You probably know all about the importance of your logo. It creates the first impression that anyone will have of your company.

Maybe you haven’t redesigned your logo in a while, and you need a new one. Or perhaps you have a brand new one.

Whatever the case, you should consider adding animation to your logo.

There are many benefits to having an animated logo. Here’s why your business should have an animated logo in 2020.

What Is An Animated Logo?

It’s exactly what it sounds like.

You already know the importance of your logo. It’s the foundation of a successful marketing strategy.

Yet, the days of print-focused and static graphic design are fading into the past. With modern technology, there are more opportunities than ever to make your brand more noticeable.

An animated logo aims to do precisely that.

The level of animation can be anything from simple moves to a short video. You choose from a variety of logo design ideas. Then your company and designers get together to discuss your business goals and the type of personality you wish to demonstrate to clients.

There are several reasons your company needs an animated logo in 2020. 

Creates Brand Awareness

Think about the MTV logo.

MTV was a pioneer in the animated logo movement. It required the viewer to stay tuned for more than a second or two. This allowed for time for the logo to imprint in the viewer’s mind.

Animated logos are just more memorable and recognizable than static logos. One interaction with an animated logo and the consumer is not as likely to forget it.

Thirty years later, that logo remains one of the most recognizable logos in popular culture. 

It Tells a Story

An animated logo is part of a longer storytelling process.

Animating your logo enables it to work as a short video telling a unique story of your product or company. And with every story comes emotion.

When you use video content, you’re setting an emotional connection with the viewer. They will view your company as something more complex than just a simple representation.

Another big perk is that your “story” can be shared across multiple platforms. An animated logo is far more likely to be shared than a static one, especially if it’s dynamic and exciting. 

Shows a Level of Professionalism

It’s safe to say that most consumers are not marketing experts. 

Even so, they do have an understanding of what’s trending. And even if they don’t realize it on a conscious level, they want to associate with companies that are keeping up with the latest innovations. This shows there’s an advanced level of professionalism.

For example, you may not have noticed that a lot of famous companies are already using animated versions of their logos.

But if you start paying attention to companies using animated logos versus those that don’t, you’re likely to find those with animated logos with leave a better impression.

Get Noticed with an Animated Logo 

Even more importantly, get noticed and then remembered with an animated logo. 

Take a look at our tutorial to help get you started and inspired.

And for the most recent logo design tips, keep checking back with our blog!

Logos are extremely important these days. If you don’t have a great logo your business will lag behind. Even if your product is superior, not having an original and creative logo concept will hurt your business.

Marketing and branding are key to any business’s success whether it’s online or brick and mortar. In today’s image happy visual world, making sure the public is aware of your company starts with the right logo. 

Read more for some great tips to design a brilliant logo.

Know Your Brand

Before you get started designing your own logo you need to know your brand.

What is it all about? What are you trying to say? How do you want to be perceived? What’s your mission statement? 

By answering all of these questions you’ll have an idea of where to start and where you want to go to create an innovative logo.

Make sure you write down any creative logo ideas that pop up while you’re asking yourself these questions. Things will spark up that you might never have thought of before. Amazing things can come from those unknown surprises.

Colors, Colors, Colors

Color is part of life. We are drawn to certain colors without even realizing why. They say a picture is worth a thousand words and colors are part of those words. 

Colors can help convey a message. They can elicit feelings of power, warmth, intelligence. It all depends on what you want your company and logo to say.

Choose colors based on that and you’ll be on your way to creating a great logo for your brand. Also, choose a color that’s personal to you and one you identify with. This will strengthen the bond between you and your brand.

You’ll feel a deeper connection to your product and therefore always have pride in it. This will help bring success your way.

The Font

The font you choose can be just as important as the colors. Although it’s a little more subtle, the font also conveys a message. It not only speaks with the words it’s written in, but it also speaks of style.

It can make your company come off sophisticated, artistic, vintage, etc. Like colors, your font should be something you feel a connection with and your brand aligns with. Something that when people read it they get where your brand is coming from.

