show you the tools for creating and writing mail. Look for the Create segment on the left-most side of the ribbon.

Click on Envelopes and a popup box will come out. It will give you a Microsoft Word envelope template. Type in the necessary information in the boxes, like the delivery and return addresses. 

Once you’ve typed all the information in, click on Add to Document. This inserts the envelop page at the beginning of your document. Next, we will add in your business logo.

Click on the Insert tab on the toolbar at the top of the window. Click on Picture to insert an image into the document. Make sure that the blinking cursor is on the return address line, before the text.

Select the image file for your logo. Scale it down to the right size on the envelope. With that, you’re all done.

2. How to Print on an Envelope 

Now that you have your information in place, it’s time to learn how to print on an envelope. Take your envelope and place it in the printer feed. Also, make sure you know the orientation of the output.

The orientation of the envelope should be the same with the Feed orientation preview from the Envelopes and Labels popup dialog box. If the image in the Feed showed your envelope is vertical, place the envelope in a vertical position. You should also know on which side the top and bottom of the output are.

Make sure to adjust the printer’s sheet feeder. These are the ends that hold up the sides of the blank papers. It should hold up the envelope without being too tight or too loose.

If you’re unsure about the output of a horizontal page on your printer, print a trial page on a piece of used paper. This way, you can save on using fresh sheets and envelopes. You also find out how you should position the envelopes you print in your printer.

3. Tips on Making Your Personalized Envelope

Do you want to move your logo around with ease? Change its wrap text setting by selecting the logo image. Notice the Picture Tools Format tab that appears in the toolbox.

Click to open the Format tab. Look for the Wrap Text dropdown menu. You will find many different wrap text settings.

Choose the Square option. This allows you to move your logo around with more ease. You can also choose Behind Text if your logo has white spaces that are too large. 

After you close the popup dialog box for Envelopes and Labels, another will appear. Word will ask you if you want to save the return address as the default return address. Click on Yes.

Now, you can create envelopes without having to fill in the return address again and again. If you will use different return addresses in your mail, click on No. Still, there’s a way to print envelope templates without having to fill in your return addresses.

Create a new document and follow the same process for creating an envelope. This time, don’t fill in the delivery address. Insert your business logo.

Save the document as a template. Each template you save can hold the different return addresses your business uses. 

Now, you’re ready to mail your customized envelopes.

Do you still find the whole process confusing? You can also use Certified Mail Labels services instead. Check these rates for the 2019 USPS certified mail rates list. 

4. Benefits of Personalized Envelopes

In a time when the email is the normal form of communication, why else would you use snail mail for business? It’s understandable to see the use of snail mail for personal communication. After all, for most people, mail from businesses can be boring and uninteresting.

Well, did you know that 10% of American adults don’t use the internet? Together, traditional and digital mail covers most of your target customers. However, when you reach potential customers, how do you spark interest in your company?

An advantage of sending personalized letters is you can customize them. Direct mail helps spread your brand to targeted audiences. It’s highly-measurable too if you’re sending out coupons for a marketing campaign.

Printing your logo and information on the envelope gives off a well-organized look. It adds the power of professionalism and formality to your message or letter. Also, it reflects the personality of your business.

Send Personalized Envelopes to Your Clients

Follow these steps and master how to print on an envelope to personalize your mail. 

While more people use email now, you can’t deny the customers who still prefer snail mail. Make sure you send your clients the best and most professional-looking envelopes.

Did you enjoy our guide on how to personalize your envelopes? If you found it informative and helpful, feel free to check out our other guides.

A logo stands for a lot; it’s a representation of how users identify with that brand or company.

The logo for the beer company Stella Artois is one of the oldest logos that has stuck around. The same horn that beckoned travelers in Belgium is the same horn that we recognize on Stella’s logo today.

Other companies like Twinings Tea, Shell Oil, and Levi Strauss are also some of the oldest and most famous logos which haven’t changed.

Emblems from government agencies like the Department of Defense logos have meaning and history as well. And some of the stories behind them are fascinating.

Do you want to know more about some of these secret meanings and logos? Scroll down to find out more!

