Do you want to have a logo that’s as iconic as Mac’s apple or McDonald’s golden arches?

When it comes to attracting potential customers, logos are often a business’s first chance at creating a lasting impression.

However, it can be quite difficult deciding on the perfect design. However, you’ll be glad to know that there are certain principles of logo design that can help you reach your branding goals.

Keep reading to learn about 5 logo design principles for recognizable branding success.

1. Consider Visibility

The best logos are those that are still visible and recognizable even when their size is diminished.

A crucial logo design principle states that your logo should be able to fit within an area of 2 centimeters squared. If the logo can’t fit within such a small area or if it becomes incomprehensible, then you need to scrap it.

2. Make It Versatile

You’ll want to have a logo can that can be adapted to almost any situation.

The logo’s ability to be miniaturized is only one factor. It needs to be able to adapt to digital formats, print formats, and more.

Depending on the type of logo, you may want to have the option of moving components around if need be. This is where basic logo designs come in handy.

3. Don’t Rely on Color

When you’re first designing your logo, you should use only black and white.

The reason for this is because there will be situations in which your logo can’t be presented in color, such as on a receipt. When that happens, you need to make sure that potential customers can still recognize it.

Of course, once you have the basic design down, then you can make it vibrant with one or more colors.

4. Let It Pop

While your logo shouldn’t be too complicated, it also should be something that will stay in people’s minds.

One way to test if your logo is memorable enough is by showing it to someone for about 10 seconds. Once the time is up, hide the logo and ask them to draw it from scratch.

If they don’t even get close, then you’ll need to think of a different design.

5. Express Your Business

Your logo could be memorable and clever but that won’t mean much if it doesn’t reflect in some way what your business is all about.

Whether you sell golf supplies or custom shoes, the logo should be an expression of your products, services, and overall atmosphere.

Of course, you could hire someone to follow these principles and make an expensive logo or you can make logo in minutes.

Ready to Follow These Logo Design Principles?

Now that you’ve learned all about 5 logo design principles for recognizing branding success, you can work toward having the next iconic logo.

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“Can you design a logo for us?”

These 7 little words can be awfully intimidating if you’re new to logo design. Where do you start? What if they don’t like it? 

Professionals have a process that they follow, so they’re never left asking these questions. 

Keep reading to learn all about the logo design process.

Brief the Client

The first and most important step of this entire process is to talk to the client! Clients want to be part of the process and to feel like they have a say, so sitting down and talking about their ideas is vital. 

Ask your client questions:

• What does your brand represent?
• Who is your brand’s audience or clients?
• What are the goals of your business?
• What makes you different from other businesses?

The answers to these questions will help you know what your clients want to say with the logo.

Additionally, you should verify with the client what type of logo they are looking for. 

• Abstract
• Pictorial
• Wordmark
• Combination Mark

Be sure to get an idea of which ones they would like. Logos will serve different purposes. So if they’re looking for a website header logo, that will be very different than a storefront logo.

Research

The next step is to research. What are competitors in the same field doing? How can you design something unique and better than what the competitors have?

This is a critical step! The last thing you want to do is preset a client with a logo that’s similar or not as nice as a competitor’s.

Brainstorming and Sketching

It’s time to start designing! You’ll want to start by brainstorming through your favorite method. Maybe this is a lot of post-it notes on your wall or a mind map.

It can help to visualize words that are associated with your client’s brand. Brainstorming and sketching will be a very intuitive process that comes with experience, but if you need some inspiration, head to Pinterest. 

Another great way to brainstorm is to create a mood board that represents the brand. 

Digitalize the Design

Once you have a rough sketch, you’ll want to take to an online program to start digitizing the design. Programs like Adobe Illustrator are the industry standard, but if you work in an HTML program and need to move from html to pdf converter c# to send materials to your client, that is always an option.

Presentation

The final step (unless edits need to be made) is to present the logo! 

Along with the logo, many designers will also send a color palette and other types of logos, depending on what the client paid for. 

Create Your Logo Design Process Today

Now that you know how to create a logo design process, start making it your own today. Each designer’s process will be different and will vary by client and experience. 

If you’re still not sure about the process, keep reading to learn more on our blog!

Every serious business invests in a professional logo that represents the brand and helps make it recognizable. Take, for example, Coca Cola, Nike, Apple, and Amazon — their logos are among the most popular in the world. More importantly, everyone can recognize the company just by seeing the logo.

However, logos aren’t just graphic elements. They help build brand awareness and make the company stand out from its competitors. You should make yours unique and eye-catching, without being overpowering.