Search Competition

Seek out other designs to see what’s out there. What is working? What isn’t working? You’ll also want to use this tactic to ensure you’re not doing exactly what everybody else is doing.

You don’t want to blend in. The point of a logo is to stand out and make people remember you. Search law firm sites, sports memorabilia, and others to get an idea of what’s out there.

Design a Creative Logo

OK, so now you’re ready to design your own creative logo. By using these simple tips above you can come up with tons of creative logo ideas.

Remember to keep a note pad handy while going through this process and come up with at least three samples before choosing the best one. With a brilliant logo, you’ll be on your way to marketing success. 

Looking for more articles like this one? Check out the rest of our blog!

Most people need to see your brand at least 5 times before they’ll remember it.

How can you speed up the process and make your brand stand out from the crowd? You need the ultimate logo to represent your business!

Even if you’re not a graphic designer, there’s no reason why you can’t learn a few logo design basics. Here are 4 important ones to get you started.

1. Match Your Brand’s Vibe

We all love puppies, but unless you own a pet shop, it’s probably not the most logical choice for your logo options.

Your first step is to sit down and think about your brand’s identity. What qualities do you hope to convey to your customers? What are the beliefs and values that are important to you (and your business)?

Write down a list of words you want your customers to associate with your company. What problems do they have, and how does your product provide the solution? The clearer your brand identity, the closer you’ll be to designing a great logo.

2. Color Is Key

Before you start playing around with that free logo maker, you need to narrow down your color choices.

If your company is up and running, it’s logical to choose colors that are already part of your branding. If you’re just starting out, take a few minutes to brush up on color psychology.

How do you want your customers to feel when they see your logo? Blue invokes feelings of trust and dependability, while red stirs energy and emotion.

We all have a favorite color, but don’t let sentiment sway your decision. Make sure the color(s) you choose match your brand identity.

3. Choose the Right Font

Custom font is always a great choice—look at the Coca-Cola logo, for example.

If you don’t have the ability or budget to create custom font, at least make sure you select a font that matches your brand. Swirly, whimsical font might be perfect for a cupcake shop, but it would look out of place in an accountant’s office.

Another option is to combine your wordmark with a relevant symbol. If you sell sunglasses, you may find a clever way to incorporate shades into your logo design.

But before you get too excited…

4. Keep It Simple

One of the logo design basics most often overlooked is the need to keep it simple. You may love the idea of your company name combined with a guitar, a cup of coffee, and some music notes, but this will only make your logo design cluttered.

Some of the most powerful brands in the world have the simplest logos. Think of the Nike swoosh or McDonald’s golden arches.

Remember that you’re creating a logo, not a mural. Choose one or two strong design elements to make your logo simple, appealing, and memorable.

Logo Design Basics: Ready, Set, Design!

You might feel overwhelmed by the thought of creating a logo for your business. After all, how can you sum up your entire company in a single image?

Start by considering your brand’s vibe. Select colors and fonts that complement your branding. And above all, keep your logo design simple, clean, and uncluttered.

What will you do with these logo design basics? You could try to make a logo yourself, but you’re likely to get better results from a professional designer.

Contact us today to learn more about our design services. We look forward to working with you!

Some estimates say people buy up to 19 billion pairs of shoes every year. That’s more than two pairs per person on the planet right now.

Consumers have more choice than ever when it comes to buying shoes. If you’re planning to start a pre-order shoe website, you know you need to do something to stand out in the crowd.

It all starts with building a good brand identity. Brand identity, in turn, starts with a powerful logo.

So, how do you create a killer logo for your new website? You can start with these seven helpful tips.

1. Keep It Simple

The most effective logos are usually simple. Think of Apple’s bitten-into logo or Nike’s iconic swoosh. A few simple lines make up both of these logos, yet they’re impactful and memorable.

