Over the last few years, the natural and organic product industry has seen major growth. It even recently hit a sales record of $219 billion.
Are you part of this booming industry? Are you having a hard time getting your products to stand out from your competitors’?
If this is the case, your logo might be part of the problem. Read on for some tips that will help you create a great organic logo for your natural products.
Why Do Logos Matter?
There are plenty of reasons why your logo can have a big impact on the success of your company. The following are some of the key benefits that come with having a great logo design:
Get People’s Attention
It doesn’t matter if you’re selling your products in big box stores or at tiny neighborhood farmer’s markets. Anywhere you sell your product, you’re going to need to get people’s attention with your logo if you want them to consider buying it.
The right logo can make it much easier to attract people to your products. It also helps you to separate yourself from the other businesses in your industry.
Make a Great First Impression
In addition to helping you get people’s attention, the right logo design helps you make the right kind of first impression on potential customers. You want people to look at your products and have a positive view of your company right away, don’t you?
Build Your Brand Identity
Your logo design is a key component of your brand identity. People will look at your logo and make all kinds of judgments about your company. If you want their assessment to be positive, make sure your logo delivers the right kind of message about your brand and what you have to offer.
Build Brand Loyalty
The more people start to see and recognize your logo, it’ll be easier for them to develop a sense of loyalty to your brand. They’ll be able to pick you out of a crowd and will gravitate toward your products because they’re familiar and they have positive associations with them.
Natural and Organic Logo Design Tips
Okay, you’re convinced that you need to take logo design seriously. Where do you even begin, though? How do you separate your natural and organic product’s logo from all the other logos on the market?
Here are some helpful tips to get you started:
Choose the Right Colors
When you’re creating a natural and organic product logo, start by making sure you’re using the right colors. Remember, consumers will create associations with different colors, often on an unconscious level.
For natural and organic products, green is almost always a safe bet. People associate the color green with nature, which ought to work perfectly for your brand.
You can utilize other colors besides green, though. Browns, blues, and even reds can all be associated with the earth and have a positive effect on consumers looking to purchase natural and organic products.
Use a Sans Serif Font
Font plays an important role in your logo design as well. For natural and organic products, sans serif fonts tend to be a better fit than serif fonts.
Many people associate serif fonts with elegant, corporate brands. That’s probably not the vibe you’re trying to create if you’re selling natural products that come from the earth.
Find a Good Brand Icon
Using the right brand icon can help to differentiate your logo from other natural product logos on the market. A brand icon can tell shoppers what makes your products special and helps to eliminate confusion with regard to what you’re selling.
Choosing an icon like an apple, for example, can make it clear that you sell delicious organic apples. This might seem a little too bold or straightforward to you. Sometimes, though, when it comes to marketing, it pays to be direct.
Keep It Simple
Speaking of being direct, keep your logo design simple, too. The more complicated your logo is, the harder it will be to recreate.
If you plan to use your logo on various products, as well as things like attire for your employees, you’ll want to come up with a design that can be recreated in various sizes and textures without losing its impact. Keep in mind, too, that when you have a simple logo design, it’s also easier for people to remember it and start to recognize it.
Consider Your Competition
Pay attention to the type of logo designs your competitors are coming up with. Do some research and think about the colors, fonts, and icons that they’re using.
Once you know what your competitors are doing, do your best to create a logo that looks totally different. This will make it easier for people to separate you from other brands in the industry that sell similar products.
Know the Laws
When it comes to developing the logo and brand design for natural and organic products, make sure you have a clear understanding of the laws. There are certain laws in place that you must abide by if you want to use particular phrases or symbols on your packaging.
For example, if you want to use the USDA certified organic logo on your products, you’ll need to make sure you abide by the USDA’s rules. This includes having your facilities inspected by someone from the organization.
It’s an expensive and time-consuming process. It can be worth it, though, if it lends credibility to your brand and helps people develop trust in your products.
Start Creating Your Natural and Organic Logo Today
As you can see, the design of your natural and organic logo plays a key role in helping you promote and grow your business. If you’re unsure where to begin when it comes to designing or redesigning your logo, be sure to follow the tips outlined above. They’ll help you create a great design that catches people’s eyes and gets them interested in what you’re selling.
Do you want to learn more about logo design or other essential marketing tools? If so, visit the Marketing and Promotion section of our blog today. You’ll find lots of other helpful resources there.
