You know that billboards, social media posts, and even promotional products are all great places to include your store’s logo. 

But you want to get a bit more creative than the standard marketing tactics — and strengthen your branding as a result. 

Why not create your own flag for your business? 

Need a bit of help getting started?

Read on to learn the most important things you need to consider when developing your branded flag design. 

Choosing Your Flag’s Shape and Size

Let’s cover the basics of how to design a flag that will command your target market’s attention no matter where you choose to fly it. 

To start, select your flag’s shape and size. 

Would you like a more traditional flag shape, or would you prefer something smaller, like a pennant (triangular) flag?

If you’re including your brand’s logo — especially if that logo is pretty detailed — we strongly suggest you go with a rectangular flag. This is because it offers more space to work with. 

However, if you’re commemorating a special event/sale, or if you’re only including your company’s name, a triangular pennant flag may be your best bet. 

You may even choose to create a string pennant/flag garland that can be hung across a doorway or wall. Each individual, tiny flag can have a singular letter, image, or punctuation mark. 

If you’re planning on placing your flags by the side of the road, you’ll likely need a larger banner flag that can withstand high winds.

Finally, consider if you want the flag to be printed on one side, or on both of them. This largely depends on whether you plan to display the flag flat or if it will be waving in the wind. 

Visual Flag Design Basics

When you’re coming up with flag designs, the most important thing you need to consider is customization. 

We’ve all seen standard flags that simply say things like, “Sale Today,” or “We’re Open.” These basic flag designs might momentarily capture the attention of a consumer, but they’re not unique or interesting enough to make them pull over or wander into your shop. 

In order to make that happen, you have to get creative — while still reinforcing your branding. 

In general, your store’s logo is the best flag design option. It furthers your brand recognition, serves as a guidepost for consumers, and is all your own. Your logo should be the central image of your flag. 

You can opt to include your motto, the name of your store, your hours, or anything else you’d like. Still, be aware that cramming too much onto your flag can be counterproductive. 

Especially since people will see your flag while they’re on the go, we suggest giving them just one image to focus on — your logo. 

Also, think about where you want your logo to be placed on your flag. 

Would you like it right in the middle of the flag, or would it look better in the upper left or right-hand corner? Will you include any text on your flag, or should it exclusively feature your logo? 

If you’re truly struggling with your design, we suggest that you work with a professional flag designer. 

The Impact of Flag Colors 

Whether you opt for a solid-colored background or want to use stripes to involve multiple colors, the shades of your flag design will have a direct psychological impact on the people who see it. 

For example, if you want to advertise a sale or limited time offer, go for reds. If you’re a natural/organic store, choose a light green. If you want to promote a sense of relaxation, rely on blue.

We suggest including no more than three colors (outside of any colors in your logo) for your flag design. You don’t want to visually overwhelm consumers. 

Choose Your Location

Where and how you decide to display your custom flag design is just as important as the way that it looks. 

You can invest in fishing rod holder flag poles to display your flags on the back of your boat. You can have your branded flag framed and use it as a piece of decor inside your shop. You can hang it in your store’s window, outside of your shop, or even put several flags on the interstate or road letting shoppers know where they need to turn to find your store. 

The more creative you can be here, the better. Think beyond the standard flagpole. 

Show models with your flags wrapped around them in your brand’s Instagram photos. Attach your branded flags to your car and go for a drive around your city. Make sure you bring your flag to trade shows to take your booth to the next level. 

You can even include miniature flags as free gifts inside your shipping boxes. 

Ready to Bring Your Flag Design to Life?

Now that you know the most important aspects of good flag design, it’s time to start creating a few options to choose from. 

Remember to create a minimum of three flag mock-ups and let your team — or even your social media followers — vote on their favorite option. 

Still need a little help finalizing your company’s logo design? Use our free online logo maker tool to dream up several potential logos.

Don’t forget to keep checking in with our marketing blog for more tips and tricks on how to make sure your business is cemented in the minds of your target market. 

When you start a small business, your to-do list is a mile long. It’s easy to push things like designing a company logo to the back burner — but you’d be making a huge mistake.

There are tons of reasons that you need to start strong with a recognizable logo. You need your brand to have a big impact right out of the gate.

Design, color, font all play a big role in how you’re perceived and what kind of business you attract. For example, almost 100% of customers make a snap decision based on product color alone.

Learn why and how you need to build a business logo that pops right now — keep reading!

Your Company Logo Is You

You know that saying “a picture is worth a thousand words”? That’s what a logo is all about.

Your logo is all you. When your potential customer spots your mark, they associate it with your values, quality, and service.

Sets You Apart

Did you know the simple Nike swoosh is the most recognized logo in the world? It goes to show that you don’t have to be flashy to distinguish yourself.

Build a logo for your brand that people will remember, one that stands out among the competition.

Fosters Loyalty

You don’t just want to close a sale, you want to build a relationship. Having a strong logo is all about that post-funnel customer care.

Happy customers are loyal customers. Help them find you and promote you with a memorable logo.

Logo Design Defines Your Values

When you’re designing your company logo, you get to know yourself really well. You have to ask yourself a lot of questions and do a deep dive on your brand.

Don’t just slap together random images. Think about what you stand for and who your customers are.

Even if you’re not creative, you can come up with a few images that you feel represent who you are. You can even use guides, like this template, to help put together the right look.

Use Your Logo to Inspire

A strong company deserves a strong logo. Once you figure out what look you’re going for, stand behind it.