1. The Air Force Seal

One of the most famous military emblems is the seal of the United States Air Force. 

It wasn’t until the fall of 1947 that the first proposed emblems were drawn. And it was a conference of 30 top-ranking air force generals who considered the proposed one. But they weren’t entirely happy with the first draft.

They decided the background should be blue, rather than green. And instead of the Wright Brother’s airplane which was featured on the logo originally, the generals determined that symbolic design would be better.

In that same discussion, the artist, Mr. Arthur Dubois, picked up a pencil and flipped the design to sketch Jupiter’s thunderbolt as a proposed symbolic design.

They agreed, and the final design got approved by Truman just 2 months later.

Blue and gold, the predominant colors on the emblem, are also the colors of the Air Force and Air Corps.

The American Bald Eagle is a symbol of air striking power and the United States. The wreath incorporates the colors of the basic shield design, and the cloud formation portrays the creation of a new firmament.

The 13 stars on the Air Force seal represent the first 13 colonies of the United States, and the grouping of the 3 stars at the top depicts the 3 departments of the National Defense Establishment (Army, Air Force, and Navy).

The shield, which is divided with the nebuly line formation, represents clouds. It’s also charged with the thunderbolt, which exhibits striking power through the air.

The Department of the Air Force was established in 1947, which is what the Roman numerals beneath the shield indicate.

The eagle’s head, which turns to the right, faces the enemy. It also represents not dwelling on past deeds and looking toward the future.

2. The Department of the Army

Before they established the Army emblem, there was nothing to represent the Army. Up until that point, the seal was only used to authenticate documents and wasn’t authorized for display.

In 1974, the Secretary of the Army approved the design as the official emblem, as they realized the need to provide a symbol.

While the seal is black and white, the emblem is always displayed in color.

The seal inscription says, “War Office,” whereas the emblem description says, “Department of the Army.”

The American flag is on its own on the right side of the emblem. On the left side, the pattern of the Army was added to another flag.

They replaced the Roman numerals with the year 1775, which is the year that the Army was established.

The flags are in proper colors, and the other colors represent the ideals of the United States and the Army.

Red is indicative of courage, fortitude, and zeal. 

Blue portrays vigilance, loyalty, truth, and perseverance.

White is symbolic of deeds worthy of remembrance. 

Black denotes determination and constancy.

And gold represents dignity, honor, and achievement.

The Roman cuirass is a symbol of defense and strength. The sword that’s on the emblem, along with the bayonet, cannon, mortar, cannonballs, and mortar bombs are representative of Army implements.

The drumsticks and the drum are symbolic of public support and notification of the Army’s purpose and intent to serve the people of its nation.

The Cap of Liberty is supported on the point of an unsheathed sword, and it says “This We’ll Defend” on a scroll held by a rattlesnake. This represents the Army’s constant readiness to preserve and defend the United States.

3. The United States Department of Defense

The United States Department of Defense emblem shows a bald eagle with its wings displayed horizontally while grasping 3 crossing arrows. 

Above the eagle is an arc of 13 stars with alternating rays. The American bald eagle has long been associated with symbolism for the United States and its military establishment.

It’s an emblem of strength and has been for a long time. The eagle defends the United States on the emblem, which is represented by the 13 pieces on a shield.

The blue chief, which joins together the 13 pieces, represents Congress. 

The stars and the rays above the eagle are symbolic of glory, and the 3 arrows are collectively symbolic of the 3 parts of the Department of Defense.

Lastly, the laurel represents honors received in combat while defending peace, which is what the olive branch represents.

Symbols in emblems are exciting. If you want to learn more about the way symbols have been used throughout history, read this to understand how military challenge coins are ranked. 

Department of Defense Logos Have Historical Meaning

Just like most successful logos that make their mark on history, the Department of Defense logos are symbolic and introspective in their meaning and purpose.

The goal of any company, department, or business, is to create a logo that represents the brand and stands for something powerful or significant. Changing a logo should never be done unless it’s absolutely necessary.

The longer a logo is around, the more it solidifies its representation of the powerful product or organization that it represents.