Here are five fresh logo trends for 2020 to help you find inspiration for your company logo.

1. Minimalism With a Twist

One of the most influential logo trends 2020 is minimalism, but with a twist or a pop of color. Simple, clean logos will always be the safest choice, but designers and brands will spice them up with eye-catching elements, hand-drawn details, or playful details.

Minimalism will also apply to typography logos, where you’ll see thin lines, neutral colors, and warmer fonts.

2. 3D Gradients

Gradients are a great way to make even the simplest logo instantly recognizable. It’s the perfect way to insert your brand colors subtly and get a modern logo design. Also, one of the best new logo designs for 2020 will be a 3D gradient logo, with depth, shadows, and shapes that make it come to life.

3. Animated Logos

Animation is one of the latest logo trends that’s growing by the minute. Animated logos are the easiest way to catch your audience’s attention and get them intrigued.

If you’re looking for inspiration, get some free stock images to use a background for your logo or typography design. Then, you can turn the images into a unique logo to reflect your company’s personality.

4. 80s and 90s Logo Designs

The 80s and 90s will prevail in the 2020 logo design, mainly as there’s longing for these times. These logos will have lots of colors, animations, pixels, chromes, and neons. In typography logos, we can expect typical 80s and 90s fonts with tubular design and thick lines.

Feelings of nostalgia and memories are a significant element, so you’ll often see brand new companies featuring retro logos and funny letters and colors.

5. Geometric Logos

Geometry is becoming a trend in logos in 2020. There’s a need for symmetry, structure, and clean lines that make logos easy to remember. Geometric logos are also easy to customize and switch up without changing the entire style of the logo.

Whether it’s a graphic element or a typography logo, there will be a lot of triangles, sharp angles, and geometric mosaics.

Get Inspired With These Logo Trends for 2020

Whether you’re a business owner or want to grow your brand, having a unique logo will help you stand out and attract your customers’ attention.

By staying in the loop with the logo trends, you can see which elements work best for your brand and how to implement them into your story.

Want more logo trends and graphic design tips? Check out some of the other articles on our website and stay tuned for the latest industry news and updates.

You probably know all about the importance of your logo. It creates the first impression that anyone will have of your company.

Maybe you haven’t redesigned your logo in a while, and you need a new one. Or perhaps you have a brand new one.

Whatever the case, you should consider adding animation to your logo.

There are many benefits to having an animated logo. Here’s why your business should have an animated logo in 2020.

What Is An Animated Logo?

It’s exactly what it sounds like.

You already know the importance of your logo. It’s the foundation of a successful marketing strategy.

Yet, the days of print-focused and static graphic design are fading into the past. With modern technology, there are more opportunities than ever to make your brand more noticeable.

An animated logo aims to do precisely that.

The level of animation can be anything from simple moves to a short video. You choose from a variety of logo design ideas. Then your company and designers get together to discuss your business goals and the type of personality you wish to demonstrate to clients.

There are several reasons your company needs an animated logo in 2020. 

Creates Brand Awareness

Think about the MTV logo.

MTV was a pioneer in the animated logo movement. It required the viewer to stay tuned for more than a second or two. This allowed for time for the logo to imprint in the viewer’s mind.

Animated logos are just more memorable and recognizable than static logos. One interaction with an animated logo and the consumer is not as likely to forget it.

Thirty years later, that logo remains one of the most recognizable logos in popular culture. 

It Tells a Story

An animated logo is part of a longer storytelling process.

Animating your logo enables it to work as a short video telling a unique story of your product or company. And with every story comes emotion.

When you use video content, you’re setting an emotional connection with the viewer. They will view your company as something more complex than just a simple representation.

Another big perk is that your “story” can be shared across multiple platforms. An animated logo is far more likely to be shared than a static one, especially if it’s dynamic and exciting. 

Shows a Level of Professionalism

It’s safe to say that most consumers are not marketing experts. 

Even so, they do have an understanding of what’s trending. And even if they don’t realize it on a conscious level, they want to associate with companies that are keeping up with the latest innovations. This shows there’s an advanced level of professionalism.

For example, you may not have noticed that a lot of famous companies are already using animated versions of their logos.

But if you start paying attention to companies using animated logos versus those that don’t, you’re likely to find those with animated logos with leave a better impression.

Get Noticed with an Animated Logo 

Even more importantly, get noticed and then remembered with an animated logo. 

Take a look at our tutorial to help get you started and inspired.

And for the most recent logo design tips, keep checking back with our blog!