Did you know that adding color to your logo can increase brand recognition by up to 80%? that’s because humans are naturally inclined to recognize bold colors and they will remember your business easier if you use them.
But what if you already have a logo for your business? You cannot just change it up, right? Well, you shouldn’t change it, but you can definitely update it and make it look like a modern logo.
You’re not alone if you do this. Apple has changed their logo over the years and most people still recognize the familiar bitten fruit on multiple devices such as smartphones, tablets, and laptops.
If you don’t know how to update your logo yet then keep reading this article. You’ll find great logo design inspiration to help you stand out from the crowd.
Modern Logo Design Trends to Follow in 2019
There are numerous ways you can update your logo and make it look slightly different while preserving its essence and core values. Here’s how professional logo designers do it.
1. Incorporate Gradients Into Logos
As a good rule of thumb, designers don’t really recommend incorporating gradients in logos. That’s because gradients can be hard to reproduce accurately on various devices as well as print.
If you don’t already know, a gradient represents the incremental fading of one color to another one similar to it. For example, you can start with yellow and gradually fade it until it turns into orange, creating a beautiful visual effect.
Gradients can be used in logos because they add depth and personality to your brand. You can use the colors of your brand and mix them up to create beautiful gradients. If you don’t want to use the colors of your brand, make sure that you pick ones which are close on the color wheel. This will add a sense of unity to your logo and prevent confusing your audience.
2. Go for a Vintage Look
You can also update your logo and make it look retro like a billboard from the 80s. nearly 40 years ago, designers used bold colors, badges, and cool fonts for the logos of various companies. In 2019, this trend is coming back and it provides a great way to stand up from the crowd.
For example, you can add a certain unusual visual pattern to your logo to make it look vintage. You can also choose bolder colors such as bright red, orange, purple, blue or forest green. Tweak your font to make it appear at an angle as this is what caught everyone’s attention back in the 80s.
If this seems like too much for you to handle, you should learn more on how to work with a professional logo designer who can help you achieve the look you want for your logo.
3. Opt for a Semi-Flat Logo
Especially if your business is based mostly online, you might want to go with what’s popular on the internet. Today’s logo designers agree that flat-looking logos are highly appreciated by the broad audience. In 2019, they expect people to like semi-flat logos which preserve the cleanliness of flat ones but also incorporate a bit of 3D features.
For example, a semi-flat logo has simple shapes and a few colors. It looks like someone just pressed an object against a wall and make it look completely flat. These logos are popular because they’re easy to recognize and clean. However, designers also add a simple shadow to flat logos to make them semi-flat and give them have a 3D appearance. The shadow raises the logo a bit, making it look like it’s getting out of the screen.
4. Use Text Boxes
If you’re really into simplistic and minimalist logos then adding a text box might be the right thing to do in your case. Just as the name implies, a text box incorporates a rectangular shape with a few words inside. Most designers use just one or two colors for the box border and words to keep it neat and simple.
Adding a text box doesn’t mean that you have to get rid of your current logo. You can simply add it under the current logo and mention the core values of your business such as “integrity”, “passion”, “quality”, etc. The combination of a graphic logo with a text box underneath will make it much easier for your audience to remember your brand.
5. Go for Neon Logos
A neon logo looks amazing, particularly in digital formats. It basically consists of bright colors which represent your brand and create a powerful visual statement. Neon logos were a big thing back in the 80s, so you can actually add a little bit of vintage feel to your company if you choose this option.
Best of all, it’s not that hard to convert an existing logo to its neon variant. A logo designer might help you with that and the end result can contain the actual colors of your brand. Neon logos also have simple shapes and curved lines, so they will appear simplistic and attractive to everyone.
6. Go for a Simple Picture Logo
They say that a picture can say more than a thousand words and this is true, especially when it comes to logos. Famous companies such as Apple and Instagram use a simple picture as their logo and they’re doing pretty well nowadays. Why shouldn’t you do the same?
If your business sells music equipment, you can simply have a guitar with a flat appearance as your logo. If you run a gym, a dumbbell would also be ideal as the symbol of your logo. If you run an IT business, a simple picture of an integrated circuit board might do the trick. You don’t have to add any text or shapes, the image will speak by itself.
Ready to Design Your Own Logo Now?
Whether you work with a professional designer to create a modern logo or you do it by yourself, it’s good to update it once in a while. As long as you don’t stray too far from the current version of your logo, you should be fine and your audience might even appreciate the change.
If you liked this article, check out our other blog posts to learn more about logo design and how you can make your audience remember it for years to come!
