Did you know that Steve Jobs decided to rebrand Apple in 1997 in order to keep up with the times? And while you may be thinking about rebranding your business for similar reasons, it’s important to do it the right way in order to be successful. 

From finding your “why” to figuring out how your business can stand out from your competitors, your image means everything when it comes to your business.

If your business is considering rebranding, there are lots of steps to prepare. Here are some tips for launching a successful business rebrand.

1. Find Your Why

When it comes to business rebrand, it’s important to first sort out why you are rebranding. Whether it’s because you want to target a different audience or launch new management, find your “why” and stick to it.

The purpose of your rebrand should always set you apart from your competitors. Your objective should always be defined in case you lose your focus along the way. 

2. Plan Ahead

Before making a huge announcement about your business rebrand, it’s important to plan ahead. This not only decreases the chances of confusing your customers by cross-branding, but it gives you an ample amount of time to plan things strategically.

Ask yourself the following questions:

• Are you planning on launching your business rebrand within the year?
• Are you going to host an event in order to make an official announcement?
• Are you going to redirect your SEO efforts in order to draw in more customers? (If so, visit this page)

It’s important to remember that your marketing and advertising efforts must align in order for rebranding to be done correctly.

3. Authenticity Is Key

One of the worst things you can do when rebranding your business is eliminating your core values. Unfortunately, many companies lose customers when they try to take on a vision, value, and a voice that is something other than their own.

Don’t forget. There are customers who made your business exactly what it is today. Be careful not to neglect them during this process. Embracing the newness of it all is great, but be sure to keep your authenticity.

4. Notify Your Vendors

It can be so easy to forget your vendors in the middle of the rebranding process. Be sure to keep them in the loop with any changes so they can avoid any confusion or errors in the future. If any of your vendors are local, they can help spread the word about your rebrand and strengthen your rebranding message.

More Tips on Making a Succesful Business Rebrand

Whether you’re considering a business rebrand or are trying to implement a new marketing strategy for your business, we’re here to help.

Let’s face it. Marketing is one of the most important aspects of your business. But without the right strategy, you can really hold your business back from reaching its full potential. Be sure to browse the rest of our site to see how we can help.

Backlinking is a great way to enhance your site’s visibility. 

You can use backlinks to direct visitors to your YouTube channel, social media pages, or a specific website page. The more backlinks you have, the more people find your parts of your business, which gives you more visibility. 

What you have to know about backlinks is that it can take some work. You have to know how to strategically build high quality backlinks. 

Here’s a guide on how to create high quality backlinks that can help boost more traffic and more sales in your business. 

Guest Posting

One of the best ways to make your site more visible is to guest post. 

This when you write content for another business, typically for free, and they put the content on their website. Doing this helps you become more visible because people will find your content on someone else’s website. 

If you do consider this strategy, it’s important that you contribute a quality guest post. Some businesses will give irrelevant and poorly written guest post articles to another business just because they want to be found. 

Just because you are writing it for free doesn’t mean you should write a poorly written article for that business. You want whoever is reading it to find it valuable. In addition, Google has issued warnings of a poorly written guest post that are only designed to help make your site more visible. 

You want to write content that is informational and helpful to the target market. 

Broken Link Strategy

If you’ve ever clicked on a website with a link and it sends you to a 404 error page, it’s because that link is broken. 

Some websites have links that are broken and are never replaced. This gives you an opportunity to fix that link. You can use your business links to replace the broken links. 

This is another backlink strategy that allows you to help businesses and it helps you attract more of your target market. 

If you use this strategy, you want to make sure you are replacing the broken link content with relevant content. 

It’s similar to a guest post but you don’t have to write an article. You can instead just give the business who has the broken web page a link to your website. 

Now You Know About High Quality Backlinks 

Understanding how high quality backlinks work doesn’t require a lot of knowledge. It’s more important that you know how to write quality content that offers backlinks. If you write quality content, you more likely to get more traffic to your website because people find your content helpful. 

With the guest post and broken link strategy, you are well on your way to creating content that helps your target market. You are also giving them navigation to find more articles written by you. 

If you liked this article, you can check out more of them by visiting our website. 

$12 million.

If you invested $10,000 when Amazon launched its IPO, that’s what your investment would be worth today.

Amazing, right?

It’s no wonder the stock market is the ultimate investment market for the vast majority of Americans. Although the real estate market is also a prime market, it’s stocks that most people prefer.