The “keep it simple” rule comes with a few extra notes. You want your logo to be identifiable, so be careful not to confuse “simple” with “generic.” People should be able to identify your logo at a glance.

If they’re constantly confusing your logo with another brand, your logo isn’t effective. A simple design can be quite eye-catching and still provide an identifiable logo.

2. A Powerful Logo Reflects Your Brand

The next tip for creating a logo focuses on your brand identity. There are plenty of websites that offer pre order shoes, so what makes your brand different?

It could be that you focus on a particular type or style of shoe. Maybe you offer customization.

You might think about the design sensibilities of your brand and your audience. Are you speaking to an urban audience, a group of wealthy people, or female shoe fanatics?

Your logo should reflect this brand identity.

3. Choose Your Fonts Wisely

Successful logo design hinges on the careful selection of typefaces. First, you want to make sure your typeface is legible, even at small sizes.

Why is legibility so important? You want to make sure people are able to read any text on your logo. If they can’t, they may misread the name of your company.

Next, typefaces communicate certain design sensibilities. Serifs have a certain timelessness to them, and they may evoke nostalgia for bygone eras. Sans serif fonts usually feel much more modern.

Some fonts may feel “fun” or “feminine,” while others are futuristic. Make sure the typeface you choose reflects your brand identity as well. If your brand is focused on cutting-edge urban shoe designs, then a “flirty” font probably isn’t the right choice.

4. Think in Color

Color is also an important considered in logo design. Much like typefaces, different colors communicate different ideas to your audience. Blue, for example, inspires loyalty and trust in people.

A blue logo suggests that your brand is a brand the consumer can trust. Red, on the other hand, suggests passion.

It’s a good idea to pick two colors, to create contrast. For ads and website pages, you’ll want to set one color as the primary logo color. The other, secondary color will be used for contrast.

Your logo should be visible on both black and white backgrounds. Finally, make sure your logo also looks good in black and white. There may be times when you need to use a grayscale, black, or white variant of the logo.

5. It’s all About Scale

Most logo best practices suggest you should design your logo as a vector. Vector files allow you to scale up and scale down, without loss of fidelity.

That means no more pixelation or blurriness when your logo gets blown up for a billboard ad.

Your logo should still be recognizable and legible at almost any size. If it’s not, then you may want to reconsider the logo.

This is one reason many brands choose to have both a wordmark and a graphic logo. Logotype can sometimes become too small to read, so brands fall back on the graphic.

Nike is a good example of this. The swoosh sometimes appears with the name “Nike.” In some cases, though, only the swoosh appears.

Since the swoosh is so iconic, everyone knows the brand name it’s associated with. Nike doesn’t need to print their name with the logo. This also means they never have to worry about printing the wordmark so small it’s not legible.

6. Leave Room for Change

Good logo designs are classic, and they rarely need to change much. That said, it’s always prudent to make sure you can make updates to your logo as times change.

Why? Design trends and sensibilities change and evolve. What’s considered “modern” right now will look dated in a few years. A logo needs to keep evolving so that it always looks current and speaks to a modern audience.

Of course, you also want to make sure your logo is always recognizable. If you’re constantly overhauling it, you may lose any brand recognition you built.

A good logo allows for updates, without starting from scratch. It can be difficult to achieve a balance between timeless design and flexibility. Working with a great logo designer can help.

7. Appeal to Your Audience

Finally, the logo for your pre-order shoe website should appeal to your audience. Before you begin designing your logo, take some time to think about your audience.

Who are they? Why do they shop with you over the competition? What do they value, and how can your logo communicate those values to them?

When you can answer these questions, you’re well on your way to creating a powerful logo for your brand.

Great Logo Design Starts Here

Creating a powerful logo is the first step on the road to making your brand more visible and identifiable for your audience. With better brand recognition at play, you’ll be able to stand out from your competitors.

Looking for more tips on designing a killer logo? Our library of informative guides is here to help. You’ll find the latest trends, tips, and tricks to guide your logo-design process.