Knowing your brand and having a symbol that represents all that you stand for is key to inspire others. Your employees will feel pride and investors will understand your mission and goals.

Makes Branding Easy

Having a great logo makes it easy to brand your business. You don’t have to work too hard to convey who you are.

Put that logo on tons of merchandise and give it out. Get your brand out into the world and in front of potential customers.

Mark Your Business With an Inspiring Logo

There are plenty more reasons why you should make designing a killer company logo a top priority. These should be enough to get you started.

We know you’re now convinced that an amazing logo can take your brand from good to great. If you want to get more ideas, check out our articles on logo inspiration!

There are a lot of businesses out there. In fact, there are 30 million small businesses just on Facebook alone. 

With all these different companies, you may be wondering how you can make your business stand out. Having a logo could be your answer. 

We have outlined the undeniable benefits of recognizable logos for your business in 2019! Start your successful journey with these awesome benefits!

1. Good First Impression

Having a good logo can help make a great first impression on potential new customers. 

A brand logo can actually help a customer decide if they want to buy a product for the first time. The logo is normally one of the first things the customer sees, so you want to make sure the logo is well-designed. 

When designing a logo, you want to make sure you pay attention to all of the details. The font, size, and even the color can give your customer a first impression, so make sure it’s a good one. 

2. Helps With Brand Identity

Having a good logo also helps with having a brand identity. 

If you have the same logo on everything, it helps people associate your product with that brand. This is a great way to create a unique identity for your business. 

Your logo won’t just appear on your products. It will appear on marketing material, websites, a business card, newsletters, and brochures. You want to make sure your logo is everywhere, and you want to make sure that people know what your logo stands for.  

3. Gives You an Advantage Over Your Competitors

Having a logo can give you an advantage over your competitors as well. 

There are so many brands out there on the market, but if you promote your logo, your brand will be promoted as well. Online marketing is key to making sure that customers find your brand, and having an eye-catching, memorable logo, you may beat out your other competitors. 

4. Offers Consistency

Having a good logo also offers consistency. 

This provides a sense of uniformity in your brand, which can be comforting and reassuring to consumers.

Take Apple, for example. No matter which phone they order, it always comes in the recognizable white box with the Apple logo on it. Consumers are buying from a brand that is familiar to them, so they know what to expect.  

5. Helps with Recognition

In addition to all of these, having a logo can really help customers recognize your company.

How many companies do you realize you recognize the logo for? There was even a board game based off of it! 

A professional logo can help improve your brand’s recall value. This means that customers will start to learn what to expect when they see your logo attached to something.  

Design Recognizable Logos Today!

Having a recognizable logo is a key aspect of making sure that your business takes off. 

Without a good logo, your business could get lost amidst all the other businesses out there who do have a logo. 

To design a logo today, make sure that you check out the rest of our website! 

Each year more than $200 billion is spent on advertising within the United States alone. Yet, how effective is it if not every single one of your ads is being served to your target audience?

Advertising used to be simply plastering your message in busy places hoping the right eyeballs might stumble upon it. The Internet’s inclusion of digital advertising, however, has changed the game. For those looking to wisely spend their advertising budget, geofencing marketing is practical.

Are you looking to expand your company’s advertising efforts into the world of geofencing technology? Keep reading to learn more about how it can work to enhance your digital reach.

How It Works

Geofence marketing works by establishing areas to capture your audience. These are specific addresses that can be located on any GPS map. The best way to create a list is to brainstorm where your target consumers are.

For example, a business that heavily relies on tourists could geofence nearby hotels for out of town guests. On the contrary, a new restaurant could target rival eatery establishments to get a leg up on the competition.

In order for a person to be served your advertisement through geofencing, they must have a smartphone with its location services turned on. Furthermore, they must use their smartphone in some capacity that triggers a data connection. Fortunately this is no issue since the average American looks at their phone 52 times per day.

Once a target consumer’s phone is activated, your advertisement will follow them for up to 30 days. This also isn’t limited to their smartphone, either. If someone is logged into social media accounts or email on their smartphone, the advertisement will follow them to their computer if logged onto a desktop.

Another feature with geofencing is you can set specific times to capture an audience. This is convenient for temporary events, such as a concert or ball game.

Seeing Results

While this all sounds great, how can you be sure this advanced form of advertising is actually working? Great question!

All reputable geofencing companies should offer transparent digital reporting. This includes how many impressions are being served in addition to the amount of clicks each ad receives, also known as a click-through rate (CTR).

Beyond this, geofencing offers an advantage standard digital advertisement doesn’t for brick and mortar businesses. It’s possible to see when target consumers visit your targeted locations, are served your ad, then visit your business.

This process is called a conversion zone. When you select your targeted addresses you also provide your company’s location so this can be tracked. This feature is helpful in determining which addresses are reaching a larger audience compared to others.

Of course, every company’s needs will vary. These geofencing marketing providers different options whether it’s targeting by zip codes or solely focusing on competing businesses.

Developing a Geofencing Marketing Strategy

Digital advertising has a lot of components, some of which can be a lot to grasp if you’re new to it. With the right approach and outlook, it can be a great tool for reaching a whole new audience while getting the most bang for your buck.

Create a realistic strategy for geofencing marketing. Study your consumers’ habits and where they spend time away from your business.

Are you looking to improve your marketing efforts? Neal Schaffer has a proven track record of helping businesses of all sizes with their digital transformation of sales and marketing through consulting and training. Contact him today to learn more about how he can help.