Are you also looking to start investing in stocks? You’ve made a smart decision, no doubt. The only problem? You think you don’t have enough money.

Well, worry not!

Continue reading to learn how to invest in stocks with little money.

Start Saving Early

A common mistake newbie stock investors make is jumping into the market on a whim. They learn about the stock market today and they wanted to get started on the spot, only to realize they don’t have adequate capital.

Although it’s possible to invest in the stock market with as little as $100, the hard truth is you need a substantial amount of money to enhance your chances of making substantial profits.

As such, the best way to start investing in stocks is to start saving early. If you’re in college right now, save up. You don’t have to save a lot of money each time, but after a couple of years, your savings would have added up.

Even starting to invest with $1,000 (which is little money) is much better than starting out with $100.

That being said, if you wanted to get started immediately and you don’t have enough money, consider taking out loans for investing in stocks. Beware, though, that investing in stocks carries a level of risk. It’s possible to lose your investment, which will leave you in debt.

Go for Cheap Stocks

When you don’t have enough money, it doesn’t make any sense to invest in stocks that cost $1,000 or more per share. In fact, it’s risky. A slight drop in the share price after you’ve made your investment will see the value of your stockholding drop.

It’s savvier to go for cheap stocks but with growth potential. You might want to look into high-performing companies that are launching their IPOs.

Just like Amazon was $18 per share during its IPO, new stocks tend to start out on the low.

You can also invest in penny stocks. These are stocks that are trading under $5 per share.

Leverage Technology

Investing in the stock market is intimidating. It’s not uncommon for inexperienced investors to lose money.

With advanced technology, though, it’s becoming easier for the average person to invest in the stock market and make money. There are platforms that enable you to create an account, deposit money, and wait for them to make investments for you.

That’s How to Invest in Stocks with Little Money

The stock market offers great promise. If you make the right investment moves, there’s no doubt it will reward you. But you’ve got to start somewhere.

With this guide on how to invest in stocks with little money, you now know how to get started.

Keep reading our blog for more investing tips and advice.

When you’re trying to take your company to new levels, it means looking into tools that help you get better. There are several software plans that will optimize your workflow and help your company brainstorm and collaborate. 

With this in mind, you should start looking into the best work software for your needs. Keep reading to learn more about workflow optimization software in a few of its most popular forms. 

1. Enterprise Resource Planning (ERP) Software

Several professionals use enterprise resource planning (ERP) software for several reasons. 

An ERP is a platform that lets your company handle all sorts of functions under a single umbrella.

You can use an ERP that is tailor-made for you so that you can combine a variety of workflow tools to keep your company organized and on the same page. Since these software platforms are linked to the cloud, the company can communicate seamlessly and get more work done in a single day.

These software platforms are beneficial for all sorts of tasks, such as accounting, supply chain management, safety compliance, and so much more.

2. Platforms That Customize Your Workflow

You can get your hands on some third-party software platforms that let you create custom workflows. When you have a strong workflow, everyone on your team will know their role and what they bring to the table. This enhances your ability to communicate and cuts out wasted time.

The end result is a company that will work smarter, rather than harder, and employees that are fulfilled during their work shifts.

3. Remote Meeting Software

In 2020 and beyond, you need the best tools for optimizing your meetings. People are becoming more accustomed to working remotely, so you’ll need meeting software that keeps people on the same page. 

These software platforms consist of tools like video chats, instant messaging, screen sharing, document sharing, and more. By taking the time to upgrade to these platforms, your meetings will be quicker and smoother, and you will get more work done each week. 

When you upgrade to these software platforms your meetings will have more of a personal touch, while improving your workflow. 

4. Cloud-Based Brainstorming Software

At the end of the day, brainstorming is one of the most foundational elements of any business. When you can brainstorm effectively, you stand a better chance of your projects coming to fruition. 

People still find great value using Core Excel software to brainstorm after all these years. Apps like Evernote and Google Docs are also intuitive and helpful. There are several cloud-based software platforms you can use that will build archives for all your ideas, so you don’t let them slip by the wayside. 

Get Your Hands on the Right Workflow Optimization Software

Using workflow optimization software can help you out in a number of ways. No matter what part of your workflow needs to be fine-tuned, there’s a software plan that can help you out. 

Touch base with a few companies and look into the subscription plan that suits you. 

Consider these tips and get the help that you need for advertising, marketing, organization, and more.